cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Joy Elly Tulung
Contact Email
Joy Elly Tulung
Phone
-
Journal Mail Official
joy.tulung@unsrat.ac.id
Editorial Address
-
Location
Kota manado,
Sulawesi utara
INDONESIA
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
 65   66   67   68   69 
THE JOKOWI ERA: DID HE DELIVER WHAT HE PROMISE? : (Comparing Three Major Industries’ Performances) Gunawan, Lenny; Yusup, Adi Kurniawan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66013

Abstract

Comparative quantitative approach utilized to evaluate Indonesia's financial performance in manufacturing, mining, and infrastructure sectors from 2014 to 2022 from PCT POV. Utilizing secondary data from audited financial statements, the study finds that the manufacturing sector indicated stagnant performance. The final research sample consists of 103 manufacturing, 31 mining, and 23 infrastructure companies. Three analysis stages involved: Descriptive statistics, calculating the mean values each financial sector. Paired-sample t-tests (within-firm comparisons) evaluating a one-tailed hypothesis that performance in 2022 is higher than in 2014. Lastly, the test results interpretation follows standard significance testing procedures (1%, 5%, and 10% significance level) using STATA, In contrast, the mining sector showed significant improvement in asset utilization, liquidity, and profitability, confirming the hypothesis of progress. On the contrary, the infrastructure sector displayed declines in asset turnover and profitability, leading to the rejection of the hypothesis regarding its progress. Factors like foreign investment and operational challenges in the manufacturing and infrastructure sectors are discussed.
PERANCANGAN MODEL BISNIS STARTUP APLIKASI DIGITAL UNTUK PENGELOLAAN DAN PROMOSI COFFEE SHOP DI KOTA JEMBER DENGAN MENGGUNAKAN METODE LEAN STARTUP DAN SERVICE DESIGN Akbarsyah Mahendra, Ervian; A.A.B. Dinariyana DP; Dyah Santhi Dewi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66053

Abstract

The rapid development of digital technology has encouraged business actors to improve operational efficiency, promotion, and customer experience through application-based services. However, coffee shops in Jember City still face various challenges, including limited promotional reach, low customer loyalty, the absence of integrated reservation systems, and minimal service personalization. This study aims to design a business model and a digital application prototype for coffee shops by applying the Lean Canvas framework, the Lean Startup approach through the Build–Measure–Learn cycle, and service design using the Double Diamond framework at the Define, Develop, and Deliver stages. The findings indicate that coffee shop managers require features for transaction recording, inventory management, promotion, customer loyalty programs, reservations, financial reporting, and business performance analysis, while customers need access to coffee shop catalogs, promotional information, personalized recommendations, rewards, convenient reservation features, and interactive feedback. The prototype was evaluated using the System Usability Scale (SUS) with two user groups, resulting in scores of 89 for customers and 88 for managers, which fall into the A+ (Excellent), Acceptable, and Promoter categories. These results demonstrate high usability and indicate strong potential for implementing the application to support the digitalization of the local coffee shop ecosystem in Jember City. Keywords: Startup Business Model, Digital Application, Coffee Shop, Lean Startup, Service Design
HUBUNGAN PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN: STUDI STATISTIK PADA CRYSTAL LIM Mulyani, Lydia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The demand for premium crystal products with both spiritual and aesthetic value has increased in recent years, particularly through social media. However, limited research has examined the factors that drive customer satisfaction in the context of spiritual-premium products. This study aims to assess the influence of price perception and product quality perception on customer satisfaction with Crystal Lim, a premium crystal business in Indonesia. A quantitative cross-sectional survey was conducted with 100 respondents who had purchased Crystal Lim products within the past 12 months. Data were collected through an online questionnaire and analyzed using multiple linear regression. The results show that price perception (β = 0.314; p = 0.002) and product quality perception (β = 0.283; p < 0.001) significantly affect customer satisfaction. The regression model explains 22.6% of the variance in customer satisfaction (R² = 0.226; F(2,97) = 14.165; p < 0.001).
DETERMINATION OF FIRM VALUE: THE ROLE OF FINANCIAL FLEXIBILITY, FIRM SIZE, AND CAPITAL STRUCTURE IN FOOD AND BEVERAGE ISSUERS LISTED ON THE INDONESIA STOCK EXCHANGE (IDX) Ni Putu Gita Mahayani; Idawati, Ida Ayu Agung; Ni Nyoman Suriani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66058

