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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 891 Documents
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Digital Organisational Culture: Capturing Local Banking in Digital Transformation Rachman Wintarto; Meiliani Meiliani; Angelina Carolin
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.72306

Abstract

Digital transformation in banking is a must and related to the culture in an organization to serve customers using digital technology to transform the internal processes of the business. Therefore, the purpose of this study is to analyze the process of digital transformation and the role of digital organizational culture in digital transformation in local banking. The sample of this study is employees who work at Bank Bengkulu (Bank of Bengkulu) which is a local government-owned bank. The research was conducted with a qualitative approach using open-ended questions with the e-survey questionnaire method. The collected data are analyzed using thematic analysis techniques. Research findings show that micro themes of digital transformation, such as outside-in, cross-work collaboration, work creativity, and agile leadership, are still not significantly developed at Bank Bengkulu. In addition, cultural behavior, digitalization capabilities, digitization skills, IT infrastructure, and business processes are also still weak. Some technology programs are still in the early stages of development and progress is slow. In conclusion, this study illustrates that digital transformation and digital organizational culture are still not significantly developed at Bank Bengkulu. Constraints such as inadequate human resource skills, weak IT infrastructure, and lack of responsiveness in the face of change need to be considered. The implication of the results of this study is the importance of attention to digital skills development, IT infrastructure improvement, and organizational culture change to achieve successful digital transformation at Bank Bengkulu.
The The Developing Global Employability Competencies of Indonesian Seafarers for Enhanced End-User Acceptance through Brand Experiences Ayub Dwi Pranata Junus; Prijono Tjiptoherijanto; Nurdin Sobari; Athor Subroto
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.72904

Abstract

The growth of global demand for qualified Indonesian seafarer labor is a key issue in this study. This study aims to analyze the impact of global work competencies and the mediating role of sensory, behavioral, and intellectual experiences in accepting end users in crew management companies. The study involved 240 crew managers/supervisors who interacted with Indonesian seafarers. The analysis was carried out using the Partial Least Square-Structural Equation Method. Research findings show that global work competencies have a significant effect on end-user acceptance. Nonetheless, sensory experience does not mediate the relationship between global work competence and end-user acceptance. In contrast, behavioral and intellectual experience play a key role as mediators, with intellectual experience having a more prominent impact than behavioral experience in increasing end-user acceptance. The conclusion of this study emphasizes the importance of global work competence and intellectual experience in increasing end-user acceptance in the context of crew management. The implications of this research support the development of global work competency development strategies to improve service quality in the shipping industry.
Does Customer Satisfaction Mediate Experiential Marketing and Promotion Against Customer Loyalty at Kentucky Fried Chicken (KFC) Restaurants in City "P" East Java? Hermanto Hermanto; Ngatimun Ngatimun
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.72908

Abstract

This study predicts the influence of Experiential Marketing and promotions on customer loyalty, with customer satisfaction acting as a mediator, within the context of the Kentucky Fried Chicken (KFC) fast-food restaurant in City "P," East Java. The research method employed is quantitative associative. The research sample consists of 100 respondents who are consumers visiting KFC to purchase and enjoy its products. The sampling technique utilized is convenient sampling. Data is analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) analytical tool. Prior to hypothesis testing, an evaluation of the indicators with respect to their constructs (Measurement model) and an assessment of the relationships among variable constructs (Structural model) were conducted, resulting in satisfactory criteria and justifying the continuation of hypothesis testing. The findings demonstrate that Experiential Marketing directly influences customer satisfaction and loyalty, while promotions also directly impact customer satisfaction and loyalty. Furthermore, customer satisfaction, in addition to its direct influence on loyalty, also serves as a complementary mediator between Experiential Marketing and promotions in affecting customer loyalty.
The Success of Digital Transformation through Cloud: Revolutionary Innovation at PT Telekomunikasi Selular Indonesia Arliadinda Danusaputro; Dodie Tricahyono; Moh Riza Sutjipto
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.73593

