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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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Meningkatkan kinerja karyawan melalui Motivasi , Disiplin dan Sistem Kerja (HPWS) Nugroho, Dedy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3124

Abstract

It is motivated by business competition in the fitness sector after the pandemic has ended, which has accelerated competency from moderate to higher competition and it is hoped that companies can face this problem. Therefore, it is necessary to increase employee performance which is able to encourage progress in various aspects of the fitness business, equipped with the HPWS (High Performance Work System) system which is also supported by work motivation and work discipline. This research aims to help maximize the company's potential to be able to compete and survive through employee performance, as well as finding out more about HPWS and the relationship between the influence of motivation and work discipline on employee performance. Research design, data and methodology: Using quantitative methods, data was collected and analyzed from 56 respondents who are Snap Fitness employees. This research used an online questionnaire by compiling question items to obtain a valid and reliable questionnaire with reference to previous research journals and analyzed using PLS (Partial Least Square) – SEM (Structural Equation Modeling). Results: The research results show that HPWS as a mediating variable has a role in helping companies improve employee performance. It is important for HPWS to be applied to companies to improve employee performance but not excessively so that it does not have a negative impact on employees and the organization, and factors must be taken into account. - factors that can influence so that the company's goals can be achieved optimally.
The Effect of Product Quality, Trust, and E-Wom on Purchasing Decisions for The Originote products on Tiktokshop Putri Mahing, Ruma Isyah; Nainggolan, Nora Pitri
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3125

Abstract

In a time marked by technological advances and increasing consumer knowledge, the skin care industry is also experiencing significant changes. This research focuses specifically on customers of The Originote products in Batam City who have interacted with the brand through the TikTok Shop. This study focuses on a specific age group, namely 16-30 years and examines four important factors: product quality, trust, e-WOM (Electronic Word of Mouth), and purchasing decisions. Analysis was carried out on 100 participants who met certain research criteria, using a quantitative research approach. Questionnaires were used to collect data, which was then analyzed using SPSS version 25. The research began by conducting validity and reliability tests to verify the quality of the data. Next, a classical assumption test was carried out which included normality, multicollinearity and heteroscedasticity tests to improve the quality of the data before hypothesis testing. Hypothesis analysis uses multiple linear regression, coefficient of determination test, as well as the t test and F test. The conclusion of this research is that the purchasing decision variable (X1) has a positive influence on the decision to purchase The Originote products at the TikTok Shop. Trust as a variable has a positive influence on purchasing decisions for The Originote products at the TikTok Shop (X2). The electronic word-of-mouth (e-WOM) factor has a beneficial impact on purchasing choices made for The Originote products on the TikTok Shop. The variables product quality (X1), trust (X2), and e-WOM (X3) have quite a large influence on purchasing decisions when considered together.
The Influence Of Business Strategy, Environmental Management, On Competitive Advantage Mediated By Innovation In Eco-Friendly Culinary Umkm In Yogyakarta City Finda, Perdana Fiara; Sabihaini; Sutiono, Heru Tri
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3127

Abstract

This study examines and analyzes the effect of Business Strategy, Environmental Management, on the Competitive Advantage of Eco-friendly Culinary MSMEs mediated by Innovation. The research method uses a quantitative approach with a sample of 122 respondents. The analysis tool uses Smart-PLS. The results in this study indicate that, Business Strategy has a positive and significant effect on Competitive Advantage; Environmental Management has a positive and significant effect on Competitive Advantage; Business Strategy has a positive and significant effect on Innovation; Environmental Management has a positive and significant effect on Innovation; Innovation has a positive and significant effect on Competitive Advantage. Then, Business Strategy has a positive and significant effect on Competitive Advantage mediated by Innovation; and Environmental Management has a positive and significant effect on Competitive Advantage mediated by Innovation. Based on the results of this study, it can be interpreted that the owners and managers of Culinary MSMEs have implemented business strategies that are more efficient and effective to make the latest products and can be enjoyed by consumers of Culinary MSMEs in Yogyakarta City. In addition, MSMEs have also implemented waste management generated from business activities and collaborated with local communities, then also implemented process innovation in an effort to prevent environmental pollution to increase competitive advantage.
Analysis of Consumer Purchase Decisions in Tangerang Old Market with Consumer Satisfaction as an Intervening Factor Silaswara, Diana; Kusnawan, Agus; Hermawan, Eso
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3137

