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INDONESIA
Majalah Ekonomi
Published by Universitas PGRI Adi Buana Surabaya
ISSN : -     EISSN : 27762165     DOI : https://doi.org/10.36456/majeko
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 563 Documents
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Pengaruh E-Service Quality Terhadap E-Customer Loyalty Pada Personal Shopper Dengan E-Customer Satisfaction Sebagai Variabel Intervening Harjanti, Dhyah; Noerchoidah, Noerchoidah; Sahetapy, Wilma Laura; Marchyta , Nony Kezia; Han, David Christian
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tq1mt269

Abstract

Changes in consumer behavior in shopping, especially online, triggered by the Covid-19 pandemic in Indonesia, have prompted one shopping center to innovate and adapt. One of the shopping center's efforts is to launch a personal shopper application to remain competitive during the pandemic. This study aims to analyze the effect of e-service quality and e-customer satisfaction as intervening variables on e-customer loyalty in personal shopper application services. The research method is a quantitative approach, with a survey of 256 respondents who have shopped through a personal shopper application in the last 3 months. Data processing was performed using SmartPLS version 4.0. The results showed that e-service quality had a positive and significant effect on e-customer satisfaction; e-service quality also had a positive and significant effect on e-customer loyalty; e-customer satisfaction had a positive and significant effect on e-customer loyalty; and e-customer satisfaction was proven to be an intervening variable in the relationship between e-service quality and e-customer loyalty.
Development of Smart Tourism as an Innovative Strategy to Increase Regional Economic Capacity in the Coastal Region of East Java Santoso, Rudi
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/dvfft909

Abstract

This study aims to analyze the development of smart tourism as an innovative strategy in increasing regional economic capacity, with a focus on case studies in the coastal areas of East Java, namely Banyuwangi, Situbondo, and Gresik. A qualitative-descriptive approach was used through in-depth interviews, field observations, and documentation studies to explore the practice of implementing tourism digitalization and its impact on local communities. The results of the study show that the integration of information and communication technology in the management of tourist destinations is able to expand promotion, encourage service innovation, and empower MSMEs and local communities. However, digital infrastructure gaps, low technological literacy, and lack of synergy between stakeholders remain significant challenges. This research contributes theoretically to expanding the understanding of the concept of smart tourism in the context of developing countries and practically provides a strategic model that can be adopted by local governments and tourism industry players. These findings confirm that the success of smart tourism is highly dependent on multi-sector collaboration, participatory approaches, and the inclusive and sustainable use of technology to drive the economic growth of coastal areas
Analisis Journey Map dengan Last Mile Failure dan Dampaknya Terhadap Kepatuhan Pelaporan SPT Tahunan Erstiawan, Martinus Sony; Siwidyah Desi Lastianti; Yanna Eka Pratiwi; Buyung Cahya Perdana; Dwi Dewianawati
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/q7thcc94

Abstract

Penelitian ini bertujuan untuk menganalisis pengalaman wajib pajak dalam menggunakan sistem Coretax 2026 dalam pelaporan SPT Tahunan, dengan fokus pada fenomena last mile failure yang mempengaruhi kepatuhan pelaporan pajak. Melalui pendekatan Narrative Inquiry yang diperkaya dengan Qualitative Content Analysis (QCA), penelitian ini menggali pengalaman subjektif pengguna untuk memahami tantangan teknis dan prosedural yang dihadapi selama proses pelaporan. Hasil penelitian menunjukkan bahwa masalah utama yang dihadapi pengguna adalah kegagalan fitur otomatisasi, terutama pada fitur prefill bukti potong yang tidak sinkron, yang menyebabkan ketidaknyamanan dan frustrasi. Selain itu, hambatan pada tahap finalisasi, seperti kegagalan tanda tangan digital, memperburuk pengalaman pengguna dan meningkatkan biaya kepatuhan. Penelitian ini merekomendasikan perbaikan dalam sinkronisasi data, penyederhanaan antarmuka pengguna, serta peningkatan transparansi sistem untuk mengurangi beban psikologis dan memperbaiki kepatuhan wajib pajak. Kontribusi penelitian ini penting untuk pengembangan sistem perpajakan digital yang lebih inklusif dan responsif terhadap kebutuhan pengguna.
THE EFFECT OF SIMRS IMPLEMENTATION AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT RSIA MUHAMMADIYAH PROBOLINGGO Dyan Angesti; Sulistiowati; Januar Wibowo; Moh. Arifin
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/9txasv59