Abstract

The competitiveness in the digital era is strengthened by many companies through digital transformation, such as PT Telekomunikasi Selular Indonesia, which adopted cloud computing. However, they faced increased service disruptions and usage costs exceeding the initial design in the early stages of implementation. This study aims to analyses the crucial factors determining the success of digital transformation in the implementation of cloud technology at PT Telkomsel. In this research, the phenomenon under study is explored through a case study approach, utilizing Creswell's Data Analysis Technique and triangulation validation tests, including in-depth interviews, observations, and secondary data collection. The informants involved in this research are internal and external experts in their fields and are involved in this cloud project. In addition to involving informants from the IT department, informants from other departments are also involved to provide a comprehensive understanding of this research. The Critical Success Factors (CSF) model for cloud projects by Corriea and Martens (2022) is used as a framework to identify the determining factors for the success of a cloud project. The analysis results show that people, change management, contract, and communication are factors of concern in the success of digital transformation in the implementation of cloud technology at PT Telkomsel. Thus, this research provides valuable insights to improve strategy and approach in cloud implementation and serves as a learning resource for other organizations undergoing digital transformation using cloud technology.
Investment Decisions' Impact on Corporate Value: Analyzing Profitability, Leverage, Company Size, and Age Moderation Effects Faridatul Munawaroh; Agus Munandar
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.73628

Abstract

The global economic issues affecting Indonesia's property and real estate sector highlight how investors evaluate company performance based on various factors such as cash availability, sales levels, debt, and company size. This study aims to analyze the impact of investment decisions on company value, moderated by profitability, with leverage, company size, and company age as control variables. This quantitative research use purposive selection approaches to selectively target property and real estate businesses that match particular criteria and were listed on the Indonesia Stock Exchange between 2018 and 2022. In order to validate the statistical model, the data analysis technique used is multiple linear regression, which aims to examine the correlations between numerous independent and dependent variables via the use of traditional assumption tests and hypothesis testing. According to this research, investment choices have a detrimental effect on a company's value; however, these effects may be mitigated by profitability. Control factors such as leverage, age, and size have a beneficial impact on the value of the firm. when combined with investment decisions moderated by profitability. These results underscore the importance of considering factors such as profitability, leverage, company size, and company age in investment decision-making to enhance company value.
Jogo Tonggo Program Policy Innovation In Handling Covid-19 In Central Java Province Charis Christiani; R Permadi Mulajaya
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.73654

Abstract

Policy innovation in handling Covid-19 was carried out by the Central Java Provincial Government by issuing Instruction No. 1 of 2020 on Community Empowerment in Accelerating Covid-19 Handling at the Rukun Warga (RW) level by forming the Jogo Tonggo Task Force. The Jogo tonggo Task Force is a task force to maintain neighbors with ensuring that residents work together against the spread and transmission of Covid-19 in their regions, ensuring support from outside to fight targeted and appropriate. Purpose of the study is to analyze the Policy Innovation of Jogo Tonggo Program in Covid-19 Management in Central Java Province. The research methodology used is a descriptive research method with qualitative data analysis. The results showed that formation of the Jogo Tonggo Task Force in Central Java Provincial Government is a quick initiative in solving public problems. Through this program, the Central Java Government wants to deal with the Covid-19 pandemic with maintaining local wisdom. The Distribution of tasks of the Jogo Tonggo Task Force is the key to implementing policy innovations consisting of health, economic fields, social and security fields and entertainment. In addition, the Jogo Tonggo Task Force is part of efforts to solve the Covid-19 pandemic by involving the public. The concept of Jogo Tonggo Task Force involving all elements of society includes religious leaders / public leaders, publics, Village Health Polyclinic staff, Puskesmas and Posyandu.
Good Corporate Governance and Liquidity: The Urgency of Risk Disclosure of Manufacturing Companies in Indonesia Arry Eksandy
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.73662

