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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,038 Documents
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VALUASI EKONOMI DAN DAMPAK WISATA PANTAI TANJUNG PASIR TERHADAP SOSIAL EKONOMI MASYARAKAT SEKITAR DI KABUPATEN TANGERANG Futakhah, Siti; Prasmatiwi, Fembriarti Erry; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7624

Abstract

 This study aims to examine the factors that influence the number of tourists who visit Tanjung Pasir Beach, the economic value of tourism, and the impact of tourism on Tangerang Regency's economy. A survey was used in this study, with 77 visitors, 15 businessmen, and a tourism manager responding to the survey. The Tanjung Pasir Beach was selected intentionally as the location for the research. The collection of data was conducted in January - February 2023. This study employed the travel cost, multiple linear regression, and Keynesian multiplier effect as data analysis techniques. The findings revealed that visitors spent IDR102,493.51 per individual per visit on transportation. Distance, age, income, travel costs, facilities, and infrastructure are all factors that influence the number of tourist visits. The result of the calculation of travel cost using TCM on Tanjung Pasir Beach has a yearly economic value of IDR 44,801,325,052. The multiplier effect is used to estimate the economic impact of Tanjung Pasir Beach tourism, which has a direct impact of IDR 193,031,663.83 per month, an indirect impact of IDR 116,505,417.50 per month, and a secondary impact of IDR 80,166,666.67 per month. Tanjung Pasir Beach tourism still has a low impact on the economy because the Keynesian income multiplier value is 0.04. Key words: economic impact, economic value, tourism, travel cost
BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN SUSU KAMBING (STUDI KASUS PADA KARYA ETAWA FARM BANYUWANGI) Ton, Sefri; Rahayu, Ninik Sri; Slamet, Risky
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7638

Abstract

The purpose of this study was to analyze the marketing mix and development strategy of goat milk at Karya Etawa Farm, Kalipuro District, Banyuwangi Regency. The research method is a case study using descriptive analysis data and SWOT analysis. Data were collected in April - July 2021. The results of the study showed that the marketing mix in Karya Etawa Farm includes (a) goat milk products produced have various flavors and good quality, (b) product prices follow competitors, (c) milk distribution is carried out either directly to consumers or through retailers, (d) promotional activities are carried out through face-to-face and sales promotions. The business development strategy can be carried out through (a) business owners utilizing and maintaining business locations to produce quality products and improve marketing networks, b) maintaining product quality by utilizing support and supervision from the government, (c) maintaining product quality and setting competitive market prices, (d) strengthening and expanding marketing network cooperation through resellers of goat milk products, (e) using more modern technology to produce quality products and raise interest in goat milk consumption. Keywords: marketing mix, goat milk, development strategies
KEPUTUSAN PETANI KAKAO BERALIH KE USAHATANI LADA DI KECAMATAN MARGATIGA KABUPATEN LAMPUNG TIMUR Haq, Sofita Harfiatul; Prasmatiwi, Fembriarti Erry; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 3 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i3.7665

Abstract

This study aims to analyze the income of cocoa farming and pepper farming, along with the factors that has influenced cocoa farmers to switch commodity from cocoa to pepper.  The research location was chosen purposively in Sukadana Baru Village and Surya Mataram Village, Margatiga Sub-district, East Lampung Regency.  Respondents involved in this study chosen by using random sampling technique, consisted of 32 cocoa farmers and 32 cocoa farmers who switched farming activity to do pepper farming. Data were collected from January to February 2023. The research methods used were income analysis method and logit method.  The results show that cocoa farm income against total costs is IDR 2,055,595.08/ha and pepper farm income against total costs is  IDR 13,292,748.37/ha, and the R/C values are  more than one.  R/C value of pepper farming is higher than cocoa farming; 2.30 for pepper farming and 1.16 for cocoa farming. In addition, factors that have a real effect on the decision of cocoa farmers to switch to pepper farming in Margatiga Subdistrict are age, experience and income.  Keywords: cocoa, farm transfer, income, pepper 
ANALISIS KELAYAKAN FINANSIAL USAHA TERNAK SAPI PERAH GISTING DAIRY FARM DI KECAMATAN GISTING KABUPATEN TANGGAMUS Dirasta, Suny; Affandi, Muhammad Irfan; Saleh, Yuliana
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 2 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i2.7711

