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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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CAPITAL MARKET AND MONEY MARKET ONE ALTERNATIVES FOR FAMILY FINANCIAL MANAGEMENT DURING THE COVID-19 PANDEMIC IN THE COMMUNITY OF CAWANG KELURAHAN JAKARTA TIMUR Yusuf Rombe
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2376

Abstract

ABSTRACTImplementation of Community Service  activities held in the community in Cawang Village, East Jakarta in partnership with all 12th grade students of State Vocational High School 10 Cawang and State Vocational High School 64 Cawang, East Jakarta. The consideration for the appointment of SMK Negeri 10 Cawang and SMK Negeri 64 East Jakarta is to increase knowledge to prepare students who will complete their education at the high school level who will continue their education at the tertiary level or who will become entrepreneurs for beginners and millennial youth in the money market and capital market. , manage family finances so that they can develop well and manage family finances so that they can achieve certain funding targets in the future; and can protect and increase the wealth owned; in order to be able to manage cash flow (incoming and spending money); in order to be able to carry out risk management and manage risks properly. The method used is by conducting counseling about the money market and capital market and distributing online questionnaires to find out financial conditions during the COVID-19 pandemic. Based on the results of the questionnaire, most of the students of SMK Negeri 10 and SMK Negeri 64 Cawang, East Jakarta as well as several teachers and employees who participated in this PKM event, stated that this topic was very good in increasing family income and in general the participants hoped to be given more counseling. more about the money market and capital market on how to trade and choose and determine which money market and capital market instruments to trade. Keywords: family financial management, cash flow, trading, money market and capital market
DIGITAL TRANSFORMATION IN COOPERATIVE BUSINESS PROCESSES: A STUDY ON COOPERATIVES IN THE GREATER BANDUNG AREA Ratih Purbasari; Samún Jaja Raharja
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2367

Abstract

The importance of digital transformation in the 4.0 era requires business organizations to quickly adapt and change their business models in order to continue to survive and be able to compete. This also applies to cooperatives which not only operate as business organizations, but also bring socio-economic value. This study aims to analyze the digital transformation process by raising the locus of cooperatives in the Greater Bandung Region. This study uses mixed methods involving 40 cooperatives as respondents and 10 informants. Data was collected using a questionnaire and an interview process. The research data were analyzed descriptively by using a triangulation process. The results show that the digital transformation of cooperatives in the Greater Bandung area is in a good enough category but still needs to be improved. Future research can use different approaches such as the helix approach to map and analyze actors and their roles in the digital transformation process in cooperativesThe importance of digital transformation in the 4.0 era requires business organizations to quickly adapt and change their business models in order to continue to survive and be able to compete. This also applies to cooperatives which not only operate as business organizations, but also bring socio-economic value. This study aims to analyze the digital transformation process by raising the locus of cooperatives in the Greater Bandung Region. This study uses mixed methods involving 40 cooperatives as respondents and 10 informants. Data was collected using a questionnaire and an interview process. The research data were analyzed descriptively by using a triangulation process. The results show that the digital transformation of cooperatives in the Greater Bandung area is in a good enough category but still needs to be improved. Future research can use different approaches such as the helix approach to map and analyze actors and their roles in the digital transformation process in cooperatives.
The Interrelationship of Store Atmosphere and Price of Goods in Consumer Purchasing Decisions Netty Dyan Prastika; Jecyka Tri Putri Andiska
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2383