Abstract

The purpose of this study was to determine the influence of the liquidity (those that are proxy ed with current ratio) and good corporate governance (those that are proxied with size of the board of commissioners, proportion of independent commissioners, institutional ownership, and managerial ownership) to risk disclosure. The analytical method used is panel data regression analysis for manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period of 2016-2018. The research sample consisted of 13 companies with a purposive sampling method. The reason for using the 2016-2018 period is to get the condition of manufacturing companies in Indonesia which were still relatively stable before the Covid-19 pandemic. The results showed that managerial ownership had a significant positive effect on risk disclosure. Liquidity, size of the board of commissioners, proportion of independent commissioners, and institutional ownership do not have a significant influence on risk disclosure. The novelty of this research is the formation of a theoretical model of good corporate governance through indicators of managerial ownership in influencing risk disclosure, thereby providing an overview of the importance of ownership by managers so that risk disclosure can be carried out optimally. This research contributes to the understanding of the factors influencing risk disclosure and provides guidance for companies in improving good corporate governance to achieve optimal risk disclosure.
Improving Packaging and Marketing of Local Products Through the Application of Packaging Technology and Innovation to Increase the Income of the Community in Opak Village Hadi Kurniawanto; Sigit Auliana; Jaka Wijaya Kusuma; Suhandi; Tjahja Muhandri
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.73717

Abstract

Community service activities in the national combination program are conducted in Waqf Village, Sukaratu Village, and Majasari Pandeglang District, with target partners of opaque food artisan groups and waqf farmer groups. The problem of the target partners is that neither partner has been able to implement business management, online marketing, or the application of innovation technology in standard production processes. The purpose of community service in the national service program is to improve the knowledge and skills of target partners in implementing business management, online-based marketing and the application of innovation technology in the production process. The method of activities in community service is socialization of national programs, application of technology in the production process, training, mentoring and evaluation. The results of this activity show that the two target partners can apply business management, online marketing (e-commerce), and the application of packaging technology with nitrogen injects and the application of production with a solar dome dryer to dry opaque fillings, which is very helpful during the rainy season, they can continue production, and there is an increase in the business of both target partners to reach 80%.
Factors Influencing Young Voters' Political Participation in the 2020 Regional Elections in Yogyakarta Budhyatma, Erlangga Hikmah; Pribadi, Ulung
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.49452

Abstract

In the midst of the pandemic, which caused a profound crisis for the people, the government continued to hold the 2020 simultaneous Regional Head Elections (PILKADA). This decision faced opposition from the public, with surveys conducted by research institutions showing that much of the opposition was dominated by the youth demographic. The purpose of this study is to explore the factors influencing political participation among young voters in the 2020 Regional Head Elections in the Special Region of Yogyakarta (DIY). This research uses a quantitative approach, with data collected through a questionnaire distributed via Google Forms, gathering responses from 50 participants. Data analysis was carried out using SmartPLS software. This study employs the EUCS (End User Computing Satisfaction) model to examine the factors that influence political participation among young voters in the 2020 PILKADA in DIY, focusing on several variables: Attitude, Work Experience, Track Record, and Education Level. The results, based on the R-Square value, show that the factors influencing young voters' political participation in the 2020 simultaneous Regional Head Elections in DIY namely Attitude (S), Work Experience (PK), Track Record (RJ), and Education Level (TP) account for 0,960. Therefore, it can be concluded that the political participation of young voters in the 2020 simultaneous Regional Head Elections in DIY is influenced by these factors to an extent of 96.0%.
How Can a Marketing Strategy Enhance the Competitiveness of Calligraphy MSMEs? Hasan, Muhammad; Arisah, Nur; Nurdiana, Nurdiana; Ahmad, Muhammad Ihsan Said; Riesso, Andi Sawe
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.50207

Abstract

   The development of Indonesian MSMEs is currently relatively fast, causing competition among MSMEs. The competition among MSMEs currently requires MSMEs to increase their business competitiveness, so they have sufficient potential to continue to compete with other MSMEs. MSMEs are still faced with the low ability to determine their marketing strategy so it is considered as one of the causes of the low competitiveness of MSMEs. This study aims to determine and reveal the role of marketing strategies on the competitiveness of MSMEs. This research is categorized as quantitative research with correlational research design. This research was conducted on 30 Calligraphy MSMEs located in Semarang Regency, Central Java the research subject being 30 Calligraphy MSME owners who were directly involved in the management and operation of the business. The data collection technique used is a questionnaire. The data analysis method used was SEM analysis. The findings of this study indicate that marketing strategies play a positive role in increasing the competitiveness of calligraphy MSMEs in Semarang Regency, Central Java Province. These findings have implications for the need of Calligraphy SMEs to be able to continue to develop their marketing through the current digital platform because this marketing strategy will be able to help the promotion process and provide value to the consumers.

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