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Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Published by Universitas Katolik Soegijapranata
ISSN : -     EISSN : 2622612X     DOI : 10.24167/jemap
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi, Manajemen, Akuntansi, dan Perpajakan menyajikan tulisan publikasi dosen dan mahasiswa di bidang kajian ekonomi dan kajian bisnis meliputi manajemen, akuntansi dan perpajakan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 132 Documents
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Evaluasi Mutu Layanan Pendidikan Tinggi Samuel Martono
JEMAP Vol 4, No 1: April 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i1.2893

Abstract

Penelitian ini bertujuan untuk mengevaluasi kualitas layanan layanan yang diberikan oleh program akuntansi sebagai bagian dari perguruan tinggi dari perspektif mahasiswa. Sampel dalam penelitian ini adalah 136 mahasiswa tahun pertama. Data harapan dan persepsi siswa diperoleh melalui penyebaran kuesioner online, kemudian akan diuji dengan menggunakan Wilcoxon Test. Hasil penelitian menunjukkan bahwa terdapat gap kualitas negatif pada dimensi tangibles, reliability, empathy dan assurance serta terdapat gap kualitas positif pada dimensi responsiveness. Selain itu, dimensi tangibles merupakan yang terpenting tetapi belum dapat dipenuhi.
Pengaruh Vanity Seeking, Purchase Experience, Dan Celebrity Endorser, Pada Minat Beli Ulang Dengan Sikap Terhadap Laneige Sebagai Variabel Mediasi Herry Maridjo; Povy Amelia
JEMAP Vol 3, No 2: Oktober 2020
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v3i2.2833

Abstract

This research aims to determine: 1) the influence of vanity seeking on repurchase intention with attitude toward laneige as a mediating variable, 2) the influence of purchasing experience on repurchase intention with attitude towards laneige as a mediating variable, 3) the influence of celebrity endorser on repurchase intention with attitude toward laneige as a mediating variable. The population in this research is Laneige consumers who have already bought Laneige with a total sample of 96 respondents. The sampling technique used is convenience sampling. The sampling technique used is convenience sampling. The validity test uses the construct validity test of convergent and discriminant constructs, and reliability test uses the formula of composite reliability and Cronchbach’s alpha. The data analysis technique used in this research is SEM using Partial Least Squares (SEM-PLS). The results showed that: 1) Vanity seeking did not have a positive influence on repurchase intention with attitudes toward Laneige as a mediating variable, 2) Purchase experience had a positive influence on repurchase intention with partial mediation by attitudes towards Laneige, 3) Celebrity endorser had positive influence on repurchase intention with full mediation by the attitude towards Laneige.
Analisis Tingkat Literasi Digital Dan Penerapan E-Commerce Pada Usaha Mikro Kecil Dan Menengah Di Kota Semarang Yohanes Wisnu Djati Sasmito; Bayu Prestianto
JEMAP Vol 4, No 1: April 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i1.3148

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat literasi digital dan penerapan e-commerce pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Semarang. Pendekatan untuk menilai tingkat literasi didasarkan sembilan elemen literasi digital yang dikemukkan oleh Steve Wheeler (2012) dalam tulisannya yang berjudul Digital Literacies For Engagement In Emerging Online Cultures, yaitu social networking, transliteracy, maintaining privacy, managing identity, creating content, organising and sharing content, reusing/repurposing content, filtering and selecting content, serta self broadcasting. Pengumpulan data dilakukan dengan metode survey dengan melakukan wawancara dan penyebaran kuesioner kepada pelaku UMKM di kota Semarang. Hasil pengumpulan data diperoleh 29 reponden yang valid. Hasil analysis menunjukkan rata-rata skor secara agregat tingkat literasi digital dari pengusaha Mikro dan Kecil (UMK) sebesar 79,81%. Hasil ini belum bisa memberikan judgement tentang tinggi atau rendahnya score tersebut, tetapi melihat fenomena tentang pemahaman terhadap teknologi ini, maka rata-rata skor ini telah cukup bagi usaha mikro untuk memulai mengadopsi dan mengadaptasi bisnis secara online. Kemampuan yang paling menonjol dari responden berkaitan dengan 9 komponen- literasi digital adalah pada pemahaman dan penggunaan media sosial. Hal ini lebih disebabkan oleh kesederhanaan dalam mengoperasikan aplikasi-aplikasi media social.  Sedangkan yang berkaitan dengan pengembangan konten dan managing digital identity masih relatif kurang. Hal ini dikarenakan pengembangan konten tidak hanya terkait dengan penguasaan opersional teknologi semata tetapi juga daya imaginasi dan kreativitas personalnya menjadi bagian yang sangat penting. Dari 29 usaha mikro yang terjaring sebagai responden, seluruhnya telah menggunakan media sosial sebagai bagian dari pengelolaan bisnisnya, sedangkan pemanfaatan world wide web masih dirasa perlu ditingkatkan, terbukti hanya 4 dari 29 responden yang telah memiliki world wide web (website).
Peran Kualitas Layanan Dalam Mendorong Kepuasan Pengguna Layanan Kesehatan Puskesmas Kabupaten Sumedang Alikha Novira; Ramdani Priatna; Hafid Aditya Pradesa
JEMAP Vol 3, No 2: Oktober 2020
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v3i2.2828

