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"Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi "
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<![CDATA[New Paradigm in Millennial Business: A Case Study of Pilona Coffee, Tangerang City ]]>
<![CDATA[Tri Anggreni]]>;
<![CDATA[Canggih Gumanky Farunik]]>;
<![CDATA[Hendra Hendra]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.524
<![CDATA[Millennial has its own character of thinking, because when compared to the previous generation who carried out the process of adaptation to the development of information technology, millennial grew and lived with the technology. They thrive with memes, digital markets, electronic money, and social media networks. Virality makes something quickly famous and quickly forgotten, collective memory is limited to how long digital traces can last on the internet. On the basis of that problem, this study was prepared with the question "What is the character of millennial leadership based on the organizational culture of the natural ecosystems they have built?” The purpose of this study is to understand the cultural character of millennial organizations based on their natural ecosystem so that they influence the lead character. This study uses a qualitative method with close observation within a certain period of time for several millennial adolescents involved in the organization as the main sample, categorized based on their level of exposure to the internet. The expected outcome of this research is a deep understanding of how millennial organizational culture influences the character of its leadership.]]>
<![CDATA[Impact of Work from Home Policy Implementation on Work Effectiveness and Productivity in Tangerang City ]]>
<![CDATA[Indra Gunawan]]>;
<![CDATA[Agus Kusnawan]]>;
<![CDATA[Eso Hernawan]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.508
<![CDATA[This research was conducted based on the desire of the researchers to find out how much influence the Work from Home policy has on the effectiveness and productivity of work, especially for workers in the Tangerang area The dependent factor studied was the Work from Home policy as the independent variable (Y), while the independent factors were effectiveness (X1) and work productivity (X2). The resulting t value for the work effectiveness variable is 0.647 with sig 0.519. The results of this significance analysis are greater than 0.05, so it means that individually the work effectiveness variable does not have an impact due to the WFH policy. The resulting t value for work productivity variable is 6.103 with sig 0.000. The results of this significant analysis are smaller than 0.05, meaning that individually the work productivity variable has a significant impact on the implementation of WFH policies. The results obtained in this study are based on the SPSS calculation, the F count is 19.504 with F sig. 0,000 where F sig. 0.000 is smaller than 0.05, so Ho is rejected. It can be interpreted that simultaneously work effectiveness (X1) and work productivity (X2) have a significant impact on the implementation of WFH policy (Y). This calculation also forms the equation Y = 9,112 + 0.108 X1 + 0.681 X2 + e. The R square value obtained from the SPSS calculation of 0.236 (23.6%) can be interpreted that work effectiveness (X1) and work productivity (X2) explain the impact of variations in the variable implementation of WFH policy (Y) by 23.6% and the rest is influenced other independent variables amounted to 76.4%.]]>
<![CDATA[The Effect of Compensation and Supervisor Support Mediated by Job Satisfaction on Employee Retention (Case Study at PT Pradu) ]]>
<![CDATA[Hery Winoto Tj]]>;
<![CDATA[Melitina Tecualu]]>;
<![CDATA[Shierli Wijaya]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.513
<![CDATA[The purpose of this study is to analyze whether the compensation and supervisor support variables mediated by job satisfaction affect employee retention at PT Pradu. The population in this study were 55 employees of the non-academic division. The sampling technique used in this study was total sampling, namely the sampling technique where the number was the same as the population. The type of data used in this study uses primary data which is done by distributing questionnaires directly to Pradu employees. The research data analysis technique used structural equation modeling (SEM) with the Smart PLS (Partial Least Square) version 3.2.7 program. The results of data analysis found that the R-square of the compensation and supervisor support variables in explaining the job satisfaction variable was 0.701 or about 70% and 30% was explained by other factors outside of this study. While the compensation variable, supervisor support, and job satisfaction in explaining the employee retention variable amounted to 0.325 or about 32.5% and 67.5% was explained by other factors outside of this study. A total of 5 hypotheses were accepted and 2 hypotheses were rejected after testing with the limit of t-statistics> t-table 1.96 and P-Value ]]>
<![CDATA[Comparative Analysis of Increasing Online Purchase Decisions during the Covid-19 Pandemic Period among Tangerang area and South Tangerang ]]>
<![CDATA[Diana Silaswara]]>;
<![CDATA[Andy Andy]]>;
<![CDATA[Tjong Se Fung]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.504
<![CDATA[The basis of research aims to determine the impact of the Covid-19 pandemic, especially on the factors that trigger online purchase decisions made. This study is a comparative study because it compares the effect of Online Promotion (X1) and Lifestyle (X2) Online Purchasing Decisions (Y) between the areas of Tangerang City and South Tangerang. The research questionnaire was distributed within 11 days and obtained 165 valid respondents. The questionnaire was processed using the SPSS 20 program, and from the validity test results it turns out that only 38 statements are valid. From other test results, it was found that the statement was constant, normally distributed and did not occure heteroscedastidity and multicollinearity in the two regression equations formed in each region. The relationship between variables in each region is not very strong. The results obtained are that all hypotheses are proven, namely: Online Promotion and Lifestyle Influence on Purchasing Decisions, as well as proven that there are differences in influencing factors in the two regions. The difference that occurs is in Tangerang City the dominant purchasing decision is influenced by the Online Promotion offered, while in South Tangerang the two factors affect equally.]]>
<![CDATA[Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention ]]>
<![CDATA[Irantha Hendrika Kenang]]>;
<![CDATA[Junko Alesandro]]>;
