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Jurnal Bisma
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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
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Articles 7 Documents
Search results for , issue "Vol. 18 No. 3 (2024)" : 7 Documents clear
EVALUASI RUTE DISTRIBUSI PRODUK NESTLE MENGGUNAKAN METODE SAVING MATRIX DAN NEAREST NEIGHBOR PADA UD ANDATU MULIA KABUPATEN JEMBER Widayati, Amrih; Gusminto, Eka Bambang; Awwaliyah, Intan Nurul; Maridelana, Vanya Pinkan
Bisma: Jurnal Bisnis dan Manajemen Vol. 18 No. 3 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i3.47940

Abstract

PT Nestlé Indonesia is one of the leading and well-known food and beverage producers in Indonesia. This study aims to evaluate the distribution route used by one of PT Nestlé Indonesia's authorized distributors, UD Andatu Mulia, which operates in Jember Regency. The data analysis methods employed are the Saving Matrix and Nearest Neighbor methods. The data includes demand quantities, distances between stores, and the amount and capacity of available transportation. The results indicate that the use of the Saving Matrix and Nearest Neighbor methods can generate four optimized distribution routes, resulting in a distance savings of 173.84 km, or 24%. Additionally, the total savings in shipping costs calculated using these methods amounts to Rp1,380,593 per day or Rp33,134,235 per month, representing a 22% reduction in costs. This research offers practical implications and can serve as a reference for UD Andatu Mulia in determining optimal distribution routes to minimize shipping costs and optimize delivery times to customers.
INTERNATIONAL BUSINESS EXPANSION STRATEGY THROUGH AMAZON’S GLOBAL E-COMMERCE PLATFORM IN THE BEAUTY PRODUCT CATEGORY Indaswari, Fidelia Dewi; Widia, Didi
Bisma: Jurnal Bisnis dan Manajemen Vol. 18 No. 3 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i3.49946

Abstract

In this modern age of rapid technological growth and abundant information, e-commerce has become a powerful tool for businesses looking to reach a global audience. Engaging in electronic commerce opens up a world of opportunity to tap into local and international markets ripe for expansion. This study aims to dig deeper into the beauty product preferences of the American populace, which uses Amazon to craft a strategic expansion plan that resonates with people's desires. This research delved into the realm of qualitative analysis by utilizing the innovative TOWS matrix analysis and STP analysis to uncover the desires and inclinations of individuals toward beauty products. To capture the attention of the Amazon e-commerce market, the company should target female consumers between the ages of 12 and 44 who are interested in vegan, eco-friendly products that are chemical-free, prioritize animal welfare, and are looking for high-quality decorative cosmetics. Furthermore, the company should promote eco-friendly products and professional makeup to cater to the growing demand for sustainable options among environmentally-conscious Americans. With a well-thought-out plan, the company has the potential to thrive and expand its business footprint by tapping into the endless possibilities of e-commerce platforms.
PENGARUH PENEMPATAN KERJA DAN PENGALAMAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA KANTOR BPJS CABANG MANOKWARI Brihancya, Monica; Bajari, Makarius; Usman, Sarah
Bisma: Jurnal Bisnis dan Manajemen Vol. 18 No. 3 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i3.51042

Abstract

This study aims to examine the impact of work placement and work experience on employee productivity, both partially and simultaneously. The research employs a quantitative analysis approach. A total of 38 samples were included in this study, and non-probability sampling was utilized for data collection. The primary data were gathered through a questionnaire, while secondary data were obtained from relevant journals and books. The method employed for data analysis is multiple linear regression, conducted using SPSS statistical software. The analysis results indicate that both work placement and work experience have a partial effect on employee productivity. Additionally, the ANOVA test results show that work placement and work experience simultaneously influence employee productivity at the BPJS Health Office in Manokwari. Based on the findings, it is recommended that the company prioritize selecting prospective employees who possess a solid understanding of relevant knowledge during the recruitment process.
DAMPAK PERKEMBANGAN REVOLUSI INDUSTRI 4.0 TERHADAP SUMBER DAYA MANUSIA INDUSTRI RETAIL: STUDI PADA PENGELOLA GEDUNG SUN PLAZA MEDAN Lintong, Elisabeth Marlina Sari; Ferawaty, Ferawaty
Bisma: Jurnal Bisnis dan Manajemen Vol. 18 No. 3 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i3.52696

