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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 280 Documents
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PENINGKATAN LOYALITAS NASABAH TABUNGAN BNI TAPLUS CABANG JEMBER MELALUI RELATIONSHIP MARKETING Paramita, Cempaka; Pahlevi, Mochamad Reza; Prasodjo, Adi
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i1.17088

Abstract

The objective of this study is to examine and analyze the effect of relationship marketing that consists of dimensions of trust, commitment, communication, and conflict handling on the loyalty of the customers of Bank BNI in Jember, especially for the BNI Taplus Savings product. The population was all customers of BNI Taplus Savings in Jember. The sample used in this study was 105 respondents selected using a purposive sampling technique. Data were analyzed by multiple linear regression analysis. The results showed that, partially and simultaneously, trust, commitment, communication, and conflict handling, as part of relationship marketing, have a significant effect on the loyalty of the customers of BNI Taplus Savings in Jember. These results imply that the good relationship marketing programs conducted by BNI, by increasing trust and commitment, creating effective communication and conflict handling, will finally increase customer loyalty. Keywords: commitment, communication, conflict handling, loyalty, relationship marketing, trust
THE FACTORS THAT INFLUENCE CONSUMER SATISFACTION ON GOPAY Azmy, Ahmad; Subakrie, Pitrayadi; Azhari, Muhammad Zakky
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i1.13449

Abstract

This research aims to analyze the factors that influence consumer satisfaction on Go-Pay as a mobile payment application. The population of this research was all Gojek application users who use Go-Pay as mobile payment in South Jakarta. This research used primary data sourced from the questionnaire distributed to 150 respondents. Data were analyzed using multiple linear regression analysis. The results showed that four independent variables, i.e., price, trust, lifestyle, and benefit have a significant influence on consumer satisfaction of Go-Pay application. However, convenience has no significant influence on consumer satisfaction of Go-Pay. Keywords: consumer satisfaction, Go-pay, lifestyle
PENGELOLAAN KEUANGAN, STRATEGI PEMASARAN, DAN JIWA KEWIRAUSAHAAN UNTUK MENCAPAI KEUNGGULAN BERSAING Juniariani, Ni Made Rai; Sanjaya, I Ketut Puja Wirya; Mariyatni, Ni Putu Sri
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.17706

Abstract

This study aims to analyze the effect of financial management and marketing strategies on competitive advantage and to analyze the moderation effect of entrepreneurial spirit on the effect of marketing strategies and financial management on competitive advantage. The sample consisted of 76 MSMEs in Denpasar taken by simple random sampling. Research data were analyzed using Moderated Regression Analysis. Results showed that financial management and marketing strategies influenced competitive advantage and that entrepreneurial spirit strengthened the influence of financial management and marketing strategies on competitive advantage. Results of this study imply that to achieve a competitive advantage, MSMEs should have good financial management, marketing strategies, and high entrepreneurial spirit. Keywords: competitive advantage, entrepreneurship, financial management, marketing strategy
PREDIKSI KREDIT DAN INDEKS MUSIMAN (SEASONAL INDEX) PADA BANK PERKREDITAN RAKYAT DI KABUPATEN JEMBER Sukarno, Hari; Nugroho, Ratna Pratiwi; Prasetiyaningtiyas, Susanti
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.15982

Abstract

This research aims to analyze the credit's predictive value, the development pattern of credit distribution, and the credit fluctuations of 13 Rural Banks in Jember, influenced by seasonal index variables, credit interest, NPL, LDR, ROA, CAR, and operational efficiency ratio. This study used an explanatory research approach. The sample consisted of all Rural Banks' quarterly financial reports in 2014-2019 taken by a purposive sampling method. Data were analyzed using three methods, i.e., double exponential smoothing, moving average ratio, and multiple linear regression analysis methods. Results showed that, according to each data analysis method, ten Rural Banks experienced increased credit distribution. However, the other three Rural Banks experienced a decrease in credit distribution. The study results also indicated an increasing trend in the development pattern of credit distribution. Meanwhile, the NPL and LDR variables partially influenced credit fluctuations. Keywords: credit prediction, rural bank, seasonal index
PERAMALAN KINERJA PERUSAHAAN PERBANKAN TAHUN 2017 YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN METODE ARCH-GARCH Wijaya, John Henry; Nugraha, Nugi Mohammad
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.17512

Abstract

This study aims to determine how the forecasting of banking stock performance in 2017 is measured weekly using the ARCH-GARCH method. There were 43 registered banking companies listed on the Indonesia Stock Exchange, but only 39 companies used as the research sample based on data completeness. The ARCH-GARCH method was used in the forecasting process. Results showed that the value of the mean absolute per cent error was 8.52% or below 10%. Therefore, the ARCH-GARCH method was quite good at predicting the performance of the banking sector. With a high level of complexity, the ARCH-GARCH method could provide a more realistic description than other methods to help investors make decisions. The banking sector tends to experience a downturn. Thus, it would be better for investors to hold back the intention to invest in banking stocks unless they are the risk-takers. Keywords: ARCH-GARCH, banking sector, stock performance
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERTUMBUHAN LABA PERUSAHAAN SEKTOR PERTAMBANGAN YANG TERDAFTAR DI BEI Nurhayati, Nurhayati; Hidayati, Anis Iftitah; Utami, Elok Sri
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.16171

