Article Per Year (5 Year)
p-Index From 2020 - 2025
2.677
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Journal of Sustainable Tourism and Entrepreneurship Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Mamangan Social Science Journal Proceedings of The International Conference on Business and Economics Indonesian Journal of Advanced Research (IJAR) Journal of Business Management Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Beby Karina Fawzeea Sembiring
Fakultas Ekonomi Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Memorable Tourism Experiences in Tourism: A Literature Review Aprizal Haris Sinaga; Syafrizal Helmi Situmorang; Sembiring, Beby Karina Fawzeea
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1333

Abstract

Memorable tourism experiences have become a major focus in tourism research and service marketing in the modern era. This study presents a comprehensive literature review on the concept of memorable tourism experiences, determining factors, and their impact on tourist satisfaction and brand loyalty. By analyzing over 262 leading journal articles published between 2014 and 2023, this research maps the current research landscape and identifies trends and research gaps. The literature review results reveal key dimensions that shape memorable tourism experiences, including cognitive, affective, sensory, behavioral, and relational aspects. Determining factors such as the uniqueness of the experience, tourist engagement, authenticity, and service quality have been shown to have a significant influence on creating unforgettable experiences. Furthermore, this study explores the impact of memorable tourism experiences on tourist satisfaction, brand loyalty, and the intention to recommend. Theoretical and practical implications of these findings are discussed in depth, providing valuable insights for academics and tourism practitioners in designing, packaging, and marketing attractive and memorable tourism products and services.
Wom Marketing In The Age of Social Media: a Bibliometric Review and Vosviewer Visualization Andriansyah; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1335

Abstract

This study presents a bibliometric analysis of electronic word-of-mouth (eWOM) marketing to explore the development of this concept in the social media era. By referencing 267 articles sourced from the Scopus database from 2009 to 2023, this study employs bibliometric techniques, including citation analysis, co-citation analysis, and keyword co-occurrence analysis. Citation analysis helps identify the most influential and frequently cited articles, whereas co-citation and keyword co-occurrence analyses provide insights into the relationships between various studies and dominant research topics. This analysis revealed the trajectory and focal points of eWOM marketing research over the past 14 years. The study also identifies the most prominent authors, journals, institutions, and countries in eWOM literature. However, the use of a single database source may be a limitation of this study, suggesting that additional techniques and data sources are required for future research. For academics and practitioners, this study offers comprehensive insights into the eWOM concept, which can serve as a reference for strategic initiatives to drive customer purchasing behavior.
The Influence Of Brand Image and Product Quality On Repurchase Intention Mediated by Customer Satisfaction In Maxx Coffee Customers Tarigan, Riki Thomas; Sembiring, Beby Karina Fawzeea; Situmorang, Syafrizal Helmi
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.437

Abstract

This research aims to analyze the influence of Brand Image and Product Quality on Repurchase Intention which is mediated by Customer Satisfaction in Maxx Coffee Customers. This research involved 120 respondents selected using convenience sampling techniques. Data collection was carried out through a cross-sectional questionnaire or one shot study. The research instrument was tested for validity and reliability. Data analysis was carried out using verification analysis including multiple regression analysis and Sobel test. The research results show that Brand Image has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, Brand Image has no positive and significant effect on Repurchase Intention, Product Quality has a positive and significant effect on Repurchase Intention, Customer Satisfaction has a positive effect and significant on Repurchase Intention, and Customer Satisfaction does not mediate the influence of Brand Image and Product Quality on Repurchase Intention.
PERAN MEDIASI KEPUASAN PADA HUBUNGAN KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN BIMBEL ONLINE ECODU Ramadhani, Ayu Rizki; Iskandarini, Iskandarini; Sembiring, Beby Karina Fawzeea
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13433