Abstract

The company’s human resources must be able to evolve to become more productive, innovative, and adaptive in every generation. This is necessary to ensure that human resources are competitive in the current era of Industry 4.0. Business processes and the company’s human resources are now influenced by the new technologies they use. Currently, the standards and qualifications of human resources need to be improved. The management of Sun Plaza Medan Shopping Center also experiences this challenge. Therefore, the aim of this study is to understand and analyze how management will address the growth of Industry 4.0. Additionally, this research will examine the impact of Industry 4.0 on human resource development. The study will also explore how management can improve the qualifications required by the management of Sun Plaza Medan Shopping Center. This research employs two approaches: descriptive qualitative and quantitative. The qualitative descriptive results are derived from interviews and observations at Sun Plaza Medan. The quantitative results come from surveys conducted with employees of the management of Sun Plaza Medan Shopping Center. The research findings from interviews and questionnaires indicate that Sun Plaza Medan Shopping Center still requires human resources to operate, as it is a shopping center that prioritizes services to visitors. The staff currently working at Sun Plaza Medan Shopping Center meet the required qualifications. The survey results reveal that they are interested in the developments of Industry 4.0 and have the desire to learn and understand the advancements in Industry 4.0.
PENGARUH PENERAPAN GREEN ACCOUNTING DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN PERTAMBANGAN DI INDONESIA Ditasari, Rollis Ayu; Setyahety, Ririh Anggraini; Aisah, Siti Nur'
Bisma: Jurnal Bisnis dan Manajemen Vol. 18 No. 3 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i3.53384

Abstract

The Company's value is to maximize business value and shareholder welfare, increasing the wealth of business owners by obtaining maximum profit or profit. This research aims to examine the influence of green accounting and dividend policy on company value with 50 mining companies listed on the Indonesian Stock Exchange (BEI) during the 2018-2022 period. This test uses 35 company data samples using the purposive sampling method. The data analysis method uses multiple linear regression and hypothesis testing. The results of this research indicate that Green accounting and Dividend Policy have no effect on company value.
PERAN ENTREPRENEURIAL PASSION DAN ENTREPRENEURIAL PRESISTENCE DALAM MENJALANKAN KOPERASI BERBASIS ISLAMIC ENTREPRENURISHIP OLEH PENGURUS KOPERASI DI SULAWESI SELATAN Karim, Kasnaeny; Tajuddin, Imran; Gusmitha, Sarminda; Hambali, Haisyah
Bisma: Jurnal Bisnis dan Manajemen Vol. 18 No. 3 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i3.53424

Abstract

Peran koperasi memiliki tantangan berat akibat menurunnya respon masyarakat terhdap koperasi, yang diakibatkan banyaknya kasus yang menimpa koperasi. Kondisi ini merupakan permasalahan sosial, diperparah juga oleh rendahnya minat berwirausaha anggota koperasi. Padahal UMKM diketahui mampu menyerap tenaga kerja sekitar 97 persen dan kontribusinya terhadap Produk Domestik Bruto (PDB) nasional sekitar 60%. Informasi awal diperoleh bahwa koperasi belum mampu bangkit, disebabkan kemampuan sumber daya manusianya (SDM) yang belum maksimal. Seseorang bergabung ke Koperasi hanya bertujuan untuk mendapatkan keuntungan dari segi finansial dan tidak serius dalam mengelola koperasi sementara koperasi berperan sebagai kewirausahaan sosial. Menurut kajian teoritis, dibutuhkan passion dalam bekerja dan kemampuan melihat peluang pasar. Urgensi penelitian ini, diperlukan sebagai kajian untuk memecahkan masalah rendahnya passion dan kegigihan berwirausaha (entrepreneurial presistence) pengelola koperasi agar dapat meningkatkan perkembangan koperasi di masyarakat berlandaskan kewirausahaan Islami (Islamic entrepreneurship). Temuan akan bermanfaat sebagai bahan referensi bagi pengurus koperasi dalam menyeleksi anggota yang ingin bergabung dan meningkatkan kemampuan berwirausaha secara Islami, disebabkan telah banyak dilakukan pelatihan pada pengelola untuk pengembangan koperasi, namun belum menampakkan hasil nyata. Data diolah dengan menggunakan analisis regresi linear berganda pada 100 orang sampel terpilih dari koperasi yang ada di Sulawesi Selatan. Hasil penelitian menunjukkan bahwa entrepreneurial passion dan entrepreneurial presistence berperan dalam menumbuhkan kemampuan pengurus koperasi dalam membentuk Islamic entrepreneurship.
COVER DAN DAFTAR ISI VOL. 18 NO. 3 JULI 2024 Bisma, Jurnal
Bisma: Jurnal Bisnis dan Manajemen Vol. 18 No. 3 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bisma: Jurnal Bisnis dan Manajemen Volume 18 Nomor 3 Tahun 2024 mempublikasikan 6 (enam) artikel karya berbagai peneliti dari berbagai perguruan tinggi yaitu Universitas Padjadjaran, Universitas Pelita Harapan Medan, Universitas Jember, Universitas Muslim Indonesia, Universitas Manokwari dan Universitas PGRI Madiun.

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