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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 9 No 2 (2015)" : 10 Documents clear
PENGARUH CITY BRANDING TERHADAP CITY IMAGE, CUSTOMER SATISFACTION, DAN CUSTOMER LOYALTY DI KOTA AMBON Salampessy, Haris; Suroso, Imam; Wulandari, Deasy
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Abstract:The purpose ofthis study was to examine the effect of city branding on city image, customer satisfaction, and customer loyalty in Ambon City. The population was the domestic and foreign tourists who visited tourism spots in Ambon. Sampling method used was purposive sampling with a sample size of 160 respondents. The analysis too lused was Stuctural Equation Modelling. Results showed that there was a significant effect of city branding on city Image, city branding on customer satisfaction, city branding on customer loyalty, city image on customer satisfaction, city image on customer loyalty, and customer satisfaction on customer loyalty in Ambon City. Keywords: City Branding, City Image, Customer Satisfaction, Customer Loyalty.
TELAAH RETURN SAHAM BANK DI INDONESIA BERBASIS INDIKATOR KINERJA KESEHATAN KEUANGAN BANK Maharani, Alin Sastiti
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: The objectives of this research are to determine whether the ratioCAELS affects the stock returns and whether the stock returns of government banks are better than stock returns of private banks. This research used secondary data generated from audited financial statements from 2010 to 2012.The sample consisted of 16 banks. Results of the t-tests showed that not all of the variables used in this study influenced the stock returns.Stock returns of government banks in 2010, 2011, and 2012 were higher than the private bank stock returns. Keywords: CAELS Ratios, Stock Returns, Financial Statements
PENGARUH KARAKTERISTIK PEKERJAAN, BUDAYA ORGANISASI DAN KUALITAS INTERAKSI ATASAN DAN BAWAHAN TERHADAP KINERJA MELALUI PERILAKU BEKERJA KARYAWAN DI PTPN XII SURABAYA Sitio, Alexander; Titisari, Purnami; Tobing, Diana Sulianti
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: The purpose of this study was to analyze the effect of job characteristics, organizational culture, and interaction between superiors and subordinates on employees performance and behavior at PT Perkebunan Nusantara (PTPN) XII Surabaya. The population in this research was all 300 employees at PTPN XII Surabaya with the sample consisted of 90 respondents. Results showed that job characteristics, organizational culture, and interaction between superiors and subordinates had significant effect on employees performance and behavior. Keywords: Job Characteristics, Organizational Culture, Interaction Superiors and Subordinates, Work Behavior, and Performance of Employees.
PENGARUH ATRIBUT PRODUK CITRA HAND & BODY LOTION TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KOTA JEMBER Robustin, Tri Palupi
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: This research aims to examine and analyze the influence of: (1) product attributes on customer satisfaction, (2) product attributes on customer loyalty, and (3) satisfaction on customer loyalty of Citra Hand & Body Lotion product in Jember. Structural Equation Modeling analysis with AMOS 18 program was used to test the hypothesis. The sample consisted of 110 respondents. Results showed that: (1) product attributes had positive and significant effect on customer satisfaction, (2) product attributes had positive and significant effect on customer loyalty, and (3) satisfaction had positive and significant effect on customer loyalty of Citra Hand and Body Lotion product in Jember. Keywords: Product Attributes, Satisfaction, Customer Loyalty.
PENGARUH CITRA INSTITUSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS MAHASISWA UNIVERSITAS MOCH. SROEDJI JEMBER Noviasari, Rifka Arinda; Wulandari, Deasy; Suryaningsih, Ika Barokah
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: The purpose ofthis study was to examine the effect of institutional image and service quality on satisfaction and loyalty of students of the Moch. Sroedji Jember University. A total of 144 students was used as the sample. The hypothesis were tested using Structural Equation Modelling. Results show that institutional image and service quality affect student satisfaction and loyalty significantly. Customer satisfaction affects customer loyalty significantly. Keyword: Institutional Image, Service Quality, Satisfaction, and Loyalty.
PENGARUH KARAKTERISTIK INDIVIDU DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA Bustomi, Syahrul; Purbangkoro, Murdjianto; Nurhardjo, Budi
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: This research is a survey research with the objective of analyzing whether individual characteristic, organizational commitment, and job satisfaction influence employee performance inPT Bank Rakyat Indonesia (Persero) Tbk, Surabaya. The model used in this study was causality model. The hypothesis were tested using path analysis. The sample consisted of 102 respondents. Results showed that individual characteristics, organizational commitment, and job satisfaction had significant influence on employee performance. Keywords: Individual Characteristic, Organizational Commitment, Job Satisfaction, Employee Performance.
