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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 1,135 Documents
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Peramalan Empiris Indeks Harga Properti Residensial di Singapura Menggunakan ARIMA Arkan Paramarta; Gevira Nur Fatimah Fatimah; Ghaitsa Athaya Khalishah; Nurisqi Amalia
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2884

Abstract

This study aims to analyze and forecast the movement of the Residential Property Price Index (RPPI) in Singapore using the Autoregressive Integrated Moving Average (ARIMA) time series approach. The data employed are secondary quarterly time series data covering the period from 2015 to 2025. The analysis follows the Box-Jenkins methodology, including stationarity testing, differencing, model identification through ACF and PACF correlograms, parameter estimation, diagnostic testing, and forecasting. The results indicate that the data are non-stationary at the level form but become stationary after first-order differencing. Based on the comparison of several candidate models, ARIMA(0,1,1) is selected as the most appropriate model, as it provides the lowest information criteria values among the alternatives. Diagnostic testing confirms that the residuals behave as white noise, indicating that the model is adequate for forecasting purposes. The forecasting results reveal a consistent upward trend in Singapore’s RPPI over the period 2026 to 2028. These findings suggest sustained growth in residential property prices and demonstrate that the ARIMA model effectively captures the historical pattern of the data and produces reliable forecasts. Therefore, this study contributes by providing predictive insights that can support decision-making in the property sector.
Analysis of Career Development on Employee Retention Through Organizational Support as a Mediating Variabel: Survey on Alfamart Employee M. Ilham Maulana; Asep Muhamad Ramdan; Resa Nurmala
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2348

Abstract

The retail industry in Indonesia continues to grow and create many job opportunities in various places. Alfamart, one of the big modern stores in Indonesia, employs a lot of people. Human resource management is an important component in managing and retaining great employees, so organizations must have a retention strategy. This research aims to examine the impact of career development on employee retention, with organizational support as a mediating variable. This study used a quantitative approach, with data collected from 141 employees of Alfamart Sukabumi Area Cisaat and Sukaraja using questionnaires. Data analysis techniques used Structural Equation Modeling (SEM) and Analysis of Moment Structures (AMOS) software. The results showed that career development has a good and significant influence on organizational support, and organizational support mediates the relationship between career development and employee retention. This research suggests that organizations can strengthen career development with organizational support to increase employees' desire to stay in the company.
The Nexus of Product Quality, Electronic Word of Mouth, and Variety Seeking on Brand Switching of Scarlett Products in Denpasar Ni Putu Cempaka Dharmadewi Atmaja; I Nengah Suardhika; Ni Luh Ayu Mira Dhamayanti Pratiwi
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2371

Abstract

This study aims to examine the influence of product quality, electronic word of mouth (e-WOM), and variety seeking on brand switching behavior among Scarlett consumers in Denpasar. The study population consisted of Generation Z consumers who use Scarlett products in Denpasar. A total of 96 respondents were selected using a purposive sampling technique. Data were collected through interviews, documentation, and questionnaires, and analyzed using multiple linear regression. The results showed that product quality, electronic word of mouth (e-WOM), and variety seeking have a negative and significant influence on brand switching behavior; meaning that higher perceived product quality, more positive e-WOM, and the availability of product variety contribute to reducing consumers' tendency to switch to competing brands. Continuous product quality improvement, effective management of positive online reviews, and continuous product innovation are important strategies to minimize brand switching and strengthen customer loyalty among Generation Z consumers.
Strategi Branding Desain Logo UMKM di Surakarta: Upaya Meningkatkan Loyalitas Pembelian Konsumen Septi Setianingrum; Dhany Efita Sari
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2303

Abstract

This study aims to analyze the logo design branding strategy implemented by micro, small, and medium enterprises (MSMEs) in Surakarta and its influence on consumer purchasing loyalty. The research method used is qualitative with a case study approach. Data were collected through interviews, observations, and documentation from 5 (five) MSME owners and 5 consumers in Surakarta. Data analysis techniques used interactive analysis by Miles et al and the Nvivo 15 application. The results of the study indicate that an attractive image of the MSME logo design, prominent uniqueness, and simplicity of the logo design proved to be an effective combination in attracting consumer attention and building a strong brand image. In addition, consistent branding with a good logo contributes to increasing consumer purchasing loyalty. MSMEs that implement a good branding strategy through logo design tend to have a higher level of purchasing loyalty. This study has an urgency to provide insight for other MSMEs in optimizing branding strategies to retain customers.
Performance Bank HIMBARA dalam Implementasi Green Banking di Indonesia Adiibah Afifah Nahdah; Arief Bachtiar
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.1829

Abstract

This study aims to analyze the influence of green banking, bank performance, and macroeconomic conditions on the profitability of HIMBARA banks. The independent variables consist of Green Cost, Green Coin Rating, bank size, efficiency (BOPO), money supply, and BI-7 Days Repo Rate, while the dependent variable is Return on Assets (ROA). The research employs a quantitative approach using panel data for the period 2020–2022. The sample was selected through purposive sampling, comprising four banks that are members of HIMBARA. Data were analyzed using panel data regression with the Common Effect Model via EViews 10 software. The results indicate that Green Cost, bank size, and BI-7 Days Repo Rate have a positive and significant effect on profitability. In contrast, efficiency (BOPO) and money supply have a negative and significant effect, while Green Coin Rating has no significant effect on the profitability of HIMBARA banks.
Menuju Akuntan Digital: Model Kompetensi dan Strategi Adaptasi di Era Ekonomi Digital Andrianto Andrianto; Bagus Pribadi; Muh. Nashiruddin Darajat
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2834