Abstract

A company's value is an important indicator that reflects performance and influences investor interest. This study aims to examine the influence of financial flexibility, firm size, and capital structure on the value of companies in the food and beverage subsector listed on the Indonesia Stock Exchange (IDX) during 2021-2023. The purposive sampling method was used to select 10 companies as a sample, and the data obtained from the annual reports as well as financial statements were statistically analyzed to determine the significance and direction of influence of the variables. The results show that the size of the company has a positive and significant effect on the value of the company; financial flexibility shows a non-significant negative influence; and capital structure has a positive influence that is also not significant. The study's conclusion is that while firm size plays an important role in increasing a company's value, financial flexibility and capital structure may not have a major impact. This research enriches understanding of financial management practices in the emerging market food and beverage sector and offers valuable insights for stakeholders in investment decision-making.
PENGARUH WLB DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DIMEDIASI OLEH KEPUASAN KERJA PADA BANK SWASTA” Eko Wahyu Adhi Saputro; Dita Oki Berliyanti; B. Medina Nilasari
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesatnya revolusi industri yang secara langsung merubah tananan pola dalam bekerja telah berkembang cukup signifikan. Aspek bisnis menjadi salah satu aspek yang memiliki perubahan yang sangat signifikan yang menyebabkan perubahan operasional bisnis dan perubahan perilaku . Perbankan menjadi salah satu industri yang harus beradaptasi dengan cepat karena perubahan konsumen yang senantiasa berubah dari waktu ke waktu yang dikarenakan perubahan dominasi generasi konsumen dan berimbas para perubahan perilaku konsumen. Penelitian ini merupakan penelitian kuantitatif deskriptif yang melibatkan 190 responden, yaitu karyawan Perbankan Swasta di Jakarta, yang dipilih melalui teknik purposive sampling. Pengukuran data dilakukan menggunakan skala Likert 1-5, dengan pengolahan data menggunakan metode Structural Equation Model (SEM) menggunakan perangkat lunak AMOS versi 22. Penelitian ini bertujuan untuk mengungkap pengaruh Work Life Balance dan Motivasi Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai variabel mediasi. Hasil dari penelitian ini mengungkapkan bahwa Work Life Balance tidak berpengaruh terhadap Kinerja Karyawan, Work Life Balance berpengaruh positif terhadap Kepuasan Kerja, Motivasi Kerja berpengaruh positif terhadap Kepuasan Kerja, Motivasi Kerja tidak berpengaruh terhadap Kinerja Karyawan, Kepuasan Kerja tidak berpengaruh terhadap Kinerja Karyawan, Kepuasan Kerja tidak memediasi pengaruh Work Life Balance terhadap Kinerja Karyawan, Motivasi Kerja tidak memediasi pengaruh Work Life Balance terhadap Kinerja Karyawan. Menanggapi hal tersebut, hasil dari penelitian ini mengungkap pentingnya implementasi Work Life Balance serta Kepuasan Kerja untuk dapat meningkatkan level Kepuasan Kerja karyawan sehingga dapat membuat perusahaan Perbankan Swasta dapat menjadi lebih kompetitif dan mampu bersaing dengan perusahaan Perbankan Swasta lainnya bahkan perusahaan Perbankan milik Negara.
PENGARUH SOCIAL MEDIA MARKETING DAN KREDIBILITAS INFLUENCER TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE TERHADAP PT XYZ Hidayati, Uci Nurul; Samuel Tarigan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.66361

Abstract

The rapid growth of social media has significantly transformed marketing strategies in the service industry, including the airline sector. PT XYZ, as Indonesia’s national full-service airline, utilizes social media marketing and influencer collaborations to strengthen brand image and stimulate consumers’ purchase intention. However, empirical evidence regarding the effectiveness of these strategies in influencing purchase intention through brand image remains limited. This study aims to examine the effect of social media marketing and influencer credibility on purchase intention through brand image at PT XYZ. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 150 respondents who actively use social media and are familiar with or have used PT XYZ services. Data analysis was conducted using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. Instrument testing included validity and reliability tests, followed by hypothesis testing to analyze the relationships among variables. The results indicate that social media marketing and influencer credibility have a positive and significant effect on brand image. Brand image also has a significant influence on purchase intention and is identified as the strongest determinant of consumers’ buying intention. Furthermore, brand image acts as a partial mediating variable between social media marketing, influencer credibility, and purchase intention. This study concludes that strengthening brand image is essential for enhancing the effectiveness of digital marketing strategies at PT XYZ. Future research is recommended to incorporate additional variables such as brand trust or customer satisfaction and to apply longitudinal data to obtain more comprehensive findings.
ANALISIS CUSTOMER PERSONA DAN KEBUTUHAN PENGGUNA UNTUK PAYMENT INTEGRATOR DI INDONESIA: SEBUAH PENDEKATAN DESIGN THINKING” Arya Pradana, Jaka; Ellya Zulaikha
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66394

