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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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The Influence of the Work Environment, Work Discipline, and Rewards on the Performance of Production Department Employees at PT. Supreme Food Rembang Regency A. Fatkhul Khoiri; Dian Ayu Liana Dewi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2727

Abstract

A person's performance greatly influences what the company wants to achieve. If the employee's performance is bad, it has a big influence on the company's development, namely the company's development will decrease, and vice versa, if the employee's performance is good, the company will experience an increase. Managing good performance so that the performance process can run well, you must also pay attention to several important things, one of which is the employee environment, employee discipline and rewards. This research aims to determine the influence of the work environment, work discipline and rewards on the performance of employees in the production department of PT. Supreme Food Rembang Regency. The data used in this research is subject data or primary data. The data source used in this research uses primary data sources. Data collection used a questionnaire in the form of statements totaling 44 questions. The research sample used a saturated sample, that is, the entire population was sampled, namely 58 employees in the production department of PT. Supreme Food Rembang Regency. The testing technique uses validity tests and reliability tests. Data analysis uses multiple linear regression analysis techniques. The research results stated that the work environment had a significant positive effect on employee performance, work discipline had a non-significant positive effect on employee performance, rewards had a significant positive effect on employee performance.
Business Development Strategies Formulation based on Business Model Canvas, SWOT Analysis, And AHP Yumiza, Yulia; Kurniawa , V. Reza Bayu; Dian Tiara Rezalti
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2728

Abstract

Businesses need to continuously improve their comptitive advantage. For top management, formulating a long-term vision is crucial. However, strategic planning representing this long-term vision is often overlooked in SMEs due to their limited competencies and knowledge. Therefore, this study introduces a decision-making model for formulating long-term strategies that should be prioritized in SMEs. The decision-making model is developed using a combination of three methods: business model canvas (BMC), SWOT analysis, and analytic hierarchy process (AHP), and is applied to a bespoke steel house accessories manufacturing service company. The mapping and formulation of business development strategies are completed using BMC and SWOT, followed by determining the strategy priorities based on weights obtained using AHP. The results showed that eight business development strategies representing the company's business model advantages were formulated: warranty (strategy 1), available human resources (strategy 2), on-time delivery (strategy 3), online CRM (strategy 4), discounts (strategy 5), online selling (strategy 6), production cost efficiency (strategy 7), and raw material cost reduction (strategy 8). By using AHP, strategies 7, 8, and 4 are identified as the top three priorities for the company, indicating issues in supply chain management and the use of digital technology in marketing. This study is significant as the developed decision-making model is applied at a strategic level and can be directly utilized by decision-makers in formulating their company’s strategic vision.
The Influence Of Product Quality, Beauty Influence, And Product Design On Wardah Skincare User Satisfaction In Batam City Deska Fitrianika; Inda Sukati
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2733

Abstract

The aim of this study was to explore how the quality of beauty products and product design impact the satisfaction levels of Wardah skincare users in Batam City. Employing a descriptive approach with quantitative methods, the study targeted a population of 100 respondents. The sample size was determined using the Slovin formula, resulting in 100 respondents selected through a simple random sampling technique. Data collected underwent analysis using a multiple linear regression model. To assess data quality, classical assumptions, influences, and research hypotheses, multiple linear regression testing and SPSS software were utilized. The outcomes of the multiple linear regression tests revealed that product quality contributed to 35.4% of user satisfaction, while the influence of beauty accounted for 46.3% and product design for 16.2% of user satisfaction. The coefficient of determination (R2) stood at 79.3%, indicating that 79.3% of Wardah skincare user satisfaction can be elucidated by factors such as Wardah product quality, beauty influence, and product design. The results from hypothesis testing demonstrated a positive and significant correlation between product quality, beauty influence, and product design, and Wardah skincare user satisfaction in Batam City.
The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City Atika Yusniari; Nora Pitri Nainggolan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2734

Abstract

Nowadays, appearance is the focus of everyone's attention, from make-up, clothing, to grooming. The company has introduced various quality products and brands that consumers can easily recognize. Consumers can decide whether to trust and buy the product based on its quality and brand. The aim of this research is to analyze product quality, brand image and trust in perfume purchasing decisions at In Parfume, Batam City. This research uses descriptive quantitative research methods. The population of this study is unknown and the sample in this study consisted of 100 respondents. The sampling technique uses the lemeshow formula. Primary data was obtained by distributing questionnaires to respondents using Likert scale measurements. This data processing uses SPSS version 25 analysis techniques. Based on the results of this research, product quality, brand image and trust partially and simultaneously influence consumer purchasing decisions in Batam City.
The Influence Of Brand Image, Product Innovation, And Word Of Mouth On Purchase Decisions For Ms Glow In Batam Mayleni; Nur Elfi Husda
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2735

