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DIJB (Diponegoro International Journal of Business)
Published by Universitas Diponegoro
ISSN : 25804987     EISSN : 25804995     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Diponegoro International Journal of Business (DIJB) is a biannually peer-reviewed journal issued by Department of Management, Faculty of Economics and Business, Universitas Diponegoro. DIJB aims to be the media for publishing empirical issues related to business studies. DIJB invites manuscripts in the various topics, but not limited to, functional areas of management, including marketing management, finance management, operation management, human resource management, innovation management, knowledge management, organizational behavior, organizational development, and change management.
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Articles 6 Documents
 1 
Search results for , issue "Vol 8, No 2 (2025)" : 6 Documents clear
Analysing the performance of MSMEs from a marketing perspective Rahman, Sarli; Fadrul, F; Suyono, S; Momin, Mujtaba M.
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.183-196

Abstract

Covid-19 exacerbates various problems previously faced by MSMEs, including a lack of market knowledge. This study aims to determine the relationship between market knowledge, marketing innovation, and marketing performance of MSMEs in the culinary sector in Pekanbaru City. The results of the analysis of 200 MSME actors in the culinary sector in Pekanbaru City using structural equation modeling techniques (SEM-PLS) show that market knowledge influences marketing innovation and marketing performance. Marketing innovation has no direct effect on marketing performance but can mediate the influence of market knowledge on marketing performance.
The role of user engagement moderation in increasing the influence of artificial intelligence on trust and satisfaction in social commerce Febrian, Angga; Husna, Nurul; Amrizal, Nabila Az-Zahra Najwa; Ratuain, Rafika Indi Qut
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.171-182

Abstract

This study aimed to investigate the role of artificial intelligence in increasing trust and satisfaction in social commerce. The moderating role of user engagement was also explored to determine the influence of these two variables. A quantitative method employing a structural equation modeling approach was used to analyze a sample of 384 social commerce user respondents in Indonesia. The study involved two stages: a measurement model and a structural model. The results confirmed that artificial intelligence has a significant influence on trust and satisfaction, which in turn have implications for repurchase intention. User engagement also strengthened the relationship between artificial intelligence and trust, but not satisfaction. These findings suggest that optimizing artificial intelligence and enhancing user engagement are crucial strategies for digital businesses to foster trust, which in turn influences consumer repurchase intention. Increasing user engagement through engaging interactions and AI-based personalization can strengthen the influence of artificial intelligence on trust. These results provide new insights, particularly in social commerce, in positioning artificial intelligence not merely as a tool to facilitate consumers, but rather, the technology must be able to engage consumers to maximize its benefits.
From knowledge to decision: A PLS-MGA investigation of halal fashion purchase behaviour across generation in Indonesia Zahro, Z; Affa, Ahmad Syaiful; Jannah, Kamalina Din; Shofiyuddin, Muhammad; Irawan, Zahri; Fahmi, Laela Nur
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.107-128

Abstract

Halal fashion consumption in Indonesia is rapidly evolving at the intersection of religious identity, modern lifestyle, and ethical consumerism. However, prior research has largely emphasized religiosity, with limited attention to cognitive and lifestyle dimensions across generational cohorts. This study examines the structural relationships between consumer knowledge, halal awareness, lifestyle orientation, and halal fashion purchase decisions, while exploring generational differences among Muslim consumers using Partial Least Squares Multi-Group Analysis (PLS-MGA). A cross-sectional survey of 504 Muslim respondents from Generations X, Y, and Z was analyzed using WarpPLS 8.0. Results indicate that consumer knowledge strongly influences both halal awareness and lifestyle, but has a weak direct effect on purchase decisions. Lifestyle emerges as the strongest predictor of halal fashion consumption. PLS-MGA reveals significant generational differences, particularly in the effects of knowledge on lifestyle and awareness on purchase decisions, with Gen Z showing the strongest behavioral alignment. These findings highlight the need for generation-specific marketing: Gen Z responds to lifestyle and ethical identity, Gen Y to value integration between modernity and tradition, and Gen X to certification and institutional cues. This study advances halal consumer behavior theory by integrating lifestyle as a core construct and validating generational variations in a Muslim-majority context.
The influence of social media marketing activities on hotel brand loyalty: The mediating role of customer engagement and brand trust on the Tiktok Yudha, Aji; Lestari, Lela; Yasmin, Annisa
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.129-144