Abstract

The old market is a historical place in the Tangerang City area which is very related to trade activities in the city of Banten during the colonial era. Trade activities in this area have been running since ancient times where this area is a residential area or village whose residents have indeed become traders and carry out trading activities. The development of the old market that lasted for several decades is the reason for this research. This study is to find out what factors in the marketing mix satisfy consumers so that they finally decide to make the desired culinary purchase at Tangerang Old Market. With causal research and using the PLS (Partial Least Squares) analysis method, we can find out how strong the relationship is formed between each latent variable and the indicators in it and find out how much satisfaction is generated by the marketing mix factor so as to strengthen consumer purchase decisions. Based on data from 100 valid questionnaires obtained, it is known that the latent variables studied have been represented by their indicators and these variables are reliable. And it turns out that the factors of the marketing mix contribute 24.9% to the purchase decision with the dominant factors that provide satisfaction to consumers are the product factor and the price factor with values of 2.907 and 2.740 (t table = 0.67711), while other factors such as place and promotion are not too influential (values 0.562 and 0.525).
Brand Image, Product Quality and Promotion Influence Towards the Decision to Purchase Milo in Batam City Putri, Ajeng Nur Aulia; Oktavia, Yunisa
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3162

Abstract

Chocolate-flavored milk drinks, including Milo, have become icons in the beverage industry with a long history that continues to grow. In Indonesia, the food and beverage industry, including dairy beverages, is experiencing rapid growth, but faces stiff competition. The purpose of this study is to describe the influence of brand image, product quality and promotion on the purchase decision of Milo products in Batam City. This study uses quantitative and descriptive, the population used is buyers or those who consume Milo products in Batam City, using the slovin formula with the results of the calculation of 100 respondents. In this study, the multiple linear regression analysis method was used with the help of SPSS 27. The results of the study can show that the brand image variable (X1) obtained a t-count value of 4.015 > t table of 1.984 and a significance of 0.000 < 0.05, a product quality variable (X2) obtained a t count of 2.252 > a t table of 1.984 and a significant < of 0.05, a promotional variable (X3) obtained a t count of 4.003 > a t table of 1.984 and a significance of 0.000 < 0.05. Brand image, product quality, and promotion have a significant influence Purchase decisions are aimed at the value of f hutung 46.641 > t table 2.70 and significant 0.000 < 0.05. The R2 value of 58.0% and the remaining 42.0% were influenced by other variables that were not mentioned in this study.
The Role of Perceived Enjoyment as a Mediating Influence of Perceived Usefulness and Perceived Ease of Use on Online Shopping Intention (Survey on prospective buyers through E-commerce Shopee in DIY)opping Intention (Survey on prospective buyers through E-commerce Shopee in DIY) Frita, Ayu; Tri Astuti, Widhy; Tri Sutiono, Heru
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3164

Abstract

This research uses explanatory with survey method. The purpose of this study is to test the hypothesis. This study examines the role of perceived enjoyment as a mediating influence of perceived usefulness and perceived ease of use on online shopping intention (Survey of prospective buyers through E-commerce Shopee in DIY). The population in this study are all prospective buyers who have the intention of buying products online through Shopee e-commerce in the Yogyakarta area. The sample in this study used non-probability purposive sampling. The number of samples used in this study were 140 respondents. This study shows the results that directly perceived usefulness has no effect on online shopping intention; perceived ease of use and perceived enjoyment have a significant and positive effect on online shopping intention; perceived usefulness and ease of use have a significant and positive effect on perceived enjoyment. Indirectly perceived usefulness and perceived ease of use have a significant and positive effect on online shopping intention. The limitations of this study are that the object of research focuses on respondents in the Yogyakarta area and it is possible that the results will be different in other research areas. In addition, the limitations of this study only focus on online purchase intention and do not compare with offline purchase intention.
The Influence of Sense and Perception Risk Regarding Interest in Visiting New Ciputri Febrian, Athfal; Yusup, Abdul
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3167

Abstract

This research aims to know, analyze, and explain Sense in Ciputri Baru. to know, analyze and explain the Perceived Risk regarding Ciputri Baru. To find out, analyze and explain your interest in visiting, visit the Citri Baru website. To find out and analyze and explain the relationship between Sense and Perception risks in New Cioutri. To find out, analyze and explain the relationship in a partial way of sensory influence on interest in visiting Ciputri Baru, and to find out the partial influence between perceived risk on interest in visiting Ciputri Baru. To find out the simultaneous influence between the influence of senses and risk perception on interest, visit Ciputri Baru. This study was conducted using a quantitative method with a descriptive and verification approach. The population in this study uses New Ciputri's Instagram followers of 737 followers. The sample used in this study is 246 using the Slovin formula. The analysis technique used in this study is path analysis using partial and simultaneous hypotheses. This research is assisted by an analysis tool in the form of SPSS software. Sensory variables have affected positively and significantly in a partial way for the interest of Ciputri Baru visits. The influence of risk variables has a significant influence on the interest of Visit Ciputri Baru. With sensory variables and simultaneous perception, risk has a significant influence on the interest of Visit New Ciputri.
The Influence Of Price, Product Quality, And Promotion On Purchasing Decisions On Toast Store In Tangerang City Kirtileka, Saddha Budianto; Pujiarti, Pujiarti; Andy, Andy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3190

