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Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Published by Sekolah Tinggi Ilmu Al Quran Amuntai Kalimantan Selatan
ISSN : 19074174     EISSN : 26210681     DOI : -
Core Subject : Social,
Social Sciences
ALQALAM : Jurnal Ilmiah Keagamaan dan Kemasyarakatan (P-ISSN: 1907-4174 ; E-ISSN: 2621-0681) merupakan jurnal berkala yang diterbitkan oleh Sekolah Tinggi Ilmu Al-Quran (STIQ) Amuntai Kalimantan Selatan yang memuat tulisan dari dosen, tenaga kependidikan, pemerhati pendidikan dan lain sebagainya. Jurnal ini mempublikasikan hasil-hasil penelitian yang terkait dengan isu ke-Islaman yang berhadapan dengan isu sosial seperti pendidikan, sejarah, komunikasi, sosial politik, hukum, ekonomi, dan lainnya. Scope ini dijabar dalam fokus isu per edisi yang membahas isu sosial kontemporer seperti, kearifan lokal, urban dan multikultural.
Arjuna Subject : -
Articles 1,218 Documents
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The Effect of Digital Marketing and Human Resource Competency on the Performance of Fashion SMEs in Bandung City with SME Empowerment Through SME Digitalization Training as a Moderating Variable Hutajulu, Yohana; Nidar, Sulaeman Rahman; Lusiana, Elnovani
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6441

Abstract

This study aims to analyze the effect of digital marketing and human resource competencies on the performance of fashion MSMEs in Bandung City with MSME empowerment through MSME digitalization training as a moderating variable. A quantitative approach was used involving 160 respondents who are MSME players in the creative industry sector in the fashion sector registered at the West Java Province Cooperative and SME Office. The variables studied include digital marketing and human resource competencies as independent variables, MSME empowerment through MSME digitalization training as moderation, and MSME performance as the dependent variable. Data were collected through questionnaires and analyzed using the SEM-PLS (Structural Equation Modeling - Partial Least Squares) method. This study found that digital marketing can help improve the performance of MSMEs in the fashin sector in Bandung City, human resource competency variable as measured by skills, knowledge, abilities and education level can affect the performance of MSMEs in the fashin sector in Bandung City, MSME digitization training organized by the West Java Province Cooperative and SME Office can help fashion MSME entrepreneurs in Bandung City, and the effect of Human Resource Competencies on MSME Performance, the MSME Digitalization Training variable is not needed.
Perception Analysis of Ease of Use of BRImo Mobile Banking Application on Customer Satisfaction Through User Experience as a Mediation Variable (Survey of BRImo Customer Users in Sukabumi City) Sukesna, Rifa Amalia; Komariah, Kokom; Nurmala, Resa
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5336

Abstract

This study aims to analyze the influence of perceived ease of use on user satisfaction, mediated by user experience, among BRImo users in Sukabumi City. The research employs a quantitative method with an associative approach. The sample consists of 200 respondents who are BRImo users from seven sub-districts in Sukabumi City. Data was collected through a questionnaire distributed to all respondents, containing 24 statements related to the variables of perceived ease of use, user experience, and customer satisfaction. The collected data was then analyzed using validity and reliability tests with the help of SmartPLS 3.0 software. The results show that perceived ease of use has a positive and significant influence on customer satisfaction, user experience has a significant impact on customer satisfaction, and perceived ease of use positively and significantly affects user experience. Furthermore, the mediating effect of user experience in the relationship between perceived ease of use and customer satisfaction is proven to be significant.
The Effect of Workload, Work Motivation, and Teamwork on Employee Performance Saepuloh, Asep; Zafar, Tetty Sufianty; Jhoansyah, Dicky
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5432

Abstract

This study aims to analyze the influence of workload, work motivation, and teamwork on employee performance at Moen's Farm in Cidahu, Sukabumi Regency. This study uses a quantitative method with a survey approach by distributing questionnaires to the entire population of 110 employees, with a saturated sampling technique. Data analysis was carried out using multiple linear regression with the help of SPSS 27 software. The results of the study indicate that the three independent variables, namely workload, work motivation, and teamwork, simultaneously and partially have a significant effect on employee performance. The coefficient of determination of 60.5% indicates that the combination of the three variables is able to explain employee performance, while the rest is influenced by other factors not examined. Workload has a positive influence on performance, which means that the more balanced the workload, the better the performance. High work motivation also improves performance, as does effective teamwork. These findings are expected to provide input for Moen's Farm management in improving employee performance through workload management, providing appropriate motivation, and forming a solid work team.
Employee Performance in Jakarta Banks: The Role of Training, Compensation, and Integrity Rosiana, Niken; Perkasa, Didin Hikmah
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6419

