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Sunendar, Sunendar
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Marketing Efficiency of The “Emping melinjo” in Farmer Women Groups in Batang Region, Central Java Kusnaman, Djeimy; Sunendar, Sunendar; Sukmaya, Syahrul Ganda
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 3 (2021): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i3.185-195

Abstract

This study aims to examine the marketing efficiency of processed melinjo in women's farmer groups with data collected in Batang Regency, Central Java. Emping melinjo has contributed to providing additional work for mothers as a side business. The method used in this research is a survey of KWT Tani Rejo. Melinjo emping producer data was collected by purposive (deliberate) and traders' samples were done by snowball sampling and respondents were taken by census on all members of KWT Tani Rejo. The data obtained were analyzed descriptively and calculated using margin analysis and farmer share. The results show that the first channel of emping melinjo marketing is the most efficient than the second and third channels. Producers accept higher prices and do not bear marketing costs, because they sell directly to consumers. Meanwhile, marketing efficiency on channels 2 and 3 is greater than 30%. Margins on channels 2 and 3 reached 40% and 16% respectively. Marketing actors include producers, collectors, wholesalers, agents, and retailers. The involvement of women in this business group is due to limited costs and access to market information.
Penganekaragaman Summer Nafkah Petani Sekitar Hutan Di Desa Kemutug Lor: Participatory Rural Appraisal Rachmah, Malinda Aptika; Budiyoko, Budiyoko; Sunendar, Sunendar; Sriningsih, Endang
Jurnal KIRANA Vol. 5 No. 1 (2024): Jurnal Kirana Volume 5 Nomor 1
Publisher : Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jkrn.v5i1.43345

Abstract

Kerentanan ekonomi atau kemiskinan adalah masalah utama yang sering muncul dan dihadapi para petani dan buruh di Indonesia. Hal tersebut menyebabkan para petani, buruh hingga masyarakat yang tinggal di lereng gunung mulai mengeksploitasi ekosistem hutan dengan alasan perekonomian. Guna menemukan sebab, akibat dan solusi dari permasalahan kerentanan ekonomi masyarakat di sekitar hutan, memerlukan partisipasi aktif dari masyarakat langsung. Participatory rural appraisal adalah pendekatan yang digunakan untuk penelitian ini. Dengan pendekatan ini, masyarakat dapat mengemukakan suara dan pendapatnya mengenai masalah kerentanan ekonomi di lingkungan tempat tinggalnya dan terlibat dalam menemukan solusi dari permasalahan tersebut. Lokasi penelitian ini adalah di Desa Kemutug Lor, Kecamatan Baturraden, Kabupaten Banyumas. Metode penelitian yang digunakan adalah penelitian kualitatif. Berdasarkan hasil identifikasi diketahui bahwa salah satu sumber nafkah yang berpotensi untuk dikembangkan oleh masyarakat adalah di bidang wisata alam. Namun dari hasil diskusi dengan masyarakat, diketahui bahwa masyarakat sekitar hutan khususnya yang tergabung dalam LMDH Wana Karya Lestari memiliki keterbatasan pengetahuan dan keterampilan dalam mengembangkan wisata alam seperti basecamp dan jalur pendakian Gunung Slamet melalui Baturraden. Dengan pendekatan ini teridentifikasi beberapa strategi yang dapat dilakukan dalam mengembangan jalus pendakian Gunung Slamet melalui Baturraden sebagai salah satu sumber nafkah yang dapat mengurangi kerentanan ekonomi masyarakat di sekitar hutan.
Peran Penyuluh Pertanian Lapangan (PPL) dalam Memengaruhi Keberhasilan Program Pekarangan Pangan Lestari (P2L) di Kecamatan Ajibarang Kabupaten Banyumas Audira, Daynishelma; Sunendar, Sunendar; Sukmaya, Syahrul Ganda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16080