Abstract

Many stores provide products the various and varied ways of preparing bread make many shops sell a variety of processed bread. One example is the processing of bread by baking. Toast is a processed bread that contains meat and vegetables with various processed sauces, and a processed bread that is served with sweet toppings and topped with various flavors that are then baked. The author sees many stores that provide processed bread products that are different from each other that vary. With so many shops offering a variety of processed toasts, it will inevitably lead to competition, In this study, the type of the research conducted is descriptive research. Descriptive research analyzes data systematically. The conclusion that produced is not general. The type of descriptive research is research survey. This study sought to determine how pricing, product quality, and promotion affected consumers’ decisions to buy toast at Tangerang City’s toast shops, researchers took three examples of toast shops in Tangerang City, namely Tokyo Cheese Toast, Roti Bakar 88, and Jiwa Toast. In studies that have been carried out, it shows that adjusted R Square has a value of 0.827. From the value obtained, it is stated that the price, product quality, and promotion of purchasing decisions have an influence with a value of 82.7% while the rest  are other influencing factors. Based on t test research, it shows that the price has a value of 11,949 > 1,657. With a value of Sig. known 0.000 < 0.05. The product quality variable has a value of 20.494 > 1.657. With a Sig value of 0.000 < 0.05. The promotion variable has a value of 17.783 > 1.657. With a Sig value.  0.000 < 0.05. The fact that Ha is accepted suggests that independent variables influence in part purchasing decisions.
Analysis Of The Subsidized Home Ownership Loan (Kpr) Granting Process In Preventing Non-Performing Loans (Case Study At PT. Bank Tabungan Negara Sukabumi Branch Office) Siti Ambar Alya Hanifah; Kartini, Tina; Nurmilah, Risma
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3206

Abstract

This study analyzes the Subsidized Home Ownership Credit (KPR) Provision Process at PT. Bank Tabungan Negara Sukabumi Branch Office, as a housing solution for Low-Income Communities (MBR). With Indonesia's population reaching 278.7 million, and the minimum wage income in Sukabumi below Rp. 3,500,000, while house prices in Sukabumi range from 166-300 million, the need for affordable housing is increasingly urgent. Bank BTN, as a pioneer in mortgage lending since 1974, provides Housing Financing Liquidity Facility (FLPP) to support MBR. The research background shows an increase in Subsidized KPR distribution in Sukabumi, but also faces challenges such as obstacles in the credit application process and potential non-performing loans. This study aims to explain the Subsidized KPR provision process, the application of 7P principles in credit analysis, and the effectiveness of the Subsidized KPR provision process in preventing non-performing loans. Using qualitative research methods with data collection techniques through observation, interviews, and documentation. The results show that the implementation of the Subsidized KPR provision process complies with established regulations, but there are challenges in educating new potential debtors. The 7P credit analysis principle is applied comprehensively to assess credit application eligibility. The Subsidized KPR provision process demonstrates effectiveness in preventing non-performing loans, although this credit risk cannot be completely eliminated, and the increase in NPL that occurred after the Covid-19 restructuring policy creates new challenges for the bank's financial health.
The Influence of Financial Literacy and Financial Inclusion on Investment Decisions in Generation Z in West Java Lusi Sawitri; Suherman, Acep; Sudarma, Ade
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3207

Abstract

In the current modern economic era, public awareness of long-term financial planning is increasing, including in terms of investment. Investment is the desire to utilize some of the existing funds or resources to make a profit in the future. However, when investing, there are still many investors who act irrationally and become victims of illegal investments. Therefore, it is important to understand the factors that influence investment decisions, especially among Generation Z. This study aims to analyze the influence of financial literacy and financial inclusion on investment decisions in Generation Z in West Java. This study uses a quantitative method with primary data collected through questionnaires. The research sample consisted of 146 Generation Z respondents in West Java, selected using the purposive sampling technique. Data analysis uses multiple linear regression using SPSS version 27 software. The results of this study show that partially financial literacy has a significant effect on the investment decisions of generation z in West Java; Financial inclusion has a significant effect on the investment decisions of generation z in West Java. Then simultaneously financial literacy and financial inclusion have a significant effect on the investment decisions of generation z in West Java. The determination coefficient in this study was 36.3% and the remaining 63.7% was influenced by other factors that were not studied in this study.   

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