<![CDATA[Alexander Marfin Sutanto Putra]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.509
<![CDATA[This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest]]>
<![CDATA[Does E-Money Affect Inflation In Indonesia ]]>
<![CDATA[Andres Dharma Nurhalim]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.500
<![CDATA[The purpose of this study aims to explain the effect of electronic money on inflation and how much influence it has on the Indonesian economy. In this study the authors used a quantitative approach. The variables used are inflation, electronic money, exchange rate, money supply (M1), and BI interest rate. Result: The previous money supply (LQMprev) and the interest rate (BI Rate) were the main factors affecting inflation. In this result, e-money and exchange rates are not the main components driving inflation. Based on SPPS processing using regression, e-money and exchange rates do not have a significant effect on inflation in Indonesia, but LQMprev has a significant effect on inflation. From the results of this study it is still too early to analyze the effect of e-money on inflation because it is still relatively new in Indonesia.]]>
<![CDATA[Factors Affecting Employee Performance In Corona 19 Pandemic PT. Berlian Palugada Perkasa CilegonBanten ]]>
<![CDATA[Suhartini Suhartini]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.514
<![CDATA[The pandemic period which lasted throughout 2020 gave its own meaning to a company, this study aims to determine the factors- factors affecting employee performance during the pandemic corona 19 at PT Berlian Palugada Perkasa Cilegon Banten. This study used a sample of 50 employees of PT. Berlian Palu Gada Cilegon, which is a saturated sample. The method is descriptive quantitative method and the analysis used includes reliability testing, validity testing, classical assumption tests, multiple linear regression analysis and hypothesis testing with the help of SPSS software version 25.0. Based on the results of the study, it shows that partially the work experience variable has a significant effect on employee performance by 4.005 with a significance of 0.000, so partially the work ability variable has a significant effect on employee performance by 2.533 with a significance of 0.015 and together the work experience and work ability variables have a significant effect. on employee performance of 27.042 with a significance of 0.000. However, management still needs to pay attention to indicators in work experience and ability, especially by providing training and development for employees so that the expected performance is in accordance with the organization's goals.]]>
<![CDATA[The Effect Of Information Asymmetry, Company Size And Managerial Ownership On Income Management (Empirical Study on Manufacturing Companies Listed on the Indonesia Stock Exchange) ]]>
<![CDATA[Farid Addy Sumantri]]>;
<![CDATA[Agus Kusnawan]]>;
<![CDATA[Rr. Dian Anggraeni]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.505
<![CDATA[Earnings Management is the action of a manager by presenting reports that increase or decrease profit for the current period of the business unit for which is responsible, without causing an increase or decrease in the unit's long-term economic profitability. The purpose of this study was to examine the effect of information asymmetry, Company Size and Management ownership of Earnings Management in various industry sector companies listed on the Indonesia Stock Exchange 2017-2019. The sample used in this study consisted of 93 samples of various industrial, basic and chemical sector companies listed on the Indonesia Stock Exchange during the 2017- 2019 periods. The sample was selected using purposive sampling method. Earnings management is proxied by Discretionary Accrual using the Modified Jones Model. The data analysis method used in this research is multiple linear regression analysis. The results showed that information asymmetry has an effect on earnings management, firm size has no effect on earnings management, and management ownership has no effect on earnings management. The results of this study also prove that simultaneously information asymmetry, firm size and managerial ownership have an effect on earnings management]]>
<![CDATA[Performance Appraisal Standardization Of Educational Manpower And Education Management ]]>
<![CDATA[Pujiarti Pujiarti]]>;
<![CDATA[Rinintha Parameswari]]>;
<![CDATA[Suhendar Janamarta]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.510
<![CDATA[Performance appraisal is a planned process and must be carried out periodically to measure the success of the education and learning process. The author limits the discussion in this article to the aspects that must be assessed for educators and education personnel. The current problems are the absence of segregation of the assessed aspects, there are not any standardized of scoring system, and determination of benchmarks used in the assessment. The results of the performance assessment lie with the appraiser who assesses the teaching staff and education staff objectively and not subjectively based on the aspects that must be assessed. The success of the education and teaching process lies in the contribution of the teaching and education personnel performance according to predetermined standards.]]>
<![CDATA[Drooms Store Strategy To Win Business Competition On E-Commerce Lazada ]]>
<![CDATA[Asep Sugara]]>;
<![CDATA[MD Sukamto]]>;
<![CDATA[Rida Ramdani]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v19i1.501
<![CDATA[This study aims to determine the Droom Store strategy in winning business competition in Lazada E-Commerce and increasing customer satisfaction. The analytical approach used is to use a qualitative approach. Where the owner of Drooms Store used as key informants with data collection using triangulation techniques. The results of research at Drooms Store using the techniques above, strategies that can win business competition in Lazada E-Commerce are product selection strategies which are the basis of product sales in which there are product research activities, namely where the seller determines the scale of the benefits of a product. product, then the price of the product, and also the target market. Product advertising strategy which is the second stage after the product selection strategy where this product advertising strategy can reach consumers and attract consumers to buy products. Then there is a product promotion strategy that aims to boost sellers to increase. A business analysis strategy that aims to control the business at Drooms Store . In other words, Lazada's E-commerce for the strategy that we will use has been very well supported by Lazada]]>