Abstract

This study discusses constructing constructs that form dimensions of the quality of health services and their effects on patient satisfaction. The object of this research was conducted at the Sumedang District Health Service Center. By using quota sample, 100 target sample determined taken from two Health Service Center, Sumedang Selatan Health Center and Kotakaler Health Center. Data analysis techniques using path analysis with the SmartPLS. Further t-test will be conducted to see the significance of the factor weights for each of the constructs in research model. From the results of the analysis and the results of the study, not all of the health service quality models consisting of six dimensions were confirmed well. Two of the six dimensions of service quality, that are Assurance and Empathy, were found to have no significant effects in increasing patient satisfaction at the Sumedang District Health Service Center. Research suggestions include the following: (1) Future studies are expected to use a research model that is longitudinal; (2) Improvement of personal skills, especially in terms of interpersonal skills from all staff, both for medical staff and services.
Efektifitas Media Digital Dalam Komunikasi Pemasaran Menurut Konsumen Di Semarang Sentot Suciarto Athanasius; Markus Widyanto
JEMAP Vol 4, No 1: April 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v3i2.2834

Abstract

Upaya komunikasi pemasaran Universitas Katolik Soegijapranata dilakukan berbagai bentuk. Ada iklan yang terus menerus dilakukan baik secara audio lewat radio maupun secara visual lewat baliho dan internet. Upaya komunikasi lain juga dipergunakan melalui expo ke berbagai sekolah SMA/SMK, relationship marketing dalam jaringan gereja katolik, maupun adanya word of mouth atau publisitas Unika termasuk di dalamnya pengenalan Fakultas Ekonomi dan Bisnis. Kerangka teori Attention, Interest, Desire dan Action dipakai untuk mengukur efektifitas media digital dalam komunikasi pemasaran. Penelitian ini mengambil sampel mahasiswa FEB secara purposive sampling, yaitu mahasiswa aktif angkatan 2017, 2018, dan 2019 sejumlah 143. Kuesioner dikumpulkan dengan google form dan diseleksi kelengkapan jawaban. Dari kues diketahui pendapat atau persepsi yang membuat mereka tahu, tertarik, berminat dan masuk FEB Unika Soegijapranata. Semakin tinggi skor AIDA menunjukkan semakin efektif media tersebut untuk iklan atau komunikasi pemasaran FEB Unika. Walaupun media digital di angkatan sebelumnya belum tinggi prosentasenya, namun sehubungan dengan trend penggunaan media digital semakin banyak maka iklan di media digital perlu dibuat semenarik mungkin agar mampu membuat keinginan dan hasrat serta tindakan masuk FEB Unika Soegijapranata.
Perencanaan Kewirausahaan Berbasis Digital Melalui Kanalyoutube Musik Jazz Herdito Tamami Moch Herdito Tamami
JEMAP Vol 3, No 2: Oktober 2020
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v3i2.2745

