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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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The PENGARUH FLOURISHING DAN EFIKASI DIRI TERHADAP PRODUKTIVITAS KERJA DENGAN KEBAHAGIAAN KERJA SEBAGAI MODERASI Fransisca Imanuel
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2779

Abstract

This study aims to investigate the influence of individual development encompassing positive physical, emotional, psychological, and social aspects (flourishing), as well as individual beliefs in their ability to succeed in performing job tasks (self-efficacy), on work productivity, with work happiness as a moderating variable. Work happiness is measured as the level of satisfaction and happiness individuals feel towards their work. The Structural Equation Modeling method is employed in this research with the assistance of Smart PLS software. The analysis results indicate that both flourishing and work happiness have significant direct impacts on work productivity. Additionally, work happiness moderates the relationship between flourishing and work productivity as well as between self-efficacy and work productivity. These findings suggest that paying attention to and enhancing individual conditions in various positive aspects and increasing work happiness can directly enhance work productivity. Work happiness can also strengthen the relationship between flourishing  and work productivity, as well as between self-efficacy and work productivity, highlighting the importance of psychological and emotional factors in achieving optimal productivity levels in the workplace. These findings provide important contributions for human resources practitioners and organizational management in designing policies and strategies to create a positive work environment, support individual development, boost self-confidence, and promote work happiness as a key factor in enhancing productivity and company performance.
The Influence Of Dynamic Leadership And Time Management On Work Productivity With Intellectual Intelligence As Moderation Damma Setiawan, Rorenso Rakhitta; Mutiara Dewi, Sintia
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2784

Abstract

According to data from the Ministry of Manpower (Kemnaker), work productivity in Indonesia seen from the last five years has increased. In 2018, the number of work productivity in Indonesia reached Rp82.56 million in the following year, increasing and for 2020 it decreased due to the occurrence of Covid-19. In 2021, productivity began to rise and in 2022 it experienced an increase or record high for the last five years of IDR 86.55. If cumulative from 2018 – 2022, the work productivity figure increased by 4.8%.  In addition, companies in Indonesia must also have the ability to interact effectively with employees in their work. This study aims to investigate the influence of dynamic leadership and time management on work productivity, as well as the impact of intellectual intelligence as a moderator. The method used in this study is Structural Equation Modelling with support from Smart PLS software. The Hair method was used to determine the sample size, and the study involved 151 respondents. The results showed that dynamic leadership does not have a direct impact on work productivity, while time management and intellectual intelligence have a direct impact on work productivity. In addition, the ability of intellectual intelligence as a moderator in dynamic management does not affect work productivity and intellectual intelligence as a moderator in time management affects work productivity. The implication is that companies need to improve stronger leadership character and make colleagues understand about good time management so as to increase work productivity both individually and in groups.
Faktor Yang Mempengaruhi Kepuasan Pelanggan Pada Bank Mandiri Di Jakarta Tatang, Teresa Edelyn; Utama, Louis
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2787

Abstract

In industries that operate in the service sector, especially banks, it is necessary to have differences that can distinguish one bank from another. This difference can be made by innovating in serving customers because in the banking industry customers are more concerned with services than with bank products. Bank Mandiri itself still has problems with slow service and the Bank Mandiri's lack of speed in resolving problems and there is still system damage which results in a reduction in the balance in the customer's account. This research was conducted to test (1) service quality has a positive influence on Bank Mandiri customer satisfaction in Jakarta, (2) customer satisfaction has a positive influence on Bank Mandiri customer loyalty in Jakarta, (3) service quality has a positive influence on customer loyalty Bank Mandiri in Jakarta, and (4) customer satisfaction mediates the relationship between service quality and customer loyalty at Bank Mandiri in Jakarta. This research method is quantitative using purposive sampling and non-probability sampling techniques. Data was collected using a questionnaire distributed via social media to obtain data from Bank Mandiri Jakarta customers. The results of the questionnaire collected amounted to 100 respondents who were then analyzed using SmartPLS version 3 software. The results of the analysis obtained were that customer satisfaction and service quality had a positive impact on consumer satisfaction. Furthermore, through indirect impact analysis, it was found that customer satisfaction was able to mediate the relationship between service quality and customer loyalty of Bank Mandiri customers in Jakarta, which means that the better the service provided by Bank Mandiri to its customers, the more satisfied the customers will be and can increase customer loyalty in Mandiri Bank.
STRATEGI PEMBELIAN: ANALISIS HARGA, KUALITAS PRODUK dan LAYANAN PURNA JUAL Teja, Harris Kristanto; Henryanto, Aria Ganna
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological development that keeps on developing gives very great impact for producers who run in electronic field in Indonesia. Television as information media that occupies the second and the fouth rank of both conventional television and online television. Based on the result of the pre-survey that is done, the factors of price, product quality, and after-sales service are the factors that are mostly agreed by the respondents in doing purchasing decisions of Sharp television. Based on the phenomenon that has occurred and described, the writer wants to test and analyze whether price, product quality, and after-sales service variables can have a significant influence on purchasing decisions of Sharp brand televisions. This research uses quantitative research and has 190 samples to support the research, so that the sampling in this research uses purposive sampling in which there are requirements in determining the sample. The data collection procedure uses a questionnaire, while the measurement scale that is used is Likert scale. Data analysis technique that is used in this research is multiple linear regression and hypothesis test uses t test. The result of the research shows that price and product quality influence significantly on consumer satisfaction, while after-sales service does not inflluence significantly on sharp television. The suggestion that is proposed by management must pay attention to the importance of price, product quality to increase the purchasing decision of Sharp television.
PENGARUH FIVE ASPECT MEAL MODEL TERHADAP KEPUASAN KONSUMEN PADA KONSUMEN REDBACK SPECIALITY COFFEE SURABAYA Tan, Joseline Ivana Tanuwidjaja; Sumaji, Yoseva
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2793