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan harga terhadap kepuasan pelanggan serta pengaruhnya terhadap keputusan pembelian dalam konteks Bimbingan Belajar Online ECODU. Variabel yang digunakan dalam penelitian ini adalah kualitas layanan dan harga sebagai variabel independen, dan kepuasan pelanggan sebagai variabel intervening, serta keputusan pembelian sebagai variabel dependen. Metode penelitian ini menggunakan purposive sampling dengan sampel sebanyak 170 responden yang diambil dari basis pelanggan ECODU. Metode analisis yang digunakan dalam penelitian ini adalah analisis kuantitatif dan Structural Equation Modeling (SEM) dengan menggunakan software SmartPLS4. Jenis data yang digunakan adalah data primer dan menggunakan kuesioner. Hasil penelitian mengungkapkan bahwa kualitas layanan dan harga secara signifikan mempengaruhi kepuasan pelanggan. Lebih lanjut, kepuasan pelanggan secara positif memediasi hubungan antara kualitas layanan, harga, dan keputusan pembelian. Baik kualitas layanan maupun kesesuaian harga ditemukan memiliki dampak positif langsung terhadap keputusan pembelian. Temuan ini menyoroti pentingnya meningkatkan kualitas layanan dan menyelaraskan strategi penetapan harga untuk meningkatkan kepuasan pelanggan dan mendorong hasil pembelian yang lebih baik. Kata Kunci: Kualitas Layanan, Harga, Kepuasan Pelanggan, Keputusan Pembelian
The Influence of Celebrity Endorsers and Product Knowledge on Purchase Decision for MS. Glow Skincare Product with Brand Image as an Intervening Variable Siregar, Endang Satriani; Ginting, Paham; Sembiring, Beby Karina Fawzeea
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2178

Abstract

The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant influence of product knowledge on brand image, c) there is no significant influence of celebrity endorsers on purchase decisions, d) there is an influence significant product knowledge on purchase decisions, e) there is no significant influence of brand image on purchase decisions, f) brand image cannot mediate the influence of celebrity endorsers on purchase decisions g) brand image cannot mediate the influence of product knowledge on purchase decisions.
Collaboration Humans And Robots Supported By Artificial Intelligence (AI) In Serving Customers Yuliani, Maulidina; Tambunan, Yohara G.M.; Khalijah, Putri; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5570

Abstract

This study discusses the impact of Human-Robot Collaboration (HRC) supported by Artificial Intelligence (AI) on healthcare services. customers. It is based on four types of intelligence - mechanical, analytical, intuitive and empathetic - and how these intelligences the integrated to in HRC For give service Which more efficient And personal to customer. Benefit from HRC Which supported AI highlighted, including subtraction cost operational, improvement productivity, taking decision Which more Good, And improvement experience customer. However, article This Also discuss challenge in implementing this approach, such as the potential loss of jobs due to automation, and emphasizing the importance of implementing ethical and responsible. This study has significant practical and academic implications, warning that ongoing research is needed to understand the potential and limitations of AI-enabled HRC in healthcare services customer. Overall, through a literature review, this article aims to appeal to the reader's critical spirit and explore topics on the transformative power of AI in customer service
The Effect of Hospital Image and Service Quality on Patient Loyalty through Satisfaction as an Intervening Variable in the Outpatient Unit Sawit Indah Perbaungan General Hospital Hakim, Farhana Abdul; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12952

Abstract

This study aims to analyze the factors influencing patient loyalty at Sawit Indah General Hospital in Perbaungan, focusing on the role of hospital image, service quality, and patient satisfaction. Using a quantitative approach with an associative method, this research connects the variables of hospital image (X1), service quality (X2), patient satisfaction (Z), and patient loyalty (Y) to examine the relationships among these variables. Data were collected through questionnaires, interviews, and documentation, and then analyzed using descriptive statistical analysis and path modeling with Structural Equation Modeling (SEM) and Partial Least Squares (PLS) methods. The results show that hospital image and service quality significantly affect patient satisfaction, which in turn influences patient loyalty. This research is expected to provide insights for hospital management to improve patient satisfaction and loyalty, as well as contribute to the sustainability of the hospital's operations.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND COMPENSATION ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS A MEDIATING VARIABLE AT THE SOUTH TAPANULI REGIONAL DISTRICT / CITY BPS Kusuma, Fandi; Pane, Sri Gustina; Sembiring, Beby Karina Fawzeea
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7307

