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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 387 Documents
 15   16   17   18   19 
WORD OF MOUTH (WOM) DALAM INDUSTRI JASA : KAITANNYA DENGAN SIKAP DAN KEMUNGKINAN MEMBELI Harsasi, Meirani
JURNAL BISNIS STRATEGI Vol 15, No 1 (2006): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.952 KB) | DOI: 10.14710/jbs.15.1.31-41

Abstract

In buying a service, consumers often find it is difficult to choose a suitable service provider that will serve them as they are expected. This is happened because the nature of a service is intangibility so consumers can assess the quality of a service after they consume it. One easy way for consumers to obtain information about a service is by asking someone who has consumed  the same service before. This is called word of mouth = WOM. Some researches indicate that WOM can influence the possibility of a consumer to choose and buy a service. Furthermore, an unsatisfied consumer will tell more people about a bad service than a satisfied consumer who will tells less people about a good service. This means that someone who accepts the information especially about negative WOM will possibly not do the same service purchasing. WOM can influence the possibility of someone's intention to buy a service according to a research conducted by Charlett et al in 1995. Februadi and Kusdibyo conducted the same research in 2003 and the result showed sameness  to Charletrs.  Particularly, the research also indicated that the negative WOM have a stronger influence compared to positive WOM. Therefore, service providers have to improve their service quality in many ways in order to deliver the suitable value for consumers. A service marketing strategy is needed here which difference than a product marketing strategy. In lessening the negative impact of WOM, a service provider better to conduct a service marketing covering internal marketing, external marketing, and interactive marketing.
PENGARUH ORIENTASI PELANGGAN DAN KOORDINASI INTERFUNGSIONAL TERHADAP KINERJA ORGANISASI DENGAN KAPABILITAS INOVASI SEBAGAI MEDIATOR (STUDI KASUS DI BPKP) ATMANA, HANGGARA
JURNAL BISNIS STRATEGI Vol 23, No 1 (2014): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.052 KB) | DOI: 10.14710/jbs.23.1.59-81

Abstract

AbstrakTujuan penelitian ini adalah untuk memberikan bukti empiris atas pertanyaan penelitian yang diajukan dengan melakukan pengujian hipotesis tentang pengaruh orientasi pelanggan dan koordinasi interfungsional terhadap kinerja organisasi dengan kapabilitas inovasi sebagai mediator di BPKP. Metode analisis yang digunakan adalah analisis jalur dan analisis indeks. Hasil uji hipotesis menunjukkan bahwa orientasi pelanggan berpengaruh secara langsung dan  positif terhadap kinerja organisasi, koordinasi interfungsional berpengaruh secara langsung dan positif terhadap kinerja organisasi, kapabilitas inovasi memediasi pengaruh orientasi pelanggan dan koordinasi interfungsonal terhadap kinerja organisasi. Temuan penelitian ini menunjukkan bahwa jalur yang paling memberikan pengaruh paling besar terhadap kinerja organisasi adalah jalur yang menunjukkan pengaruh langsung dari kapabilitas   inovasi   terhadap   kinerja organisasi. Salah satu implikasi teoritis penelitian ini adalah   memperkuat argumen   bahwa orientasi pelanggan relevan diterapkan pada organisasi  sektor publik. Implikasi kebijakan penelitian ini adalah bahwa prioritas utama bagi organisasi adalah   mempertahankan praktik-praktik kapabilitas inovasi dan koordinasi interfungsional yang sudah baik. Prioritas berikutnya adalah meningkatkan praktik-praktik orientasi pelanggan yang belum terstruktur dan sistematis.  
Analisis Pengaruh Investment Opportunity Set, Kebijakan Hutang, Profitabilitas dan Kepemilikan Manajerial Terhadap Kebijakan Dividen dan Nilai Perusahaan (Studi Pada Perusahaan yang Terdaftar Dalam Indeks Papan Utama BEI Tahun 2009 – 2016) Nugrahandini, Yuliastanti; Pangestuti, Irene Rini Demi; Soegiono, Soegiono
JURNAL BISNIS STRATEGI Vol 28, No 1 (2019): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1186.049 KB) | DOI: 10.14710/jbs.28.1.29-44

