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Jurnal Komunikasi dan Kajian Media
Published by Universitas Tidar
ISSN : 25977490     EISSN : 25982869     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Komunikasi dan Kajian Media is a journal dedicated to publishing research dan conceptual article in areas of communication and media studies. Papers published by the journal aim to represent important advances of significance to specialist within each field. Jurnal Komunikasi dan Kajian Media seeks to share knowledge between those who study communication and those who practice it by publishing theoritical and empirical research. This journal is valuable source of knowledge for the following people: academics, communication practitioners, students, goverment, and private companies.
Arjuna Subject : -
Articles 73 Documents
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HUBUNGAN ANTARA MOTIVASI PENGGUNAAN TWITTER DENGAN NEGATIVE PERSPECTIVE PADA MAHASISWA Tabina Izzati; Benazir Bona Pratamawaty
Jurnal Komunikasi dan Kajian Media Vol 6, No 1 (2022): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v6i1.5088

Abstract

Salah satu penyebab adanya penurunan minat remaja terhadap aktivisme politik adalah negative perspective. Negative perspective adalah pandangan negatif umum yang dimiliki seorang terhadap keterlibatan dalam perilaku aktivisme online politik. Twitter dinobatkan sebagai podium untuk aktivisme online politik. Melalui teori uses and gratifications, penelitian ini berusaha mencari korelasi antara motivasi penggunaan Twitter dan negative perspective pada mahasiswa. Sebanyak 400 mahasiswa di pulau Jawa menjadi sample dalam penelitian ini. Data kuisioner yang telah terkumpul selanjutnya diuji dengan analisis statistika uji rank spearman. Hasil menyatakan bahwa tidak ada korelasi diantara motivasi penggunaan Twitter pada mahasiswa dan negative perspective.
OPTIMALISASI PENGEMBANGAN CREATIVE BRANDING EKOWISATA BOON PRING DI KABUPATEN MALANG yulistiowati, irma mufita; Endayani, Fatmasari
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.7926

Abstract

Creative tourism branding is an important process for carrying out attractive promotions of the identity of tourist attractions. The main goal is to attract tourists to come to this place. One of them is the Boon Pring educational tour in Malang Regency. In its development, Boon Pring ecotourism prioritizes conservation, social, economic, cultural, learning and education. Therefore, optimization is needed regarding the branding of the educational tourism destination Boon Pring, Malang Regency. This aims to increase the development of the tourism sector in Malang Regency. Data collection methods in preparing this research used observation and interviews. The results of this research are that tourism to Boon Pring creates creative destination branding by introducing the culture of the people around Boon Pring. Apart from that, to develop tourism branding, Pokdarwis collaborates with the community, local government and other stakeholders. They also create educational tour packages to attract visitors. Finally, to carry out creative branding, Pokdarwis also uses social media. However, promotional skills need to be improved so that the resulting content is more interesting. And consistency is also needed in carrying out promotions on social media.
MANAJEMEN PRODUKSI PESAN PROGRAM INOVASI KETILANG TUBERKULOSIS (TB) PUSKESMAS PURWOKERTO UTARA II Nurcandrani, Prita Suci
Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v8i1.8449

Abstract

Purwokerto Utara II Community Health Center, through the TB Ketilang Innovation Program determined the achievement of TB suspect service indicators of 100% or 297 people in 2023. However, in 2022, the number of findings only reached 79.79% of cases even though suspects had received information about the dangers of TB, healthy behavior (hygiene) and good sanitation. Meant, the expected change in behavior was not in accordance with the target. This research is to examine more deeply the application of message production management theory for the Tuberculosis Ketilang Innovation Program to TB suspects using Message Production Theory. This qualitative research used purposive sampling technique to draw the samples. The results showed that the Ketilang TB Innovation Program was successful in providing message interventions to increase awareness of the dangers of TB, especially in terms of the importance of maintaining sanitation and hygiene. In its implementation, involvement of TB cadres or survivors must be addressed.
PENGARUH REBRANDING CALON PRESIDEN PRABOWO SUBIANTO DI MEDIA SOSIAL TIKTOK TERHADAP TINGKAT KEPERCAYAAN DAN PARTISIPASI PEMILIH GENERASI Z PADA PEMILU 2024 KOTA MAGELANG Suryanti, Suryanti; Fikry, Debby Salju; Putri, Wahyu Eka; Ramadhan, Syahrul Bastian; Kusuma, Febryan Jati
Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v8i1.8870