Abstract

PURPOSE - Strong organizational culture, which includes positive values, can increase employee motivation and engagement, which has implications for their performance. In addition, good compensation is expected to increase employee satisfaction and motivation. This study aims to determine the effect of organizational culture, compensation on employee performance with work motivation as an intervening variable at BPS Regency / City Regional Tapanuli Selatan.METHODOLOGY - .This type of research is quantitative. The number of samples in this study was 90 respondents, the data analysis techniques used in this study were instrument tests (validity tests and reliability tests) hypothesis tests (t-test and coefficient of determination) and research models of path analysis tests (Path Analysis).FINDING - The results of this study indicate that Organizational Culture has a positive and significant effect on Performance, Compensation has a positive and significant effect on Employee Performance, Work Motivation has a positive and significant effect on Employee Performance, Organizational Culture has an effect on through the Work Motivation variable and Compensation has an effect on Performance through the Work Motivation variable at BPS Regency / City Regional South Tapanuli
The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as Mediation on Shopee Marketplace in Medan City Pasaribu, Wilson; Sembiring, Beby Karina Fawzeea; Rini, Endang Sulistya
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.148

Abstract

Shopee is one of the online shopping places in Indonesia that allows individuals, small shops, and brands to make online transactions. The Brand Image owned by Shopee is already known to the Indonesian people compared to several other e-commerce platforms. The purpose of this study is to analyze "The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as mediation on Shopee Marketplace in Medan City". The data collected in this study are primary data and secondary data, which are collected through data collection instruments in the form of questionnaires, interviews and documentation studies. The sample in this study was 150 respondents. This study uses quantitative data, with the Partial Least Square (PLS) method. The test results show that partially brand image has a significant effect on purchase decision, online customer review has a significant effect on brand image, online customer review does not have a significant effect on purchase decision, online customer rating has a significant effect on brand image, online customer rating has a significant effect on purchase decision. Brand image as an intervening variable does not have a significant impact in increasing the influence of online customer rating on purchase decision. Brand image as an intervening variable as an intervening variable has a significant impact between the influence of online customer review on purchase decision.
The Effect of E-Recruitment Effectiveness, Compensation, and Career Development on Job Application Interest Among Generation Z in Medan, with Company Reputation as an Intervening Variable Putri, Wanda Anisya; Absah, Yeni; Sembiring, Beby Karina Fawzeea
Asian Journal of Management Analytics Vol. 4 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i2.14002

Abstract

This study analyzes the influence of online recruitment, compensation, and career development on the interest in applying for jobs of Generation Z in Medan City in companies with company reputation as an intervening variable. Using a quantitative approach with 398 samples of final year students of State Universities in Medan City. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results show that corporate reputation, career development, e-recruitment, and compensation have a positive and significant effect on the interest in applying for jobs of generation Z. Company reputation can mediate the relationship between online recruitment, compensation, and career development on interest in applying for jobs. This study provides recommendations to improve the effectiveness of online recruitment, compensation, career development and company reputation.Unemployment among Generation Z has become a critical issue requiring special attention. According to the National Labor Force Survey as of February 2024, approximately 3.6 million Generation Z were unemployed. Compared to Indonesia's total open unemployment of 7.2 million people, Generation Z accounts for about 50% of the total unemployment. This study analyzes the effect of E-recruitment, compensation, and career development on job application interest among Generation Z in Medan, with company reputation as an intervening variable. A quantitative approach was employed, involving 398 final-year students from public universities in Medan. Data were collected through questionnaires and analyzed using SEM-PLS. The results indicate that the most influential variable is company reputation, followed by career development, E-recruitment, and, lastly, compensation. Additionally, company reputation mediates the relationship between E-recruitment, compensation, and career development with job application interest. This study provides recommendations for enhancing the effectiveness of E-recruitment, compensation, career development, and company reputation. 
Co-Authors Ade saputra ANDRIANSYAH Aprizal Haris Sinaga Arlina Nurbaity Lubis Endang Sulistya Rini Ginting, Ninda Hakim, Farhana Abdul Iskandarini Juliaty, Tetty Khalijah, Putri Kusuma, Fandi Marhaini Mawaddah, Wirda paham ginting Pandia, Komariah Pane, Sri Gustina Pasaribu, Wilson Putri, Wanda Anisya R. Hamdani Harahap Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Siahaan, Elisabet Siregar, Endang Satriani Siregar, Qurratu Ayuni Situmorang, Syafrizal Helmi Syafrizal Helmi Situmorang Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Walga, Rikka Pratiwi Wibowo, Rulianda Purnomo Wulanda, Astrea yeni absah Yuliani, Maulidina