Abstract

To obtain maximum returns, prospective investors must have knowledge of the fundamental aspects to be able to place their investments appropriately in the issuer's companies in the capital market. This study aims to examine whether the investment opportunity set, debt policy, profitability and managerial ownership influence the firm value by using dividend policy as an intervening variable. The sample used in this study consisted of 20 companies listed on the Main Board of IDX in the period from 2009-2016. The analysis technique used is Partial Least Square Structural Equation Modeling (PLS-SEM). The results of the study show that IOS has a negative effect on DPR and ROA has a positive effect on the DPR. While other variables did not significantly influence the DPR. The influence of IOS, ROA, and manajerial ownership significantly positive on Tobin's Q while DAR, Size and DPR had a significantly negative effect on Tobin's Q. Based on the VAF test, the DPR mediated IOS by 17.17% and mediated ROA by -4.46% or less than 20 % so that it can be concluded that there is almost no mediating role of the DPR on the relationship of IOS and ROA to the firm value.
ANALISIS PENGARUH BOPO, NIM, GWM, LDR, NPL DAN CAR TERHADAP RETURN ON EQUITY (Studi: Pada Bank Umum yang Listed di Bursa Efek Indonesia Periode Tahun 2004-2007) Dwiwiyanto, Epri
JURNAL BISNIS STRATEGI Vol 18, No 2 (2009): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1185.603 KB) | DOI: 10.14710/jbs.18.2.61-77

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh rasio Biaya Operasi terhadap Pendapatan Operasi (BOPO), Net Interest Margin (NIM), Giro Wajib Minimum (GWM), Loan to Deposit Ratio (LOR), Non Performing Loan (NPL), dan Capital Adequacy Ratio (CAR) terhadap Return on Equity (ROE).Populasi dalam penelitian ini perusahaan industri perbankan yang listed di Bursa Efek Indonesia (BEI) periode Tahun 2004-2007 sejumlah 25 Bank. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria (1) Perusahaan industri perbankan yang selalu menyajikan laporan keuangan selama periode pengamatan (2004-2007) dan disampaikan ke Bank Indonesia; (2) Perusahaan industri perbankan yang sahamnya selalu diperdagangkan di BEI (2004-200 7). Berdasarkan kriteria tersebut diperoleh jumlah sampel sebanyak 22 bank dari 25 bank. Teknik analisis yang digunakan adalah regresi berganda, penelitian ini dilakukan uji asumsi klasik yang meliputi uji normalitas, uji multikolinieritas, uji heteroskedastisitas, dan uji autokorelasi. Untuk menguji pengaruh secara bersama-sama variabel independen terhadap ROE diuji dengan uji-f dan untuk uji hipotesis menggunakan uji-t dengan level of significance 5%.Dari hasil analisis menunjukkan bahwa data WR, BOPO, NIM, dan CAR secara parsial signifikan terhadap ROE bank yang listed di BEI periode 2004-2007, sedangkan NPL dan GWM tidak signifikan berpengaruh terhartap ROE yang ditunjukkan dengan nilai level of significance lebih besar dari 5%. ROE menjadi salah satu tolok ukur Bl dalam menilai kesehatan perbankan, dan dalam penelitian ini faktor yang secara signifikan mempengaruhi ROE adalah WR, BOPO, NIM, dan CAR.
ANALISIS EKONOMI USAHATANI HORTIKULTURA SEBAGAI KOMODITI UNGGULAN AGRIBISNIS DI DAERAH KABUPATEN PELALAWAN PROVINSI RIAU Isyandi, B
JURNAL BISNIS STRATEGI Vol 16, No 2 (2007): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (902.442 KB) | DOI: 10.14710/jbs.16.2.108-118