Abstract

In the industrial era, there are many skincare companies that pay attention to current developments in producing products for sale. Each company has its own characteristics to attract consumer attention. Competition in the field of entrepreneurship is also increasingly diverse, there are more and more entrepreneurs in various industrial fields. In this research, we analyze the brand image of the Ms Glow product, in this competition the company must improve the product brand image so that the brand becomes the best, product innovation that influences sales of the Ms Glow product to innovate the Ms Glow product into a good product, and consumers will provide information from mouth to mouth. word of mouth to provide information from consumers to other consumers due to the use of the product. In this research, multiple linear regression analysis method was used. Based on the test results using the multiple linear regression analysis method with the help of SPSS 25, the results showed that brand image, product innovation and word of mouth had a significant effect on purchasing decisions.In the industrial era, there are many skincare companies that pay attention to current developments in producing products for sale. Each company has its own characteristics to attract consumer attention. Competition in the field of entrepreneurship is also increasingly diverse, there are more and more entrepreneurs in various industrial fields. In this research, we analyze the brand image of the Ms Glow product, in this competition the company must improve the product brand image so that the brand becomes the best, product innovation that influences sales of the Ms Glow product to innovate the Ms Glow product into a good product, and consumers will provide information from mouth to mouth. word of mouth to provide information from consumers to other consumers due to the use of the product. In this research, multiple linear regression analysis method was used. Based on the test results using the multiple linear regression analysis method with the help of SPSS 25, the results showed that brand image, product innovation and word of mouth had a significant effect on purchasing decisions.
Pengaruh Iklan, Brand Image Dan Kualitas Produk Terhadap Minat Beli Pada Produk Scarlett Di Kota Batam Alnis Susanti Sarumaha; Tiurniari Purba
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2743

Abstract

Competition in the business world will create many new opportunities in the business world. One form of competition in the business world is in everyday life, namely advertising for each product on several social media as well as print and electronic media where very significant progress can be seen. All companies are required to create relevant priorities in facing competition in the business world. The method used in this research is a descriptive research method, which describes and explains each objective in the influence of advertising, brand image and product quality on purchasing interest in Scarlett products. Descriptive research is research that aims to create a description with a systematic, realistic and accurate picture of the events, nature and relationships between the phenomena studied. The results obtained are Cronbach alpha values for the advertising variable, namely 0.629, brand image, namely 0.679, product quality, namely 0.760, and Buying interest is 0.665. So it was concluded that all variables had good reliability. Exact value results were obtained. Sig. (2-tailed) is 0.069 0.05 so it can be concluded that the data is normally distributed. The VIF of the advertising variable is 3,175 0.1, the VIF value of the brand image variable is 5,196 0.10 and the VIF value of product quality is 2,264 0.10. The significance value of the advertising creativity variable is 0.088 0.05. The significance value of the brand image variable is 0.98 - 0.05. The significant value of the product quality variable is 0.176 0.05. It can be concluded that advertising, Brand Image and Product Quality have a positive and significant effect on buying interest in Scarlett products in Batam City.
Pengaruh Iklan Media Digital, Kualitas Informasi Dan Kepercayaan Terhadap Keputusan Pembelian Pada Situs E-Commerce Buka Lapak Di Batam Vira Desnita; Wasiman
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2744

Abstract

Indonesian society is increasingly showing a growing interest in the use of online shopping to fulfill their needs and desires, supported by the fact that people now have sufficient understanding and habits regarding the online shopping process. The aim of this research is to determine whether digital media advertising, information quality, and trust have an influence on purchasing decisions. This study uses primary data to prove the hypothesis, collecting data through distributed questionnaires. The population in this research is the community of Batam City with a sample of 100 respondents. The data analysis method employed in this study includes quantitative analysis, descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis tests processed using SPSS 27.0 software. Partially, the results of this research indicate that information quality and trust have a positive and significant influence on purchasing decisions, while digital media advertising does not have a significant impact on purchasing decisions. Simultaneously, the research results show that the variables of product design, advertising creativity, and trust have a positive and significant influence on purchasing decisions.
Determinan Ketimpangan Pendapatan Provinsi di Papua Tahun 2017-2021 Ahmad Ridwan Purwantono; Sitti Retno Faridatussalam
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2770

