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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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PENGARUH BRAND IMAGE, KUALITAS PRODUK, PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN MODERASI DIGITAL MARKETING: PENGARUH BRAND IMAGE, KUALITAS PRODUK, PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN MODERASI DIGITAL MARKETING Guardiola, Vendi Guardiola; Henry Susanto Pranoto
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2897

Abstract

Noodles are a popular food in Indonesia with various advantages such as practical and fast preparation with digital marketing which is increasingly developing rapidly and its users, this makes the mie gaga product with the digital marketing carried out by mie gaga interesting to research. With various factors in consumer decisions in purchasing products. This research gathered 100 respondents who were Gaga noodle consumers aged 17-46 and domiciled in Surabaya. This research uses the Structural Equation Model (SEM) data analysis method using Smart Partial Least Square. The results of this research are that brand image on purchasing decisions has significant and positive results, product quality at purchasing decisions has a significant influence, price perception on purchasing decisions has an influence positively and significantly, digital marketing is unable to moderate brand image and product quality, and digital marketing moderates price perceptions on purchasing decisions by weakening, brand image has a positive and significant influence on purchasing decisions, product quality has a positive and significant influence on purchasing decisions, Price perception has a positive and significant effect on purchasing decisions, digital marketing is unable to moderate brand image and product quality on purchasing decisions, and digital marketing moderation weakens price perception on purchasing decisions.
The The Effect Of Person-Job Fit And Person-Organization Fit On Employee Performance With Individual Capacity As Moderation Cindy Yonuari; Septiawan, Deni; Marcheline, Anes
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.2900

Abstract

This research was conducted due to a decline in the quality of Indonesia's human resources caused by various factors including poverty and unemployment levels. The quality of human resources in a country is assessed using GTCI or Global Talent Competitiveness Index published by INSEAD every year. Indonesia experienced a significant decline from the measurements carried out by GTCI in the Southeast Asia region. In 2020, Indonesia ranked 65th out of 132nd other countries, while in 2022 it decreased to 82nd out of 133rd countries. Indonesia also ranked as the 6th poorest country in Southeast Asia in 2023. To respond this issue, this study aims to enhance employee performance focused on private sector employees in the Jabodetabek area.. The population in this research were private employees who worked in the Jabodetabek area and the number of samples was determined using the Hair (2011) method with a total of 150 people. The sampling technique in this research is the convenience method with purposive sampling. This method is a sampling technique based on selecting respondents who are readily available or accessible to the researcher while still considering their relevance to the research objectives. This method is employed due to constraints in time and resources, prompting researchers to choose respondents who can be easily contacted or who possess characteristics that align with the research criteria. The study was carried out using questionnaires and a Likert scale ranging from 1 to 5. Statistical testing of the research data was assisted by Smart PLS software. The study evaluates person-job fit, person-organization fit, individual capacity, and their impact on employee performance. Data analysis was carried out using multiple regression techniques to test the relationship between the independent variables (person-job fit and person-organization fit), the moderator variable (individual capacity), and the dependent variable (employee performance). The results of this research are that if there is an increase or decrease in PJ fit, PO fit and individual capacity it will influence employee performance, while individual capacity cannot moderate PJ-fit and PO-fit in influencing employee performance. These findings underscore the importance for companies to prioritize enhancing person-job fit, person-organization fit, and individual capacity to foster improved employee performance, thereby addressing the broader challenge of enhancing Indonesia's human resource quality and competitiveness on the global stage.
GOVERNMENT EFFORTS IN INCREASING BUSINESS COMPETITIVENESS AND MARKETING MSME PRODUCTS CASE STUDY IN KUNCIRAN INDAH VILLAGE PINANG DISTRICT, TANGERANG CITY Dwi Meitari Hapsari; Bambang Kurniawan; Asep Sugara
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2964

Abstract

This research aims to identify and explain the development of MSMEs, marketing strategies, and efforts to increase the competitiveness of MSME businesses in Kunciran Indah Village, Pinang District, Tangerang City. The research method uses a qualitative approach and key informants who come from sub-district officials and MSME business actors in Kunciran Indah Sub-district. The results of the research explain that the development of MSMEs in Kunciran Indah Village, Pinang District, Tangerang City is increasing from year to year, especially with the impact of the Covid-19 outbreak, where many people have been laid off or opened up new opportunities for business and developing MSMEs as an alternative livelihood . To increase business competitiveness, in addition to providing coaching and assistance by sub-districts and the Department of Industry, Trade, Industry and Cooperatives, there is also involvement of professional business actors and campuses. Apart from that, a UMKM outlet in Kunciran Indah Village was established with the name Pinang Beres which is integrated within the UMKM of Pinang District. The research suggestion is that the efforts of the Kunciran Indah Subdistrict Government in collaboration with the Pinang District and the Tangerang City Industry and Trade Service, regarding administrative guidance and assistance, capital and marketing, do not just stop following the cessation of the Covid 19 outbreak, because not all MSMEs have received the same opportunities, as well as MSMEs that Having received the opportunity, there are still many who need a continuous business assistance process.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Kopi Nako Waisata Cibubur Sharon Purba, Nico; Asep Maulana
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3078

