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INDONESIA
Jurnal Riset Bisnis dan Manajemen Tirtayasa
Published by Universitas Sultan Ageng Tirtayasa
ISSN : -     EISSN : 25990837     DOI : 10.48181
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Pertama kali terbit pada Nopember 2017, dan terbit secara periodik dua kali dalam setahun. Pada Volume 4 Nomor 1 (2020), ada perubahan layout artikel. Memiiliki nomor e-ISSN 2599-0837. Areas of study that can be published in JRBM Tirtayasa are in the fields of Business Management, Operations and Production, Finance and Capital Markets, Marketing and Human Resource Management, Change Management, Distribution and Supply Chain and Digital Business Development.
Arjuna Subject : Umum - Umum
Articles 115 Documents
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Analysis and Improvement of the Employee Recruitment and Selection Business Process (A Case Study of PT Esajaya Karya Grup) Tsaqib Attaillah; Kiki Sudiana
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 10, No 1 (2026)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v10i1.41558

Abstract

Recruitment and selection are strategic processes that determine the quality of human capital, especially in technical service companies that require specific competencies. However, recruitment problems may occur when applicant competencies do not match organizational needs, and limited studies have examined this issue through a Business Process Improvement approach in the Indonesian technical service context. This study aims to analyze the existing employee recruitment and selection process at PT Esajaya Karya Grup, identify the main problems affecting candidate suitability, and develop a recommended process improvement model. This research used a qualitative case study approach. Data were collected through semi-structured interviews with informants involved in the recruitment process and analyzed using open coding, axial coding, and selective coding. The improvement analysis was conducted using three phases of Business Process Improvement: organizing for improvement, understanding the process, and streamlining. The findings reveal several problems, including unclear job requirements, scattered applicant data, limited technical assessment, delayed communication, and the absence of an integrated recruitment system. The recommended process includes job requirement validation, recruitment database usage, competency-based screening, technical tests, scoring matrices, and automated notifications. These findings imply that recruitment should be managed as an integrated, transparent, and competency-oriented business process.
The Effect of Liquidty and Profitability on Firm Value with Firm Size as a Moderating Variable (Emprical Study Of Investor33 Index Companies Listed On The Indonesia Stock Exchange For The Period 2015-2024) Zahra Zana Niswah; Emma Suryani
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 10, No 1 (2026)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v10i1.40014

Abstract

This study aims to analyze the effect of liquidity and profitability on firm value and examine the moderating role of firm size in companies included in the Investor33 Index on the Indonesia Stock Exchange during 2015–2024. The study is motivated by the declining trend in firm value despite relatively stable liquidity and profitability, as well as inconsistencies between signaling theory and empirical conditions. This research uses panel data from 17 companies (170 observations) selected through purposive sampling and analyzed using panel data regression and Moderated Regression Analysis (MRA) with STATA 17. The results show that liquidity, proxied by the Current Ratio (CR), has a negative and significant effect on firm value, proxied by Price to Book Value (PBV), indicating that excessive liquidity reflects inefficient asset utilization. Meanwhile, profitability, proxied by Return on Equity (ROE), has a positive and significant effect on firm value, suggesting that a firm’s ability to generate profit serves as an important signal to investors. Furthermore, firm size is proven to moderate the relationship between liquidity and profitability on firm value and is classified as a quasi moderator, indicating that it not only moderates but also has a direct effect on firm value. Keywords: Firm Value; Liquidty; Profitability; Firm Size; Investor33 Index.
The Effect of Service Recovery on Brand Trust with Brand Love as a Mediating Variable (a Study on Mytelkomsel Application Users) Amelia Raissa; Popy Rufaidah
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 10, No 1 (2026)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v10i1.42438

Abstract

The rapid expansion of digital service platforms has made users increasingly sensitive to the way companies respond when service problems arise. Beyond resolving complaints, an effective service recovery process may strengthen customers' emotional connection with a brand and reinforce their confidence in the services provided. Against this background, this study investigates the influence of Service Recovery on Brand Trust while examining the mediating role of Brand Love among MyTelkomsel application users in Indonesia. A quantitative research design was adopted, and data were obtained from 280 MyTelkomsel users who had experienced the company's service recovery process through an online questionnaire. The recommended research model was assessed utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) with the Disjoint Two-Stage Approach. The empirical findings show that Service Recovery significantly improves both Brand Love and Brand Trust. Moreover, Brand Love contributes positively to Brand Trust and partially mediates the relationship between Service Recovery and Brand Trust. These results suggest that delivering complaint handling that is fair, responsive, timely, and communicative not only resolves service failures but also strengthens users' emotional attachment and trust toward the MyTelkomsel application.
Fintech Lending Adoption Intention among MSMEs in West Java: An Extended TAM Approach Muhammad Zaydan Kamil; Yuhana Astuti
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 10, No 1 (2026)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v10i1.41839

Abstract

Access to business financing remains a major challenge for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia despite the rapid growth of fintech lending services. This study examines the effects of perceived usefulness, perceived ease of use, e-trust, and attitude on MSMEs’ intention to use fintech lending in West Java using an extended Technology Acceptance Model. A quantitative survey was conducted with 188 MSME owners and managers, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings show that attitude is the strongest determinant of intention to use fintech lending. Perceived usefulness significantly influences both attitude and intention to use, while perceived ease of use significantly affects perceived usefulness but does not directly affect attitude. E-trust significantly influences perceived usefulness, perceived ease of use, and attitude, but does not directly influence intention to use.
Scarcity, FoMO, and Impulsive Buying: The Mediating Role of Fear of Missing Out in the Context of TikTok Shop Live Selling Desy Putri Anugrah; M. Trihudiyatmanto; Muhammad Gilang Maulana Azka
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 10, No 1 (2026)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v10i1.42719

Abstract

Digital consumer behavior has undergone a profound shift alongside the rapid expansion of live selling on TikTok Shop, particularly in fostering unplanned purchasing tendencies. This study aims to examine how limited quantity scarcity (LQS) and limited time scarcity (LTS) drive impulsive buying, positioning Fear of Missing Out (FoMO) as a mediating variable among Generation Z consumers in Wonosobo Regency who actively engage with TikTok Shop live selling. Employing a quantitative explanatory research design, data were gathered from 210 respondents via purposive sampling and processed through SEM-PLS using SmartPLS 4.0. Results indicate that LQS and LTS each exert a significant effect on both FoMO and impulsive buying. Among all predictors, FoMO demonstrated the strongest influence on impulsive buying (β = 0.364) and served as a partial mediator linking LQS and LTS to impulsive buying. These findings substantiate the Stimulus-Organism-Response (SOR) framework as a robust theoretical lens for understanding psychological mechanisms in digital consumer contexts, and offer actionable guidance for digital marketers in crafting ethical scarcity based promotional strategies within live selling environments.

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