Abstract

This study aims to explore the accounting profession's adaptation strategies amidst changes in digital technology and identify new roles for accountants in the digital economy. A qualitative approach using grounded theory was used, and data was obtained through in-depth interviews with accounting academics and practitioners, as well as analysis of relevant literature. This approach was chosen to delve deeply into the dynamics, perceptions, and subjective experiences of accountants in navigating digital transformation. The results indicate that accountants are being required to transform into financial data analysts, digital internal control system developers, and ESG (Environmental, Social, and Governance)-based sustainability reporting consultants. The emerging need for more transparent, real-time, and data-driven reporting expands the strategic role of accountants in business decision-making. The theory developed from these findings suggests that digital adaptation is a continuous process that requires systemic support from educational institutions, professional organizations, and regulators. This study confirms that without a structured adaptation strategy, the accounting profession risks being left behind in the digital economy ecosystem
Peran Literasi Pajak sebagai Kapabilitas Strategis Perguruan Tinggi dalam Pemenuhan Persyaratan Administratif Lembaga Sertifikasi Akreditasi XXX: Sebuah Analisis Berbasis Akuntansi Manajemen Strategis Nadya Meyliana Hadi
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2989

Abstract

This study examines failures to provide Article 23 income-tax documents as an administrative requirement of study-program accreditation. Higher-education institutions are treated as withholding organizations under accreditation pressure, not merely as collections of individual taxpayers. A qualitative case study in one accreditation body draws on interviews with three finance-unit informants, documentation—including records of about 300 noncompliant programs and observation of verification procedures. Document defects are recurrent: misidentification of the withholding party, missing valid withholding slips, payment evidence without a verifiable state-revenue number, limited use of e-Bupot and Coretax, and weak academic–finance coordination. Tax literacy is therefore an organizational capability. Its absence stalls certificate issuance at an administrative gate and delays program legitimacy. The study extends tax-literacy research to higher-education governance and informs internal procedures, accreditation design, and education for organizational withholding agents.
Analysis of the Implementation of the Canvas Business Model (BMC) Strategy at Orang Tua Group William Winarto; Bryan Benawan Pawane; Olivia Tanaya; Cynthia Yohanna Kartikasari
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.1932

Abstract

This study aims to analyze the complex business structure of Orang Tua Group, which offers a wide range of everyday products including personal care products, health drinks, wafers and biscuits, candies, dairy products, jelly products, ready-to-drink tea, and mineral water. The Business Model Canvas (BMC) perspective is used as a business strategy analysis tool to increase competitive advantage so that it can continue to grow amidst numerous business competitors. This study uses a qualitative approach, combining interviews with the head of sales managers and insights from web searches to provide a comprehensive understanding of the Orang Tua Group business model. The group is committed to building innovation, customer satisfaction and employee development while maintaining an environment and transparency as the foundation of trust. The company's competitive advantage is based on key factors such as partnership strategies with retail stores, suppliers and distributors, a wide product range, innovative products, and a personalized client approach. Marketing strategies are evaluated, with recommendations for providing promotions and Special Offers by offering promotions and special offers to consumers, such as discounts, free gifts, or loyalty programs, to encourage purchases and build long-term relationships with customers. This study highlights the rapid progress of Orang Tua Group in providing the best quality products to various client segments, from retailers to supermarkets. The company's cost structure, revenue diversification, and global expansion have contributed to its resilience in the manufacturing sector. The Orang Tua Group continued success provides a valuable example for practitioners, scholars, and businesspeople seeking to understand the complexities of the global economy.
Analisis Spasial Produktivitas Pertanian Antarwilayah di Jawa Tengah: Peran Lahan, Iklim, dan Lembaga Keuangan (Spatial Analysis of Inter-Regional Agricultural Productivity in Central Java: The Role of Land, Climate, and Financial Institutions) Muhammad Hafidz Pradana Putra; Bhimo Rizky Samudro; Sarjiyanto Sarjiyanto
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2914

Abstract

The agricultural sector is a crucial pillar of the economy of Central Java Province as a national food granary. However, spatial disparities in agricultural productivity exist among regencies/cities. This study aims to analyze the effects of the number of financial institutions, rainfall, land area, irrigated land area, and the number of farmers on agricultural productivity in 35 regencies/cities of Central Java in 2023, while accounting for spatial spillover effects. Secondary data were analyzed using Ordinary Least Squares (OLS) regression and the Spatial Lag Model (SLM) after the Lagrange Multiplier test indicated spatial lag dependence. The SLM results show that land area has a positive and significant effect, while the number of farmers and rainfall have negative and significant effects on agricultural productivity. The number of financial institutions has a positive but insignificant effect, and irrigated land area has a negative but insignificant effect. The findings also confirm the existence of positive spatial spillover effects among regions. Improving agricultural productivity in Central Java requires an integrated inter-regional policy approach that utilizes high-productivity areas as leading regions.
Pengaruh Fanatisme, Influencer, dan Online Customer Review terhadap Keputusan Pembelian Merchandise Hindia (Studi pada Fanbase @teamhindia) Egidia Rikhadatul Aisy; Restu Frida Utami; M Agung Miftahuddin; meydy fauziridwan
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2930

Abstract

This study aims to analyze the influence of fanaticism, influencers, and online customer reviews on purchasing decisions for official Hindia merchandise within the @teamhindia community, using the Theory of Planned Behavior as its theoretical framework. A quantitative approach was employed, utilizing purposive sampling to select 100 respondents who are @teamhindia followers and have previously purchased official Hindia merchandise. Primary data were collected via Likert-scale questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The analysis results indicate that fanaticism, influencers, and online customer reviews each exert a positive and significant influence on purchasing decisions, with fanaticism emerging as the most dominant factor.

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