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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 947 Documents
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Pengaruh Lingkungan Kerja dan Budaya Organisasi, Terhadap Motivasi serta Dampaknya pada Kinerja Guru Madrasah Aliyah Syeikh, Saiyid; MS, M Zahari; Pamungkas, Bambang
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1600

Abstract

The government is creating a teacher certification program that will evaluate teachers' professionalism and determine how well they are able to perform their jobs in order to boost their desire to produce high-quality work. Researchers examine how organizational culture and environment affect teachers' performance and motivation in Madrasah Aliyah, West Tanjung Jabung Regency, West Part. This endeavor serves as a standard by which teachers are judged. Quantitative research was used to finish this study. The 39 samples that were used were chosen based on this research. Additionally, the description of the work environment, organizational culture, motivation, and performance of instructors at Madrasah Aliyah, East Tanjung Jabung Regency, West Region, is based on quantitative data collection and analysis using SPSS.
Analisis Customer Value dan Quick Service terhadap Kepuasan Pelanggan di Connection 88 Cafe Medan Rasyiqah, Siti Zharfa; Sembiring, Beby Karina Fawzeea; Situmorang, Syafrizal Helmi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1611

Abstract

This research aims to determine and analyze the influence of customer value and quick service on customer satisfaction at Connection 88 Cafe Medan. The customer value provided by Connection 88 Cafe is considered to have not been fulfilled and customers also have not received good social recognition when they are at Connection 88 Cafe. The service provided by Connection 88 Cafe is also considered to be poor and customers feel uncomfortable with the quality of the food they receive. This research is associative research and the type of data used is quantitative data. The population in this study were Connection 88 Cafe customers in Medan City. The number of samples in this study was 140 people with a sampling technique using purposive sampling with the criteria of having made a purchase at Connection 88 Cafe Medan. Data analysis used multiple linear regression analysis. The results of this research show that simultaneously customer value and quick service have a positive and significant effect on customer satisfaction at Connection 88 Cafe Medan. Partially, customer value and quick service have a positive and significant effect on customer satisfaction at Connection 88 Cafe Medan.
Pengaruh Entrepreneurial Marketing terhadap Kinerja Biro Penyelenggara Perjalanan Ibadah Umrah di Provinsi Sulawesi Selatan Putri, Mediany Kriseka; Sapriadi, Sapriadi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1426

Abstract

The phenomenon of Umrah worship is currently increasing, as evidenced by the large number of pilgrims who perform Umrah every year. The Umrah pilgrimage has also become a business phenomenon for many industries, including the travel and tourism industry. The Umrah pilgrimage travel agency has an important role in facilitating pilgrims in performing the Umrah pilgrimage by meeting their needs such as transportation, accommodation, and so on. Therefore, the increase in the phenomenon of the Umrah pilgrimage also affects the performance of bureaus organizing the Umrah pilgrimage. Based on data from the Ministry of Religion, there has been a significant increase in the number of bureaus organizing Umrah services in the province of South Sulawesi in 2020 by 46 bureaus. Entrepreneurial Marketing is the ability to develop innovative and effective marketing strategies. By using the right marketing strategy, the Umrah travel agency can increase the number of pilgrims registered with the company, while increasing business profits. This can be an opportunity for Umrah travel agents in South Sulawesi Province to improve their performance and develop their business by observing this trend. In this study a correlative descriptive research method was used and 100 questionnaires with a five-point Likert scale were distributed among someone who worked at the Umrah travel agency in South Sulawesi province using the simple random sampling method. To analyze the data, structural equation modeling based on partial least squares was used using SmartPLS. The purpose of this study is to investigate whether Entrepreneurial Marketing has a positive and significant influence on the performance aspects of bureaus organizing Umrah travel in the province of South Sulawesi.
Peran Sistem Informasi dalam Meningkatkan Kualitas Audit Keuangan Pemerintah Daerah Kurniawan, Apep Fajar
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1822