Abstract

This study aims to analyze the effect of SIMRS implementation and organizational culture on the performance of employees at RSIA Muhammadiyah Probolinggo. It is expected to provide an empirical description and basis for developing strategies to improve human resource quality and SIMRS effectiveness in order to support optimal health services. The research method used is quantitative with a cross-sectional study approach. The population consisted of 166 SIMRS users, while the sample consisted of 92 people, but only 89 people met the requirements. The SIMRS application implementation variable was measured based on five main dimensions, including: Information Quality, System Quality, Service Quality, User Satisfaction, Net Benefit, and Organizational Culture Variables. Data analysis used path analysis with Smart PLS and contingency coefficient tests as an alternative to influence tests. The results of the bootstrapping analysis showed that most of the variables tested did not have a significant effect on user satisfaction, with only the Cultural Norm variable on User Satisfaction showing a significant effect. User satisfaction with SIMRS has not contributed directly to improved performance. Organizational culture has a positive and significant effect on SIMRS user satisfaction. The conclusion of this study is that the implementation of SIMRS has not had a significant effect on employee performance. Organizational culture has a positive and significant effect on SIMRS user satisfaction and indirectly plays a role in encouraging employee performance. Performance improvement is directed not only at aspects of information technology, but also at strengthening organizational culture and increasing human resource capacity.
FROM DIGITAL-EXPOSURE TO PURCHASE-INTENTION: MODELING CONSUMER RESPONSES THROUGH AFFECTIVE, COGNITIVE, AND BEHAVIORAL MECHANISMS Achmad Yanu Alif Fianto; Slamet Riyadi; Rudi Santoso
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/18x4y229

Abstract

The rapid expansion of digital marketing has fundamentally transformed the ways in which consumers interact with brands and make purchasing decisions. Understanding the psychological mechanisms that connect digital marketing stimuli with consumer behavior has therefore become increasingly important. This study investigates how the digital marketing environment and brand communication strategy influence purchase intention through affective, cognitive, and behavioral consumer responses. Drawing upon the Stimulus–Organism–Response (S-O-R) framework, this research proposes an integrated model explaining how marketing stimuli shape consumer decision-making processes in digital contexts. A quantitative research design was employed using survey data collected from digital consumers in East Java, Indonesia who actively interact with marketing content on social media and online platforms. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among the constructs. The results reveal that both digital marketing environment and brand communication strategy significantly influence affective response, cognitive evaluation, and behavioral engagement. Furthermore, these consumer responses positively affect purchase intention, indicating that emotional experiences, rational evaluations, and active engagement jointly shape consumer purchasing decisions. The findings contribute to digital marketing literature by empirically validating the affective–cognitive–behavioral mechanism within an integrated marketing stimulus framework in an emerging market context. The study also provides practical insights for marketers seeking to design more effective digital marketing strategies that foster consumer engagement and strengthen purchase intentions.
Manajemen Operasional Checking-In Terhadap Kapal Keagenan PT. Serasi Shipping Indonesia Cabang Banjarmasin Noor Fathuliansyah; Muhammad Ilham; Wahyu Akbar Arisiansyah; M.Irfan Noor
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/3nvpzc52

Abstract

This study aims to gain an in-depth understanding and generate practical recommendations for improving effective and sustainable ship check-in management at PT. Serasi Shipping Indonesia, Banjarmasin Branch. The study used a qualitative descriptive approach, focusing on analyzing the ship check-in management process based on the POAC (Planning, Organizing, Actuating, Controlling) management function. The results indicate that the ship check-in process has been implemented systematically through planning stages, including document preparation and initial coordination with relevant agencies, resource organization and activity scheduling, ship inspections by a cross-agency team, and ongoing process monitoring and evaluation. The implementation of digital systems such as Inaportnet, online communication, and the implementation of one gate clearance also support service efficiency. Overall, the ship check-in management at PT. Serasi Shipping Indonesia, Banjarmasin Branch, can serve as an example of good agency operational governance practices, supported by effective communication, direct supervision, and flexibility in operational scheduling.
Pengaruh Promosi Tiktok Dan Electronic-Word Of Mouth (E-Wom) Terhadap Impulsive Buying Generasi Z Pada Fore Coffee Wilayah Surabaya Dengan In-Trust Influencer Sebagai Variabel Moderasi Setioningtyas, Widhayani Puri; Rinjani, Ken Yeye Titis; Ngo, Duong Minh
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/01m0wg73

