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INDONESIA
Solidaritas
Published by Universitas Slamet Riyadi
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 722 Documents
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ANALISIS ISI KUANTITATIF BERITA PIDATO KENEGARAAN PRESIDEN JOKO WIDODO PERIODE II PADA KRJogja.com dan Solopos.com Laila Nilasari; Lukas Maserona Sarungu
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The research entitled Quantitative Content Analysis of President Joko Widodo's Period II State Speech News on KRJogja.com and Solopos.com examines how local mass media frame Nawacita priorities in the news of the President's state speech in the second period of his administration. The analysis was conducted using a descriptive method with a quantitative content analysis approach to ten online news published by KRJogja.com and Solopos.com throughout 2019-2024. Each news story was coded based on the Nawacita category and analyzed with descriptive statistics to identify the most prominent themes. The results showed that the Nawacita “Improving the Quality of Indonesian Human Beings” dominated the news, especially in 2022, followed by “Equitable and Fair Development” and “Productive Economic Structure”. KRJogja.com tends to give a larger portion to national development issues, while Solopos.com is more selective to suit the needs of local audiences. This finding confirms the role of local media in agenda setting, but at the same time shows a tendency to highlight certain issues. The research recommendations encourage the government to strengthen synergies with local media and the media to increase the diversity of Nawacita coverage to broaden public understanding. Keywords: Quantitative Content Analysis, State Speech, Nawacita, Agenda Setting, Local Media
STRATEGI KOMUNIKASI DIGITAL DI INSTAGRAM @omahwayangklaten Tessalonika Prita Pramesthi; Maya Sekar Wangi
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to analyze the digital communication strategies implemented by Sanggar Seni Omah Wayang Klaten through its Instagram account @omahwayangklaten using the Social Media Engagement Theory (SMET) framework. The research focuses on five main dimensions: interactivity, reach, timelessness, personalization, and content quality. This research employed a descriptive qualitative method, with data collected through direct observation, in-depth interviews with the account administrator, and documentation of the sanggar’s social media activities. The findings reveal that the potential of Instagram as a medium for promoting traditional arts has not been fully maximized. In the interactivity dimension, audience engagement remains low due to limited prompt responses and minimal use of interactive features. The reach is restricted by low posting frequency, lack of hashtag optimization, and absence of cross-community collaborations. Timelessness is not optimal as many posts are uploaded after the momentum of the events has passed. Personalization is underdeveloped as the content tends to be formal and generic. Meanwhile, content quality is technically adequate but lacks variety in formats and storytelling approaches. The implications of this study indicate the need for a more structured social media management strategy, including increasing content frequency and interactivity, optimizing reach strategies, posting content in real-time, enhancing message personalization, and improving the variety and quality of visual content. By doing so, @omahwayangklaten’s digital communication strategy can be more effective in reaching and engaging audiences, especially younger generations. Keywords: digital communication strategy, social media, Instagram, SMET, Omah Wayang Klaten.
KOMUNIKASI PEMASARAN GIGIGO DENTAL CARE MELALUI MEDIA SOSIAL INSTAGRAM Ollen Kumala Murwa; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The background of this research is the low public awareness regarding dental health. Many people still consider dental treatment expensive and frightening, making it less of a priority. On the other hand, the rise of social media, especially Instagram, provides a great opportunity to reach a wide audience. Gigigo Dental Care, a rapidly growing dental clinic, leverages Instagram to build its brand image, deliver educational content, and promote services creatively.This study aims to analyze Gigigo Dental Care's marketing communication through Instagram using a qualitative case study approach. Data were collected through in-depth interviews with the CEO, marketing team, and customers, as well as documentation of content from @gigigo.id. The analysis employed the 7P marketing mix framework (Product, Price, Place, Promotion, People, Process, Physical Evidence).The findings reveal that Instagram is consistently used to share service information, promotions, education, and customer engagement. Creative visual content such as reels, feed posts, stories, and live sessions are the main attraction for young audiences. With competitive pricing, seasonal promotions, doctor involvement in educational content, and a professional visual identity, Gigigo successfully attracts many new patients. This research highlights the importance of social media-based marketing communication to increase consumer awareness and trust in healthcare services. Keywords: marketing communication, Instagram, dental health, marketing mix, social media