Abstract

Thisl researchl aims tol analyzel thel feasibility of dairy cattle business by employing  investment assessment criterial NPV, lIRR, net lB/C, grossl B/C, payback period andl sensitivity. . Thisl research wasl conducted at Gisting Dairly Farm, Gisting District, Tanggamus Regency. Data collection was  conducted from July toAugust 2022. Respondentsl for the research were l the ownerl and l employees ofl Gisting Dairyl Farm. The datal were analyzedl  quantitativelyl by using measurementl criteria ofl financiall viability andl sensitivityl lanalyzes. The resultsl showedl thatl dairy cattlel businessl isl financially viablel asl indicatedl by NPVl valuesl ofl IDR 2,116,549,122.00; Net lB/C valuesl of 3.54; Grossl B/C valuesl of 1.54; IRRl values ofl 27.57 percent; PPl of 5.03 froml the economicl life ofl dairy cattlel for eightl years, andl dairy cattlel business isl still viablel despite of decreasing   ofl milk sales cost  byl 12 percent, andl  increasing  ofl cow maintenancel cost ofl 10 lpercent. lKey words: dairy cattle, lfeasibility, financial, sensitivity
SIKAP, KEPUASAN DAN LOYALITAS KONSUMEN SUSU SEGAR YU-ONE MILK DI KOTA BANDAR LAMPUNG Fitri, Ayu Aulia; Indriani, Yaktiworo; Rufaidah, Erlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7746

Abstract

This research aims to determine the attitudes, purchasing patterns, satisfaction, and loyalty of fresh milk consumers of Yu-One Milk at Jalan Sultan Agung, Way Halim, Kedaton District of Bandar Lampung City.  The research method is a survey.  The number of respondents in this research are 60 people, selected by non-probability sampling technique, namely accidental sampling.  The research data are analyzed by quantitative descriptively using the Fishbein multi-attribute model, Customer Satisfaction Index (CSI) and the loyalty pyramid. Data collection was carried out in October-November 2022.  The results showed that the consumers’ attitude toward multi-attribute of Yu-One Milk fresh milk was in the good category, in which score was 181.72 and the most favored attribute by consumers was friendliness services. Most of Yu-One Milk consumers (25%) bought fresh milk with chocolate flavor variants.  The average frequency of purchasing Yu-One Milk fresh milk was twice per month with a purchase expenditure of IDR 51,883.00/month.  The average purchases amount of Yu-One Milk fresh milk was 1,377 ml/month with the purpose of purchasing to eliminate hunger/thirst (46.67%).  Yu-One Milk fresh milk consumer satisfaction was in the very satisfied category with a CSI value of 83.61.  Yu-One Milk consumer loyalty was quite good in the form of an inverted pyramid.  The switcher buyer value was 46.67%, the habitual buyer value was 48.83%, the satisfied buyer value was 90.00%, the liking the brand value was 86.67% and the committed buyer value was 83.33%.  Keywords: attitude, consumer loyalty, fresh milk, purchase pattern, satisfaction.
NILAI EKONOMI DESTINASI WISATA MINAT KHUSUS KEE PULAU MASAKAMBING BERBASIS CONTINGENT VALUATION METHOD Musyafak, Musyafak; Ihsannudin, Ihsannudin
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7766

Abstract

The determination of Masakambing Island as an Essential Ecosystem Area (KEE) was motivated by the existence of endemic animals such as the Yellow-crested Little Cockatoo which needs to be conserved. This conservation is needed within the ecotourism activities. The appropriate ecotourism planning requires an economic assessment of an ecotourism destination. This study aims to determine the economic value of the KEE ecotourism destination of Masakambing Island and the factors that influence it. The approach used is the Willingness to Pay (WTP) with the Contingent Valuation Method (CVM). The results show that the economic value of Masakambing Island KEE is IDR 28,364,167/individual. The cumulative value of the economic value of Masakambing Island KEE is IDR 1,276,387,515/year. The factor that significantly influence is the cost incurred by visitors. This condition implies the need to improve the quality of attraction content in order to increase the value of its services. The potential for cultural attraction that is minimalist can be further developed towards local cultural performance event.Keywords: Cockatoos, CVM, Ecotourism, Masakambing, WTP
PENGARUH KARAKTERISTIK INDIVIDU, KEPUASAN KERJA, MOTIVASI, DAN KEDISIPLINAN TERHADAP KINERJA KARYAWAN PADA PT INDOKOM SAMUDRA PERSADA Zayyan, Salma Fairus; Sayekti, Wuryaningsih Dwi; Nugraha, Adia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 2 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i2.7769

Abstract

The study aims to examine the employee’s personal characteristics, job satisfaction, motivation, work discipline, and performance at different sections as well as the influence of personal characteristics, work satisfaction, motivation and work discipline on employee performance.  This research was conducted at PT Indokom Samudra Persada, South Lampung Regency from December 2022 to January 2023.  The method utilized in the study was a survey method by employing 51 respondents who work for PT Indokom Samudra Persada as permanent employees from different sections, and their superiors.  The data in this study were analyzed by using quantitative descriptive analysis and multiple linear regression analysis. The results show that job satisfaction of PT Indokom Samudra Persada employees is in the satisfied category: employees have a good work motivation, discipline, and have a good performance. Individual characteristics including age, number of dependents, duration of service, and degree of education, and work satisfaction have no significant influence on employee performance. Meanwhile, motivation and work discipline significantly affect the performance of PT Indokom Samudra Persada employees. Key words: discipline, employee performance, individual characteristics, job satisfaction, and motivation.
ANALISIS KELAYAKAN FINANSIAL DAN DAYA TERIMA INOVASI PRODUK MOCHI NANAS (MONAS) Safitri, Laras Sirly; Mukminah, Nurul; Rahayu, Wiwik Endah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7868