Abstract

Ajibarang District has implemented “Pekarangan Pangan Lestari” Program (P2L) by empowering women farmer groups (KWT) in the villages. However, these women farmers face limitations in knowledge and skills, necessitating the role of field agricultural extension workers (PPL). Field conditions reveal that one extension worker is responsible for three villages, leading to less effective support. Additionally, there are issues concerning the KWT management in sustaining the program. The aim of this research is to determine the level of PPL's role and the success of the P2L program, identify the factors affecting the success of the P2L program, and assess the impact of PPL's role on the success of the P2L program. The research was conducted in the villages of Tiparkidul, Darmakradenan, and Banjarsari in Ajibarang District, Banyumas Regency. Data collection used total sampling or census, involving 69 women farmers who have benefited from the P2L program. Data analysis methods included validity testing, reliability testing, scoring analysis, and multiple linear regression analysis. The results indicate that internal factors affecting the success of the P2L program among women farmers include education level, yard area, and farming duration. Age does not have a significant impact on the success of the P2L program. The role of PPL emerges as a significant external factor influencing the success of the P2L program in Ajibarang District.
ENHANCING FOOD SECURITY THROUGH EDUCATION ON ANIMAL PROTEIN IN KARANGJENGKOL VILLAGE PURBALINGGA DISTRICT Rachmah, Malinda; Budiyoko, Budiyoko; Zulkifli, Lutfi; Sunendar, Sunendar
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 1 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v9i1.2025.001-009

Abstract

Food insecurity is a condition of inadequate food and nutrition experienced by people in certain areas, which has an impact on the inhibition of physiological growth and public health. Generally, food insecurity occurs in villages that are far from urban access, even though the natural potential in villages is greater than in cities. This is also experienced by the people of KarangJengkol Village, Purbalingga Regency, Central Java. Karangjengkol Village has great natural potential due to its location on the slopes of Mount Slamet, but many of its people live below the poverty line, resulting in food insecurity. The real form of effort to improve the food security of the Karangjengkol Village community is to provide education about the importance of animal protein consumption. Professional rabbit farming was chosen because rabbit meat contains animal protein which is quite high compared to other meats. In addition, the temperature of Karangjengkol Village is suitable for rabbit farming. This service activity is carried out through four stages, namely 1) planning, 2) implementation, 3) evaluation, and 4) independent sustainability. Overall, this service activity went well and smoothly. The data from the results of this service activity show that 68.18% of the Karangjengkol Village community has a monthly expenditure allocation below Rp. 600,000 per person, which means that the fulfillment of animal protein tends to be low. Therefore, after this activity, it is hoped that the Karangjengkol Village community will be able to improve food security and economy through rabbit farming independently, professionally, and sustainably.
How Robust Is Local Knowledge? The Role of Pranata Mangsa in Rice Production Budiyoko, Budiyoko; Verrysaputro, Exwan Andriyan; Sunendar, Sunendar
Sriwijaya Journal of Environment Vol 10, No 1 (2025): Environmental Impacts
Publisher : Program Pascasarjana Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Bonokeling indigenous community of Banyumas District is still insisting on continuing its various traditions and local wisdom within various phases of life. One form of local wisdom possessed by the people of Bonokeling is the pranata mangsa, a calendrical system based on the apparent motion of the sun, which is widely used by Javanese farmers to determine planting times for agricultural commodities. This research was conducted in a bid to analyze the application of pranata mangsa and its impact on rice yield. In that respect, this qualitative-quantitative study uses primary data collected from interviews conducted among 50 farmers within the Bonokeling community and secondary data taken from the previous research and publications by related institutions. Data analysis used in the Wilcoxon signed-rank test. The result shows that there is no significant difference in the rice produced between farmers who used pranata mangsa and those who did not. This might probably be explained by increased uncertainty of the seasons due to climate change.
Motivasi Perajin Gula Kelapa Cetak di Desa Pageraji Kecamatan Cilongok Kabupaten Banyumas Assyahry, Gwynend Dena; Satriani, Ratna; Sunendar, Sunendar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18036

Abstract

Pageraji Village in Cilongok Sub-district was the center of coconut sugar production in Banyumas Regency. The mould coconut sugar industry in Pageraji Village was facing a decline in the number of penderes due to the high risk of accidents and low income that does not meet the District Minimum Wage (UMK). However, crafters continue to run their businesses due to economic pressure and motivation to fulfill their needs. This study aims to 1) analyze the driving and inhibiting factors of crafters in running a moulded coconut sugar business, and 2) determine the closeness of the relationship between internal and external factors that influence the motivation of crafters in Pageraji Village. The research was conducted using a survey method in Pageraji Village, Cilongok District, Banyumas Regency. The focus of this study was to examine the motivation of moulded coconut sugar crafters in Pageraji Village. Respondents were selected through simple random sampling, resulting in a sample of 119 individuals. The data were analyzed using instrument testing, descriptive analysis, likert scale, and spearman rank correlation analysis. The results show that income, market security, and business continuity are the main motivating factors for moulded coconut sugar crafters in Pageraji Village running their businesses. There are no inhibiting factors that are considered to hinder the moulded coconut sugar business activities, only the risk factor of the crafters when extracting sap and the attachment of the crafters to middlemen, which are considered neutral as inhibiting factors. Family dependents and market security have the strongest correlation with the motivation of moulded coconut sugar crafters in Pageraji Village (correlation coefficient of 0.98), followed by age and risk (0.76), and income and business continuity (0.52).
PENYULUHAN DAN PELATIHAN GOOD MANUFACTURING PRACTICES (GMP) PADA ANGGOTA KOPERASI SEMEDO MANISE SEJAHTERA Budi Dharmawan; Sakhidin, Sakhidin; Karseno, Karseno; Indah Widyarini; Ratna Satriani; Arief Sudarmadji; Sunendar, Sunendar; Novia, Rifki Andi
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i10.7143