Abstract

The dominant involvement of generation Z in the 2024 elections is a big highlight for Indonesia. Especially in Magelang City, generation Z occupies the second position with the most voters in the 2024 elections and has a big influence on a candidate's vote share. Social media is the most important platform for generation Z to influence and participate in elections. Social media, especially TikTok, has become an important tool in political campaigns, especially for Presidential Candidate Prabowo Subianto who is rebranding through this platform. This research aims to determine the effect of Prabowo Subianto's rebranding on the level of trust and participation of generation Z voters in Magelang City. The research method used is quantitative, where numerical data is collected through surveys and statistical analysis. The research results show that Prabowo Subianto's rebranding has a significant effect on the level of trust and participation of generation Z in the 2024 election.
FORMULASI PERSUASIF DAN KREDIBILITAS PRODUK DALAM PRAKTIK ENDORSEMENT PADA AKUN INSTAGRAM SELEBRITIS Okditazeini, Vannyora; Pasaribu, Erfina Ningsih; Alim, M. Kholikul
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.7902

Abstract

Penelitian ini mengidentifikasi kajian tentang praktik endorsement yang dilakukan oleh selebriti dengan berfokus pada selebriti yang memiliki jumlah followers akun Instagram terbanyak tahun 2018. Hasil penelitian menunjukkan bahwa Instagram menjadi salah satu alat dalam melakukan endorsement bagi pelaku bisnis melalui selebriti untuk memasarkan produknya. Terdapat lima selebriti yang diteliti berdasarkan jumlah followers terbanyak, yaitu Ayu TingTing, Raffinagita, Laudya Cynthia Bella, Prilly Latuconsina, dan Syahrini. Dari hasil penelitian dengan jumlah sampel sebanyak 1926 postingan, terdapat 969 postingan yang merupakan tergolong dalam bentuk praktik endorsement. Peneliti menemukan bahwa cara implisit merupakan cara yang paling jarang dipilih oleh selebriti dalam melakukan aktivitas endorsement. Sedangkan cara co-present merupakan cara yang paling banyak digunakan selebriti. Dari penelitian ini diketahui juga bahwa ternyata para selebriti tidak hanya melakukan endorsement pada produk-produk dari perusahaan, melainkan melakukan endorsement pada produknya sendiri. Dengan demikian, penggunaan selebriti di instagram dapat membangun kemenarikan dan kredibilitas produk melalui berbagai bentuk pesan yang disampaikan.
ANALISIS KOMUNITAS VIRTUAL STRICT PARENTS TERKAIT KETIDAKNYAMANAN KOMUNIKASI ANAK KE ORANGTUA Arumdafta, Amadia Candra; Pratiwi, Mutia Rahmi
Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v8i1.8393

