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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 280 Documents
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KELAYAKAN USAHA WARUNG HIDUP DALAM RUANGAN UNTUK IBU RUMAH TANGGA PERKOTAAN Herijanto, Pudji; Fiernaningsih, Nilawati
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.17620

Abstract

The purpose of this study is to describe the potential of the urban housewives to run an in-house nurseries business. Applying a survey method, the sample of this study consisted of 54 respondents. Data were collected by distributing questionnaires to the research respondents and then analyzed by descriptive statistics. The results showed that the urban housewives had the potential to run an in-house nurseries business that focused on seven aspects, i.e., the aspects of marketing, technical, financial, organizational & human resources, law, environment, and social & economy. However, they should mainly focus on the technical aspect of the business. This research is still in the phase of the conceptual study. Therefore, future studies should explore the practical study approach so that the proposed business model of the in-house nurseries can be applied by the urban housewives. Keywords : business aspects, in-house nurseries, urban housewives
ASYMMETRIC INFORMATION DAN DIVIDEND DECISION PADA PERUSAHAAN ASURANSI DI INDONESIA Sumani, Sumani; Puspitasari, Novi; Sari, Cindi Fatika
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.12439

Abstract

The objective of this study is to analyze the effect of asymmetric information on dividend policy. Asymmetric information in this study was proxied by four variables, i.e., the bid-ask spread, earnings forecast error, firm size, and growth opportunities. Dividend policy was proxied by the dividend payout ratio. The population of this study was insurance companies listed on the Indonesia Stock Exchange from 2014 to 2018. The sample was selected using a purposive sampling technique. The analysis method used was multiple linear regression. The results showed that the variable of earnings forecast error had a significant positive effect on dividend policy. However, the variables of the bid-ask spread, company size, and growth opportunities did not affect dividend policy. The result of the coefficient of determination test showed that the independent variable could influence the dependent variable by 41.2%. Keywords : asymmetric information, dividend policy, insurance companies
PENGARUH SERVICE QUALITY, BRAND IMAGE, BRAND EQUITY DAN CORPORATE REBRANDING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA TRANSMART INDONESIA Sularso, Raden Andi
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.20737

Abstract

This study analyzes the effect of service quality, brand image, brand equity, and corporate rebranding on customer satisfaction and loyalty of Transmart. The sample consisted of 200 respondents taken using the random sampling technique. Data were analyzed using Structural Equation Modeling. The results prove that service quality, brand image, and brand equity affect customer satisfaction and loyalty of Transmart. Corporate rebranding has a direct effect on customer satisfaction but does not affect the customer loyalty of Transmart. Keywords: brand equity, brand image, corporate rebranding, service quality
KETIDAKPASTIAN KEBIJAKAN EKONOMI CHINA DAN PERTUMBUHAN EKONOMI INDONESIA Wilantari, Regina Niken; Oktaviana, Faradilla; Santoso, Edy; Yunitasari, Duwi
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.17911

Abstract

Global economic policy uncertainty will influence economic stability among countries integrated into international trade. The trade war between America and China has affected the weakening of macroeconomic indicators in developing countries, one of which is Indonesia. The objective of this study is to examine the influence of China's economic policy uncertainty and macroeconomic indicators, i.e., inflation, investment, and Brent oil price, on Indonesia's economic growth. Research data were secondary time series data taken from the Q1 2009-Q4 2018 quarterly period. The method of analysis used is the Vector Error Correction Model (VECM). Results showed that in the long run, the uncertainty of China's economic policy and Brent oil price could negatively influence Indonesia's economic growth. On the other hand, inflation, in the long run, had a positive and significant influence on Indonesia's economic growth. Meanwhile, investment did not have a significant influence on Indonesia's economic growth. Keywords: economic growth, uncertainty of economic policy, Vector Error Correction Model
ANALISIS MANAJEMEN RANTAI PASOK BERAS DI KABUPATEN DEMAK Kurniawati, Nurul Imani; Mege, Stacia Reviany; Werdani, Riandhita Eri
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.19885

