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INDONESIA
Jurnal Manajemen Pemasaran
Published by Universitas Kristen Petra Surabaya
ISSN : 1907235X     EISSN : 2597615X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.
Arjuna Subject : -
Articles 193 Documents
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STORE ATMOSPHERE MEMODERASI PENGARUH KUALITAS MAKANAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi pada Konsumen Moonk Cartil & Cafe Surabaya) Ni Nyoman Padang Cakra Binaraesa; Imam Hidayat; Marsudi Lestariningsih
Jurnal Manajemen Pemasaran Vol. 15 No. 2 (2021): Oktober 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.15.2.61-68

Abstract

Kualitas Makanan, Kualitas Layanan dan Store Atmosphere memiliki kontribusi penting untuk mencapai Kepuasan Konsumen restoran. Tujuan penelitian untuk menguji dan menganalisis pengaruh Kualitas Makanan dan Kualitas Layanan terhadap Kepuasan Konsumen secara langsung maupun dengan Store Atmosphere sebagai variabel moderasi. Populasi yang digunakan adalah konsumen yang mengunjungi Moonk Cartil & Cafe. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel 100 responden. Penelitian ini menggunakan teknik analisis data Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan Kualitas Makanan dan Kualitas Layanan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, Store Atmosphere tidak memoderasi pengaruh Kualitas Makanan dan Kualitas Layanan terhadap Kepuasan Konsumen.
PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks) Dicky R. Putra; Yuliana R. Prasetyawati
Jurnal Manajemen Pemasaran Vol. 15 No. 2 (2021): Oktober 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.15.2.69-74

Abstract

Penelitian ini dilakukan untuk menguji pengaruh Green Product Reusable Color Changing Cups terhadap minat beli ulang konsumen Starbucks melalui Green Advertising yang ada di akun Instagram @starbucksindonesia. Metode penelitian yang digunakan adalah metode penelitian deskriptif kuantitatif dan analisis jalur melalui kuesioner yang dibagikan kepada 80 responden yang merupakan followers Instagram @starbucksindonesia yang menggunakan Reusable Color Changing Cups di Sahid Sudirman Center. Hasil penelitian menunjukan bahwa Green Product berpengaruh positif terhadap minat beli ulang yang dimediasi oleh Green Advertising di Instagram @starbucksindonesia. Starbucks harus terus mempertahankan Green Product yang diusung dan ditunjang untuk terus berinovasi dalam menghasilkan produk yang berkualitas dan ramah lingkungan, didukung juga dengan iklan yang menarik konsumen melalui media yang potensial, seperti Instagram.
PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI PT SARANA BANDAR LOGISTIK Febri Indra Prabowo; Yulianti Keke; Bambang Istidjab
Jurnal Manajemen Pemasaran Vol. 15 No. 2 (2021): Oktober 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.15.2.75-82

Abstract

Perkembangan perusahaan pelayaran dalam bidang pengangkutan dan penanganan muatan dari waktu ke waktu semakin menjadi kepedulian konsumen. PT Sarana Bandar Logistik, anak perusahaan PT Pelayaran Nasional Indonesia (PELNI) yang melaksanakan kegiatan logistik tranportasi laut di negara kita, diharuskan mengembangkan kualitas pelayanan kepada konsumen dengan menaikan kualitas kerja masing-masing bidang dengan melaksanakan sistem, metode atau yang sudah di atur pada kegiatan bongkar muat di pelabuhan. Hasil penelitian ini adalah terdapat pengaruh yang siginifikan dari variabel Strategi Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian dengan kontribusi sebesar 59,3%, dan 40,7% merupakan pengaruh dari faktor lain. Berdasarkan hasil analisis dan pembahasan penulis menyimpulkan bahwa strategi pemasaran dan kualitas pelayanan secara bersama berpengaruh positif dan signifikan pada keputusan pembelian konsumen pada PT Sarana Bandar Logistik.
VIRAL MARKETING MESSAGE, CONSUMERS’ ATTITUDE TOWARDS VIRAL MARKETING, COMPETITIVENESS ABILITY, AND BUSINESS PERFORMANCE Trixie Nova Bella Tandijaya; Samuel Hatane
Jurnal Manajemen Pemasaran Vol. 15 No. 2 (2021): Oktober 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.15.2.83-96