Abstract

TikTok’s emergence as a social media platform has significantly influenced marketing strategies. Nevertheless, scholarly research on the use of TikTok as a marketing medium remains scarce. Consequently, this study investigates the impact of social media marketing activities on TikTok on brand loyalty, with customer engagement and brand trust serving as mediating factors. This study employs a quantitative research design, utilizing a sample of 300 respondents who actively engaged with the selected hotel on TikTok and stayed at the hotel within the past year. Data were collected through the distribution of a closed-ended questionnaire administered online. Data analysis was conducted using the SEM GSCA Pro. Mediation analysis was performed using the Sobel test. The results demonstrate that social media marketing activities positively influence customer engagement and brand trust. Customer engagement positively affects brand trust and brand loyalty, and brand trust also positively impacts brand loyalty. Additionally, the mediation analysis indicates that customer engagement mediates the relationship between social media marketing activities and brand trust and loyalty. Similarly, brand trust mediates the effect of social media marketing activities on brand loyalty, as well as the effect of customer engagement on brand loyalty. This study contributes to the development of the Stimulus–Organism–Response (SOR) Theory by integrating social media marketing activities with brand loyalty, mediated by customer engagement and brand trust within the hotel industry. Furthermore, this study offers theoretical novelty by applying the SOR framework to emerging tourism regions, demonstrating its relevance in explaining consumer behavior in digital marketing contexts characterized by dynamic but regionally limited markets.
Assessing the impact of credit conditions on household well-being through repayment pressures in Botswana and Zimbabwe. Musandipa, Costa; Nkala, Peter; Malunguza, Noble; Mbedzi, Edson
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.145-155

Abstract

Amidst tightening global monetary conditions, this study investigates how repayment distress functions as a transmission channel between interest rate fluctuations and household financial well-being (HFWB) in Botswana and Zimbabwe. Drawing on Credit Market Theory, Debt Overhang perspectives, the Financial Accelerator and Financial Stability frameworks, the analysis applies a novel tree-based mediation approach to assess the interplay among borrowing costs, loan performance and human development outcomes. Empirical results reveal a pronounced mediating effect in Botswana (Indirect Effect = -0.0581; R² = 0.963), suggesting that non-performing loans (NPLs) amplify the adverse consequences of rising interest rates for households. Conversely, Zimbabwe exhibits a weaker mediation pathway (Indirect Effect = -0.0000; R² = 0.784), shaped by macroeconomic volatility, hyperinflation and dependence on informal credit markets. These findings underscore the importance of context in shaping credit risk and monetary transmission. Policy implications point to strengthening regulatory oversight and NPL management in Botswana, while in Zimbabwe, macroeconomic stabilization and formal credit deepening are critical. By offering one of the first comparative applications of tree-based mediation modelling in Sub-Saharan Africa, this study contributes new empirical evidence to debates on financial inclusion, household vulnerability and development in low- and middle-income economies.
The influence of companions and financial influencers on gen z's financial planning: Mediating role of financial literacy Elfarosa, Ketut Vini; Saputra, Upayana Wiguna Eka
Diponegoro International Journal of Business Vol 8, No 2 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.2.2025.156-170

Abstract

This study investigates the influence of companions and financial influencers on financial planning among Generation Z in Indonesia, with financial literacy serving as a mediating factor, grounded in Social Learning Theory (SLT). Utilizing a quantitative research design and Structural Equation Modeling with Partial Least Squares (PLS-SEM), the research surveyed 170 Indonesian Gen Z individuals, selected via purposive sampling, who actively engaged with financial content on social media platforms. The findings reveal that companion influence significantly enhances financial literacy and financial planning, affirming the role of close social contacts as effective behavioral models. In contrast, financial influencers do not demonstrate a significant direct or indirect effect on financial literacy or financial planning, suggesting that exposure to digital content alone does not ensure effective financial management. Financial literacy is identified as a crucial mediator in the relationship between companion influence and financial planning, while no similar mediation effect is observed for financial influencers. These results underscore the importance of leveraging trusted social networks to improve financial literacy and highlight the need for critical evaluation of influencer content in shaping financial behaviors among young individuals. The study theoretically contributes by validating SLT in financial socialization and practically suggests prioritizing peer-based learning over passive digital content consumption in financial education programs.

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