Abstract

This research aims to analyze the financial feasibility of the pineapple mochi product innovation (Monas) and determine its acceptability based on sensory quality. This research was conducted in May - August 2023 using a quantitative descriptive research design. The financial feasibility of Monas products was analyzed based on the NPV, IRR, Payback Period and R/C ratio values, while acceptability was analyzed using hedonic quality testing on 20 semi-trained panelists. The research results show that Monas product innovation is feasible to be developed with NPV value of IDR 24,505,289.00,  IRR value of 51 percent,  payback period of 1.79 years, and an R/C ratio value of 1.10. The acceptance of Monas product innovation showed the quality of the bright yellow color, chewy texture, slightly strong aroma typical of pineapple, and the sweet and sour taste typical of pineapple.Keywords:   financial feasibility, hedonic quality, pineapple mochi, product innovation
ANALISIS PERILAKU KONSUMEN DIEVHA CAFÉ DI KECAMATAN SUMBER JAYA KABUPATEN LAMPUNG BARAT Muslimah, Putri Ayu; Indriani, Yaktiworo; Adawiyah, Rabiatul
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8105

Abstract

This research aims to analyze decision making, attitude, satisfaction and customer loyalty of Dievha Café in Sumber Jaya District, West Lampung Regency.  The method used in this research is a survey method by conducting direct interviews using questionnaires to 60 respondents who have made at least 2 purchases during the last 3 months and are at least 17 years old.  Data collection was carried out in January-February 2023.  The Data are analyzed descriptively using Fishbein's multiattributes, Customer Satisfaction Index (CSI), and loyalty pyramid.  The results of this research showed that the first reason consumers buying were because they wanted to try the products, they got the location information from their friends and their main consideration for purchases was the taste.  The consumers would switch to other menus when the product was run out and they decided to buy themselves on purpose.  All of the consumers were interested in repurchases and 63.33 percent of them were satisfied.  From the analysis of Fishbein’s  multiattributes showed the score was 136.95 or in a good category.  The most preferred attribute was taste with score of 18.13, followed by the location attribute and the employee service attribute.  The level of consumer satisfaction on Dievha Café products obtained a value of 82.77 percent or categorized as very satisfied with the highest score attribute was the taste.  The level of consumer loyalty to Dievha Café based on the loyalty pyramid analysis was in the satisfied buyer category (73.33%), followed by liking the brand (71.67%), committed buyer (70.00%), switcher buyer (40.00%), and habitual buyer (36.67%).Keywords: coffee shop, consumer attitudes, decisions making, loyalty, satisfaction. 
ANALISIS DAYA SAING JERUK SIAM DALAM MENDUKUNG PENGEMBANGAN KOMODITAS BUAH UNGGULAN DI BANYUWANGI Azizah, Laily Nur; Soetriono, Soetriono
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 1 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i1.8220

Abstract

Siamese oranges are a fruit commodity that is quite popular with a consumption growth rate of 2.5%  from 2018 to 2022. This condition must be balanced with the availability of local oranges in Indonesia, without increasing orange imports. Orange production in Banyuwangi is quite high in Tegaldlimo District, reaching 201,821.5 tons in 2018, eventhough in 2019 it decreased to 91,991.9 tons. The objectives of this research are to determine the competitiveness of Siamese oranges in Banyuwangi, to determine the sensitivity of the competitiveness of Siamese oranges in Banyuwangi, and to formulate a commodity development model for Siamese oranges in Banyuwangi. The methods used in this research were analysis of private benefits (PP), private cost ratio (PCR), social benefits (SP), and domestic resource ratio (DRCR). Based on the results of the analysis, it is known that the private profit obtained is IDR111,183,814 while the social benefits obtained is  IDR362,759,134. The PCR value is 0.67 and the DRCR value is 0.37. It is also noticed that A 25% and 50%  reduction in the price of Siamese oranges from the normal price has caused a loss in private profits and caused a PCR value more than 1, whereas in the scenario of a 30% increase in the price of inorganic fertilizer, it has caused a negative value in private profits and a PCR value more than 1. Development of Siamese orange farming in the Regency Banyuwangi is encouraging with combination of strategy intensive agricultural extension and increase production output in terms of quantity, quality and continuity of production. Keywords:  competitiveness, siamese oranges, superior commodities

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