Abstract

This study is motivated by the dynamics of the banking world continue to evolve rapidly, particularly in Jakarta City with the cultural diversity of high-end urban lifestyle. The research examines the influence of Training, Compensation, and Integrity on Employee Performance in Jakarta Banks. This study applies a quantitative approach with an associative design and distributing questionnaires to 187 Employee respondents residing in Jakarta. Data were analyzed with Partial Least Squares Structural Equation Modelling (PLS-SEM) through Smart PLS 4.0 software through Outer Model (validity, reliability, and Fornell-Larcker criterion) and Inner Model analysis. The results show compensation and integrity have a significant effect on employee performance, except training did not significant impact. Among the two, integrity emerged as the most dominant factor. These findings underscore the importance of incentive-based compensation and shaping morality and professional integrity to manage their motivation and commitment as strategic efforts to boost their performance in the banking sector. Yet, perceive training as irrelevant and already skilled based on background and length of service.
The Effect of Parental Participation and Learning Intensity on Student Learning Outcomes in Learning Buddhist Religion in Buddhist High School/Vocational School in West Tangerang Wangulimala, Jory; Sutrisno, Sutrisno; Candra, Alexander
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6417

Abstract

This study aims to analyze the influence of parental participation and learning intensity on student learning outcomes in Buddhist studies at Buddhist Senior High Schools/Vocational High Schools throughout West Tangerang. The research method used is quantitative with an associative approach. The population in this study were students at Buddhist Senior High Schools/Vocational High Schools throughout West Tangerang, with a simple random sampling technique resulting in a sample of 125 respondents. The data analysis technique in this study used descriptive statistical analysis and structural equation modeling (SEM). The results of this study indicate that partially parental participation and learning intensity have a positive and significant effect on student learning outcomes in Buddhist studies at Buddhist Senior High Schools/Vocational High Schools throughout West Tangerang. In addition, simultaneously parental participation and learning intensity have a positive and significant effect on student learning outcomes in Buddhist studies at Buddhist Senior High Schools/Vocational High Schools throughout West Tangerang.
The Role of Agriculture Cooperatives for Farmer Empowerment: A Literature Review and Its Implications on Poverty Sari, Intan Mala; Nidar, Sulaeman Rahman; Komaladewi, Rita
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6440

Abstract

This study examines the role of agricultural cooperatives in empowering farmers and alleviating poverty in rural areas. Despite their potential, cooperatives face several challenges that hinder their effectiveness, especially in developing countries. This study aims to evaluate the contributions of agricultural cooperatives in improving farmers' access to finance, technology, and markets, and how they support integration into modern agricultural systems. A literature review approach based on the PRISMA method and bibliometric analysis was employed, identifying 157 relevant articles published between 2005 and 2024. The findings reveal that agricultural cooperatives significantly reduce multidimensional poverty in countries like China and Tanzania by improving material and social well-being. However, challenges such as low organizational capacity, uneven benefit distribution, and inadequate policy support persist. The study also highlights gaps in adapting cooperative models to local socio-economic contexts. Future research should focus on adapting suitable technologies, strengthening partnerships with smallholder farmers, and evaluating the role of government policies in fostering cooperative ecosystems. This study offers insights into the potential of cooperatives.as a tool for economic empowerment and offers suggestions for future research on inclusive and sustainable rural development.
Analysis of Digital Marketing Strategies on the TikTok Platform for the Interlaken Perfume House Brand Fadhlurrahman, Muhammad Ilham; Sitorus, Onny Fitriana
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5471