Abstract

Koperasi Semedo Manise Sejahtera merupakan salah satu koperasi di Kabupaten Banyumas yang menghasilkan berbagai macam produk gula kelapa. Permasalahan yang terdapat pada kelompok ini yakni berupa kondisi sarana dan prasarana dan cara penderesan yang tidak sesuai dengan standar GMP. Permasalahan hygiene dan sanitasi yang terdapat pada kelompok sangat kurang diperhatikan, peralatan yang tidak bersih, proses produksi dan packaging produk yang tidak menggunakan sarung tangan serta masker, tempat produksi yang kurang bersih serta banyaknya kotoran di langit-langit, dsb. Demi mengatasi permasalahan tersebut, maka dilaksanakan program penyuluhan dan pelatihan mengenai produksi gula kelapa yang sesuai dengan Good Manufacturing Practices (GMP). Dengan adanya kegiatan ini, anggota koperasi menjadi lebih paham, mampu dan terampil dalam pembuatan gula kelapa yang sesuai dengan standar Good Manufacturing Practices (GMP).
THE ENHANCEMENT OF THE CAPACITY OF COMMUNITIES AROUND THE FOREST IN PRODUCING ANIMAL FEED THROUGH SILAGE-MAKING TRAINING Budiyoko, Budiyoko; Syamsi, Afduha Nurus; Sunendar, Sunendar; Zulkifli, Lutfi; Rachmah, Malinda; Madiyoh, Abdulhakim
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 2 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i2.2024.170-180

Abstract

Kemutug Lor Village, located on the southern slope of Mount Slamet, boasts various potentials, including livestock farming and the utilization of forest resources. One method of forest area management undertaken by the community is the development of an agrosilvopastoral model, which integrates seasonal crop cultivation with forestry and livestock activities. This community service initiative aims to enhance the community's capacity in processing odot grass into silage as high-quality animal feed. The approach utilized in this activity is asset-based community development. Goat farming and the development of the agrosilvopastoral model in the forest area, initiated by the community, serve as the foundation for this community service activity. A total of 23 individuals from the community were equipped with technical skills in silage production using odot grass as the raw material. This endeavor contributes to the utilization of abundant odot grass in Kemutug Lor and the enhancement of livestock feed management within the community. Evaluation results indicate an increase in the community's knowledge of silage production after receiving training materials. Furthermore, subsequent to the conclusion of the training activity, the community engages in periodic practice and production of silage as supplementary animal feed.
PENGARUH ORIENTASI KEWIRAUSAHAAN PADA PERAJIN GULA KELAPA SEMUT DI DESA SEMEDO KECAMATAN PEKUNCEN KABUPATEN BANYUMAS Sunendar, Sunendar; Widjojoko, Tatang; Suyono, Suyono
Agros Journal of Agriculture Science Vol 25, No 4 (2023): edisi Oktober
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i4.3661