Abstract

Empowerment of technology and the use of digital media that are currently practiced through appropriate marketing strategies and tactics will be able to make businesses survive in the midst of the Covid-19 pandemic. Viral marketing strategy is a low-cost effective marketing strategy for mass targeting. Powerful viral promotions can reach thousands of consumers, can inspire them to buy certain branded products, and create a competitive advantage for businesses. This study takes the Tanggulangin leather craft SMEs as one of the centers of the leather industry in Indonesia, with the research variables being viral marketing message strategies, consumer attitudes towards viral marketing, competitiveness ability, and business performance. The study was conducted on 235 respondents who met the requirements of the research provisions. Data analysis using SmartPLS 3. The results obtained are that viral marketing massage has a direct positive effect on consumer attitudes towards viral marketing, competitiveness, and business performance. Consumer attitudes towards viral marketing have a direct positive effect on competitiveness and business performance. In addition, consumer attitudes towards viral marketing partially mediate the relationship between viral marketing messages and competitiveness, and competitive ability partially mediates the relationship between consumer attitudes towards viral marketing and business performance.
THE INFLUENCE OF RESTAURANT ATTRIBUTES ON MUSLIM CONSUMERS TOWARDS SUBSCRIBING HALAL RESTAURANT IN COMPARISON STUDY: BOGOR AND KOTA KINABALU Andika Nuraga Budiman; Hilma Suyana
Jurnal Manajemen Pemasaran Vol. 15 No. 2 (2021): Oktober 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.15.2.99-109

Abstract

Halal certification does not only mean not only the food served halal but also the entire process must be halal as well. Therefore, Halal certification is important in the aspect of Indonesian and Malaysian food industry especially in the Halal Restaurant. This study objective is to understand the influence of Restaurant’s attribute Restaurant and extrinsic on consumer’s attitude and subscribing of the Halal Restaurant from Malaysian and Indonesian consumers. In addition, this study expecting the result comparison between Bogor and Kota Kinabalu respondent. This study used 200 respondents in total; each city received half of the targeted number of respondents. This study used quantitative method to reach respondents; they are Muslims who wanted to consume Halal food and beverages. The result shows that, among Muslims, we found the different perception towards subscribing Halal Restaurant , we considered that Bogor respondents only give attention in Restaurant service quality attributes when they are subscribing Halal Restaurant Meanwhile, this study found that Kota Kinabalu respondents are very consider about quality, value, and risk. The point of this result is even they are same religion; they still have different perspective and perception.
SHOPPING ORIENTATION, STATUS CONSUMPTION AND IMPULSE BUYING OF GENERATION X AND Y IN PURCHASING FAST FASHION PRODUCTS Widjojo Suprapto; Ratih Indriyani; Melyvia Santoso
Jurnal Manajemen Pemasaran Vol. 15 No. 2 (2021): Oktober 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.15.2.110-118

Abstract

Generation cohorts have different tendencies in purchase behaviors, especially the Generation X and the Generation Y. Although the age gap between these two generation cohorts is not wide, the Generation X has distinctive purchase behaviors that are different from the Generation Y. In the fashion business, the Generation X consumers do not consider the brands in purchasing their clothes, but they calculate the benefits in buying a clothing product. However, the Generation Y consumers consider it as a part of their social status, therefore, they position themselves in the middle class or the upper class by what they wear. The aim of this research is to investigate the different purchase behaviors of the Generation X and Y in buying fast fashion products in Surabaya. The purchase behaviors are reflected through such variables as shopping orientation, status consumption, and impulse buying. As this is a quantitative research, the data are collected using questionnaires that are distributed to 100 respondents. The respondents are chosen using the purposive sampling technique. Then, the data are tested for the validity, reliability, normality, and homogeneity. To test the hypothesis, the independent samples t-test is used. The results show that the differences between the Generation X and the Generation Y are significant in their shopping orientation and impulse buying. However, there are no significant differences in the status consump-tions.
Front Matter (Cover, Editorial, Table of Content) Jurnal Manajemen Pemasaran
Jurnal Manajemen Pemasaran Vol. 15 No. 2 (2021): Oktober 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN MELALUI MOTIVASI KONSUMEN PADA PRODUK FAST FASHION Ratih Indriyani; Atita Suri
Jurnal Manajemen Pemasaran Vol. 14 No. 1 (2020): APRIL 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.14.1.25-34

