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Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 169 Documents
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Pengaruh Kualitas Produk layanan dan Citra Merek (Brand Image) Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening Pada Pengguna Simcard IM3 (Studi Pada Mahasiswa Jurusan Administrasi Bisnis FISIP Undip) Widayanto Widayanto
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i2.22690

Abstract

The fast development of information technology has been giving positive impact on its users. This is very enough perceived in the sector of communication. The distance-separated people can still communicate without experiencing obstacles and difficulties. The easiness in communicating is perceivedly more and more increasing with the number of telecomunnication provider. Each provider to other providers, has been competing for consumers’ satisfication. For this goal, the strategy done by that provider is to give good quality of service dan brand image. This type of research is explanatory research, with a population of 100 students from the Department of Business Administration of FISIP, Undip, which are registering and using IM3 card. Sampling on this study uses a non-probability sample which is known as purposive sampling method. The data was collected through questionnaires. The method of analyzing data is Partial Least Square (PLS) analysis, Mediation / Intervening Testing using Variance Accounted For (VAF) and Fit Model Indicators (Model of Indices) using WarpPLS 6. Based on the results of the analysis using WarpPLS 6.0, it can be explained that the results of test of the direct influence on this research model show positive and significant influence. The results of the test of indirect effects on the model also show positive and significant influence. The satisfaction variable as mediation in the model is Partial Mediation. Researcher suggest that the signal of IM3 can be expanded more to be able to expand the range of user communication. In addition, IM3 providers should be able to design IM3 card physical products easier to use.Perkembangan teknologi informasi yang semakin pesat, memberikan dampak positif bagi penggunanya. Hal tersebut sangat terasa pada bidang telekomunikasi. Orang-orang yang terpisahkan oleh jarak, tetap dapat berkomunikasi tanpa mengalami kendala dan kesulitan. Kemudahan berkomunikasi tersebut, semakin dirasakan dengan semakin pesatnya perkembangan jumlah penyedia jasa (provider) sarana telekomunikasi. Masing-masing provider saling berlomba untuk dapat memberikan kepuasan kepada konsumen atas layanan yang diberikan, dengan harapan konsumen akan loyal dan tidak pindah ke “lain hati”. Agar tujuan tersebut dapat diraih, strategi yang digarap provider diantaranya adalah kualitas produk layanan yang baik dan citra merek. Tipe penelitian ini adalah explanatory research, dengan populasi Mahasiswa Jurusan Administrasi Bisnis Fisip Undip yang menggunakan kartu provider IM3 sebanyak 100 responden. Pengambilan sampel pada penelitian ini menggunakan non-probability sampling, yakni dengan metode purposive sampling. Data dikumpulkan melalui kuesioner. Metode analisis data yang digunakan menggunakan analisis Partial Least Square (PLS), Pengujian Mediasi/Intervening dengan menggunakan Variance Accounted For (VAF) dan Indikator Fit Model (Model of Indices) dengan menggunakan WarpPLS 6.0. Berdasarkan hasil analisis perhitungan WarpPLS 6.0 dapat dijelaskan bahwa hasil uji pengaruh langsung pada model penelitian ini menunjukkan hasil pengaruh yang positif dan signifikan. Hasil uji pengaruh tidak langsung pada model juga menunjukkan hasil pengaruh positif dan signifikan. Variabel kepuasan sebagai pemediasi dalam model adalah Partial Mediation. Peneliti menyarankan agar jangkauan signal IM3 dapat diperluas lagi. Agar lebih dapat memperluas jangkauan komunikasi penggunanya. Selain itu, hendaknya provider IM3 dapat merancang produk fisik kartu IM3 lebih mudah penggunaannya.
Altman Z-Score Vs Zmijewski X-Score Dalam Memprediksi Kebangkrutan Perusahaan (Studi Kasus PT Tiga Pilar Sejahtera (AISA) Tahun 2015-2017) Fanita Dahni
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i2.25433