Abstract

Study This aim For know , and analyze How influence in a way Partial price to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). For know and analyze How influence in a way Partial quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ), for know and analyze in a way simultaneous between variable price and quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). Research methods used in study This that is use method quantitative. As for population from study This is ever consumer visit to Caffe Kopi Nako Kota Wisata Cibubur. With a sample of 100 respondents range aged 15 to 25 years chosen use technique taking random sampling using stratified random sampling is sampling method set group from level certain.analyzed with tools help spss 25.0. Analysis techniques used in study here that is use analysis multiple linear regression with hypothesis testing in a way partial and simultaneous.Based on results analysis pointed out that there is influence price to decision purchase consumers of Nako coffee , there are influence quality product to decision purchase consumers on Nako coffee . By together price and quality product own influence in a way simultaneous to decision Purchases at Nako Coffee.
The Influence of Product Diversity and Product Quality on Purchasing Decisions at Miniso Resinda Park Mall Karawang: Manajemen Pemasaran Sari Nurasyiah, Mila; Savitri, Citra; Pramudita Faddila, Syifa
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3083

Abstract

Miniso is a retailer that is popular among customers in the highly competitive retail sector. Miniso is a favorite retailer among consumers, but in the era of globalization, product diversity and product quality have become the main factors in consumer purchasing decisions. Miniso is a brand from China that produces and sells various kinds of fashion goods and daily equipment. This brand offers unique products such as accessories, fashion equipment, modern household goods, and modern electronic products. One of the main variables that influences customer purchasing decisions is the phenomenon of decreasing competition in product diversity and product quality. The aim of this research is to understand whether product diversity and quality influence consumers' decisions to buy Miniso accessories and the results of this research are expected to help Miniso develop, especially in the accessories product category, so that it can outperform its competitors. By using the Partial Least Square-Structural Equaral Model (PLS-SEM) approach and the SmartPLS 3 analysis tool, this research uses quantitative methods. The research population was 5,250 people, with a total sample of 372 respondents who had previously purchased Miniso products, selected through Accidental Sampling. The research results show that there is a significant positive correlation between product diversity, product quality, and purchasing decisions for Miniso Resinda Park Mall products. For future researchers, it is recommended to add additional variables such as price, digital marketing, or content marketing strategies related to Miniso.
The Influence of Debt To Equity Ratio and Earning Per Share on Share Prices in Coal Mining Sub-Sector Companies Listed on the Indonesian Stock Exchange in 2020-2023 Ariyani, Risma; Hermana, Cecep
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3085

Abstract

Availability of funds is a component that supports industrial sustainability. Industry can obtain funds easily by offering shares to the public through the capital market. This condition will directly influence activities in the capital market, which in turn influences the amount of demand and supply on the stock exchange and has an impact on share price fluctuations. Low share prices can motivate investors to buy more shares. The average share price in the mining subsector from 2020 to 2021 experienced a significant increase, from 2022 to 2023 there was a significant decrease due to negative sentiment for the coal subsector, where Indonesia's largest coal consumer, one of which is China, reduced demand for Coal exports and Europe reduce demand for coal. The aim of this research is to find out and analyze the influence of the Debt to Equity Ratio on stock prices, to find out Earning Per Share on stock prices, and to find out jointly the effect of Debt to Equity Ratio and Earnings Per Share to share price. The population in this study are coal mining sub-sector companies listed on the IDX. This research uses a quantitative approach with sample determination, namely purposive sampling and obtained 10 companies as research samples over a 4 year period, namely 2020-2023, thus using 40 financial reports. The data analysis method used is multiple regression analysis with partial and simultaneous hypothesis testing using SPSS as data processing. The research results simultaneously state that DER and EPS have an effect on stock prices. Partially, DER has no effect on share prices. EPS influences share prices.
Pengaruh Pendapatan Orang Tua dan Gaya Hidup Terhadap Pengelolaan Keuangan Mahasiswa Manajemen Universitas Singaperbangsa Karawang Melinda; Pardistya, Irvan Yoga
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3106