Abstract

Agribusiness approach is absolutely required to empower the economic of rural community, and it is expected to reduce income disparity of society. The study showed that there are several prime commodities such as banana, durian, orange, and pare, cucumber, kacang panjang. Those commodities would grow in Pelalawan promisingly. The result were considered from several aspects such as economic efficiency, feasibility of land, market possibilities, and community interests.
IMPLEMENTASI ANALISIS JABATAN DALAM RANGKA MENYIAPKAN ORGANISASI AKAMIGAS MENUJU “STEM “AKAMIGAS” (Studi pada Akademi Minyak dan Gas Bumi, Cepu, Jawa Tengah) Yunanik, Yunanik
JURNAL BISNIS STRATEGI Vol 22, No 2 (2013): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.887 KB) | DOI: 10.14710/jbs.22.2.70-93

Abstract

This case study aims to understand the implementation of job analysis and do job analysis correctly  and objectively, real, transparent, also comprehensive  and complete  on all job information in order to prepare the Akamigas organization  toward  STEM “Akamigas”.   This materials case study is consisted by the results of job analysis; they are job description and the job specification.  In addition,  this case study also illustrates  the constraints which are faced in the implementation of the results of job analysis.This study  is a qualitative  research,  where  the data collection  is done through observation, interviews,  and documentation  study, also obtains information  through  the Forum Group Discussion  (FGD) with intent to obtain the results of objective interpretation, so it is able to explore more about the Job Analysis Implementation  in order to prepare the organization Akamigas  toward  STEM “Akamigas”.  The results  of data collection  were analyzed by qualitative methods using descriptive paradigm. Phenomenological approach which is reinforced by ethnography to find insight that is used to describe  a deep understanding  on the implementation of the analysis by the existing positions.The findings  of this study indicate; generally, the results of job analysis that ideal has not been achieved, although  the employees and leaders understand the significance of job analysis. There are some  errors  in the implementation of job analysis, including  process, implementation,  evaluation position,  individual assessment, development training, job competency,  lack of human resources at this time, lack of communication that caused the problem.  Furthermore, analyzing all job information toward organization of STEM  “Akamigas” through  a study that is systematically  and regularly collecting  all the information  and facts that relate to a position. The result of study indicate; (1) there are job description which have not been included in old job analysis. (2) there is a change in the organizational structure of college that affect change in the echelon, number of position avalaible and nomenclature changes of organizational units.
Culture as an Environmental Context for Absenteeism Mas'ud, Fuad
JURNAL BISNIS STRATEGI Vol 10, No 7 (2002): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.842 KB) | DOI: 10.14710/jbs.10.7.62-68

Abstract

Absensi karyawan merupakan salah satu masalah serius yang dihadapi oleh banyak perusahaan. Absensi karyawan menimbulkan dampak yang negatif bagi perusahaan berkaitan dengan besarnya biaya yang ditanggung, penurunan produktivitas maupun efek psikologis terhadap karyawan lainnya. Artikel ini membahas problem absensi karyawan dari perspekif organisasinal, budaya, lingkungan dan karakteristik lndividual dan sosial, kemudian mengajukan model diagnostig untuk memahami problem absensi.
ANALISIS BUDAYA PERUSAHAAN DAN PENGARUHNYA TERHADAP KINERJA KARYAWAN DI PT PURA BARU KUDUS Wibowo, Budi; Soewito, Soewito; Sugiyanto, FX
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1595.513 KB) | DOI: 10.14710/jbs.6.4.1-25