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh Promosi Tiktok dan Electronic-Word of Mouth (e-WOM) terhadap Impulsive Buying Generasi Z pada Fore Coffee Wilayah Surabaya, dengan In-Trust Influencer sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian berjumlah 180 responden yang merupakan responden dari Generasi Z yang mempunyai pengalaman membeli produk Fore Coffee di Surabaya. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan purposive sampling bedasarkan kriteria tertentu. Jumlah responden ditentukan menggunakan rumus Ferdinand. Data yang digunakan dalam penelitian ini merupakan data primer yang diperoleh melalui penyebaran kuisioner kepada responden. Hasil pengujian hipotesis menggunakan software SmartPLS versi 4.1 dengan teknik bootstrapping. Hasil penelitian ini menunjukkan bahwa Promosi Tiktok (X1) dan Electronic-Word of Mouth (e-WOM) (X2) memiliki pengaruh positif dan signifikan terhadap Impulsive Buying (Y). Selain itu, In-Trust Influencer (Z) berpengaruh langsung terhadap Impulsive Buying (Y) serta mampu memoderasi secara parsial hubungan antara pengaruh Promosi Tiktok (X1) dan Electronic-Word of Mouth (e-WOM) (X2) terhadap Impulsive Buying (Y).
MEMBANGUN KEUNGULAN KOMPETITIF YANG BERKELANJUTAN DI INDUSTRI SEKURITAS MELALUI BLUE OCEAN STRATEGI TERHADAP MAYBANK SEKURITAS Diana Hartono; Wiliam Santoso
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/q6hk3a75

Abstract

Indonesian securities industry experiencing increasingly complex dynamics amid rapid digitalization and financial technology disruption. Growing investor expectations for faster, more efficient, and affordable services are compelling securities firms to innovate strategically. In this context, Maybank Sekuritas Indonesia faces the challenge not only competing within a saturated market but also creating new market space through the integration of the Blue Ocean Strategy.  This study aims to analyze the application as means to build sustainable competitive advantage in the securities industry. The research focuses on digital service innovation, through the transformation of stock trading applications designed to provide financial education, intelligent analytics, and personalized user experiences.  With qualitative case study method and a descriptive-analytical approach, data are collected through in-depth interviews, internal document analysis, and literature review related to innovation strategy and capital market management. The expected outcome of this study is a conceptual model of Blue Ocean Strategy integration relevant to Indonesia’s securities industry. This model is intended to serve as a framework for creating new value (value innovation), strengthening investor loyalty, and enhancing long-term corporate competitiveness. Academically, the findings contribute to the development of theories on strategic innovation and in the digital financial services sector.
PERAN INTERNAL AUDITOR DALAM MENCEGAH DAN MENDETEKSI KECURANGAN PADA ORGANISASI Kurniawan, Widiar; Intan Marzita Saidon; Taudlikhul Afkar
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ywzayb19

Abstract

Fraud is a serious problem that can threaten the sustainability of organizations in both the public and private sectors. One control mechanism that plays an important role in preventing and detecting fraud is the internal audit function. This study aims to analyze the role of internal auditors in preventing and detecting fraud in organizations. The research method used is a qualitative approach with a literature study method that examines various scientific sources related to internal auditing, internal control, and fraud. The results show that internal auditors have a strategic role in identifying fraud risks, evaluating the effectiveness of internal control systems, and providing recommendations for improvement to management. In addition, internal auditors contribute to strengthening anti-fraud awareness through improved governance and internal control practices. Therefore, the existence of an independent and professional internal audit function is essential to minimize the risk of fraud in organizations.
Revitalisasi Destinasi Wisata Bukit Kasih Kanonang melalui SWOT, TALC dan Green Accounting P.E Porajow, Christine; Sony Erstiawan, Martinus; Tandaju, Teddy; Martono, Siswo
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/h1tzpw91

Abstract

This study examines the revitalization strategy of Bukit Kasih Kanonang within the framework of the Tourism Area Life Cycle (TALC) by integrating SWOT analysis and Green Accounting. In recent years, the destination has experienced stagnating visitor growth, declining facility quality, and reduced competitiveness, raising concerns about its long term sustainability. The purpose of this research is to analyze the destination’s life cycle position, identify internal and external strategic factors, and formulate a rejuvenation model grounded in environmental accountability. The study employs a descriptive qualitative approach strengthened by strategic quantitative analysis. Data were collected through direct observation, visitor questionnaires based on the 4A components (attraction, accessibility, amenities, ancillary services), in-depth interviews with local stakeholders, and document analysis. IFAS and EFAS matrices were used to evaluate internal and external factors, while the SWOT framework was integrated with a Green Accounting perspective to simulate environmental cost allocation and sustainability reporting mechanisms. The findings indicate that the destination is in the stagnation phase tending toward early decline, characterized by strong spiritual and natural attractions but weakened supporting amenities and management systems. Although external opportunities such as the growing trend of religious tourism exist, limited managerial integration and the absence of environmental accounting reduce adaptive capacity. The study concludes that rejuvenation should be understood as a structural transformation toward sustainable governance, integrating ecological accountability, green facility revitalization, and strategic differentiation to enhance long term competitiveness.

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