PENGARUH KUALITAS LAYANAN SERTA NILAI YANG DIRASAKAN TERHADAP KEPUASAN PENGGUNA JASA DENGAN CITRA PENJUALAN LELANG DI KANTOR PELAYANAN KEKAYAAN NEGARA DAN LELANG JEMBER Yudhiharso, Wiji; Yulisetiarini, Diah; Irawan, Bambang
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: This study aims to analyze the effects of: (1) service quality and perceived values on customers satisfaction; (2) service quality and perceived values on the image of auction sales; and (3) customers satisfaction on the image of auction sales in the State Assets and Auction Service Office (KPKNL) Jember. This research uses SEM and Analysis Modelling Structure. The population of this study is all customers of KPKNL Jember with the sample consists of 150 respondents. Results show that: (1) service quality and perceived values have significant effect on customers satisfaction;(2) service quality and perceived values have significant effect on the image of auction sale;, and (3) customers satisfaction has significant effect on the image of auction sales in KPKNL Jember. Keywords: Service Quality, Perceived Values, Customer Satisfaction, and Product Image.
PENGARUH STRATEGIC EXPERIENTIAL MODULES (SEM’s) DAN EMOTIONAL BRANDING TERHADAP BRAND LOYALTY CITRA HAND & BODY LOTION PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS JEMBER Indraningrat, Ketut
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Abstract: The purpose of this study is to analyze the effect of sense, feel, think, act, relate, that is usually called as Strategic Experiential Modules (SEM’s), and emotional branding on brand loyalty Citra Hand & Body Lotion. The sample consists of 70 students of the Faculty of Economics Universitas Jember. The research used multiple regression analysis to test the hypothesis. Results show that there are positive effect of sense, think, act, relate and emotional branding on brand loyalty. But, there is negative effect of feel on brand loyalty. Keywords: Sense, Feel, Think, Act, Relate, Emotional Branding, and Multiple Regression.
ALTERNATIF STRATEGI BAURAN PEMASARAN PADA PT INDOFARMA GLOBAL MEDIKA CABANG JEMBER Nisa, Silfiana; Sarwedi, Sarwedi; Wulandari, Deasy
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract:The purpose of this study was to determine the strengths, weaknesses, opportunities, threats, and the position in the IE Matrix, Space Matrix, SWOT Matrix, as well as to find out alternative marketing strategies toward sales of PT Indofarma Global Medika Jember. Sample of the research consisted of 8 respondents. The analysis tool used was SWOT analysis. Results showed that the internal strength environment variableswere products, partnerships, pricing, and distribution channels, while the weaknesses consisted of product, human resources, and promotion. The external environment variables being the opportunities were technology, social and cultural environment, market togetherness and resources similarity, and competition among rival firms, while the threats consisted of potential entry of new competitors and the bargaining power of suppliers. The strategic position of PT Indofarma Global Medika in IE matrix was growing and developing. In the matrix space, the position was in the aggressive profile.In the SWOT matrix, the position was in the strategy of SO, WO, ST, WT interconnected. Alternative strategies of PT Indofarma Global Medika Jember branch weremarket penetration, market development, and product development. Keywords: SWOT Analysis, IE Matrix, Space Matrix, and SWOT Matrix.
PERAN KEPUASAN DALAM MEMEDIASI PENGARUH IMPLEMENTASI SERVICE EXCELLENCE TERHADAP LOYALITAS NASABAH PT.BANK MANDIRI, TBK KOTA BANYUWANGI Utomo, Hardian Dwi; Irawan, Bambang; Yulisetiarini, Diah
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: This study aims to identify and examine the role of customer satisfaction in mediating the effects of service excellence implementation on customer loyalty of PT Bank Mandiri Tbk, Banyuwangi. The sample consisted of 240 active customers. Structural Equation Modelling was used to test the hypothesis. Results show that: (a) ability, attitude, appearance, attention, action, and responsibility have positive effect on customer satisfaction and loyalty, (b) customer satisfaction has positive effect on customer loyalty, and (c) customer satisfaction mediates the effect of service excellence implementation on customer loyalty. Keywords: Ability, Atitude, Apperance, Attention, Action, Responsibility, Satisfaction, Loyality

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