Abstract

This study aims to examine the role of Information Systems (SI) in improving the quality of audits of local government financial statements. Audit of local government financial statements is a critical process in evaluating public finances and ensuring the reliability of financial information and compliance with applicable regulations. In recent years, the use of SI has become an important factor in improving audit quality by strengthening the efficiency, effectiveness, and accuracy of the audit process. A review of the literature reveals that the use of SI in auditing local government financial statements provides significant benefits. First, automation of the audit process using SI replaces error-prone manual tasks, thereby increasing audit efficiency. Second, SI facilitates efficient data collection and analysis, allowing auditors to access more accurate and comprehensive financial information. Third, SI strengthens internal supervision through real-time monitoring of financial activities and early detection of risks or policy violations. Finally, SI also provides protection against the security and integrity of sensitive data in auditing practices. However, the use of SI in auditing local government financial statements is also faced with challenges. These challenges include limited resources, complexity of system integration, security of sensitive data, and the need for increased auditor competence in understanding and using SI effectively. Through this research, it is hoped that a deeper understanding of the role of SI in improving the quality of audits of local government financial statements can be obtained. The results of this study can provide practical guidance and recommendations for auditors and local governments in making optimal use of SI, as well as overcoming challenges that may arise. Thus, it is expected that the practice of auditing local government financial statements can be more effective, accurate, and transparent, as well as provide significant benefits in public financial management.
Pengaruh Aktivitas, Pertumbuhan, Nilai Perusahaan, dan Corporate Social Responsibility (CSR) terhadap Penghindaran Pajak Via, Ellyana Amartha; Wulandari, Sartika
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1654

Abstract

This research is quantitative research which aims to determine the elements that can influence tax avoidance, such as various financial and non-financial ratios. Liquidity, leverage, profitability, activity, growth, company value, and corporate social responsibility (CSR) are some of the indicators considered. The population is 124 non-cyclical consumer sector issuers listed on the Indonesia Stock Exchange (BEI) for the 2020-2022 period. Using the purposive sampling method, there were 36 issuers as samples in this research. Data analysis uses multiple linear regression. The research results show that the activity ratio variable has a positive and significant effect on tax avoidance. However, the variables liquidity ratio, leverage, profitability, growth, company value and corporate social responsibility (CSR) have no significant effect on the tax avoidance variable in the non-cyclical consumer sector listed on the Indonesia Stock Exchange (BEI) for the 2020-2022 period.
Dampak Pembangunan Gender terhadap Kemiskinan di Kota-Kota Besar di Indonesia Tahun 2017-2022 Maziyyah, Fatih; Arif, Muhammad
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1850

Abstract

This research aims to analyze the influence of women's participation in parliament, the women's gender development index, women's per capita income and women's life expectancy on women's poverty levels in big cities in Indonesia for the 2017-2022 period. This research is quantitative research using the panel data regression method with the best model, namely the Fixed Effect Model (FEM). The results of the simultaneous significant test show that in 2017-2022 the variables Women's Participation, Women's Gender Development Index, Women's Per Capita Income and Women's Life Expectancy have a simultaneous effect on Women's Poverty Levels in big cities in Indonesia in 2017-2022. The results of the partial significance test show that the variable Women's Life Expectancy has a negative and significant effect on women's poverty in 2017-2022. Meanwhile, the variables Women's Participation, Women's Gender Development Index, and Women's Per Capita Income do not have a significant effect on women's poverty in 2017-2022.
Determinan Work Engagement dan Proactive Personality Terhadap Innovation Work Behaviour pada Karyawan Generasi Milenial di Jakarta Lailla, Nor; Tarmizi, M. Irfan; Hananto, Djoko; Gunawan, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1554

Abstract

Innovative work behavior (IWB) is a very important factor in achieving competitive advantage and continuity of an organization, especially for millennial employees. This research discusses Work Engagement and Proactive Personality that occur in millennial generation employees. The method used in this research is a quantitative method with a population of millennial generation employees in Jakarta. The sample used used a sampling technique, namely purposive sampling, with 100 respondents. The results of this research are that the Work Engagement variable has a significance value for Innovation work behavior of 0.049, while the Proactive Personality variable has a significance value for Innovation work behavior of 0.058. From the coefficient of determination, it can be concluded that the Work Engagement and Proactive Personality variables influence Innovation work behavior by 16.6%, while the other variables are 83.4% influenced by other variables.
Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen di Leng Coffee, Pekanbaru Syarifah, Khusaini; Sutrisna, Endang
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1610

