cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surakarta,
Jawa tengah
INDONESIA
Solidaritas
Published by Universitas Slamet Riyadi
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 722 Documents
 69   70   71   72   73 
INTEGRATED MARKETING COMMUNICATION TEH SEPEDA BALAP AGEN SOLO MELALUI BRAND AMBASSADOR WHAWIN LAWRA Hayu Pintari; Andri Astuti Itasari
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teh Sepeda Balap is one of the tea companies that is quite popular, especially in Central Java. Teh Sepeda Balap has distributor agents spread throughout Indonesia, one of which is the city of Solo. In marketing its products, Teh Sepeda Balap Agen Solo applies a new marketing communication called Integrated Marketing Communication. In Integrated Marketing Communication there are six elements of marketing communication, namely advertising, direct marketing, sales promotion, public relations, word of mouth, event and experience. The most prominent marketing communication from Teh Sepeda Balap is event and experience and focuses on business partners. Teh Sepeda Balap has a vision of becoming a popular tea, for that Teh Sepeda Balap tries as much as possible to establish closeness with the people. In its promotional efforts, Teh Sepeda Balap (Racing Bike Tea) partners with brand ambassadors whose personalities and vision align with Teh Sepeda Balap’s. For the Greater Solo area, Teh Sepeda Balap’s Solo Agent appointed Whawin Lawra as its brand ambassador. Whawin Lawra is a singer with a friendly, cheerful, humorous personality and a close relationship with the community. Therefore, Teh Sepeda Balap appointed Whawin Lawra as its brand ambassador as a form of marketing communication. Keywords; Integrated Marketing Communication, brand ambassador
ANALISIS SEMIOTIKA ROLAND BARTHES TERHADAP REPRESENTASI MITOS KEPERCAYAAN BUDAYA JAWA TIMUR DALAM FILM SEKAWAN LIMO Nikodemus Hendra Widiawan; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

T This study analyzes the representation of myths and cultural beliefs of East Java in BayuSkak’s film Sekawan Limo using Roland Barthes’ semiotics. The film presents cultural taboos suchas climbing during the month of Suro, looking back while hiking, the requirement of even-numberedclimbers, and the prohibition of taking objects from the forest. A qualitative descriptive method wasapplied with Barthes’ three levels of meaning: denotation, connotation, and myth. The findings showthat Sekawan Limo not only entertains but also represents East Javanese local wisdom. The culturalprohibitions depicted carry messages of caution, respect for nature, and inherited spiritual beliefs.The film serves as a medium of cultural preservation and strengthens local identity throughmeaningful signs.Keywords: Roland Barthes’ semiotics, representation, myth, East Javanese culture,
STRATEGI PUBLIC RELATIONS PTPN RADIO SOLOUNTUK MENINGKATKAN BRAND AWARENESSDENGAN MENJADI MEDIA PARTNER EVENT Chantyka Putri Nugraheni
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Radio is an electronic medium for conveying messages via electromagnetic waves. PTPN Radio Solo is a radio that has existed in the city of Solo since 1968. Even though internet-based media now appears, PTPN Radio Solo continues to survive and adapt to technological developments. In the digital era, radio not only competes with fellow radio stations but also with online media. PTPN Radio Solo experienced a decline in brand awareness among event workers during the pandemic until early 2022. Public relations at PTPN Radio Solo played a very important role in increasing brand awareness. Therefore, PTPN Radio Solo has become an event media partner to increase brand awareness among event workers. In 2023, PTPN Radio Solo's brand awareness will increase by becoming a media partner for the event. The purpose of this research is to determine PTPN Radio Solo's public relations strategy to increase brand awareness by becoming a media partner for events. This type of research is descriptive qualitative. Data collection techniques through interviews, observation and documentation. The analysis was carried out using the Three Ways Strategy theory (Push, Pull, and Pass) according to Thomas L. Hariss. The results of this research are that PTPN Radio Solo, when it became a media partner for the event, carried out a push strategy in the form of trade publicity, publication of pamphlets, live reports, and video recaps on social media and advertisements on radio. PTPN Radio Solo is also implementing a pull strategy in the form of publishing creative content. Meanwhile, the pass strategy carried out by PTPN Radio Solo is to create collaborative content or content accompanied by mentions of event organizers, guest stars and other media partners at the event. The research results show that the push, pull and pass strategy carried out by PTPN Radio Solo can increase brand awareness among event organizers. Keywords: Strategy, public relations, radio, brand awareness, media partner event.
