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INDONESIA
Jurnal Komunikasi dan Kajian Media
Published by Universitas Tidar
ISSN : 25977490     EISSN : 25982869     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Komunikasi dan Kajian Media is a journal dedicated to publishing research dan conceptual article in areas of communication and media studies. Papers published by the journal aim to represent important advances of significance to specialist within each field. Jurnal Komunikasi dan Kajian Media seeks to share knowledge between those who study communication and those who practice it by publishing theoritical and empirical research. This journal is valuable source of knowledge for the following people: academics, communication practitioners, students, goverment, and private companies.
Arjuna Subject : -
Articles 73 Documents
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SINERGITAS KOMUNIKASI PEMASARAN TERPADU DALAM MEMBANGUN BRAND IMAGE XT SQUARE YOGYAKARTA Syamsiani, Ihya Nur
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.7840

Abstract

Destinasi wisata semakin bermunculan dengan berbagai keunikan agar menarik minat wisatawan untuk berkunjung, mulai dari wisata alam hingga taman bermain. Salah satu tempat tujuan wisata di Yogyakarta adalah XT Square. Sebagai sebuah tempat tujuan wisata, XT Square memiliki upaya untuk membangun brand image sebagai tempat pariwisata sehingga meningkatkan jumlah kunjungan wisatawan melalui kegiatan komunikasi pemasaran terpadu. Tujuan penelitian ini untuk memberikan gambaran dan analisis mengenai komunikasi pemasaran terpadu di XT Square Yogyakarta. Penelitian ini menggunakan metode studi kasus dengan jenis data kualitatif. Peneliti menggunakan konsep model IMC dari Shimp. Hasil penelitian memperlihatkan bahwa ketiga perusahaan yang bernaung di XT Square yaitu PD Jogjatama Visesha, PT Demata Maris Indonesia, dan Kampayo berusaha melakukan koordinasi dalam menjalankan komunikasi pemasaran terpadu dalam membangun brand image XT Square Yogyakarta sebagai tempat pariwisata. Peneliti memberikan saran agar meningkatkan inovasi dan kreativitas dalam merancang strategi dan program-program komunikasi pemasaran terpadu di masa mendatang.
STRATEGI BRANDING SANGGAR SENI SEKAR PANDAN MELALUI MEDIA SOSIAL Pradhana, Yudha; Prakosa, Adi; Kadarsih, Dinar; Wiandari, Divani; Zahrani, Ranisha Eka; Rizkiansyah, Fadhly Akbar
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.8012

Abstract

Sekar Pandan Art Studio is a studio that still maintains the authenticity of Cirebon Mask Dance. Cirebon Mask Dance is an ancestral heritage which is one of the characteristics of Cirebon City. Therefore, an effective and efficient strategy is needed so that this goal can be achieved. This research will examine and analyze the strategy of the Sekar Pandan Art Studio in an effort to carry out branding on social media. The aim of this research is to understand and provide ideas regarding the importance of implementing a branding strategy for a community or organization that has been established for a long time in order to maintain its existence by using social media. Data was taken from observation transcripts as well as conducting direct interviews with the management and person in charge of the Sekar Pandan Art Studio. The research approach used by researchers is a descriptive qualitative approach which aims to analyze the strategies used by the studio in an effort to carry out branding on social media.
POLA KOMUNIKASI KELUARGA PEREMPUAN BEKERJA BERBASIS KEADILAN GENDER Putri, Sukma Ari Ragil; Permatasari, Widya Ayu
Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v8i1.8849

Abstract

The construction of the human self begins with communication in the family. The communication process in the family has an important role in building family culture. A gender-fair family can start from the process of communication within the family. This study aims to see how the praxis of family communication patterns is based on gender justice from informants with different backgrounds. Using a phenomenological approach, women's experience of working in communicating with their families can be synthesized using the family communication theory of Beth A. Le Poire. The analysis criteria used used three components of family communication patterns, cohesiveness, adaptability, and communication. As a result, women's experience working in communicating with families has a clear gender justice basis when women's educational and work backgrounds are stable.

Page 8 of 8 | Total Record : 73

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