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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 691 Documents
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Analisis Pengaruh ANALISIS PENERAPAN PRESENSI SISTEM INFORMASI KEPEGAWAIAN NASIONAL DAN KOMPENSASI TERHADAP KINERJA PNS MELALUI DISIPLIN KERJA SEBAGAI VARIABEL MEDIASI : (STUDI DI SEKRETARIAT DAERAH KABUPATEN MINAHASA SELATAN) Ayal, Goldesty Yolanna; Agus S. Soegoto; Greis M. Sendow
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66986

Abstract

This study aims to analyze the effect of the implementation of the National Civil Service Information System (SIMPEGNAS) and compensation on the performance of Civil Servants (PNS) in the Regional Secretariat of South Minahasa Regency, with work discipline as a mediation variable. The study used a quantitative approach through a survey of 159 civil servants and analyzed using Partial Least Square–Structural Equation Modeling. The results of the study show that the implementation of SIMPEGNAS and compensation has a positive and significant effect on the performance of civil servants. In addition, work discipline has been proven to play a role as a mediating variable that positively and significantly mediates the influence of the implementation of SIMPEGNAS and compensation on the performance of civil servants.
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP KEPUASAN NASABAH PENGGUNA WONDR BY BNI MELALUI CITRA BANK SEBAGAI VARIABEL INTERVENING Regita G. Rondonuwu; Silvya L. Mandey; Arrazi Hasan Jan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66990

Abstract

This study aims to examine the influence of e-service quality and e-trust on customer satisfaction, as well as their impact on bank image, and the effect of bank image on customer satisfaction among users of the Wondr by BNI. The research adopts a quantitative approach using a survey method by distributing questionnaires to 100 respondents who are customers of Wondr by BNI. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique through the SmartPLS software. The findings reveal that the independent variables analyzed, namely e-service quality and e-trust, have a positive and significant direct effect on both customer satisfaction and bank image. Furthermore, bank image also shows a positive and significant direct influence on customer satisfaction. These results indicate that the effectiveness of electronic service quality and the level of customer trust in the Wondr by BNI application significantly contribute to building a favorable bank image and improving customer satisfaction. This research is expected to provide academic contributions to the development of digital service marketing studies and offer practical recommendations for Bank BNI in enhancing service quality and strengthening customer trust through improvements in digital banking features and security.
PENGARUH BRAND GESTALT DAN SELF-PLACE CONGRUITY TERHADAP KEPUTUSAN BERKUNJUNG KEMBALI GEN Z DI MANADO BAY YANG DIMEDIASI VARIABEL NIAT BERKUNJUNG Temo, Intan Enjilia; Soepeno, Djurwati; Rondonuwu, Christy Natalia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of urban culinary destinations has intensified competition in attracting visitors, particularly among Generation Z, who tend to be critical and experience-oriented consumers. This study aims to analyze the influence of brand gestalt and self-place congruity on Generation Z’s revisit decisions at culinary destinations in Manado Bay, with visit intention acting as a mediating variable. This research employed a quantitative approach using a survey method targeting Generation Z visitors who had previously visited the area. Data were collected through questionnaires and analyzed using structural model analysis to examine the relationships among the research variables. The results indicate that brand gestalt and self-place congruity have a positive effect on visit intention. Furthermore, visit intention significantly influences revisit decisions. Visit intention also plays a mediating role in the relationship between brand gestalt and self-place congruity and revisit decisions. These findings suggest that a holistic perception of a destination and the congruence between visitors’ self-image and the destination image can enhance visitor loyalty.
EFEKTIVITAS AUDIT FORENSIK DALAM MENCEGAH DAN MENDETEKSI KECURANGAN AKUNTANSI Antonius Juniarto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.67034

