Jurnal Inovasi Bisnis (Inovbiz)
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
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326 Documents
<![CDATA[The Key Success of Local Staple Food Development Program: A Financial Comparison Study on Rice-Analog "Beras Siger" Business in Lampung ]]>
<![CDATA[Fitriani Fitriani]]>;
<![CDATA[Ambya Ambya]]>;
<![CDATA[Sutarni Sutarni]]>;
<![CDATA[Teguh Budi Trisnanto]]>;
<![CDATA[Fadila Marga Saty]]>;
<![CDATA[Rini Desfaryani]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2397
<![CDATA[MSMEs play an important role in the success of community food diversification. Diversification of cassava food into rice substitution is known as analogue rice, in traditional terms it is called "tiwul". The Local Staple Food Development Model (MP3L) in Lampung Province introduced tiwul as a rice analog with the label "beras-siger". This study was conducted to compare and analyze the structure of costs and revenues, as well as the financial viability of Rice-analog that is produced by SMEs. The research location was Margomulyo Village, Jati Agung sub-district, South Lampung Regency as participants in the MP3L program. Non-participating MSMEs were in the production centers of East Lampung, Central Lampung, and Tulang Bawang districts. The business criteria assessment method from the financial aspect is used to determine the condition of financial feasibility. The results showed that the cost structure for participants and non-program participants differed in the value component of production equipment. The participants of the beras-siger business program are not eligible yet. Financial feasibility could reach through fulfilling the production capacity as installed capacity of production equipment. While the non-program participants are financially viable. Non-participant program entrepreneurs are relatively resilient to the changes in input prices and decreases in output prices. Beras-siger SMEs can be a strong basis for rural bio-industry development.]]>
<![CDATA[Impulsiveness in Online Era: The Role of Utilitarian and Hedonic Value on Impulsiveness and Impulse Buying Behavior of Batam Community ]]>
<![CDATA[Fendy Cuandra]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2414
<![CDATA[This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionnaire as an instrument of research data collection which obtained 158 research samples who were residents of Batam City. Furthermore, the data is processed and analyzed using the SmartPLS 3.0 program. The results of testing and processing research data identify the influence of impulsiveness and hedonic values on impulse buying behavior, the effect of hedonic values on browsing, and the impact of mediation by browsing on the indirect relationship between hedonic values and impulse buying behaviors. But the results of this study also show a different outcome, namely where utilitarian values do not affect browsing and impulse buying behavior of Batam Community, as well as browsing which shows no mediation impact on the relationship.]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF MARKET ORIEN-TATION AND KNOWLEDGE MANAGEMENT ON COM-PETITIVE ADVANTAGE ]]>
<![CDATA[M Rizal Maulana]]>;
<![CDATA[R Deni Muhammad Danial]]>;
<![CDATA[Kokom Komariah]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2374
<![CDATA[This research will focus on the SME creative industry, especially the craft sub-sector. In general, the craft industry must be able to produce quality products at competitive prices as their competitive advantage. From every fact that occurs in the field, the products offered by Craft MSMEs in Sukabumi Regency generally have high selling prices. This is because local craft products are made using human power and hands (handmade). Thus, most handmade products are not sold in large quantities and the price makes these products expensive. This study aims to determine the effect of market orientation and knowledge management on competitive advantage. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling technique used by the researcher is the saturated technique, namely a number of 35 craft SMEs in Sukabumi Regency. The data analysis technique used is multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient and partial test (t test). The results of the study using the t test showed that market orientation (X1) had a significant effect on competitive advantage (Y) and knowledge management (X2) had a significant effect on competitive advantage (Y). The contribution of market orientation and knowledge management variables to competitive advantage is 78%. While the remaining 22% is influenced by other variables outside this regression equation or variables that are not examined]]>
<![CDATA[DESCRIPTIVE STUDY ON WORK STRESS LEVEL OF INDOMARET’S EMPLOYEES IN BENGKALIS SUBDISTRICT ]]>
<![CDATA[Lisda Br Sihombing]]>;
<![CDATA[Bustami Bustami]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2478
<![CDATA[This study aims to determine the level of work stress of indomaret’s employees in Bengkalis subdistrict, as well as to determine the most dominant and least dominant factors affecting the work stress level of Indomaret’s employees. This study uses qualitative data. The population in this study were indomaret’s employees who work in indomaret in Bengkalis subdistrict, while the samples of study are 43 samples (employees). The data collection technique of this research used a questionnaire technique. This research uses non-probability sampling technique and type of research is survey research. The results of this study indicate that the factors that influence the work stress level of indomaret’s employees are Workload, Leader Attitude, Working Time, Conflict, Communication and Work authority. working time is the most dominant factor influencing the work stress level of indomaret’s employees in Bengkalis subdistrict with a score of 4.33 and the least dominant factor is the communication factor with a score of 3.82. <w:LsdEx]]>