Abstract

RedBack Specialty Coffee is a coffee shop that was founded in 2017 with a modern concept located in elite real estate in West Surabaya. Aspects of the room at RedBack feature an attractive design; the cafe boasts indoor and outdoor spaces, each with its own allure. Customer reviews elaborate that RedBack Coffee GF has excellent decor that aligns with its vibes, which relates to the aspect of atmosphere influencing customer satisfaction. The objective of this research is to ascertain the impact of the Five Aspect Meal Model (consisting of the following elements: Room, Meeting, Product, Management Control System, and Atmosphere) on the dependent variable of Customer Satisfaction as it relates to RedBack Specialty Coffee Surabaya patrons. The research procedure employed in this study is quantitative in nature. The present study employs purposive sampling as its method of sampling. The participants for this study comprised 150 individuals who had patronized RedBack Specialty Coffee Surabaya on at least one occasion within the preceding half-year (November 2022-April 2023). This research employs the SPSS software to analyze the data. The findings of this research demonstrate that various elements of Redback Specialty Coffee—room, meeting, product, management control system, and atmosphere—have a substantial and positive impact on customer satisfaction. The findings of this study emphasize the significance of comprehensive dining experiences in augmenting customer contentment and propose ramifications for the management and marketing approaches of coffee shops.
Peran Literasi Keuangan, Financial Self Efficacy dan Risk Tolerance terhadap Pengambilan Keputusan Investasi (Studi Masyarakat Dewasa Muda di Provinsi Yogyakarta) Budiyono, Elizabeth Fiesta Clara Shinta
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic growth is one of the parameters used to see the level of success of economic development, which originates from per capita income, quality of life index and human development in a country. One aspect that can support economic growth is by carrying out investment activities. Investment activities continue to be promoted at all levels of society, especially those who are currently young adults. Young adults are those who, in 2024, will belong to 3 generations at once, namely some of the Z generation and the millennial generation. Besides using rational factors in making decisions, investors often behave irrationally in their investment activities. Irrational attitudes are characterized by psychological factors such as self-efficacy and risk tolerance. This research examines the influence of financial literacy, financial self-efficacy and risk tolerance on investment decisions of young adults aged 20-42 years in Yogyakarta Province. The research method used is multiple regression testing using SPSS Ver.25. this research shows a partial or simultaneous influence on financial literacy, self-efficacy and risk tolerance on investment decisions among young adults in Yogyakarta Province. Financial literacy among the people in Yogyakarta should continue to be improved to support increased investment activities. With increasing financial literacy, investor self-efficacy will increase and influence the increase in investment. With these findings, the author provides suggestions, especially for companies operating in the field of investment product services, not only to offer investment products but also to provide education and outreach regarding existing investment assets in order to be able to increase financial literacy, self-efficacy and make it easier for investors to recognize the characteristics of assets that suit their risk tolerance.
Peran Brand Satisfaction dalam Memediasi Brand Experience dan Brand Trust terhadap Purchase Intention Produk “CC” Ruslim, Tommy Setiawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2798