Abstract

A well-managed supply chain flow will make the product distribution up to the final consumers runs effectively and efficiently. This study aimed to analyze the rice supply chain flow in Demak Regency, Central Java Province. Using a qualitative descriptive method, the authors conducted field observations, in-depth interviews, and focus group discussions with several parties as informants. The informants consisted of farmers, merchant collectors, rice grinders, wholesalers, retailers, and the Department of Agriculture and Trade Office officers. The results showed that the rice supply chain in Demak Regency starts from farmers to traders and mills, then to the wholesalers, retailers, Indonesian Bureau of Logistics, supermarkets, and final consumers. The government can encourage and facilitate every process to create effectiveness and efficiency in the rice supply chain in Demak Regency. Keywords: distribution, rice, supply chain
Daftar Isi Vol 14 No 2 Juli 2020 Bisma, Jurnal
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Daftar Isi Vol 14 No 2 Juli 2020
STRATEGI KEUANGAN MATRIKS: ALAT BANTU KEPUTUSAN INVESTASI DAN PEMBIAYAAN PADA PERBANKAN SYARIAH DI INDONESIA Hafidzi, Achmad Hasan; Zulkarnaeni, Achmad Syahfrudin; Megayani, Nurhayati; Herlina, Nita
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.18003

Abstract

This study analyzes Islamic commercial banks' financial conditions using a matrix financial strategy, with its growth, investment decisions, and financing approach. The measuring instruments used are ROIC, WACC, and EVA. This research sample was 12 Islamic commercial banks in Indonesia, taken by using the purposive sampling technique. The results showed that 7 Islamic commercial banks were in quadrant three, i.e., BRI Syariah, BNI Syariah, Bank Syariah Mandiri, Bank Syariah Mega Indonesia, and Bank Panin Syariah. Then, there were four sharia commercial banks in quadrant two, namely Bank Syariah Bukopin, BCA Syariah, Maybank Syariah, and BTPN Syariah. There was one sharia commercial bank in quadrant 1, namely Bank Muamalat. Using a matrix financial strategy, Islamic commercial banks can develop strategies that lead to the effectiveness of investment decisions and financing decisions. Keywords : EVA, matrix financial strategy, ROIC, WACC
ANALISIS FAKTOR–FAKTOR YANG MEMENGARUHI WISATAWAN MELAKUKAN MEDICAL TOURISM DI MALAYSIA Santoso, Indah Cahyani; Andajani, Erna; Megawati, Veny
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.16240

Abstract

This study aims to analyze the factors that influence tourists to travel for medical tourism in Malaysia. The four main factors used were destination competitiveness, service quality, tourist attitudes, and costs, with 6 additional factors as supporting factors. This study used a quantitative approach. The data were analyzed using Confirmatory Factor Analysis run by SPSS and AMOS 22.0. The sampling technique used was non-probability sampling with the sample consisted of 100 respondents. Results showed that there were 44 elements adopted from the study. Based on the anti-image results, 5 factors were removed. According to the component rotation matrix table, 9 factors influence tourists to visit Malaysia for medical tourism. Then, these 9 factors labelled with the new names, i.e., internal and external factor, location attractiveness, ease of accommodation and services, tourist attraction and service quality, transportation and political condition, information and environment, medical service quality, medical tourism and language, and medical personnel. Keywords: cost, destination competitiveness , medical tourism , service quality, tourist attitude
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KARYAWAN UNIVERSITAS TEKNOLOGI SUMBAWA DALAM MEMILIH BANK SYARIAH Hakim, Lukmanul; Sari, Putri Reno Kemala; Ananda, Nova Adhitya
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.20262

Abstract

Universitas Teknologi Sumbawa selama ini melakukan penggajian melalui BRI. Namun, baru-baru ini Universitas teknologi Sumbawa bekerjasama dengan BNI Syariah dalam hal penggajian. Kerjasama ini membuka kesempatan kepada pegawai Universitas Teknologi Sumbawa untuk memilih BNI Syariah dalam hal penggajian. Tujuan penelitian ini untuk mengetahui penyebab pegawai UTS dalam hal ini dosen dan tenaga kependidikan memilih menggunakan jasa Bank BNI Syariah cabang Sumbawa Besar. Metode penelitian lapangan dengan menggunakan analisis faktor. Pengumpulan data menggunakan angket, observasi lapangan dan dokumentasi. Staff dan tenaga kependidikan adalah sampel dalam penelitian ini. Hasil penelitian menunjukan bahwa ada 8 variabel yang menjadi alasan dosen dan tenaga kependidikan dalam memilih menggunakan Bank BNI Syariah. Kedelapan variabel tersebut kemudian membentuk satu faktor.
Cover dan Daftar Isi Maret 2021 Bisma, Jurnal
BISMA: Jurnal Bisnis dan Manajemen Vol 15 No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cover dan Daftar Isi Maret 2021

Page 18 of 28 | Total Record : 280

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