PERSEPSI MASYARAKAT KELURAHAN JAYENGAN TERHADAP IKLAN POLITIK MELALUI MEDIA BALIHO PADA PILKADA SURAKARTA 2024 Oryza Putri; Herning Suryo S
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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In the lead-up to the election, public spaces across the city are often filled with large political billboards. Nearly every intersection, market, and other strategic areas feature candidates' faces with concise and striking campaign slogans. This study aims to understand the perceptions of the residents of Jayengan Village towards political advertising through billboards in the context of the 2024 Surakarta Regional Election. The background to this research is based on the fact that, in the lead-up to the election, residents often complain about the large number of political billboards that fill the city, disrupting the aesthetics and comfort of the environment. Furthermore, political billboards are often considered less essential because they take up a lot of space in urban areas. The installation of billboards by candidates in irregular locations requires proper management to prevent urban disorder. The method used is a qualitative approach with data collection techniques through field observations and in-depth interviews with six informants, including four residents and two campaign teams from each candidate. The results of this study indicate that public perception of political billboards is influenced by internal factors such as personal experience, political attitudes, and background information, as well as external factors such as visual design, placement location, and the symbols used on the billboards. Most informants considered billboards merely a means of candidate identification, not a primary medium influencing political choices. Keywords: Perception, Political Communication, Billboards, Surakarta Regional Election, Campaign Strategy.
PENGGUNAAN VIDEO SKATEBOARD SEBAGAI PERSONALBRANDING PROFESIONAL SKATEBOARDING YAYANSETYA Vitto Widha Kusuma; Estu Widiyowati; Buddy Riyanto; Haryo Kusumo Aji
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The phenomenon of using digital media, particularly skateboard videos, has increasingly developed as an essential medium for skateboarders to build their identity and professional image. Videos serve not only as entertainment or documentation of activities but also as a strategic communication tool that highlights uniqueness, consistency, and individual characteristics. This study aims to analyze the use of skateboard videos as a form of personal branding by Yayan Setya, a professional skateboarder from Surakarta. This research employs a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and documentation of skateboard videos produced and published by Yayan Setya. The analysis focuses on how audio visual elements, tricks, style, and Consistency in video production contribute to the construction of his personal branding and distinguish him from other skateboarders. The findings reveal that skateboard videos play a significant role in shaping Yayan Setya’s personal branding. The videos function as documentation of skill development, a audio visual communication medium to express identity, and a personal marketing tool to expand audience reach. Yayan’s personal branding is formed through authenticity, consistency, and his distinctive style presented in each of his works. This study concludes that skateboard videos can serve as an effective strategy for skateboarders to build a professional image, broaden networks, and enhance career opportunities. Keywords: Skateboard Video, Personal Branding, Professional Skateboarder, Yayan Setya.
PEMANFAATAN KONTEN INSTAGRAM @dukcapilsragen SEBAGAI MEDIA SOUNDING PELAYANAN DALAM MEMPERTAHANKAN BRAND AWARENESS BAGI WARGA SRAGEN Fachrul Eka Jaya Pratama; Andri Astuti Itasari
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This study aims to analyze the use of Instagram content @dukcapilsragen as a service sounding media to maintain brand awareness among Sragen residents. The AISAS theory (Attention, Interest, Search, Action, Share) is used as the analytical framework. This research employed a qualitative method with a case study approach at the Population and Civil Registration Office (Disdukcapil) of Sragen and nearby residents. Data were collected through in-depth interviews with eight informants and validated using source triangulation. The findings show that Instagram functions optimally as a digital service information hub, a medium for service innovation, and an interactive platform between Disdukcapil and the community. Content such as short videos, testimonials, and service documentation demonstrate transparency while building emotional closeness with citizens. The study concludes that Instagram utilization can enhance brand awareness through consistent content, active interaction, and flagship programs such as SEMEDI (Sedino Mesti Dadi).Keywords: Brand Awareness, Disdukcapil Sragen, Instagram, Digital content
KOMUNIKASI BISNIS WARUNG SATEKAMBING BU HJ. BEJO LOJIWETAN DALAM MEMPERTAHANKAN  BRAND TRUST Difa Zulfania Nur Fauzi; Andri Astuti Itasari