Abstract

Media sosial Twitter kini tidak hanya sebatas menjadi ruang membagikan cerita singkat, namun berkembang menjadi ruang komunitas baru berbasis kesamaan cerita hidup. Komunikasi interpersonal orangtua dan anak tidak selalu berjalan dengan baik dimana dampaknya anak tidak dapat mengungkapkan perasaanya secara langsung. Twitter menjadi rumah baru bagi anak untuk menyampaikan ketidaknyamannya dari segi pola asuh. Komunitas Online “Strict Parents” menarik banyak anak untuk secara masif mengungkapkan ketidaknyamannya pada orangtuanya. Berbagai cuitan anak di komunitas virtual ini secara keseluruhan berisikan umpatan dan kekecewaan pada orangtuanya. Tujuan penelitian ini adalah mengidentifikasi tweet di Komunitas Online “Strict Parents” berbasis teori tindak tutur milik John Searle. Metode analisis isi kualitatif digunakan untuk penelitian ini dan jumlah objek penelitian sebanyak 11 tweet. Hasil penelitian menunjukan tindak tutur yang berlangsung di objek penelitian mencakup tindak tutur asertif, direktif, ekspresif dan deklaratif. Keseluruhan temuan secara langsung mengumpat sikap orangtuanya yang terlalu mengekang, tidak mendengarkan pendapat anak dan menuntut.
REPRESENTASI DOMESTIFIKASI PEREMPUAN PADA AKUN TIKTOK @YOGAARIZONA Amara, Selia Dwi; Arifina, Anisa Setya; Ikasari, Prinisia Nurul
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.8017

Abstract

Abstract: The gender division of labor creates a gender gap through women's greater household responsibilities. This problem made the TikTok account @yogaarizona use its style of humor and satire as a way of speaking out. Therefore, this research aims to determine the representation of women's domestication on the TikTok account @yogaarizona using qualitative descriptive research. This research analyzes 7 videos related to domestication-based gender injustice using Representation Theory, Feminist Point of View Theory and Roland Barthes' semiotic method. The research results show a form of women's resistance with the emergence of strong women and women who are free to express themselves. Women's resistance was also motivated by the influence of Javanese culture on the matriarchal system, the existence of women's living standards based on the position of Javanese women, as well as women's exploitation of other women's power.Keywords: representation, domestication of women, Tiktok, Women's resistance Abstrak: Pembagian kerja secara seksual mengakibatkan banyaknya perempuan di Indonesia cenderung mendapati ketidakadilan gender dengan tanggung jawab domestifikasi yang relatif lebih besar. Permasalahan tersebut membuat akun TikTok @yogaarizona, menyuarakan hal ini melalui gaya humor dan satirenya sebagai aksi perlawanan. Karena itu, penelitian ini bertujuan untuk mengetahui representasi domestifikasi perempuan pada akun TikTok @yogaarizona dengan tipe penelitian kualitatif deskriptif. Penelitian ini menganalisa 7 video terkait ketidakadilan gender berbasis domestifikasi dengan menerapkan Teori Representasi, Feminist Standpoint Theory serta metode analisis semiotika Roland Barthes untuk mengidentifikasi latar permasalahan dari upaya perlawanan perempuan. Hasil penelitian ini menunjukkan adanya bentuk perlawanan perempuan dengan perwajahan perempuan tangguh dan perempuan bebas berekspresi. Terdapat pula hal yang mendasari perlawanan perempuan terhadap ketidakadilan gender. Seperti keterbelengguan perempuan dari adanya pengaruh budaya Jawa yang menggeser sistem matriarkhi, adanya standar kehiduoan perempuan dilihat dari peran dan kedudukan perempuan Jawa, serta eksploitasi perempuan dalam domestifikasi akibat adanya kekuasaan perempuan berstatus tinggi. Kata kunci: representasi, domestifikasi perempuan, Tiktok, Perlawanan Perempuan
OBJEKTIFIKASI PEREMPUAN DALAM BERITA ONLINE (ANALISIS WACANA KRITIS PERSPEKTIF SARA MILLS) Laeli, Indah Nur
Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v8i1.8628