Abstract

Along with the exponential growth of Indonesia’s digital economy, the need for efficient and user-centered payment solutions has become increasingly crucial for business actors (merchants). This study aims to comprehensively map the landscape of merchant needs in Indonesia related to payment integrator services, a field that is often dominated by technology-driven approaches rather than user-centered ones. Using a qualitative approach adapted from the early stages of the Design Thinking methodology (Empathize and Define), this study conducted in-depth interviews with five business entities from diverse sectors, including Internet Service Providers (ISPs), property management, and banking. The results identify three fundamentally different customer personas based on their primary decision drivers: (1) Cost-Driven Users, who prioritize the lowest transaction fees (MDR); (2) Quality & Risk-Driven Users, who emphasize system reliability, security, and regulatory compliance; and (3) Liquidity-Driven Users, who are highly sensitive to fund disbursement speed (settlement). Further analysis reveals universal pain points such as high costs and slow settlement, as well as desired gains such as payment channel flexibility and trust in service providers. These findings provide a strategic foundation for financial technology product developers to design sharper and more relevant value propositions that align with actual market needs, moving beyond standard feature offerings and creating sustainable competitive advantages. Keywords: Customer Persona, User Needs, Payment Gateway, Financial Technology, Design Thinking, Case Study, B2B Marketing.
PERAN KEMAMPUAN DIGITAL DALAM MEMEDIASI PENGARUH TRANSFORMASI DIGITAL TERHADAP LITERASI DIGITAL: STUDI KOMPARATIF KARYAWAN PROYEK DAN NON-PROYEK PT WASKITA KARYA (PERSERO) TBK Widya Panca, Ilga; Endroyono
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66462

Abstract

Digital transformation has become an important strategy in improving organizational competitiveness, including in the construction industry. However, its success greatly depends on the readiness of human resources to utilize technology effectively. This study aims to analyze the role of digital capabilities in mediating the influence of digital transformation on employee digital literacy, as well as to examine differences in these patterns of influence between project and non-project employees at PT Waskita Karya (Persero) Tbk. This study uses a quantitative approach with a survey method of 280 respondents consisting of project and non-project employees. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) and Multi-Group Analysis (MGA). The results show that digital transformation has a positive and significant effect on employees' digital capabilities and digital literacy. Digital competence was found to play a partial mediating role in the relationship between digital transformation and digital literacy. Comparative analysis revealed differences in the patterns of influence between project and non-project employees. This study concludes that the impact of digital transformation on digital literacy works through the mechanism of digital competence and is influenced by the work context. These findings have implications for the development of more contextual strategies for improving digital competence in construction organizations. Keywords: Construction Industry, Digital Capabilities, Digital Literacy, Digital Transformation, Mediator.
PENGARUH TASK-TECHNOLOGY FIT (TTF) DAN INFORMATION SYSTEM SUCCESS MODEL (ISSM) TERHADAP EFISIENSI KINERJA PELAPORAN KEUANGAN DENGAN KEPUASAN PENGGUNA SEBAGAI VARIABEL INTERVENING Imaduddin Ihsan, Muhammad; Erma Suryani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66504