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to examine the business communication applied by Warung Sate Kambing Bu Hj. Bejo Lojiwetan in maintaining brand trust amidst the competitive culinary industry. It uses a descriptive qualitative approach with David K. Berlo’s SMCR communication model as the analytical framework. Data were gathered through observation, in-depth interviews, and documentation. The findings reveal that verbal and non-verbal communication by the owner and employees play a crucial role in creating positive customer experiences, alongside consistent taste and friendly service. An effective communication approach via diverse channels, including social media, supports consumer loyalty and sustainable brand trust. Effective business communication is the key to successfully maintaining the brand trust of Warung Sate Kambing Bu Hj. Bejo. Keywords: Business Communication, Brand Trust, SMCR Model, Warung Sate Kambing Bu Hj. Bejo Lojiwetan
AKTIVITAS PROMOSI TOKO ABON MULIA DALAM MEMBANGUN BRAND AWARENESS Yulia Pramudya Wardhani; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to analyze the promotional activities carried out by Toko Abon Mulia in building brand awareness, particularly through the utilization of digital media such as Shopee and WhatsApp Business. Digital platforms have become an essential tool for SMEs to expand their market reach and introduce products more effectively. Shopee is used as an e-commerce platform that provides product catalogs, promotional features, and customer reviews, while WhatsApp Business serves as an interactive communication medium that strengthens relationships with customers. This research employed a qualitative descriptive approach with a case study design, using in-depth interviews with the owner, direct observations, and documentation of promotional activities. The findings reveal that the promotional activities of Toko Abon Mulia contribute to enhancing brand awareness by expanding product information reach, creating more personal consumer interactions, and building customer trust and loyalty. Consistent and integrated promotional activities, both through digital and offline media, have proven effective in strengthening Toko Abon Mulia’s brand image in a competitive market. Keywords: Promotional Activities, Brand Awareness, Shopee, SMEs, WhatsApp Business.
POLA KOMUNIKASI DALAM ORGANISASI PEMERINTAH DESA MUSUK KABUPATEN BOYOLALI DALAM MENINGKATKAN KINERJA PEGAWAI Luthfiyathul Munawwaroh; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research is motivated by the phenomenon of the important role of organizationalcommunication in ensuring good coordination between employees and increasing theeffectiveness of the implementation of work programs designed by the village government. Thepurpose of this study is to analyze how the application of organizational communication inimproving employee performance at the Musuk Village Government Office, Boyolali Regency.This study uses Effendi's (2008) communication pattern theory as a research reference using adescriptive qualitative research method. The sampling technique used was purposive sampling.Data collection was carried out through interviews with the village head, village secretary andhamlet heads of Musuk village as well as documentation related to the performance of Musuk village government employees. The validity testing technique used by the researcher was sourcetriangulation. The results of the study indicate that the application of various communicationpatterns was able to improve the performance of Musuk village government employees, whichwas characterized by increased productivity, service quality, responsiveness, responsibility andaccountability of Musuk village government employees. Thus, the application of communicationpatterns carried out by the Musuk village government has been able to strengthen internalcommunication while optimally building a positive work culture within the Musuk villagegovernment environment.Keywords: Organizational Communication, Communication Patterns, Employee Performance
KOMUNIKASI INTERPERSONAL PELAYAN DENGAN PELANGGAN DALAM MEMPERTAHANKAN BRAND TRUST DI RESTO SALIRA Elyasaf Bintang Wibowo; Andri Astuti Itasari
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Brand trust is one of the crucial factors for sustaining business in the culinary sector. Thisstudy aims to analyze the role of interpersonal communication between waiters and customers atResto Salira in maintaining brand trust. The research applied a descriptive qualitative method witha case study design. Data were collected through in-depth interviews with the supervisor, waiters,and customers, as well as observations and documentation of Google Reviews. Data validity wastested using source triangulation. The findings reveal that waiters at Resto Salira demonstrateinterpersonal communication through friendliness, quick responses, polite verbal interaction, andsupportive nonverbal cues. Analysis using Devito’s interpersonal communication theory indicatesthat four indicators (openness, supportiveness, positiveness, and equality) are applied, whileempathy is not fully optimized. In conclusion, interpersonal communication significantlycontributes to building customer brand trust, although further improvement in empathy is neededto strengthen overall trust.Keywords: Brand Trust, Interpersonal Communication, service, Resto Salira.

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