PERAN MEDIA RELATIONS DI LEMBAGA PENYIARAN PUBLIK (LPP) RRI SURAKARTA Pambayun Danang Prasetyo; Maya Sekar Wangi
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information and communication technology in the digital erahas changed the media consumption patterns of society, so public broadcastinginstitutions like RRI face significant challenges in maintaining their existence. RRISurakarta, as one of the oldest radio stations in Indonesia, is required to adapt to thedynamics of new media and compete with private media and digital platforms. Inthis context, media relations play an important role in building relationships withthe media, disseminating credible information, and maintaining public trust. Thisresearch aims to analyze the role of media relations at LPP RRI Surakarta using themedia relations theory from Cutlip, Center, and Broom. The method used isdescriptive qualitative with data collection techniques through interviews,documentation, and source triangulation. The results of the study indicate that RRISurakarta's media relations role consists of five main aspects, namely providingaccurate information, bridging.
KOMUNIKASI PERSUASIF PADA HUMAS PALANG MERAH INDONESIA (PMI) DALAM MENINGKATKAN KESADARAN MASYARAKAT UNTUK DONOR DARAH Malika Alia Jelita; Haryo Kusumo Aji; Estu Widiyowati; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study, entitled "Persuasive Communication by the Indonesian Red Cross Public Relations Unit in Raising Public Awareness of Blood Donation," is a topic of discussion. Low public awareness of blood donation remains a serious problem in various regions, including Grobogan Regency. Data shows that the number of voluntary donors is insufficient to meet the increasing annual need for blood, resulting in blood supply often not being balanced with demand. This situation creates problems in healthcare services and even poses a risk to patient safety. This study aims to determine and analyze how persuasive communication is used by the Indonesian Red Cross (PMI) Public Relations Unit in Grobogan Regency to raise public awareness of blood donation. The study used a descriptive qualitative method with a case study approach, involving interviews with public relations personnel and the community, and documentation as data sources. This study utilizes Burgoon and Huffiner's persuasive communication theory as a conceptual foundation, focusing on the components of the communicator, message, media/channel, recipient, and communication effects. The research results show that PMI Public Relations plays a role as a communicator, crafting persuasive messages using both rational (medical facts, benefits of blood donation) and emotional (humanitarian values, empathy) approaches. These messages were delivered through direct communication (public outreach), print media (banners, brochures), and digital media (Instagram, Facebook, and WhatsApp). Public responses varied, but the majority indicated increased understanding, growing awareness, and active participation in blood donation activities. The persuasive messages were crafted by emphasizing cognitive, affective, and conative aspects, in accordance with the Burgon & Huffner framework, combining factual information and emotional appeal to influence public knowledge, attitudes, and behavior. Public responses varied, but most demonstrated positive changes in the form of increased understanding, growing empathy, and active participation in blood donation activities. These findings confirm that credible, systematic, and adaptive persuasive communication can strengthen PMI's positive image and encourage community involvement. Thus, a persuasive communication strategy is an important instrument in maintaining blood stock availability while building social and humanitarian solidarity.   Keywords: Persuasive Communication, Public Relations, Indonesian Red Cross, Public Awareness.