Abstract

Despite having the fourth most people living there in the world, Indonesia is still considered a developing nation because of its high levels of poverty and income inequality. Financial development is a sign of whether a nation has a created economy or even a decay. Assuming there is high disparity in a country, it very well may be ordered as a country that has poor financial development. The country's economy suffers when inequality is high. Read up This hold back nothing factors - factor like sum destitute individuals , items gross territorial homegrown , file improvement human , and level joblessness open to imbalance pay in Papua in 2017-2021. Procedure utilized _ that is use board information relapse with the information got from the Focal Measurements Office . Chosen model in concentrate on This is the FEM model ( fixed effect model ). Discoveries  show that disparity pay in the territory Papua in 2017-2021 is affected by the number unfortunate populace and list advancement man . Though For item gross local homegrown and level ousting No important to even out disparity pay in the area Papua . From research This normal government need offer consideration more to regions that have lingering behind in economy with give support structure improvement Instructive offices too sufficient and anticipated foundation  government can give upgrade field work in a manner uniformly and do improvement in a manner exhaustive with use source existing power  in a manner successful and effective so that level imbalance pay can Continue to go brought down.
The Effect of Positive Thinking Skills and Innovative Behaviour on Performance and its Impact on Employee Loyalty Susanto, Xena Monica
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2771

Abstract

Companies face many challenges, including retaining, adapting and growing the capabilities of innovative and positive employees. In addition, companies also need to have the ability to engage with employees in their work effectively. The purpose of this study examines how the variables of positive thinking skills and innovative behavior affect employee performance and its impact on employee loyalty. This research explores how the development of positive thinking skills influences the emergence of innovative behaviour and thus affects overall performance outcomes and the cascading impact of these variables on employee loyalty, emphasising the importance of a positive mindset and innovative approach in shaping organisational dynamics. The research findings offer valuable insights for organisations aiming to increase employee engagement and loyalty by strategically addressing positive thinking skills and encouraging a culture of innovation, thus providing a comprehensive understanding of the crucial role these factors play in shaping employee loyalty.This research was conducted using the Structural Equation Modeling method with the help of Smart PLS Software. Hair method was used to determine the sample size, and 154 respondents were generated. The results showed that positive thinking ability and innovative behavior affect employee performance directly, innovative behavior affects employee loyalty directly, and performance as an intervening variable affects employee loyalty indirectly. The implication for the company is that if the company wants to improve employee performance, the company needs to improve positive thinking ability and innovative behavior, while if the company wants to improve employee loyalty, the company needs to improve innovative behavior and positive thinking ability through improved employee performance.
The Effect of Job Pressure and Task Complexity on Performance with Resilience Ability as Moderator Yehuda, Maxi; Manuel, Andre; Imanuel, Fransisca
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.2778

Abstract

Indonesia has moved up to the 33rd position globally in terms of performance competitiveness, compared to the 43rd rank in the previous year. This significant improvement indicates that Indonesia possesses considerable performance competitiveness potential. However, to maintain and further enhance its global competitiveness, it is crucial for the country to focus on the various factors influencing performance. Besides macroeconomic policies and national strategies, companies in Indonesia must develop the capability to effectively engage their employees, fostering a work environment that promotes productivity and growth. The purpose of this research is to investigate the impact of job pressure and task complexity on performance, with a specific focus on the moderating role of resilience. This study employs Structural Equation Modeling (SEM) with the assistance of Smart PLS software to analyze the data. The Hair method was used to determine the appropriate sample size, resulting in a study involving 162 respondents from various industries. The research findings reveal several key insights. Firstly, job pressure does not have a direct impact on performance. This suggests that simply increasing job pressure will not necessarily lead to better performance outcomes. On the other hand, task complexity has a direct and significant influence on performance, indicating that employees tend to perform better when engaged in more complex and challenging tasks. Furthermore, the study highlights the critical role of resilience as a moderating factor. Specifically, resilience capacity moderates the relationship between job pressure and performance, as well as the relationship between task complexity and performance. This means that employees with higher resilience are better able to cope with job pressure and handle complex tasks more effectively, ultimately leading to improved performance. The implications of these findings are clear: companies need to focus on enhancing job complexity and strengthening their employees' resilience capabilities if they aim to improve overall performance. By doing so, they can create a more dynamic and productive workforce capable of sustaining high performance levels even in the face of challenges and pressures. This approach not only benefits individual companies but also contributes to the broader goal of maintaining and enhancing Indonesia's global competitiveness.

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