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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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Analysis of the Use of Financial Technology and Finan-cial Literacy among MSMEs Novia Utami
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3104

Abstract

The massive effects of the Covid-19 pandemic and continuous technological innovations are not the only ones that change people’s lives; the world is now experiencing the emergence of FinTech. FinTech is technology-based financial services that allow financial transactions to be made easily, anywhere and anytime. FinTech has given MSMEs advantages, from capital financing to easy transaction processes to boost MSMEs’ growth. This research aims to see how adoption of FinTech and financial literacy affect the development of Indonesia’s MSMEs. Data were  using online questionnaires while samples were selected using convenience sampling technique with 125 business owners participating in this research. Data were then analyzed using OLS regression method. Results suggest that FinTech and financial literacy have a positive and significant influence on the development of MSMEs.
The Effect of Leadership, Physical Work Environment, and Work Discipline on the Performance of Production Department Employees at PT Widaya Inti Plasma Devi Putri Ayu Febrianti; Bowo Santoso
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3161

Abstract

The organization is a complex unit that seeks to allocate human resources in full to achieve goals. This study aims to analyze the effect of leadership, physical work environment, and work discipline on the performance of production employees at PT Widaya Inti Plasma. The research method used in this research is quantitative research with the type of explanatory research. This study uses the independent variables namely Leadership, Physical Work Environment, Work Discipline and the dependent variable namely Employee Performance. Withdrawal of samples using probability sampling method with simple random sampling technique. The implementation of this simple random sampling is due to the very large population and the sample taken is a homogeneous population, namely employees of the production division of PT Widaya Inti Plasma. With a margin of error of 10%, it can be seen that the number of respondents set is 70 employees in the production department of PT Widaya Inti Plasma. The results of this study indicate that good leadership carried out by PT Widaya Inti Plasma can improve the performance of production employees at PT Widaya Inti Plasma. Then a comfortable and good physical work environment can improve the performance of production employees at PT Widaya Inti Plasma. As well as the better work discipline for employees, the performance of employees at PT Widaya Inti Plasma will be maximized and meet the targets that have been set.
THE EFFECT OF PRODUCT ATTRIBUTES ON REPURCHASE INTENTION THROUGH UTILITARIAN VALUE IN READY TO DRINK COFFEE BEVERAGES IN SURABAYA Monica Adjeng Erwita
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3283

Abstract

This study aims to determine the effect of content sensory attribute beliefs, packaging and branding attribute beliefs, content functional attribute beliefs on utilitarian value through repurchase intention on RTD coffee products in Surabaya.The sampling technique used nonprobability sampling with the quota sampling method. The sample taken was 130 respondents who were consumers of RTD products. While the tool used to retrieve and collect data is an online questionnaire via google form. The data analysis technique uses a Structural Equation Model (SEM) using SmartPLS 4.0 softwareThe results of this study indicate that the effect of ready to drink coffee product attributes on repurchase intention through utilitarian value has a significant positive effect.
Post Covid-19 Pandemic Condition: Online Consumer Purchase Intention Fendy Cuandra
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3167

Abstract

The Covid-19 pandemic that hit the world in early 2020 forced the economic sector to adapt and innovate. One of them is by switching to using an online system. This shift can be seen in many online businesses that are growing and diversifying. So this of course changes consumer buying behavior, especially online consumer purchase intentions. This study aims to conduct an in-depth analysis of the purchase intention factors of online consumers after the Covid-19 pandemic. This test is carried out by looking at whether there is an influence between social present factors, psychological distance, trust, and engagement influencing online consumer purchase intentions and the impact of mediation by engagement.Research data was obtained by distributing questionnaires to a sample of 170 online consumers in Batam City. The research data was processed and analyzed using SmartPLS 3 software. The results of data processing and analysis show that social presence, trust, and engagement affect online consumer purchase intentions. While psychological distance does not affect. Engagement does not have a mediating effect on these relationships
The Influence of Financial Literacy on Financial Inclusion in Indonesia with Fintech as a Mediator Jhonny Se
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3264