Abstract

Demands from customers can influence the decision of making a preeminent purchase of goods. The high, low interest rates for customers can be seen from purchasing decisions that have to do with the price and the mood of the store. This can influence customers to become interested in an item because it is backed up by an affordable price and the shop atmosphere that correspond to what is sold. This study aims to determine the influence of shop atmosphere and price on purchasing decisions Polo Milano brand at Big Mall Samarinda. The subjects of this study were 120 customers who were selected using simple random sampling technique. The data collection method used is a scale of store atmosphere, price, and purchasing decisions. The collected data were analyzed using multiple regression analysis with the help of the Statistical Package for Social Sciences (SPSS) 26.0 for mac Os program. The results showed that: (1) there was a significant effect of store atmosphere and price on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with F count = 38,187 > F table = 3.07 and p value = 0.000 and have the influence contribution (R2) is 3.99%; (2) there is no significant effect of store atmosphere on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with a coefficient of beta (β) = 0.116, t count = 1.498 < t table = 1.980, and p = 0.137 (p > 0.05); (3) there is a significant price effect on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with a coefficient of beta (β) = 0.578, t count = 7,448 < t table = 1,980, and p = 0.000 (p < 0.05).
INTELLECTUAL CAPITAL ANALYSIS AND LEARNING ORIENTATION ON THE PERFORMANCE OF MSMES PANDAI IRON IN SUKABUMI DISTRICT Moch Alhadi Fahtiansyah; R Deni Muhammad Danial; Nor Norisanti
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2373

Abstract

MSME blacksmith is an iron carpentry business, where MSMEs are engaged in making traditional weapons, slaughter knives, kitchen knives, tajak, katana, swords and so on. This research was conducted on blacksmith SMEs in Sukabumi Regency, because there are still problems that have been found so far, namely blacksmiths processed by large companies, one of which China is able to provide cheaper prices with traditional workshops including blacksmith workshops in Sukabumi Regency. This is because China has always emphasized that cost and time are the main things in the production process. MSME blacksmiths in Sukabumi Regency generally carry out operational activities only if there is an order, which is not adjusted to the target cost, time, and quality. This study aims to determine the effect of intellectual capital and learning orientation on the performance of SMEs. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling technique used by the researcher is the saturated technique, which is a number of 38 blacksmith SMEs in Sukabumi Regency. The data analysis technique used is multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient and partial test (t test). The results of the study using the t test showed that intellectual capital (X1) had a significant effect on the performance of MSMEs (Y) and learning orientation (X2) had a significant effect on the performance of MSMEs (Y). The contribution of the influence of intellectual capital and learning orientation variables to the performance of SMEs is 91.9%. While the remaining 9.1% is influenced by other variables outside this regression equation or variables that are not examined
The Influence of Financial Behavior with Risk Perception as Moderation in Determining Investment Decisions in Batam City Lydia Desrita; Dewi Khornida Marheni
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2782

Abstract

Stock investment is now an alternative for young people to invest in. In investing in stocks, there are still factors that can hinder investors, namely financial behavior. The purpose of this research is to know and understand the financial factors and the perception of investors' risk on investment decisions in Batam City. This study uses a quantitative approach with primary data in the form of a questionnaire and using purposive sampling. Financial literacy, overconfidence, herding, anchoring, representative, and availability have a significant positive effect on investment decisions. Meanwhile, risk perception and the other six moderating variables don’t have any influence on investors' investment decisions. In investing, investors must understand financial behavior that helps investors in making good decisions and risk perception will make investors afraid of the risks that occur in investing.
The Effect of Online Review on Consumer’s attitude and Purchase Intention towards automotive products Tri Wahyuarini; Evi Sofiana; Syarifah Novieyana
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2425

Abstract

This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Rush on consumers buying interest mediated by consumer attitudes.The main construct of this study is electronic word of mouth variables in the form of online reviews of automotive products and consumers attitudes and buying interest. The objective of this research are: Firstly, whether there is a positive influence from electronic word of mouth (e-WOM) in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer attitudes towards automotive products. Secondly, whether there is a positive influence of consumer attitudes towards automotive products on buying interest in automotive products. And the thirdly, whether there is a positive influence of electronic word of mouth in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer buying interest in automotive products.To find out whether the goal is proven or not, hypothesis is used then tested empirically using regression with the help of SPSS Program.The result show that it is proven that there is a positive influence of e-WOM on consumer attitudes towards automotive products. This research also proves that there is a positive influence of consumer attitudes towards automotive products on the purchase intention of automotive products. This research does not prove that there is a positive effect of e-WOM on consumer interest in buying automotive products, but proves that the influence of e-WOM on buying interest in automotive products mediated by the variable of consumer attitudes towards automotive products.
Analysis of Factors Affecting Customer Loyalty and Customer Satisfaction of Netflix Users in Batam City Cerina Cerina; Fendy Cuandra
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2811