Abstract

Accounting Information Systems (AIS) play an important role in reducing the risk of poor decision-making and promoting efficient managerial performance through the provision of reliable, relevant, timely, complete, and understandable data. One AIS widely used is the ICSO accounting software developed by PT XYZ to support accounting needs ranging from general to detailed levels. However, in several organizations, problems are still found in the form of mismatches between the system and task requirements as well as low user satisfaction, raising the question of whether ICSO truly improves financial management efficiency or merely serves as an information tool. This study integrates the Task–Technology Fit (TTF) approach and the Information System Success Model (ISSM) into a single model with several hypotheses testing the effects of task characteristics, technology characteristics, system quality, information quality, and service quality on task–technology fit, user satisfaction, and the efficiency of financial reporting performance. Data were collected through questionnaires distributed to ICSO users and analyzed using SEM–PLS with SmartPLS 4. The results show that Task Characteristics and Technology Characteristics have a significant effect on TTF; TTF and Information Quality have a significant effect on User Satisfaction; while System Quality and Service Quality are not significant. User Satisfaction has a strong effect on Financial Reporting Performance Efficiency and mediates the effects of TTF and Information Quality on efficiency. These findings indicate that ICSO truly provides added value when its technological functions are aligned with task requirements, produce high-quality information, and generate user satisfaction. Keywords: Accounting Information Systems, User Satisfaction, Financial Reporting Efficiency, Task–Technology Fit, Information System Success Model, ICSO.
PENGARUH LIMITED TIME OFFER, DISKON, DAN INFLUENCER MARKETING TERHADAP IMPULSIVE BUYING PADA PLATFORM TIKTOK SHOP: PERAN MEDIASI HEDONIC MOTIVATION : (Studi Pada Generasi “Z” Pengguna TikTok Shop di Kota Manado) Maria Georgina Keintjem; Soepeno, Djurwati; Lumintang, Genita Gracia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66964

Abstract

Perkembangan social commerce melalui TikTok Shop telah memengaruhi perilaku belanja Generasi Z yang responsif terhadap berbagai strategi pemasaran digital. Penelitian ini bertujuan menganalisis pengaruh limited time offer, diskon, dan influencer marketing terhadap impulsive buying dengan hedonic motivation sebagai variabel mediasi pada Generasi Z pengguna TikTok Shop di Kota Manado. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 154 responden yang dipilih dengan teknik purposive sampling. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa diskon dan influencer marketing berpengaruh positif terhadap hedonic motivation, sedangkan limited time offer tidak berpengaruh signifikan. Diskon dan hedonic motivation berpengaruh positif terhadap impulsive buying, sementara limited time offer dan influencer marketing tidak berpengaruh signifikan. Selain itu, hedonic motivation memediasi pengaruh diskon dan influencer marketing terhadap impulsive buying, tetapi tidak memediasi pengaruh limited time offer.

Page 68 of 69 | Total Record : 688

 65   66   67   68   69 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3 Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3 Vol 12 No 2 (2025): JMBI UNSRAT Volume 12 Nomor 2 Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1 Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3 Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2 Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1 Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3 Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1 Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3 Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2 Vol 9 No 1 (2022): JMBI UNSRAT Volume 9 Nomor 1 Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3 Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2 Vol 8, No 1 (2021): JMBI Vol 8 No. 1 Vol 8, No 1 (2021): JMBI UNSRAT Volume 8 Nomor 1 Vol 7, No 3 (2020): JMBI UNSRAT Volume 7 Nomor 3 Vol 7, No 3 (2020): JMBI VOL 7 NO. 3 Vol 7, No 2 (2020): JMBI VOL 7 NO. 2 Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2 Vol 7, No 1 (2020): JMBI Vol 7 No. 1 Vol 7, No 1 (2020): JMBI UNSRAT Volume 7 Nomor 1 Vol 6 No 3 (2019): JMBI UNSRAT Volume 6 Nomor 3 Vol 6, No 3 (2019): JMBI UNSRAT Volume 6 Nomor 3 Vol 6, No 2 (2019): JMBI UNSRAT Volume 6 Nomor 2 Vol 6, No 2 (2019): JMBI VOL 6 NO 2 Vol 6, No 1 (2019): JMBI UNSRAT Volume 6 Nomor 1 Vol 6, No 1 (2019): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan Vol 5, No 3 (2018): JMBI VOL 5 NO 3 HAL 135 Vol 5, No 3 (2018): JMBI VOL 5 NO 3 Vol 5, No 2 (2018): JMBI VOL 5 NO 2 Vol 5, No 1 (2018): JMBI VOL 5 NO 1 Vol 5, No 1 (2018): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan Vol 4, No 3 (2017): JMBI VOL 4 NO 3 Vol 4, No 2 (2017): JMBI VOL 4 NO 2 Vol 4, No 1 (2017): JMBI VOL 4 NO 1 Vol 4, No 2 (2017): JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulan More Issue