Abstract

This study aims to examine the relationship between financial literacy and financial inclusion in Indonesia, with fintech as a mediating factor. Financial literacy plays a crucial role in enabling individuals to make informed financial decisions and effectively participate in the formal financial system. Fintech, on the other hand, has emerged as a transformative force, providing innovative financial services to previously underserved populations. This research investigates whether financial literacy positively impacts financial inclusion and whether fintech acts as a mediator in this relationship. The study utilizes a quantitative research design, employing survey data collected from a representative sample of Indonesian residents. The findings of this research will contribute to our understanding of the importance of financial literacy and fintech in promoting financial inclusion and provide insights for policymakers, financial institutions, and fintech providers.
The Effect of Intellectual Capital on Financial Performance Before and During The COVID-19 Pandemic Caroline Oktavia Gunawan; Kazia Laturette; Yopy Junianto
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3292

Abstract

This study aims to examine the effect of intellectual capital on the financial performance of manufacturing companies in the consumer goods sector before and during the Covid-19 period being listed on the Indonesia Stock Exchange (IDX) for the 2018-2021 period. Sampling was carried out using the purposive sampling method, there were 51 companies that met the criteria, and the number of samples in the study before and during the Covid-19 period was 196 data. This study uses multiple linear regression analysis. The results showed that human capital efficiency before and during Covid-19 had a significant positive effect on financial performance, structural capital efficiency before and during Covid-19 had no effect on financial performance, and capital employed efficiency before Covid-19 had a significant effect. significantly negative and during the Covid-19 period had a significant positive effect on the financial performance of manufacturing companies in the consumer goods sector listed on the IDX for the 2018-2021 period.
THE INFLUENCE OF SERVICE KNOWLEDGE ON THE DECISION TO CHOOSE ISLAMIC FINANCIAL INSTITUTIONS Wita Dwika Listihana; Idel Waldelmi; Afvan Aquino
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3108

Abstract

Knowledge of services for Islamic financial institutions in the city of Pekanbaru, Riau, found the results that the level of public knowledge of services and decisions to choose Islamic financial institutions in the city of Pekanbaru in the good to very good category, this is also supported by the results of the SPSS 23 test that the level of service knowledge on the decision to choose Islamic financial institutions has a positive effect and has increased. This research was conducted in the city of Pekanbaru. The research method used is quantitative research and uses the SPSS 23 test tool. The sample size in the study was 110 customers, where the sample was taken 10 times the number of statement items on the questionnaire submitted to customers with a ratio of 1: 10 (11 x10) (Hair, et al 2014) multivariate data analysis.
The Role of Educational Level in Moderating The Influence of Job Training and Communication Skills on Employee Work Effectiveness Riny Chandra; Tengku Putri Lindung Bulan
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3154

Abstract

To determine the effect of job training and communication skills on employee work effectiveness and the role of education level in moderating the relationship between job training and communication skills on employee work effectiveness at the Disperindagkop and UKM Kota Langsa.  Using a qualitative design that was quantified with a saturated sampling method, namely, all PNS of the Department of Industry and Trade and UKM of Langsa City were used as research samples using the PLS-SEM approach.  It Shows that job training has a negative and insignificant effect on employee effectiveness. In contrast, communication skills have a positive and significant effect on employee effectiveness, and the interaction of education level with job training has a positive and insignificant effect on employee effectiveness. The interaction of education level with communication skills has a positive and significant effect on the work effectiveness of employees at the Disperindagkop and SMEs in Langsa City.
The Impact of Tax, Foreign Ownership, and Firm Size on Transfer Pricing (Empirical Studies on Coal Mining Sub-Sector Companies Listed in Indonesia Stock Exchange for 2012-2021 Period) Vania Audrey Alexandria; Wirawan Endro Dwi Radianto
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3293

Abstract

This study aims to examine the effect of tax, foreign ownership, and company size on transfer pricing in coal mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2012-2021 period. Based on the purposive sampling method, 19 companies met the criteria to be sampled in the research from 2012-2021. The number of samples in the study for 10 years with 157 observations. This study uses a robust regression analysis model. Based on the results of data analysis research, it can be concluded that taxes have a positive effect on transfer pricing, while foreign ownership and company size have no effect on transfer pricing in coal mining sub-sector companies listed on IDX for the 2012-2021 period.
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.

Page 23 of 33 | Total Record : 326

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