Abstract

A comfortable and safe store atmosphere, coupled with excellent, high-quality service, are important factors that contribute to consumer satisfaction. Leng Coffee Pekanbaru, has strategically developed a safe and pleasant store atmosphere, and has implemented the best service which of course not only meets but also exceeds consumer expectations, as a strategy to face intense business competition. This research aims to assess the influence of store atmosphere and service quality on consumer satisfaction at Leng Coffee Pekanbaru. This research uses a descriptive statistical approach and quantitative statistics with an explanatory research model. The sample consisted of 100 respondents selected through the incidental sampling method. The main research instrument used was a questionnaire. The results of this research found that store atmosphere and service quality have a positive influence on consumer satisfaction both partially and simultaneously at Leng Coffee Pekanbaru.
Pengaruh Brand Ambassador Red Velvet pada Azarine Cosmetic terhadap Brand Image dan Minat Pembelian yang Memiliki Dampak pada Keputusan Pembelian Penggemar K-Pop (ReVeluv) di Indonesia Agueni, R. Pahlevi Dwirezki; Suyanto, Achmad Manshur Ali
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1356

Abstract

During the Covid-19 pandemic, businesses had to close, but this differs from the beauty and cosmetics industry. This was shown by the increasing number of companies in the industry from 2021 to 2022. With the increasing number of local beauty and cosmetics companies, brands need the right marketing strategy, namely, using a brand ambassador strategy. Azarine implemented this strategy with Red Velvet. The selection of Red Velvet by Azarine was carried out, taking advantage of the increasing Korean Wave in Indonesia. This study aims to determine the influence of Red Velvet's brand ambassador on Azarine Cosmetics on brand image and purchase intention, which impacts purchasing decisions of K-Pop fans (ReVeluv) in Indonesia. The research process was carried out using a quantitative method through questionnaires to 385 female respondents, Red Velvet fans aged 18-40 years, and domiciled in DKI Jakarta, West Java, Central Java, East Java, and Banten. The analysis process of this study is to use SPSS and also AMOS. This study produces the results of the hypothesis that Red Velvet has a positive and significant influence on Azarine's brand image, Red Velvet has a positive and significant effect on Azarine's purchase intention, Azarine’s brand image has an effect on the purchasing decisions of Red Velvet fans, and Azarine's buying interest has an influence on the purchasing decisions of Red Velvet fans. Not only that, the results of the study show that Red Velvet as Azarine's brand ambassador has a more optimal influence on purchasing decisions for K-Pop fans (ReVeluv) by increasing Azarine's brand image, compared to through purchase intention that appears on K-Pop fans ( ReVeluv).
Pengaruh Social Media Marketing terhadap Customer Engagement dan Brand Loyalty di Zalora Indonesia Rini, Ramadhani Laila Puspa; Hasbi, Imanuddin
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1791

Abstract

Problems regarding Zalora Indonesia's Instagram social media marketing are the background for this research. Followers after visiting the Zalora Indonesia Instagram account tend to be less interested in making purchases. This is related to the decline in brand loyalty among consumers, as can be seen from data on visits to Zalora Indonesia from the third quarter to the fourth quarter of 2022. This research aims to find out how social media marketing influences customer engagement and brand loyalty on Zalora Indonesia's Instagram. The method used in this research is quantitative with descriptive and causal types. There were 400 respondents in this study using a non-probability sampling technique, purposive sampling type. Descriptive analysis techniques and path analysis. The research results concluded that social media marketing had a significant influence on customer engagement of 61.6%. Customer engagement has a significant influence on brand loyalty of 9.1%. Social media marketing has a significant influence on brand loyalty of 25.5%; and social media marketing has an indirect influence on brand loyalty through customer engagement of 23.7%.

Page 63 of 95 | Total Record : 947

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