Abstract

Audit forensik merupakan salah satu metode investigatif yang digunakan untuk mendeteksi, mencegah, dan mengungkap berbagai bentuk kecurangan akuntansi dalam dunia bisnis dan pemerintahan. Penelitian ini bertujuan untuk menganalisis efektivitas audit forensik dalam mengidentifikasi modus operandi tindak pidana keuangan serta perannya dalam penegakan hukum. Dengan menggunakan pendekatan yuridis normatif, penelitian ini menyoroti berbagai teknik audit investigatif yang diterapkan dalam mengungkap manipulasi laporan keuangan, penggelapan dana, serta skema penipuan lainnya. Hasil penelitian menunjukkan bahwa audit forensik memiliki peran penting dalam mendukung sistem pengawasan keuangan melalui analisis data forensik, wawancara investigatif, serta evaluasi terhadap sistem pengendalian internal. Implementasi audit forensik di Indonesia masih menghadapi berbagai tantangan, seperti keterbatasan jumlah auditor yang kompeten, kurangnya pemahaman aparat penegak hukum, serta minimnya integrasi dalam sistem pengawasan keuangan. Dalam prosesnya audit forensik, diperlukan penguatan regulasi, peningkatan kompetensi auditor, serta pemanfaatan teknologi berbasis kecerdasan buatan untuk meningkatkan efektivitas audit forensik dalam mencegah dan mendeteksi kecurangan akuntansi.
REAKSI PASAR MODAL TERHADAP PENGUMUMAN TARIF TRUMP UNTUK INDONESIA PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DALAM INDEKS LQ45 Sangkoy, Richard Imanuel; Mangantar, Maryam; Tulung, Joy Elly
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.67048

Abstract

This study aims to analyze the capital market reaction to events before and after the announcement of the 32% US tariff on Indonesia on manufacturing companies listed on the LQ45 index. Market reaction is measured through Abnormal Return and Trading Volume Activity with a quantitative approach using the Event Study method. The sample was determined using purposive sampling, with a sample size of six manufacturing companies listed on the LQ45 index for the period May-July 2025. The testing was conducted using a paired sample t-test and Wilcoxon signed rank test with an observation period of 7 days before and 7 days after the announcement. The results showed that there was no significant difference in abnormal return or trading volume activity before and after the tariff announcement. Thus, the announcement of a 32% tariff by the United States on Indonesia did not cause a significant reaction in the Indonesian capital market
UTILIZING GREEN MARKETING TO ENHANCE AWARENESS AND UNIQUENESS IN USED COOKING OIL PROCESSING BUSINESSES Mutmainah, Salsabila Au'maylia; Berto Mulia Wibawa
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.65972

Abstract

Rising household consumption of cooking oil in Indonesia has increased the volume of used cooking oil waste, which poses environmental risks but also creates opportunities for circular-economy ventures. Dolmin, a business that collects used cooking oil and upcycles it into aromatherapy candles, still faces unstructured marketing efforts and consumer skepticism regarding the safety, cleanliness, and credibility of products derived from waste materials. This study develops a sustainability-based green marketing strategy to strengthen environmental education, brand identity, and economic value creation for Dolmin by integrating the Segmenting–Targeting–Positioning (STP) framework, Value Proposition Design (VPD), and the Business Model Canvas (BMC). Using a qualitative single- case study approach, data were gathered through in-depth interviews, participant observation, and documentation over the research period and analyzed thematically through the lens of STP, VPD, and BMC. The results propose a strategic positioning of Dolmin as an environmental education agent, emphasizing transparent communication from collection to processing and upcycling to reduce perceptions of greenwashing and build trust. The primary market segment is identified as women aged 25–40 with an interest in sustainable lifestyles, supported by secondary targets such as homemakers and business partners, and a value proposition combining sustainability, aesthetics, and social meaning. Practical recommendations include activating digital channels (Instagram and TikTok), strengthening storytelling, improving aesthetic product design, expanding variants and interactive features, and scaling partnerships with restaurants, schools, communities, and influencers. Overall, the integrated strategy offers an implementable business development roadmap and provides practical insights for similar waste-management enterprises promoting responsible consumption and production.
The PENGARUH PENGEMBANGAN KARIR, LINGKUNGAN KERJA DAN BEBAN KERJA TERHADAP SEMANGAT KERJA KARYAWAN YANG DIMODERASI OLEH MOTIVASI KERJA DI CV HARAPAN BARU SULUT Bawamenewi, Fiki Jaya; Silvya L. Mandey; Lucky O. H. Dotulong
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66988