Abstract

This study aims to determine the effect of Promotion, Ease of Use, Brand Image, Service Quality and Website Quality on Customer Loyalty mediated by Customer Satisfaction. The sample in this study amounted to 400 people whose people are domiciled in Batam City and who have or are currently using the Netflix application. The sampling technique used is using the purposive sampling method in which the data used in this study is sourced from primary data such as distributing online questionnaires using Google Form. The final result of the study said that customer satisfaction was not influenced by promotion, but customer satisfaction was significantly influenced by ease of use, brand image, service quality and website quality. Then customer loyalty is significantly influenced by promotion, service quality, website quality and customer satisfaction, but customer loyalty is not influenced by ease of use and brand image.
COST BUDGET PLAN AND REVENUE PROJECTIONS ON GRAVIS STARTUPS Syadza Adilah Malsuf; Khairunnisa Khairunnisa
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2653

Abstract

Gravis is a startup as a connector platform between freelancer design and business actors who need visual communication services. The background to the founding of Gravis is the COVID-19 pandemic that had hit Indonesia for two years and affected all aspects of people's lives in terms of health, social, psychology, and especially the economy. As a result, people are forced to shift their activities from offline to online methods with the urgency to maintain social distancing to avoid direct physical and social contact. This condition changes everything that is non-digital to digital, and information packaging has increased visually. In this case, the Visual Communication Design subsector has an important role in carrying it out. Gravis was founded as a startup that overcomes these problems. In establishing a Gravis startup, of course, Gravis must make a budget plan and revenue targets to support Gravis' operations and sustainability. However, because the business model owned by startups tends to be unique and different from conventional companies in general, various adjustments are needed. This journal aims to adjust the steps and formats used in making cost budget plans and startup revenue projections according to the needs and business models owned by startups, especially Gravis
EFFECT OF JOB SATISFACTION ON EMPLOYEES PERFORMANCE MODERATED BY JOB MOTIVATION (Case Study at Pt. Jasa Raharja (Persero) Branch Of Makassar) Siti Aisyah
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2795

Abstract

The research is focused on (1) the effect of job satisfaction on job performance, 2) the effect of job motivation on employee performance, and 3) job motivation as a moderator in explaining the effect of job satisfaction on employee performance. The approach used in this research was a quantitative approach with tangible data on numbers and proving the hypothesis . The data source is from respondents through questionnaires distributed. The population was all permanent employees at PT. Jasa Raharja (Persero) Branch of Makassar consisting of 30 people  The results showed Job satisfaction provides simultaneous effect on employee performance improvement. It is because the indicator of employee performance (X1) denotes big effect on the indicator of payroll. This is due to the evidence that on the indicator of work motivation (X2) there is a big effect on the indicators of self-esteem. The variable of job motivation can be moderating the effect  of job satisfaction on employee performance
The Effect of Benefits, Service Quality, Ease of Use on the Attractiveness and Satisfaction of Dana's E-Wallet Consumers Hani Aprilia Sari; Minto Waluyo
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2498

Abstract

The COVID-19 pandemic has changed all community activities that should have been carried out directly (offline) into online activities, including transaction activities. The change in the pattern of online transactions has turned into an e-wallet (e-wallet). This study has a purpose, namely to determine the effect of variable benefits, service quality, and ease of use on the attractiveness and satisfaction of DANA E-Wallet consumers. This research is a quantitative research conducted at the e-wallet company PT Elang Sejahtera Mandiri, namely DANA. The focus of this research is on users of the DA-NA application. The population of this study was conducted on DANA e-wallet users in Indonesia using sampling data. In this study using as many as 20 indicators. This research is included in cross sectional research, namely research that is used to determine the comparative relationship of several subjects who want to be studied with a sample of respondents through one data collection. The results of the study of the effect of the variables of benefit, service quality, and ease of use on the attractiveness and satisfaction of DANA E-Wallet consumers showed that the benefits and service quality had a positive effect on the attractiveness of using DANA e-wallet. Meanwhile, user convenience cannot be proven in this study because the convenience variable is excluded from the research model

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