<![CDATA[The Accuracy of Relative Strength Index (RSI) Indicator in Forecasting Foreign Exchange Price Movement ]]>
<![CDATA[Yulia Rossa Indah]]>;
<![CDATA[Luh Putu Mahyuni]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2249
<![CDATA[This study aims to measure the accuracy of the Relative Strength Index (RSI) Indicator in predicting the direction of foreign exchange (forex) price movements. To achieve the research objectives, six foreign exchange currencies that fall into the major pair category were determined as samples. RSI data is collected from the Foreign Exchange Market which can be accessed via tradingview.com during the research period, January – September 2021. The data is analyzed using SPSS software with the Mann Whitney U Test which can prove statistically whether there is a significant difference between the predictions of forex price movements with the reality price movement. Thus, this study provides evidence of the accuracy of the Relative Strength Index (RSI) Indicator in predicting the direction of forex price movements. The findings of this study can be a reference for practitioners such as forex traders or business people who deal with foreign currencies in choosing technical analysis methods that can help make the right decisions.]]>
<![CDATA[Modified Value-Based Adoption Model (VAM) in Paid Entertainment Mobile Apps in Yogyakarta ]]>
<![CDATA[Lusia Tria Hatmanti Hutami]]>;
<![CDATA[Bernadetta Diansepti Maharani]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2375
<![CDATA[After the outbreak of COVID-19, there was an increase in the download of mobile applications because at that time there were regulations that required people to stay at home and maintain social distance. This has made changes to the lifestyle of consumers, some of them are no longer satisfied using the application alone but voluntarily pay to enjoy more offers in the application. We used a modified VAM to explain the intention of adoption through a benefit-sacrifice approach. Therefore, the purpose of this study is to determine the factors that influence adoption intention through the perceived value. This research uses path analysis method on 100 paid mobile entertainment application users in Yogyakarta. The results indicate that the enjoyment and perceived fee are proven to affect the perceived value and the perceived value has a significant effect on the intention of consumer adoption in the use of paid mobile applications.After the outbreak of COVID-19, there was an increase in the download of mobile applications because at that time there were regulations that required people to stay at home and maintain social distance. This has made changes to the lifestyle of consumers, some of them are no longer satisfied using the application alone but voluntarily pay to enjoy more offers in the application. We used a modified VAM to explain the intention of adoption through a benefit-sacrifice approach. Therefore, the purpose of this study is to determine the factors that influence adoption intention through the perceived value. This research uses path analysis method on 100 paid mobile entertainment application users in Yogyakarta. The results indicate that the enjoyment and perceived fee are proven to affect the perceived value and the perceived value has a significant effect on the intention of consumer adoption in the use of paid mobile applications.]]>
<![CDATA[MEMBER'S PERCEPTION OF MARGIN AT BMT ISLAM ABDURAB ]]>
<![CDATA[Wita Dwika Listihana]]>;
<![CDATA[Idel Waldelmi]]>;
<![CDATA[Afvan Aquino]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2284
<![CDATA[The perception of BMT members on the application of margin data reveals that the level of perception of members shows an average result (3.75) which in this case is in the category of good/agree to the application of the margin that has been applied by BMT Islam Abdurab, meaning that the perception of members on the application of the margin itself by BMT on members must be further increased and the temperature is the same as the margin itself and the data also reveals that the average level of the margin application factor on BMT with a score of (3.88) the data obtained is in the good/agree category, but in terms of This is a factor that influences the application of margin by BMT to members, which must be improved in terms of the three indicators, namely attitude, situational and target. This research was carried out at BMT Islam Abdurab and the population and sample were members of the BMT. This research uses descriptive qualitative method..Keywords: Perception, Margin, BMT]]>
<![CDATA[ANALYZE BRAND EQUITY AND COMPETITIVE ADVANTAGE ON MARKETING PERFORMANCE ]]>
<![CDATA[Ramdan Nurul Anwar]]>;
<![CDATA[R. Deni Muhammad Danial]]>;
<![CDATA[Kokom Komariah]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2358
<![CDATA[The purpose of this study is to analyze brand equity and competitive advantage on marketing performance. The method used in this research is descriptive method and associative method with a quantitative approach. The type of sampling technique used in this study is using a non-probability sampling approach. The data analysis technique used is multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficient, and partial test (T test). The results of the study, using the coefficient of determination test seen from the value (Adjusted R2) of 0.619, this means that the influence of brand equity and competitive advantage on marketing performance is 61.9%, the remaining 38.1% is influenced by other factors not explained in this study. . From the results of the correlation coefficient test, it can be seen that the R value of 0.787 indicates a strong relationship between brand equity and competitive advantage on marketing performance.]]>