Abstract

The fast echnology development from time to time, gives indirect impact in business environment which brings change in market environment. Herdito Tamami Youtube is created as media to acknowledge Jazz Music to Semarang society and its surroundings. Innovation was conducted to Herdito Tamami Youtube by market expanding, increasing competitive advantage, and getting new income source. Feasibility study toward business innovation through youtube canal is conducted to know how far this innovation gives impact to Herdito Tamami Youtube. This Classroom Action Research method used mixed method. Primary data was get by interview and direct observation toward Jazz lovers and performers and email interview to Indonesian youtuber. From the research result, it is found that business innovation of Herdito Tamami Youtube through youtube canal can expand market reach, increase competitive advantage in theme originilatity and its topic, but not yet give new income source outside main activity. From feasibility study of innovation, it was found that this innovation was worth to be developed and increased concerning its future income.
Exploration of Non-compliance of Micro, Small and Medium Business Taxpayers: Phenomenology Study Umi Nandiroh
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3320

Abstract

This study aims to describe the meaning of non-compliance with taxes, especially for taxpayers of small and medium enterprises. The background of this research is that there is a phenomenon that is not all taxpayers' fulfill their tax obligations in accordance with the provisions of tax regulations. Resistance that occurs in carrying out tax obligations depends on how tax interpreters interpret non-compliance. This study used a qualitative approach with the Schutz interpretive phenomenology as a research method. The phenomenology method focuses on the object of exploration to gain knowledge. Data was obtained through interviews with small business taxpayers. This study found the motives of taxpayers in carrying out their tax obligations. Which consisted of six elements, namely:  situations those were dilematic, opportunistic, distrust, injustice, not willing, and saving yourself. The motive must be found first, because based on Schutz's interpretive phenomenology method, someone will interpret something depending on the motive in interpreting something. From the motives that have been known, it can be concluded that in order to carry out their tax obligations, taxpayers need trust, both for the government, and for God.
Pengaruh Opinion Leader Terhadap Persepsi Tingkat Kepercayaan Merek Asing Sari Wijayanti
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3298

Abstract

The purpose of this research wanted to know about the influence of opinion leader towards the belief level of foreign brand, especially neurotropic vitamin. The data was gained from 186 responden by questionnaires and interview. Sampling method used was non probability sampling and the purposive technique to select respondents engaging health care professionals including nurse, midwife and general practicioners. Simple regression was used to exam the data. There was an influence of opinion leader on the belief level of foreign brand perception showed by t-count value (4.096) which was greater than t-table (1.973). It was concluded that individuals prefer the advice received from an experienced and knowledgeable advisor more than less skilled and less experienced advisor.
Studi Implementasi Digital Marketing Pada Pengusaha Di Semarang Maria Yosephine Dwi Hayu Agustini; Sentot Suciarto Athanasius; Berta Bekti Retnawati; Antonius Haryo Perwito; Dyah Titisari Anugraheni
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3486

Abstract

The application of digital marketing is increasingly widespread and has been applied by many entrepreneurs as a strategy to enter or expand the market. Entrepreneurs can choose ways and forms of digital marketing that suit the characteristics of their businesses and consumers. This study is intended to determine how far the level of digital marketing implementation for entrepreneurs in the city and district of Semarang. The study used a sample of 30 entrepreneurs who had implemented digital marketing and were selected using convenient sampling. Data were collected by questionnaires that were delivered in person or by email and processed with descriptive statistics to be analyzed using descriptive methods. The results show that the implementation of digital marketing is quite high. This means that entrepreneurs have used digital facilities (internet) in all their marketing activities, which include the delivery of product and business information, product ordering facilities, delivery of payment method options and delivery services. In the future, research can be focused on understanding online buying behavior that can be utilized by entrepreneurs in determining the right marketing strategy.
Peran Dimensi Motivasi Pelayanan Publik Dalam Meningkatkan Komitmen Afektif Pegawai Iin Agustina; Hafid Aditya Pradesa; Ricky Adi Putranto
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3237

Abstract

Organizational commitment is considered as one of the most important results of public service motivation. There is also an important literature from management studies and organizational behavior that emphasizes affective commitment as the main component of organizational commitment. Based on that, the purpose of this study is to examine the role of the dimensions of public service motivation on employee affective commitment. By using a quantitative approach, the research model was built and tested on 179 research respondents, who were public officer work in the area of Bandung, West Java. Multiple regression analysis is used to analyze the data, with the criteria valid for validity and reliability test. The findings showed that of the four dimensions of public service motivation, it was found that only two significantly affected affective commitment, which were variable commitment to the public interest and variable compassion.

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