Abstract

This research analyses the coverage of gender violence in cyber media using Sara Mills' Critical Discourse Analysis approach. The focus of this research is to understand how language in the news can reflect and reinforce gender inequality, and how women are often objectified in news narratives. This study uses qualitative methods with content analysis and discourse analysis to explore the narrative, framing, and representation of gender violence in cyber media. Data sources were taken from online news published by iNews.com and Okezone.com, with examples of cases of objectification of women in the news. The results showed that the news often contains objectification of women, both in the context of rape and in coverage of female public figures, such as athletes. News coverage tends to use language and framing that reinforces negative gender stereotypes and turns women into sexual objects. Sara Mills' approach helps identify the position of subjects and objects in discourse, revealing the dynamics of power and ideology contained in news texts. This research contributes to understanding the role of the media in reproducing gender inequality and the importance of journalistic ethics in covering gender violence issues.
STRATEGI MEMBANGUN BRAND ENGAGEMENT IKLAN SIRUP MARJAN PADA FESTIVE SEASON Suryani, Ita; Marta, Rustono Farady; Chinmi, Maichel
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.7895

Abstract

PT Lasallefood Indonesia is a beverage-producing company, namely Marjan. This Ramadan moment was taken advantage of by Marjan Syrup to issue a new advertisement, released and premiered on February 25, 2023, on television. Carrying the theme "Baruna the Guardian of the Ocean". The aim to be achieved is how Marjan Syrup advertising strategy can take advantage of the 2023 Ramadhan festive season in building brand engagement with consumers. a qualitative approach with a case study research method is used or a single case study with the object of research namely discussing Marjan syrup advertisements. From problems raised, this concludes the success of the advertisement is related to brand engagement can be seen from the following five points: (1) Consistency comes before Ramadhan, (2) Presenting different versions of stories, (3) Out of the box advertising concepts (4) Products which are suitable for special moments and (5) viral effects.
ANALISIS SEMIOTIKA DALAM FILM BLACK PANTHER 2018: REPRESENTASI IDEOLOGI RASISME DAN PATRIOTISME Fada, Hawa La'ala Nabilla
Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v8i1.8566

Abstract

 Abstract:The film "Black Panther 2018" serves as a significant representation in understanding the ideologies of racism and patriotism in society. Through a semiotic approach, this research analyzes the levels of reality, representation, and ideology in the film. A qualitative research method is utilized with data collection techniques from literature studies and data analysis based on John Fiske's Semiotics Theory. The analysis results indicate that the film portrays resistance against racism and the spirit of patriotism among the black race, as well as the social-political conflicts faced. "Black Panther" highlights diversity in cast and characters, confronting systemic racism by showcasing the strength and pride of the black race. Characters like T'Challa and Shuri symbolize resistance against discrimination and injustice, inspiring audiences to combat all forms of discrimination. Within the film's narrative, Wakanda confronts racism by demonstrating extraordinary strength, intelligence, and capabilities, showing that the black race also possesses boundless potential regardless of skin color.Keywords: Film, Black Panther, Semiotics, Racism, Patriotism Abstrak:Film "Black Panther 2018" menjadi representasi penting dalam memahami ideologi rasisme dan patriotisme dalam masyarakat. Melalui pendekatan semiotika, penelitian ini menganalisis tingkat level realitas, representasi, dan ideologi dalam film tersebut. Metode penelitian kualitatif digunakan dengan teknik pengumpulan data dari studi pustaka dan analisis data berdasarkan Teori Semiotika John Fiske. Hasil analisis menunjukkan bahwa film ini menggambarkan perlawanan rasisme dan jiwa patriotisme ras kulit hitam, serta konflik sosial-politik yang dihadapi. Film "Black Panther" menonjolkan keberagaman dalam pemeran dan karakter, serta menghadapi systemic racism dengan menunjukkan kekuatan dan kebanggaan ras kulit hitam. Karakter-karakter seperti T'Challa dan Shuri menjadi simbol perlawanan terhadap diskriminasi dan ketidakadilan, memberikan inspirasi bagi penonton untuk melawan segala bentuk diskriminasi. Dalam narasi film, Wakanda menghadapi rasisme dengan menunjukkan kekuatan, kecerdasan, dan kemampuan yang luar biasa, memperlihatkan bahwa ras kulit hitam juga memiliki potensi tak terbatas tanpa memandang warna kulit mereka.Kata Kunci: Film, Black Panther, Semiotika, Rasisme, Patriotisme 

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