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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 169 Documents
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Driving Factors The Buddhist Community’s Intention to Boycott Israeli-Affiliated Products in Indonesia Saifudin, Saifudin; Kusumawati, Dyah; Hartiningsih, Sepia
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.65037

Abstract

The spirit of caring for fellow humans is a lantern whose light can penetrate ethnic, racial, national and religious boundaries. This research is motivated by the war between Israel and Palestine. This paper's goal is to identify the variables that affect of the willingness of Buddhists to boycott Israeli-affiliated products. This paper investigates the influence of subjective norms, positive anticipated emotions and product judgment on the boycott of Israeli-affiliated products. The data sample used in this research was 142 respondents from 17 provinces in Indonesia. Samples are taken using purposive sampling, namely taking samples with certain conditions. To analyze survey data and interpret research results, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for the model that was created. This test aims to compare the direct and indirect effects the relationship between the dependent and independent variables. The test results show the favorable and strong impact of subjective norms on the willingness to boycott. Positive anticipated emotions also have a positive and significant effect on willingness to boycott. However, product judgment does not affect willingness to boycott.
Demographic and Job Burnout Analysis on Working Mothers in Indonesia Wulandari, Jeni; Djausal, Gita Paramitha; Destalia, Mediya; Defitasari, Intan
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.66601

Abstract

Women's participation in the world of work today is quite high. This condition is a challenge for mothers to work in carrying out domestic roles and roles in their work that impact emotional and physical fatigue, as conditions termed the job burnout. In this study, specifically associating job burnout with demographic factors such as age, level of education, tenure, salary, marriage age, and the number of children, who in previous studies did not always show consistent results. As for the measurement of job burnout using the Maslach Burnout Inventory (MBI). Data collection techniques are carried out by distributing questionnaires online to 260 respondents working in Indonesia. The data were then analysed using descriptive analysis and Kruskal-Wallis analysis. The results showed differences in age, education, marriage age, and the number of children to the job burnout response. Meanwhile, there are no differences based on tenure and salary amount. Whatever the tenure and salary amount received, the job burnout response is in a fairly high to low range. The results of the study provide managerial implications in managing work situations that reduce the potential of job burnout in working mothers, as well as support for further study development in understanding the social and psychological dynamics of the mother working comprehensively.
Food Quality, Price Fairness, and Service Quality as Drivers of WoM Intention through Customer Satisfaction on Mie Gacoan in Indonesia Adnina, Farah; Ishamiyya, Rasya Safira; Dewi, Silvia Rahma
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.69527

Abstract

The F&B industry faces intense competition, with the Business Competition Index reaching 4.91% (Komisi Pengawas Persaingan Usaha, 2024). Strategies in food quality, price fairness, and service quality are key to competitive advantage, especially for Gacoan Noodles as the market leader in spicy noodles. This study analyzes the effect of food quality, price fairness, and service quality on customer satisfaction and its impact on word-of-mouth (WoM) intentions, with customer satisfaction as a mediating variable. The respondents of this study were 177 customers of Mie Gacoan. The data were analyzed using the Partial Least Squares (PLS) method with SmartPLS version 3. The results showed that food quality, price fairness, and service quality have a positive and significant effect on customer satisfaction. Customer satisfaction also mediates the relationship of the three variables with WoM intention. The practical implication of this study is that Mie Gacoan needs to improve food quality, set fair prices, and optimize services to increase customer satisfaction and encourage positive WoM. Future research is suggested to expand the sample coverage by comparing similar restaurants and considering other factors such as customer experience and involvement in online communities.
The Role of Work Engagement and Customer Service Orientation in Driving Employee Performance Handayani, Tria; Nabhan, Faqih
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.63051

Abstract

This study aims to examine Perceived Organizational Support (POS) in improving employee performance, which is strengthened by work engagement and customer service orientation. The sample used was 92 respondents from microfinance institutions in Salatiga, using a purposive sampling technique, and then distributing questionnaires directly. Data processing with SmartPLS 4.0 software. This research concludes several findings, first, POS is proven to encourage increased employee performance, strengthen work engagement, and increase customer service orientation. Second, work engagement and customer service orientation have a strong influence on improving employee performance. Third, work engagement and customer service orientation that are well managed are proven to be able to mediate the success of POS in improving employee performance. This research further clarifies the Social Exchange Theory (SET) perspective and provides further evidence regarding the role of POS in encouraging increased employee performance.
Implementation of the Content Marketing Process to Build Customer Engagement Through Instagram Social Media at Raja Pisang Keju Arjuna Pusat MSME Kirana, Anggita Fadia; Hambalah, Febrina
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.70438

Abstract

The role of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is highly impactful on the economy. In 2023, MSMEs experienced significant growth, indicating increased competition within the sector. To remain competitive, utilizing social media as a marketing tool is crucial. Social media nowadays is not only being used for entertainment but has also become a key platform for business promotion. One commonly adopted strategy is content marketing. An example of an MSME applying this strategy on Instagram is Raja Pisang Keju Arjuna Pusat. This study aims to analyze the implementation of content marketing by Raja Pisang Keju Arjuna Pusat in building customer engagement. The research applied a qualitative method with a case study approach. Data were collected through in-depth interviews on 12 informants consisting of  the management of  Raja Pisang Keju Arjuna Pusat MSME and  its customers, observation, and document analysis. The findings reveal that the content marketing process is conducted through ten stages: Identifying the Goal or Objective, Defining the Audience, Understanding How the Audience Buys, Choosing Your Content Niche, Developing Your Content Marketing Mission Statement, Building an Editorial Calendar, Creating and Distributing the Content, Promoting the Content, Measuring Content Performance, and Optimizing Content. This strategy effectively fosters customer engagement, which includes affective, cognitive, and behavioral dimensions. Affective engagement stems from consumer enthusiasm and satisfaction, cognitive engagement from an interest in the content and its information, while behavioral engagement is reflected in actions such as sharing and supporting the content.
Analysis of the Health Level of Financial Services State-Owned Enterprises (Study on Insurance Business Field Companies during the Period 2018 - 2022) Chantika, Shakira Ratu; Zaki, Ahmad; Indarwanta, Didik
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.64857