Abstract

MSMEs are able to become the main driver in the current economy and are considered as a tool to increase economic growth and business opportunities. One of the MSMEs in Banyumas Regency, especially in Semedo Village, Pekuncen District, is ants coconut sugar craftsmen. There are eleven farmer groups under the auspices of the Semedo Manise Sejahtera Cooperative. The aim of this research is to analyze the influence of an entrepreneur's personal character on entrepreneurial orientation, analyze the influence of business policies on business character, and analyze the influence of entrepreneurial orientation on business performance and business character. The analysis used is Partial Least Square (PLS), a component or variance-based structural equation model (SEM) which is considered better than the SEM technique. The results show that the entrepreneurial orientation of coconut sugar craftsmen has a positive effect on business performance.Keywords: character, performance, orientation, MSMEs, entrepreneurshipINTISARIUMKM mampu menjadi penggerak utama dalam perekonomian saat ini dan dianggap sebagai salah satu alat untuk meningkatkan pertumbuhan ekonomi serta lapangan usaha. Salah satu UMKM yang ada di Kabupaten Banyumas Khususnya di Desa Semedo Kecamatan Pekuncen adalah perajin gula kelapa semut. Terdapat sebelas kelompok tani di bawah naungan Koperasi Semedo Manise Sejahtera. Tujuan penelitian ini adalah untuk menganalisis pengaruh karakter pribadi wirausaha terhadap orientasi kewirausahaan, menganalisis pengaruh kebijakan usaha terhadap karakter usaha, dan menganalisis pengaruh orientasi kewirausahaan terhadap kinerja usaha dan karakter usaha. Analisis yang digunakan adalah Partial Least Square (PLS) adalah model persamaan struktural (SEM) yang berbasis komponen atau varian (variance) yang dianggap lebih baik daripada teknik SEM. Hasil menunjukkan bahwa orientasi kewirausahaan pengrajin gula kelapa terhadap kinerja usaha berpengaruh positif.Kata kunci: karakter, kinerja, orientasi, UMKM, wirausaha
Analisis Rantai Pasok Komoditas Kubis Di Desa Kutabawa Kecamatan Karangreja Kabupaten Purbalingga Romland, Ifta Nabila; Widyarini, Indah; Sunendar, Sunendar
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.02.31

Abstract

Desa Kutabawa menjadi salah satu sentra produksi kubis di Provinsi Jawa Tengah didukung dengan kondisi lingkungan dan Pasar Sub Terminal Agribisnis Kutabawa. Fluktuasi harga dan karakteristik kubis yang mudah rusak dan tidak tahan lama menjadi permasalahan utama pemasaran kubis. Kondisi lingkungan yang tidak menentu memicu peningkatan dan penurunan produksi kubis di pasar, akan tetapi terjadi ketidakseimbangan dengan permintaan kubis yang cenderung tetap dalam jangka pendek sehingga menimbulkan harga kubis anjlok dan naik. Tujuan penelitian ini meliputi: (1) mengetahui aliran produk, aliran informasi dan aliran keuangan (2) mengetahui kinerja rantai pasok, dan (3) mengetahui alternatif pengambilan keputusan rantai pasok kubis yang efisien di Desa Kutabawa, Kecamatan Karangreja, Kabupaten Purbalingga. Penelitian menggunakan metode survei dengan penentuan 35 responden petani menggunakan metode Simple Random Sampling, 13 responden lembaga pemasaran menggunakan metode Snowball Sampling dan metode Purposive Sampling untuk 5 responden pakar dalam analisis AHP. Metode analisis data yang digunakan adalah analisis deskriptif, efisiensi pemasaran dan Analytical Hierarki Process (AHP). Hasil penelitian menunjukkan empat saluran pemasaran kubis dengan kondisi yang berbeda-beda yaitu (1) aliran produk mengalir dari hulu ke hilir dengan sistem diantar dan mengantar (2) aliran informasi mengalir dua arah dari hulu ke hilir dan sebaliknya, dan (3) aliran keuangan mengalir dari hilir ke hulu dengan sistem pembayaran tunai dan non-tunai. Nilai efisiensi pemasaran dari margin pemasaran terkecil dan farmer’s share terbesar terdapat pada saluran III sebesar Rp1.760,00 & 63,18% sehingga saluran pemasaran III merupakan saluran yang paling efisien untuk dilakukan. Alternatif pengambilan keputusan kualitas produk dan peningkatan fungsi pemasaran petani dan lembaga pemasaran sebagai kriteria dan alternatif pengambilan keputusan paling penting untuk diterapkan dalam membentuk rantai pasok kubis yang efisien di Desa Kutabawa.Kata kunci: Rantai Pasok, Kubis, Margin Pemasaran, Farmer’s Share, Analytical Hierarki Process.
Co-Authors Arief Sudarmadji Assyahry, Gwynend Dena Audira, Daynishelma Budi Dharmawan Budiyoko, Budiyoko Darmawan, Saffri Ardi Endang Sriningsih Exwan Andriyan Verrysaputro INDAH WIDYARINI INDAH WIDYARINI Karseno . Kusnaman, Djeimy Lestari, Asrie Uny Madiyoh, Abdulhakim Rachmah, Malinda Ratna Satriani Rifki Andi Novia Romland, Ifta Nabila Sakhidin Sakhidin Solekan, Muhamad Suyono Suyono Syahrul Ganda Sukmaya Syamsi, Afduha Nurus Tatang Widjojoko Zulkifli, Lutfi