STRATEGI KOMUNIKASI MELALUI 4P COFFEE SHOP “WARUNG MERAPI 13” DENGAN FOOD TRUCK DALAM MENARIK MINAT PEMBELI Alif Puji Utomo; Sihabuddin Sihabuddin
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing coffee consumption in Indonesia has encouraged the rapid growth of coffee shopswith various concepts, including mobility-based innovations such as food trucks. However, theintense competition within the coffee industry requires business owners not only to rely on productquality but also to apply effective marketing communication strategies. Warung Merapi 13, a food-truck-based coffee shop in Grobogan Regency, faces challenges in attracting consumer interest insemi-urban areas due to limited promotion and the tight competition within the culinary business.This study examines the communication strategy of Warung Merapi 13 Coffee Shop through theuse of food trucks in attracting buyers in Grobogan, Central Java. The research focuses on theapplication of the marketing mix (4P) as a communication strategy through food truck media insemi-urban areas. A descriptive qualitative approach with a case study method was employed. Datawere collected through participatory observation, in-depth interviews, as well as social mediadocumentation and food truck visual branding. Data analysis was conducted using the interactivemodel of Miles, Huberman, and Saldana, supported by triangulation to ensure the validity offindings. The results show that Warung Merapi 13 consistently applies all four elements of themarketing mix (4P) in its communication strategy to attract consumers. The product strategyhighlights the uniqueness of the coffee menu and service experience through food trucks, while thepricing strategy is set competitively based on the purchasing power of the local community.Placement is implemented through mobile food trucks operating in strategic locations to reachdiverse consumers. Promotional strategies utilize social media, attractive visual branding, anddirect interaction with customers. The integration of these 4P strategies received positive responsesfrom consumers in the form of increased brand awareness, loyalty, and purchase intention. The useof food trucks as an experience-based marketing medium has been proven to strengthen WarungMerapi 13 communication strategy. It is recommended that Warung Merapi 13 continue to enhancethe consistency of digital promotion, build collaborations with local communities, and present localstorytelling-based content innovations to further increase customer attraction and loyalty.
ANALISIS FRAMING PEMBERITAAN ISU DINASTI POLITIK JOKOWI PADA PEMILIHAN PRESIDEN 2024 DI KOMPAS. COM PERIODE OKTOBER Pinkki Dwi Oetami; Fikriana Mahar Rizqi
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The news about Jokowi's political dynasty became one of the most widely reported topics by Kompas.com in October 2023. This study aims to analyze the framing of the news about President Joko Widodo's (Jokowi) political dynasty in the 2024 Presidential Election in the online media Kompas.com for the October 2023 period. The phenomenon of political dynasty was highlighted due to the involvement of Jokowi's family in the national political sphere, especially the nomination of Gibran Rakabuming Raka as a vice presidential candidate accompanying Prabowo Subianto. The research method used was qualitative with a descriptive approach, using the framing analysis model of Zhongdang Pan and Gerald M. Kosicki which includes four structures: syntax, script, thematic, and rhetorical. The research objects were five main articles on Kompas.com that discussed the issue of Jokowi's political dynasty during that period. The results showed that Kompas.com presented relatively neutral and balanced news by presenting pro and con viewpoints, using polite language and paying attention to journalistic values. Kompas.com's news framing plays a role in shaping public perception regarding Jokowi's political dynasty, particularly regarding the nomination of Gibran Rakabuming Raka as a vice presidential candidate. These reports emphasize the controversial Constitutional Court ruling, Jokowi's changing stance, the public response, and his defense against accusations of political dynasty. This research emphasizes the media's role as a crucial actor in constructing political reality and the influence of framing on the dynamics of national political news coverage.