Abstract

The purpose of this study is to determine the direct influence of career development, work environment and workload on employee work motivation and work spirit. The influence of career development, work environment and workload on employee work spirit through work motivation at CV Harapan Baru Sulut. This study is a quantitative study with an associative approach. The sample used a saturated sample with a total of 47 respondents. The results of the study indicate that: career development has a significant effect on work motivation, the work environment does not have a significant effect on work motivation, workload has a significant effect on motivation, career development does not have a significant effect on work spirit, the work environment does not have a significant effect on work spirit, workload has a significant effect on work spirit, work motivation does not have a significant effect on work spirit, career development through work motivation does not have a significant effect on work spirit, the work environment through work motivation does not have a significant effect on work spirit and workload through work motivation does not have a significant effect on work spirit at CV. Harapan Baru Sulut.
PERAN MODERASI DIVERSITAS GENDER DALAM HUBUNGAN TATA KELOLA DAN KINERJA KEUANGAN BANK DI INDONESIA (2020–2024) Sriwahyuni Wagiman; Tulung, Joy Elly; Lawren Julio Rumokoy
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.67098

Abstract

ABSTRAK. Penelitian ini dilatarbelakangi oleh fenomena fluktuasi profitabilitas sektor perbankan Indonesia pasca-pandemi, di mana rata-rata Return on Assets (ROA) menurun dari 1,72% (2020) menjadi 1,26% (2023). Kondisi ini memicu urgensi untuk mengevaluasi efektivitas mekanisme Good Corporate Governance (GCG) dan menguji peran strategis diversitas gender (DG) sebagai variabel yang memoderasi hubungan antara tata kelola dan kinerja keuangan. Penelitian kuantitatif ini menggunakan data panel sekunder dari 38 bank umum yang terdaftar di Bursa Efek Indonesia (BEI) dengan periode observasi 2020–2024. Analisis regresi data panel Random Effect Model (REM) dan Moderated Regression Analysis (MRA) digunakan untuk menguji hipotesis. Hasil uji parsial menunjukkan bahwa Dewan Komisaris Independen dan Ukuran Perusahaan berpengaruh signifikan positif terhadap ROA, sedangkan Dewan Direksi, Komite Audit, dan Kepemilikan Institusional tidak signifikan.
AN EXTENDED TPB MODEL OF GREEN HOUSING PURCHASE INTENTION: EVIDENCE FROM INDONESIA’S URBAN HOUSING MARKET Karyadi Gunawan; Rizkya Fadhma; Ruth Artha Sovia Napitupulu; Ulya Zaen Cahyani; Yoga Triwikananda; Istijanto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66316

Abstract

Green housing purchase intention is an important issue in sustainable urban development in Indonesia. This study examines the determinants of green housing purchase intention by extending the Theory of Planned Behaviour (TPB). The model incorporates environmental concern, perceived value, reasonable price, and green product attributes to represent behavioural and economic factors influencing consumer decisions. A quantitative survey was conducted among 286 urban respondents, and the data were analysed using multiple regression. The results indicate that purchase attitude is the strongest predictor of purchase intention. Perceived value and environmental concern have significant positive effects, while perceived behavioural control shows a weaker influence. Subjective norms and reasonable price are not significant. In addition, green product attributes significantly influence purchase attitude, highlighting tangible environmental features shaping consumer perceptions. These findings emphasize the importance of strengthening consumer attitudes and perceived value to encourage green housing adoption.
WHAT INFLUENCE BUYING IMPULSIVENESS AND COMPULSIVE BEHAVIOUR? STUDY FROM GEN Z ONLINE STREAMERS AT JAVA ISLAND Yuli Kartika Dewi; I Bagus Yosia Wiryakusuma; Carrissa Belluci; Beatrice Michelle Vallerie; Dewi Mustikasari Immanuel
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66389

Abstract

Influence is a word that means in moving a person to do something. The existence of the influence of social information that develops in the world of technology is rapidly accompanied by the influence of social norms that develop among the community to form a mindset that leads to customer behaviour in making purchase decisions. In this study, online buying behaviour was examined as a mediating variable that leads to more simultaneous and stronger compulsive buying among customers. This study involved 126 respondents who actively watched and made purchases through the TikTok and Shopee live streaming methods. The data was processed using Smart-PLS and it was found that there was a positive and significant relationship between information social influence (ISI) and Normative Social Influence (NSI) affecting the mediating variable Online Buying Impulsiveness (OBI). However, NSI does not have a significant effect on dependent variable Compulsive Buying, in contrast to a significant ISI, which affects CB directly. These findings reinforce previous research on the role of Online Buying Behaviour as a mediating variable.

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