Abstract

This study aims to determine the level of health of SOE financial services companies in the insurance business sector for the period 2018-2022 through financial aspects, operational aspects, and administrative aspects that refer to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. This type of research uses analytical descriptive research with a quantitative approach. This research uses secondary data, namely in the form of company financial reports with collection techniques using documentation studies. The sampling technique used in this research is purposive sampling non-random sampling. The samples used include PT Jasa Raharja, PT Asuransi Kredit Indonesia, and PT Reasuransi Indonesia Utama. The data analysis technique used, namely using the financial statement ratio analysis method which refers to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. The results showed that the health level of BUMN financial services companies in the insurance business sector for the period 2018 - 2022 was at the level of "Less Healthy" BBB category with a score of 63.33.  Based on the results of the analysis, it is known that the company is experiencing poor performance in ROA, ROE, YOI, and company premium growth.
Do Digitalization and Green Entrepreneurship Affect Firm Value of Micro, Small and Medium Enterprises (MSMES)? Putra, Pasca Dwi; Zainal, Andri; Harahap, Khairunnisa; Agusti, Ivo Selvia; Saputra, Hendra; Thohiri, Roza; Afrida, Fenny
Jurnal Administrasi Bisnis Vol 14, No 2 (2025): In Progress
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i2.69571

Abstract

The purpose of this study is to examine the potential of digitalization and green entrepreneurship to enhance the value of Micro, Small and Medium Enterprises (MSMEs) in Medan City. The research was conducted with MSMEs in the city of Medan. The study involved 146 respondents. The objective of this study is to test a hypothesis using a structural equation model, with the SmartPLS 3.2.8 application being utilized to facilitate this process. Prior to hypothesis testing, the data must first be subjected to a process of validity and reliability testing. The findings of this study indicate that the implementation of digitalization and green entrepreneurship has the potential to enhance the value of MSMEs. Furthermore, the implementation of green entrepreneurship will motivate companies to adopt digitalization. The implementation of digitalization and green entrepreneurship will assist MSMEs in competing and innovating through the utilization of technology and broader marketing strategies, while also prioritizing environmental protection.
The Impact of Islamicity Performance Index and Non-Performing Financing on Profitability of Islamic Banking in Indonesia Period 2014-2023 Mabruroh, Siti; Maharany, Indah Dewi
Jurnal Administrasi Bisnis Vol 14, No 2 (2025): In Progress
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i2.70987

Abstract

Along with other variables like Non-Performing Financing (NPF), the study's objective is to ascertain how the Islamic Performance Index (IPI), which is represented by the Profit-Sharing Ratio (PSR), Zakat Performance Ratio (ZPR), and Islamic Income vs. Non-Islamic Income Ratio (IsIR) affects Return on Asset (ROA). This study uses purposive sampling and is causally associative in nature. The financial statements of Islamic Business Units (UUS) and Islamic Commercial Banks (BUS) submitted to the Financial Services Authority (OJK) on December 31, 2023, provided the secondary data for the study.  In the meantime, 2014–2023 is the time frame.  Although there are 33 banks in the entire population, a sample of 21 banks was selected using 210 data observations after several criteria were established. According to the study's findings, ROA was unaffected by PSR and IsIR factors. Whereas the NPF variable significantly and negatively affects ROA, the ZPR variable significantly and favourably affects ROA. Those findings reveal that Islamic banks that can distribute zakat are banks with good profitability and financial success. In Islamic banks with increasingly high NPF, the bank loses the opportunity to obtain profit and loses the funds used to cover NPF, thereby reducing profitability.
Exploring Generation Z's Purchase Intentions Toward Green Beauty Products Rahmawati, Dyah Permata Aulyah; Salsabila, Kirana Arista; Hartini, Sri
Jurnal Administrasi Bisnis Vol 14, No 2 (2025): In Progress
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i2.69944

Abstract

This research investigates how environmental concern, environmental knowledge, and green peers influence affect on purchase intention for green beauty products. Adopting a quantitative descriptive method, data were collected through online questionnaires distributed to respondents, with a total of 172 participants included in the analysis to assess the relationships among the studied variables. Findings reveal that environmental knowledge does not have a significant effect on either of the two tested hypotheses: affective attitudes toward purchasing green products and perceived behavioral control. This indicates that possessing environmental knowledge alone is insufficient to foster positive emotions or enhance individuals’ perceived control over green product purchases. A possible explanation is that, although many consumers are generally aware of environmental issues, limited depth of understanding—combined with insufficient motivation and the influence of social and cultural factors—may prevent them from translating this knowledge into more responsible consumption behaviors or from fully recognizing the impact of their purchasing decisions.

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