Abstract

Many kind of methods for predicting bankruptcy have their respective characteristics and each methods have different characteristics. The results of the calculation of each method can give the same or even different results. In this study intended to predict whether the PT Tiga Pilar Sejahtera Food, Tbk (AISA) the results of the Altman Z-Scores and Zmijewski calculations have the same results, both of which can predict the company bankrupt, not bankrupt, or both models produce different results. In conducting this research, the author uses descriptive study methods and case studies. The data used are secondary data obtained from the company's official website. The research proves that: (1) Altman Z-Score calculation predicts that AISA indicates bankruptcy in the 2015-2017 period; (2) Zmijewski X-Score calculation predicts that AISA is in safe condition; (3) There are differences in the calculation results between Altman Z-Score and Zmijewski X-Score; (4) Differences can be triggered by differences in the ratio components used in the calculation of each method. This research is only a description of the company's condition which is not 100% correct. The results of the calculation methods are used as an evaluation in the future so that the company can improve its performance. This research can also be used as an illustration to make investment decisions for investors.
Analisis Faktor yang Mempengaruhi Behavior Intention (Studi pada Wisatawan di Objek Wisata Puthuk Setumbu Borobudur) Eny Endah Pujiastuti; Lukmono Hadi; Siti Aminatul Zahro
Jurnal Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i1.27927

Abstract

Behavior intention is a key indicator that shows the success of tourism marketing strategies. The study is aimed to explain the effect of tourist experiences, satisfaction, trust, and behavior intention. Research location in the destination of Puthuk Setumbu, Borobudur. The research sample is the tourists who have visited Puthuk Setumbu Borobudur once, in Kurahan, Karangrejo Village, Borobudur District, Magelang Regency. The sample is the first time tourists because the research variable used is the intention to repurchase behavior. Data collected through a questionnaire. A total of 119 questionnaires were returned and data were analyzed using SEM AMOS. This research uses a relationship marketing approach. The results showed that there was a direct influence between tourist experience, satisfaction, trust and behavior intention.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI VARIABEL KEPUASAN (STUDI PADA BENGKEL AHASS 0002-ASTRA MOTOR SILIWANGI SEMARANG) Indah Dwi Kurniasih
Jurnal Administrasi Bisnis Vol 1, No 1 (2012)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v1i1.4316

Abstract

The competition with other dealers offering similar service results in the decreasing number of customers atAHASS 0002-Astra Motor Semarang Siliwangi (AMSS) within the past two years (2008-2009). This study is aimed at finding out the influence of price and service quality upon customer loyality mediated by customer satisfaction. A hundred customers are chosen using purposive sampling method. Data are obtained by using questionnaire, interview, observation and documentation which are then analyzed using path analysis. The study concludes that price and service quality have bigger direct impact upon customer loyalty than the indirect impact. Total impact of price upon customer loyalty is bigger that total impact of service quality upon loyality. Therefore it is suggested that AHASS 0002-AMSS give discount, free merchandise for regular customers, free snack, free internet facility, and additional service day such as during holiday. Persaingan dengan dealer lain yang menawarkan layanan yang sama membuat jumlah pelanggan pada Bengkel AHASS 0002-Astra Motor Semarang Siliwangi (AMSS) mengalami penurunan dalam dua tahun terakhir (2008-2009). Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap loyalitas pelanggan dimediasi oleh kepuasan pelanggan. Sebanyak 100 pelanggan diambil sebagai sampel melalui metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner, wawancara, observasi dan dokumentasi. Analisis data menggunakan analisis jalur. Penelitian menyimpulkan bahwa pengaruh langsung harga terhadap loyalitas lebih besar daripada pengaruh tidak langsungnya. Sedangkan pengaruh langsung kualitas pelayanan terhadap loyalitas lebih besar daripada pengaruh tidak langsungnya. Pengaruh total harga terhadap loyalitas lebih kecil daripada pengaruh total kualitas pelayanan terhadap loyalitas. Disarankan AMSS memberikan diskon harga, merchandise dan makanan ringan gratis, peningkatan fasilitas internet gratis dan layanan tambahan hari misalnya hari libur.Keywords:Price, Service Quality, Customer Loyalty Harga, Kualitas Pelayanan, Loyalitas Pelanggan
ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG Reni Shita Dewi
Jurnal Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i1.12719