Abstract

Pengelolahan budaya perusahaan merupakan hal yang sangat penting bagi perusahaan karena kemampuannya dalam mempengaruhi kinerja dan turnover karyawan. pengaruh tersebut semakin besar dengan semakin kuatnya budaya perusahaan. Pengelolaan budaya perusahaan dim PT Pura Barutama menghadapi beberapa kendala, yaitu belum teridentifikasinya tingkat kekuatan budaya perusahaan, budaya apa saja yang berkembang dalam perusahaan dan bagaIMANA Pengaruhnya Terhadap Kinerja karyawan. Penelitian ini menganalisis kekuatan budaya perusahaan ideal pada PT Pura Barutama Kudus, budaya yang berkembang dalam perusahaan, variasi budaya antar kelompok karyawan dan pengaruh budaya terhadap kinerja karyawan. Sampel diambil dari karyawan yang mewakili 5 divisi, 4 lokasi geografis, 3 status dan 3 level manajerial dalam perusahaan. Alat analisis yang digunakan untuk menganalisis kekuatan budaya perusahaan yaitu analisis deskriptif dan matrik kekuatan relatif budaya. Identifikasi budaya yang berkembang dalam perusahaan dilakukan dengan analisis faktor. Variasi budaya perusahaan dianalisis dengan anova satu arah dan pengaruh budaya perusahaan terhadap kinerja karyawan dianalisis dengan regresi logistik.Hasil analisis terhadap kekuatan budaya perusahaan ideal yaitu 8 prinsip budaya pura, menunjukkan bahwa budaya perusahan ideal masuk dalam kategori tidak kuat dan kekuatan budaya bervariasi antar kelompok karyawan. Analisis faktor terhadap budaya yang berkembang dalam perusahaan berhasil mengindentifikasi tujuh dimensi budaya, yaitu budaya siap menghadapi tantangan, komitmen terhadap kepentingan bersama, kontrol longgar, perbaikan berkelanjutan, penyesuaian terhjadap lingkungan, otonomi kerja karyawan dan orientasi hasil. ketujuh dimensi juga mempunyai kekuatan yang bervariasi antar kelompok karyawan. Uji pengaruh budaya terhadap kinerja karyawan menunjukkan bahwa tiga dari tujuh dimensi budaya yang berkembang dalam perusahaan, yaitu siap menghadapi tantangan, perbaikan berkelanjutan, dan orientasi hasil, berpengaruh secara signifikan terhadap probabilitas tercapainya kinerja karyawan tinggi.
PARADIGMA METODOLOGI AKUNTANSI POSITIF DALAM PERSPEKTIF FILSAFAT ILMU Triyono, Triyono
JURNAL BISNIS STRATEGI Vol 11, No 8 (2003): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (957.701 KB) | DOI: 10.14710/jbs.11.8.12-22

Abstract

This article reviews the positive accounting in accounting research. The objective positive accounting is to explain and predict of real world events. Positive accounting takes the view that firms organize themselves in the most efficient manner, so as to maximize their prospects for survival. A firm can be viewed as a nexeus of contract. There are three hyphotheses form an important component of positive accounting (hyphotheses bonus plan, debt convenant and political cost). Note that they all lead empirical testable predictions. The criticisms of positive accounting research can be dichomtomized into two mutually exclusive sets: those concerning research methods and those concerning the philosophy of science. However, we believe the litterature has made contributions: it provides an intituively plausible framework for understanding accounting. A plausible framework is a useful pedagogy for teaching accounting. The major breakthroughs are likely to come from viewing positive accounting as a choice that is endogenous with the choice of organization, contracting and financial structure. Such a breakthrough will be difficult to achieve, but important foundations can be laid by stressing the linkage between the theory and the empirical test. Thus we can say, that between methodology positivistic and alternative (qualitative), there is a promising field for interdisciplinary research and collaboration in the future.
PERAN SISTEM KONTROL MANAJEMEN DALAM PENCAPAIAN KINERJA STRATEGIK Syafruddin, Muchamad
JURNAL BISNIS STRATEGI Vol 13, No 2 (2004): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (829.27 KB) | DOI: 10.14710/jbs.13.2.208-216

Abstract

The objective of this research is to obtain and formulate fitness and properness between the differences strategic patterns tor the companies characterized differences and the management control systems also characterized difference. Based on the analytical study, this research shows that there are differences strategic patterns tor the companies characterized differences. The differences strategic patterns include of entrepreneurial, adaptive, and planning mode (Mintzberg, 1973a); performance-maximizing, sales-maximizing, and cost-minimizing (Utterback and Abernathy 1975); defender, prospector, analyzer, and reactor (Miles and Snow 1978); andoverall cost leadership, differentiation, and focus (Porter 1980). This research also shows that optimum performance can be achieved by congruence between the differences strategic patterns tor the companies characterized differences and the management control systems also characterized difference.

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