Abstract

This study analyzes the digital marketing strategy of Interlaken Perfume House in enhancing consumer engagement and sales through social media. The research employed a descriptive qualitative approach with data collected through content observation, digital documentation, and in-depth interviews. The findings reveal that Interlaken utilizes TikTok as its main channel, implementing a content marketing strategy based on education, storytelling, and real-time interaction to build emotional closeness with consumers. SEO optimization, inbound marketing, paid advertising campaigns (PPC), call-to-action (CTA), and lead generation through social interaction are also applied, although not yet supported by an integrated data system. The success of the strategy is supported by creative content, message relevance to young audiences, and consistent engagement. The main challenges identified include limited resources, lack of customer data management, and inconsistent content production. This study recommends strengthening data-driven strategies through customer management systems to achieve long-term effectiveness.
Implementation of Public Relations Management in Increasing Community Participation Wahib, Andi Ahmad; Syamsudduha, St.; Yuspiani, Yuspiani
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6426

Abstract

This study aims to determine the implementation of public relations management in increasing community participation at MI Assalam Ancu. This study uses a qualitative research type with a participatory, thematic and integrative research approach. The data sources for this study are the principal of the madrasah, the madrasah committee, public relations employees/staff, parents of students and local community leaders. Furthermore, the data collection methods used are observation, interviews, documentation, and reference searches. Then, data processing and analysis techniques are carried out through three stages, namely: data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of public relations management at Madrasah Ibtidaiyah Assalam, Kajuara District, Bone Regency has been carried out well, with the application of management functions, namely: planning, organizing, directing, monitoring, and evaluating in every public relations activity. Community participation at Madrasah Ibtidaiyah Assalam, Kajuara District, Bone Regency can be said to be good, because the community appreciates the activities held at the madrasah. In addition, the community knows and understands its duties and responsibilities in the implementation of education and the community also conveys its criticism and suggestions, so that the madrasah can improve these shortcomings.
The Relationship Between Service Quality and Buddhists Satisfaction Towards Buddhists Interest in Depositing Ancestors' Nameboards (A Case in Ksitigarbha Sala Vihara Dharma Agung Makassar) Fonso, Frengky; Naga, Dali Santun; Bramantyo, Hastho
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6429

Abstract

Ksitigarbha Sala Vihara Dharma Agung Makassar is one of the vihara that provides ancestral nameplate storage services. In carrying out this service, service quality and Buddhists satisfaction are important factors that influence the interest of the Buddhists to entrust ancestral nameplates. This study aims to analyze the relationship between service quality and Buddhists satisfaction with the interest of the Buddhists to entrust ancestral nameplates at Ksitigarbha Sala Vihara Dharma Agung Makassar. The research method used is quantitative with an associative approach. The population in this study were Buddhists who entrust ancestral nameplates, with a simple random sampling technique so that a sample of 100 respondents was obtained. The data analysis technique in this study used descriptive statistical analysis and explanatory correlation. The results of this study indicate a positive and significant relationship between service quality (X1) and Buddhists interest (Y) and a positive and significant relationship between Buddhists satisfaction (X2) and Buddhists interest (Y). There is also a positive and significant relationship between service quality (X1) and Buddhists satisfaction (X2) and Buddhists interest (Y) in entrusting ancestral nameplates (A case at Ksitigarbha sala, Vihara Dharma Agung, Makassar).
Performance Model: Influence of Motivation and Organizational Culture Behavior for the Environment (OCBE) Dewi, Santi Riana; Andari, Andari; Safaria, Siti
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5632

Abstract

The research was conducted at a manufacturing company in Banten. The research was based on the results of employee perceptions in order to find the dominant factors that influence performance. The novelty of this research is the formation of a new model from the research, as well as the existence of new variables that are suspected of influencing performance. The discovery of a new model to determine variables that influence performance directly or indirectly. The subjects of the research were Motivation, Organizational Citizenship Behavior for the Environment (OCBE), and Performance. The results of employee perceptions have been filled in the distributed questionnaire, and the results will be processed using SmartPLS 4. The number of samples was 98 respondents, calculated using the Slovin formula. The purpose of the study was to determine whether there is a direct or indirect influence of each indicator of the independent variable on the dependent variable. To find out whether there is an influence of motivation on performance, OCBE on performance directly. Is there a direct influence of motivation on OCBE, is there an indirect influence of motivation on performance through OCBE. The results of the study showed the insignificant influence of motivation on performance (M=0.195; P=0.053), significant influence of motivation on OCBE (M=0.340; P=0.001), significant influence of OCBE on performance (M=0.325; P=0.000) and there is an indirect influence of motivation on performance through OCBE (M=0.111; P=0.031). Ultimately, the results of this research can be a barometer for determining organizational policies and decisions in the human resource development department.

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