Abstract

One area that becomes a business center in the city of Semarang is Simpang Lima. Business activities are quite high in the region resulted in many emerging informal sector. For that purpose the study was to determine the effect of location, price and service to customer satisfaction. The study was conducted in Semarang Simpang Lima Region with a sample of 100 consumers who visit and eat in Simpang Lima area for at least five (5) times in three (3) months. The results showed that the location, price and service affects customer satisfaction. Choosing the right location will enable customers to get the products sold. The appropriate price according to market prices make consumers want to buy the products offered. Likewise with the service, the more responsive the merchant in serving consumers will lead to consumers feel happy and satisfied. The variables that have the greatest influence is variable service. Advice given is the availability of parking space, considering when the weekend there is accumulation of the vehicle up to the road shoulder which causes congestion. Furthermore to improving service delivery problems, The City Goverment especially Dinas Pasar should to provide training to PKL related with satisfactory services for consumers.
PENERAPAN BRANDING PADA UKM MAKANAN RINGAN DI KABUPATEN JEPARA Hari Susanta Nugraha; Fitrie Ariyanti; Dar wanto
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16602

Abstract

The implementation of branding to SME’s products can help the consumers to choose products from the competitors. The emergence of branding on SME’s products cause by the needed of identity for product’s of SME’s for entering in the national market, thus increasing penetration. In fact, many SMEs are not yet aware of the importance of branding for competitiveness. The SME’s are more focused on aspects of product sales. The purpose of the study is that known the business conditions and application of branding of SME’s snacks in Jepara District. The research used qualitative approach to disclusore the emergence of branding. The implementation of branding to SME’s focus on desgn of packaging and labeling. Packaging with attractive designs and informative labels can determine the consumer's interest in purchasing the product. The more familiar a product, the easier it will be for market to choose.
Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan TV Kabel di Kecamatan Tembalang Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada PT. MNC Sky Vision-Indovision Semarang) Nurul Ulfa Zahro; Bulan Prabawani
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22569

Abstract

PT. Euro Management Indonesia have some low level performance of employees such as not good in giving directives or guidance or work orders, some work space is not adequate, and the achievement of quality and quantity targets that have not maximized. It is allegedly due to the existence of interpersonal communication and work environment employees are still considered not good. The aims of this study to determine how the influence that given by interpersonal communication and work environment to the performance of employees of PT. Euro Management Indonesia. Type of this research is explanatory research, with 50 respondents of samples. Used questionnaire as data collecting with Likert measurement scale. In the data analysis method used is test of validity and reliability, correlation coefficient (R), regression test, coefficient of determination (R2), significance of t test and F test by using SPSS 20.0. The results of this research shows that interpersonal communication and work environment severally has significant, strong and positive influence toward employee performance. Two variables has been tested gradually or even together show that interpersonal communication (0,682) and work environment (0,678) simultaneously have strong relation with employee performance. The amount of contribution value (R2) by interpersonal communication is greater than work environment, coefficient of determination value (R2) for interpersonal communication is 46,5% and work environment is 46%.
Kapasitas Kelembagaan Dalam Pembinaan Usaha Mikro Kecil Dan Menengah Di Kota Surakarta Johan Bhimo Sukoco
Jurnal Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i1.21215