Abstract

Health is an essential aspect that is crucial for every individual to engage in daily activities. With good health and physical fitness, the body has the strength to prevent various diseases. Maintaining health needs to start from oneself by adopting good habits for the body, namely by leading a healthy lifestyle. However, a healthy lifestyle is often overlooked by some people. Unhealthy lifestyles can lead to diabetes, which is the accumulation of excess sugar in the bloodstream. The increasing number of diabetes patients significantly results from unhealthy lifestyles, one of which is consuming high-sugar beverages such as soft drinks. The soft drink brand "CC" is the most popular packaged beverage brand among the public, which is also a contributing factor to diabetes. CC continues to receive high demand from consumers, which is in line with the high purchase intention of consumers. Purchase intention, which is the willingness of customers to purchase a particular product, can be influenced by brand satisfaction, meaning that brand satisfaction can encourage customers to buy products. Brand experience and brand trust can also affect brand satisfaction, where customers will feel more satisfied with a brand if they are increasingly influenced by positive experiences and customer trust can generate positive expectations for the brand. This study aims to determine the factors influencing the purchase intention of soda beverages "CC" by testing the variables of brand experience and brand trust on the purchase intention variable mediated by brand satisfaction.
The Role of Relationship Marketing on Student Loyalty in Using Marketplace Applications Noviadry Nur Tamtama; Rahmawati Riantisari
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2801

Abstract

The development of e-commerce in Indonesia is increasingly rapid. This development has an impact on very tight competition not only in almost all industries in the Indonesian economy, including the Micro, Small and Medium Enterprises (MSME) sector which sells products or services online, but also competition between companies providing marketplace platforms or applications. . The aim of this research is to assess the impact of customer satisfaction and increasing customer satisfaction on loyalty. This research is quantitative. Sampling was based on certain criteria, namely students in Yogyakarta who used marketplace applications. The sample size was taken using the Cochran formula. So a sample of 350 students was obtained. Data collection through questionnaires accommodated via Google Form. The data that has been collected is then subjected to initial testing, namely validity, reliability, basic assumption test and classical assumption test. After the data is deemed appropriate, the research hypothesis is then tested using a multiple regression test. The result is that customer satisfaction influences student loyalty in using marketplace applications by looking at a significance value of less than 0.05. Increasing customer satisfaction influences student loyalty in using the Marketpalace application as evidenced by a significance value of less than 0.05. The coefficient of determination test result is 0.566, meaning that customer satisfaction and increasing customer satisfaction can have an impact on loyalty of 56.6%. The researcher's suggestion for further research is to look for other variables that have a big influence on loyalty.
Pengaruh Harga, Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Di Toko Online Shopee Kota Bengkulu Stiawan, Royen; Arifah Hidayati; Idham Lakoni
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2803

Abstract

The aim of this research is to find out how much influence price, promotion and service quality have on purchasing decisions at the Shopee online shop in Bengkulu City. The variables of this research are price, promotion, service quality and purchasing decisions.This research is associative in nature.This research method is quantitative research. Purposive sampling technique. In this research, the data comes from distributing questionnaires (Google Form) which will be distributed online to consumers who have made online purchases. The research population is consumers who have made purchasing decisions on the Shopee application in the city of Bengkulu. Researchers used the hair formula to determine the sample where 16 questions x 10 = 160 respondents. This research uses a Likert scale, with SPSS 22 tools. MethodAnalysisthe data used isvalidity test, reliability, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, multiple correlation analysis, coefficient of determination test (r²), t test (partial) and f test (simultaneous).The results of this research are; (1) Price influences purchasing decisions at the Shopee online shop in Bengkulu city, (2) Promotion influences purchasing decisions at the Shopee online shop in Bengkulu city, (3) Service quality influences purchasing decisions at the Shopee online shop in Bengkulu city and (4) There is a direct influence Simultaneous Price, Promotion and Service Quality on purchasing decisions at the Shopee online shop in Bengkulu City.
New Prespective of Brand Personality in Indonesia Rafa, Gabriela Ditta Aurelya; Teofilus, Teofilus; Setiobudi, Auditia
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2805

Abstract

The footwear industry is one of the industry sectors that has a prospective influence on the growth of the Indonesian economy. The need for footwear is now transforming into a part of a lifestyle. The aim of this research is to look at and analyze what brand personality factors are appropriate in the context of developing countries, especially Indonesia, based on literary studies by Aaker (1997), Geuens (2009), and Davies. (2018). This research provides a new insight into brand personality in the context of Indonesia's perspective. The sample is a local shoe user with a set sample quota in the five provinces that have the most shoe companies registered with the Ministry of Industry. The study used a total of 225 respondents. The results show that the brand's personality dimension has formed. The study provides a new perspective on the brand personality dimension from an Indonesian perspective, given that no study specifically defines brand personality. This research has become interesting because there are still very few articles describing the concept of brand personality in developing countries, which limits researchers' preparation of research. In the future, it is expected that business owners will begin to consider the importance of the essence of a brand so that brand personality is created for local brands in Indonesia. 

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