Abstract

This study aims to understand how students' parents' income and lifestyle influence their ability to manage personal finances. The focus of this research is students majoring in Management, considering that they are expected to have basic knowledge of financial management. This study uses a quantitative approach to collect data. The sample of students who were still actively receiving questionnaires was 65 students. The population in the study were Management students class 2021-2023 at the Faculty of Economics and Business. Using the Proportional Random Sampling method as a sampling method using data analyzed using the Multiple Regression Analysis test and t test and F test. From the results of the analysis, the author obtained the results of multiple linear regression analysis and obtained the equation Y = 9.673 + 0.490X1 + 0.034X2, which means that financial management (Y) is influenced by parents' income (X1) and lifestyle (X2). In synthesis, the results of the analysis show that every 1 unit increase in parental income will improve financial management by 0.490 units, while every 1 unit increase in lifestyle will increase financial management by 0.034 units. From the results of the t test, the influence of parental income on financial management is significant, with a significance level of 0.006 and a calculated t value of 2.863 which is greater than the critical value of 1.998. On the other hand, Lifestyle does not influence Financial Management, with a significance level of 0.829 which is greater than the general significance level and a calculated t value of 0.217 which is less than the critical value of 1.998. In the F Test results, the calculated f value was 5.338 which was greater than the table f value of 2.39. It is proven that H03 is rejected and H3 is accepted. Therefore, it is concluded that the influence of parental income (X1) and lifestyle (X2) has an influence on financial management (Y).
The Influence Of Product Quality, Brand Trust, And Customer Satisfaction On Customer Loyalty Of Bening’s Skincare Products In Batam Nabila, Aurora Maulidina; Triana Ananda Rustam
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3112

Abstract

The evolution of time and technology has ushered in a new era where societal needs have expanded beyond the basics of sustenance to include elements like appearance and beauty. This shift has catalyzed significant growth within the beauty industry, with services proliferating to meet the burgeoning demand. Understanding the dynamics that govern customer loyalty in this context is crucial for businesses operating within the sector. This study aims to explore how product quality, brand trust, and customer satisfaction impact the loyalty of customers using Bening's Skincare products in Batam. A sample size of 100 respondents was selected through purposive sampling, a method aimed at ensuring representation by deliberately selecting participants based on specific criteria. Data was collected through questionnaire distribution to gather valuable insights from the study population. The analysis utilized SPSS application version 25, involving data quality tests, classical assumption tests, influence tests, and hypothesis testing, with multiple linear regression as the analysis method. Results indicated that Product Quality, Brand Trust, and Customer Satisfaction had a positive and significant impact, either individually or collectively, on Customer Loyalty towards Bening's Skincare products in Batam.
A Effect of Influencer Marketing and Online Customer Review On Online Purchasing Decisions (Case study on Generation Z as Shopee Users in Karawang Regency) Nuruh Wahyuni, Nurul; Ina Ratnasari, Ina
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3115

Abstract

The purpose of this study is to ascertain whether online customer reviews and influencer marketing have an impact on the online buying decisions of Generation Z Shopee customers in Karawang Regency. The research uses Nonprobability Sampling and purposive sampling methods, focusing on all population members with specific relevant criteria. A sample of 100 respondents was selected, and data processing was conducted using SPSS version 25. Multiple Linear Regression Analysis is the method used for data analysis in this article. The results of the questionnaires used for data collection were the main source of information used to evaluate the influence of online customer reviews and influencer marketing on the online buying decisions of Generation Z Shopee users in Karawang Regency. The study's conclusions show that Generation Z Shopee customers in Karawang Regency are heavily influenced by influencer marketing as well as online customer reviews when making selections about what to buy online. These findings underscore the significance of social media personalities in the decision-making process and suggest that influencer marketing is a key factor in influencing the purchasing behavior of young customers. Similarly, online customer reviews provide valuable peer feedback that Generation Z heavily relies on when making online purchases. The research underscores the significance of these factors in the digital marketing landscape, offering insights for businesses aiming to target and engage Generation Z effectively. Through comprehension of the effects of influencer marketing and online customer evaluations, marketers may create more focused approaches to appeal to this socially conscious and tech-savvy audience.
Blueprint Rantai Dingin ID FOOD Mega Kuningan Pramudiansyah, Elan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3117

Abstract

ID FOOD cold chain blueprint to ensure operational success and product safety, so that companies can optimize the cold chain in the form of cold warehouse or cold storage infrastructure to meet market needs and ensure quality products reach customers safely in order to fulfill beef import infrastructure requirements Brazil from the National Food Agency, where the research was carried out through a case study exploration of the ID FOOD cold warehouse located on Jl. Denpasar Raya Kav DIII Mega Kuningan South Jakarta where the research was conducted using qualitative methods using triangulation which combines document collection, in-depth interviews, and observation in collecting primary and secondary data to obtain information as a basis for determining alternative options for cold warehouse operation cooperation in the absence of allocations. budget for repairs and procurement of new equipment that will be reactivated after damage has occurred in the last 10 years and standard operational procedures in the process of handling frozen products and maintaining cold warehouses, so that the operational option for the ID FOOD Mega Kuningan Cold Warehouse in its current condition is that there is no budget in 2024 for repairs and the construction of a new cold warehouse, the operational option for operational cooperation with the Fresh Factory cold chain company partner is the right choice with a cooperation scheme to carry out building repairs, renewal of cold warehouse equipment and licensing at the responsibility of the cooperation partner, sharing of knowledge and standard operating procedures, HR training in the cold chain sector and profits Sharing product storage and inventory fulfillment.

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