Abstract

Micro-, Small-, and Medium-Scale Enterprises (SMEs) building is often due to the weak institutional capacity. Limited capital ownership, poor business knowledge, and narrow business network make SME performers less powerful in improving their business. This research studied the SMEs building in Surakarta City, viewed from indicator of empowerment according to Mardikanto (2013), Institutional Building. This research employed a descriptive qualitative method. Data collection was carried out using interview, observation, and document analysis. Technique of analyzing data used was purposive sampling, data validation was carried out using method triangulation, and data analysis was conducted using an interactive model of analysis. The result of research showed that institutional capacity of SMEs in Surakarta City was still weak. SMEs performers (actors) still understood poorly the procedure and requirement of business licensing. This made them dealing with business licensing reluctantly, leading to the weak business institution.  Pembinaan Usaha Mikro Kecil dan Menengah (UMKM) seringkali dikarenakan lemahnya kapasitas kelembagaan. Kepemilikan modal yang minim, pengetahuan usaha yang rendah, serta kurang luasnya jejaring usaha membuat pelaku UMKM menjadi kurang berdaya dalam meningkatkan usahanya. Penelitian ini mengkaji pembinaan UMKM di Kota Surakarta dilihat dari indikator pemberdayaan menurut Mardikanto (2010), yaitu Bina Kelembagaan. Penelitian ini menggunakan metode deskriptif kualitatif. Pengumpulan data menggunakan wawancara, observasi, dan analisis dokumen. Teknik pengumpulan data menggunakan purposive sampling, validitas data menggunakan triangulasi metode, dan analisis data menggunakan analisis interaktif. Hasil penelitian menunjukkan kapasitas kelembagaan UMKM di Kota Surakarta masih lemah. Pelaku UMKM masih kurang memahami prosedur dan persyaratan perizinan usaha. Hal ini mengakibatkan pelaku UMKM enggan melakukan pengurusan perizinan usaha yang berakibat lemahnya kelembagaan usaha.
PENGARUH RELATIONSHIP MARKETING DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN PT. ASTRA INTERNASIONAL ISUZU SEMARANG Ferri Kurniawan; Nawazirul Lubis
Jurnal Administrasi Bisnis Vol 2, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v2i1.5356

Abstract

Relationship marketing and after-sales service is believed to be the key in improving customer satisfaction. To compete with other automotive manufacturers a special strategy is needed in terms of keeping the relationship marketing and improving the quality of after-sales service. The objective of this research is to determine the effect of relationship marketing and after-sales service to customer satisfaction at PT AII Semarang. This population of this  explanatory research is 14.487 customers. Sample of 99 people is taken using accidental sampling. Data Collection employs interviews, documentation and questionnaire. Data is analyzed using linear regression. The research concludes that relationship marketing and after-sales services have a positive and significant effect on customer satisfaction. The study suggests PT AII Semarang apply relationship marketing and after-sales service consistently because the company's survival depends on the customer.
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN STRATEGI BERSAING TERHADAP KINERJA PENJUALAN HOME INDUSTRY ANYAMAN BAMBU (Studi Pada Produk Peralatan Rumah Tangga Anyaman Bambu Desa Cibuyur, Pemalang) Sus wanti; Wahyu Hidayat
Jurnal Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i2.16236

Abstract

Bamboo is a plant of Indonesian society that has been widely known and holds a very important role in people's lives. Bamboo handicrafts made in order to meet the needs of the household appliance. Competition bamboo products occur both inside and outside the city are very tight even competition ensued with substitute goods such as plastic and glass. Conditions of tight competition makes producers of woven bamboo should further enhance the value of the function and form of the bamboo. This research aims to determine the effect of market orientation (X1), entrepreneurial orientation (X2) and competitive strategy (X3) impact on sales performance (Y) home industry of woven bamboo in village Cibuyur subdistrict Warungpring province Pemalang. The population in this research are all producers of woven bamboo in village Cibuyur. The sample in this research was 50 respondents who produces woven bamboo taken by sampling method saturated. Data collection is done by using a questionnaire. This type of study used survey research of explanatory. The measured of scale is using Likert scale. In the analysis data using the validity, reliability, a correlation coefficient, the determine coefficient, simple linear regression regression analysis linear multiple, t test, f test by using the SPSS 16.0 tools. The results show variable market orientation, competitive strategy and sales performance had categorization a enough answer, while the entrepreneurial orientation is the agree answer. The influence market orientation of the sales performance t count (11,258) > t table (2,0106), there is no influence entrepreneurial orientation of sales performance t count (1,919) < t table (2,0106), influence competitive strategy of the sales performance t count (12,192) > t table (2,0106) and influence market orientation, entrepreneurial orientation and , competitive strategy of the sales performance an f count (61,767) > F table (2,81). The conclusion all of variable independent in this study had influence on variable depend in simultaneous, while market orientation and competitive strategy had influence on sales performance in partial. Producers of woven bamboo Cibuyur village, Pemalang must improve its business spirit, thus created a product capable of competing in the market and continued demand by consumers

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