Abstract

Perkembangan motivasi belanja konsumen ter­ha­dap produk fashion di­dukung oleh perkembangan media so­sial. Di sisi lain pengambilan keputusan pe­m­­­­­­­­­belian dalam fashion sangat dipengaruhi oleh in­for­masi dan sumber yang tersedia di masyarakat. Penelitian ini bertujuan un­tuk me­nge­tahui pe­­ngaruh dari media sosial terhadap ke­pu­tusan pembelian melalui motivasi kon­sumen pa­da produk fast fashion. Penelitian ini menggu­nakan metode kuantitatif. Sebanyak 100 res­pon­den ditentukan dengan menggunakan purposive sam­­pling. Da­ta di­kum­pul­kan meng­gu­nakan ang­ket serta diolah meng­gu­­nakan partial least square. Ha­sil penelitian menunjukkan bah­wa media sos­i­al berpengaruh pada keputusan pembelian, dan motivasi konsumen ber­pe­nga­ruh signifikan ter­­­hadap ke­pu­tusan pembelian produk fast fas­hion
PERAN MEDIASI BUSINESS ADAPTIBILITY TERHADAP MARKETING CAPABILITY DAN INNOVATION CAPABILITY PADA UKM AMPLANG DI SAMARINDA Ratih Indriyani; Alvin Kurnia
Jurnal Manajemen Pemasaran Vol. 16 No. 1 (2022): April 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.16.1.24-31

Abstract

This study aims to observe the effect of marketing capability on innovation capability mediated by business adaptability with the research object of Amplang UKM in Samarinda. Amplang UKM is one of the most popular types of businesses in Samarinda and continues to grow. In this study, research data was obtained by distributing questionnaires to research respondents, namely the owners of Amplang SMEs in Samarinda collected as many as 100 respondents. The data obtained were then processed using data analysis techniques with the PLS model. The results show that marketing capability has an influence on business adaptability and innovation capability. This study also found that business adaptability has no effect on innovation capability. In this study it was also found that there was no mediating effect of business adaptability on the effect of marketing capability on innovation capability. Abstrak: Penelitian ini bertujuan untuk mengamati pengaruh dari marketing capability terhadap innovation capability yang dimediasi oleh business adaptability dengan obyek penelitian UKM Amplang di Samarinda. UKM Amplang merupakan salah satu jenis usaha yang populer di Samarinda dan terus berkembang. Dalam penelitian ini data penelitian diperoleh dengan penyebaran angket kepada responden penelitian yaitu pengelola UKM Amplang di Samarinda sebanyak 100 responden. Data yang diperoleh kemudian diolah menggunakan teknik analisis data dengan model PLS. Hasil penelitian menunjukkan bahwa marketing capability memiliki pengaruh terhadap business adaptability dan innovation capability. Dalam penelitian ini juga didapati bahwa business adaptability tidak berpengaruh terhadap innovation capability. Dalam penelitian ini juga ditemukan bahwa tidak terdapat pengaruh mediasi dari business adaptability terhadap pengaruh marketing capability terhadap innovation capability.
CUSTOMER WILLINGNESS TO PAY APLIKASI MUSIK JOOX REGULER DI INDONESIA Marvin Lee; Dhyah Harjanti
Jurnal Manajemen Pemasaran Vol. 16 No. 1 (2022): April 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.16.1.1-8

Abstract

This study examined the role of attitude toward paying, along with subjective norms and perceived behavioral control, to form the willingness of Indonesian consumers to pay Joox music application. Data were gathered by disseminating questionnaires to 394 respondents, then were analysed using Partial Least Square (PLS). The findings confirmed that perceived benefit, perceived sacrifice, and free mentality had a significant influence on attitude toward paying. The results also showed that attitude toward paying, subjective norm, and perceived behavioral control on customer willingness to pay. Abstrak: Penelitian ini menguji peran attitude toward paying bersama-sama dengan subjective norm dan perceived behavioral control terhadap customer willingness to pay pengguna aplikasi musik Joox di Indonesia. Data penelitian ini diperoleh dengan mendistribusikan kuesioner pada 394 responden, lalu diolah menggunakan Partial Least Square (PLS). Dari penelitian ini dapat disimpulkan bahwa perceived benefit, perceived sacrifice, dan free mentality berpengaruh terhadap attitude toward paying. Hasil penelitian juga menunjukkan bahwa attitude toward paying, subjective norm, dan perceived behavioral control membentuk kesedian konsumen untuk membayar aplikasi music Joox.

Page 14 of 20 | Total Record : 193

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