Abstract

This study aims to analyze the effect of the current ratio (as a measure of the liquidity ratio), debt ratio (as a measure of the solvency ratio), total asset turnover (as a measure of activity ratio), gross profit margin, and return on assets (as a measure of the ratio. profitability) on the profit growth of mining sector companies. The sample consisted of 37 mining sector companies listed on the IDX during the 2015-2018 period taken by the purposive sampling method. The data analysis method used is multiple linear regression analysis. The study results indicate that the current ratio, debt ratio, total asset turnover, and return on assets significantly affect profit growth. Meanwhile, the gross profit margin variable does not affect profit growth. These results inform that the current ratio, debt ratio, total asset turnover, and return on assets can be used to predict the mining companies' future profit growth. Meanwhile, the gross profit margin cannot be used as a predictor of profit growth. Keywords: current ratio, debt ratio, gross profit margin, growth of profit, return on asset, total asset turnover
PENGARUH NILAI TUKAR TERHADAP HARGA SAHAM PERUSAHAAN SEKTOR FOOD AND BEVERAGE DI MASA PANDEMI COVID-19 Kartikaningsih, Dewi
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.17862

Abstract

The purpose of this study is to examine the effect of exchange rates on stock prices during the Covid-19 pandemic era. The population in this study was food and beverage companies listed on the Indonesia Stock Exchange. The research period was four months, from January 2, 2020, to May 8, 2020. Research data were collected based on the weak condition of the world economy and the Indonesian economy as the impact of Covid-19 and based on the phenomenon that the food and beverage business will reap profits amid the pandemic. This study used linear regression analysis with e-Views software. The results showed that the exchange rate affects the stock price of companies engaged in the food and beverage sector listed on the Indonesia Stock Exchange. Keywords: exchange rate, food and beverage, stock price
IDENTIFIKASI PERILAKU, PERSEPSI, DAN MOTIVASI WISATAWAN BERKUNJUNG KE BANYUWANGI SERTA PENGARUHNYA TERHADAP PEMBERDAYAAN MASYARAKAT Satriyo, Galih; Bastian, Yusron
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.20152

Abstract

This study aims to analyze tourist behaviour, perceptions, motivation to visit, and satisfaction towards Banyuwangi tourism and its impact on community empowerment. This is a qualitative descriptive study using snowball sampling to collect research data. Research informants were the Culture & Tourism Office officer, an officer of the Cooperative, Medium Business, &Trade Office, 87 tourists, 4 guides, 11 micro-business actors, and 4 Local Tourism Awareness Group representatives. Results showed that most tourists visited Banyuwangi to see Ijen's blue fire, Alas Purwo, & local customs. They gained information from word of mouth, the Internet, & social media. Most tourists perceived that Banyuwangi tourism has good transportation facilities, supporting infrastructure, and accessibility with an affordable entry ticket. The primary motivations to visit Banyuwangi were to escape the routine, gathering with family & friends, increasing local culture knowledge, enjoying sports facilities, and adventure. Most tourists were satisfied & would like to revisit Banyuwangi & recommend it to others. In the last five years, Banyuwangi tourism shows significant developments. It has a positive effect on the community, especially for micro-business entrepreneurs. Keywords: community empowerment, motivation, perception, tourist behaviour
UNDERSTANDING STUDENT EXPECTATION AND SATISFACTION TOWARS ONLINE LEARNING IN THE OPEN UNIVERSITY: A STUDY IN ARCHIPELAGIC AREA IN INDONESIA Minrohayati, Minrohayati; Anfas, Anfas; Harsasi, Meirani
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.17650

Abstract

The online tutorial is one of the learning methods used by students at the Open University (OP). One main obstacle in delivering online tutorial in OP is the accessibility of the internet, especially for the students living in archipelagic areas in Indonesia. This study aims to analyze the level of student satisfaction towards online tutorial activities at OP, especially for the Distance Learning Unit of OP Ternate that located in an archipelagic area with limited internet facilities. The population was the second-semester students come from various regions in Ternate. Research data were collected by distributing online questionnaires. The sample consisted of 24 respondents. Results showed that, in general, students were satisfied with online tutorial services. The level of student satisfaction towards internet access in the online tutorial was 96.04%, and for the aspect of presenting the learning materials, the satisfaction level was up to 100.77%. These findings indicated that student satisfaction exceeds their expectations. Furthermore, student satisfaction level towards the interaction aspect in the online tutorial was 89.92%. For the class assignment, the student satisfaction level was 97.05%. Keywords: access, assignment, learning material, online tutorial, student satisfaction
PENGARUH KESIAPAN UNTUK BERUBAH DAN PROACTIVE BEHAVIOR TERHADAP KINERJA Kustini, Kustini; Izaak, Wilma Cordelia; Rini, Hesty Prima
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.15251

Abstract

This study aims to analyze the effect of readiness to change on employee performance through proactive behaviour. The readiness to change will lead to proactive behaviour in implementing the Financial Budget System (SIGARKU), which will impact employee performance. This study used the census sampling technique. The sample consisted of 80 lecturers and education staff of UPN "Veteran" East Java as the SIGARKU implementers. Data were analyzed using Structural Equation Modeling with Partial Least Square approach. Results of this study indicate that readiness to change has a direct effect on performance. Readiness to change has a positive effect on proactive behaviour, and proactive behaviour positively affects performance. However, proactive behaviour does not mediate the effect of readiness to change on performance. Keywords: performance, proactive behaviour, readiness to change, SIGARKU

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