IMPLEMENTASI KOMUNIKASI PUBLIK DINAS DP3AP2KB KOTA SURAKARTA DALAM PENCEGAHAN KEKERASAN TERHADAP ANAK DI BAWAH UMUR Tesa Pajar Nugraha; Sihabuddin Sihabuddin
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of violence against children remains a serious issue in Surakarta, requiring appropriate implementation of public communication by the local government. This study aims to describe and analyze the implementation of public communication by the DP3AP2KB Surakarta City in preventing violence against minors. The theory applied refers to Hafied Cangara’s public communication model, which includes research, planning, implementation, evaluation, and reporting stages. This research employed a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. Informants consisted of DP3AP2KB officials, Puspaga counselors, PPT coordinators, and community members as program recipients. The findings reveal that the implementation of public communication by DP3AP2KB is educational, persuasive, and participatory, carried out through socialization, counseling, the children’s forum, and family assistance services, using face-to-face methods, social media, and proactive outreach. This implementation has proven effective in increasing public understanding, awareness, and behavioral changes among parents in applying positive, non-violent parenting, although challenges remain, such as limited budget, human resources, and uneven public participation. Keywords: Implementation, Public Communication, DP3AP2KB, Child Violence Prevention
PERSONAL BRANDING KOMEDIAN DEWANGGA PRIBADITYA ARIF MELALUI MEDIA SOSIAL INSTAGRAM @dewanggaya_ Chisma Haryati Kartika; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and analyze the personal branding strategy implemented by comedian Dewangga Pribaditya Arif through his Instagram account @dewanggaya_ as an effort to build a distinctive self-image amidst the competition among digital creators. Using a qualitative descriptive approach, this study collected data through interviews and documentation, then analyzed the phenomenon based on Peter Montoya's eight Personal Branding concepts. The results show that Dewangga has successfully implemented all eight branding aspects consistently. Dewangga specializes in flexible comedic acting, supported by a friendly and humble personality. He creates a difference through absurd comedy material with plot twists related to everyday life in Malang Regency. This branding success is supported by consistency in uploading content (appearance), maintaining a unified image on social media and in the real world, demonstrating steadfastness in his work, and maintaining a good reputation by filtering content to keep it entertaining without offending others. This study concludes that Instagram is an effective platform for non-celebrity individuals to build a structured and impactful personal image, generating professional career opportunities such as endorsements and MC roles. Keywords: Personal Branding, Instagram, Comedian, Peter Montoya, Absurd Comedy.
PERSEPSI WARGANET PADA AKUN X @goodghan MENGENAI RESTORAN KAREN’S DINER Reynaldi Deva Rahmaputra; Herning Suryo S; Fikriana Mahar Rizqi
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of X as a media can contribute to the recognition of restaurants among consumers, especially X users. Utilization of a X account can provide information, persuade or remind consumers. The purpose of this study was to determine the perception of the @goodghan X account at Karen's Diner restaurant. This type of research is descriptive research. The technique of determining informants using purposive sampling. Data collection using digital documentation. Data analysis techniques using qualitative analysis. The results showed that people's on X perceptions of the @goodghan X account about Karen's Diner restaurant were divided into two things, namely positive perceptions and negative perceptions. Negative perceptions state that Karen's Diner in Indonesia violates the rules, because employees are less polite, excessive anger and employees hold food or drinks from visitors while positive perceptions that Karen's Diner restaurants provide new experiences because they have become part of the modern lifestyle. Keywords: perceptions, x account, restaurant

Page 72 of 73 | Total Record : 722

 69   70   71   72   73 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 9 No 2 (2025): Solidaritas Vol 9 No 1 (2025): Solidaritas Vol 8 No 2 (2024): Solidaritas Vol 8 No 1 (2024): Solidaritas Vol 7 No 2 (2023): Solidaritas Vol 7 No 1 (2023): Solidaritas Vol 6 No 2 (2022): Solidaritas Vol. 6 No. 1 (2022): Solidaritas Vol. 5 No. 2 (2021): Solidaritas Vol. 5 No. 1 (2021): Solidaritas Vol. 4 No. 3 (2020) Vol 4, No 3 (2020) Vol 4, No 2 (2020) Vol. 4 No. 2 (2020) Vol 4, No 1 (2020) Vol. 4 No. 1 (2020) Vol 3, No 2 (2019) Vol. 3 No. 2 (2019) Vol 3, No 2 (2019) Vol. 3 No. 1 (2019) Vol 3, No 1 (2019) Vol 2, No 3 (2018) Vol. 2 No. 3 (2018) Vol 2, No 2 (2018) Vol. 2 No. 2 (2018) Vol. 2 No. 1 (2018) Vol 2, No 1 (2018) Vol 1, No 1 (2017): Jurnal Solidaritas Vol 1 Vol. 1 No. 1 (2017): Jurnal Solidaritas Vol 1 More Issue