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Semiotika: Jurnal Komunikasi
Published by Universitas Bunda Mulia
ISSN : -     EISSN : 25798146     DOI : -
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah “SEMIOTIKA” diterbitkan oleh Program Studi Ilmu Komunikasi – Fakultas Ilmu Sosial dan Humaniora (FISH), Universitas Bunda Mulia secara rutin dan berkala sesuai dengan periode terbit per semester (6 bulan), yaitu bulan Juni dan Desember. Redaksi jurnal “SEMIOTIKA” membuka peluang seluas-luasnya kepada para dosen pengajar maupun peneliti pada 19 bidang yang dapat dikategorikan sebagai bahan kajian ilmiah SEMIOTIKA menurut Eco (1979:9-14), antara lain: Semiotika binatang (zoomsemiotic) Tanda – tanda bauan (olfactory signs) Komunikasi rabaan (tactile communication) Kode – kode cecapan (code of taste) Paralinguistik (paralinguistics) Semiotika medis (medical semiotics) Kinesik dan proksemik (kinesics and proxemics) Kode – kode musik (musical codes) Bahasa – bahasa yang diformalkan (formalized languages) Bahasa tertulis, alfabet tidak dikenal, kode rahasia (written languages, unknown alphabets, secret codes) Bahasa alam (natural languages) Komunikasi visual (visual communication) Sistem objek (system of objects) Struktur alur (plot structure) Teori teks (text theory)1 Kode – kode budaya (culture codes) Teks estetik (aesthetic texts) Komunikasi Massa (mass comunication) Retorika (rhetoric) Di luar bidang-bidang yang dijabarkan oleh Umberto Eco di atas, perkembangan kajian semiotika menunjukkan kemajuan yang menggembirakan. Berbagai kajian membuka kesempatan pada istilah lain yang mengacu pada diseminasi bidang dalam jurnal ini, antara lain: Semiotika Komunikasi, Semiotika Media, Semiotika Tanda, Semiotika Produk, Semiotika Desain Kemasan, Semiotika Desain Visual, Semiotika Arsitektur, Semiotika Pemasaran, Semiologi Linguistik, Hermeunetika, dan Biosemiotika.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 204 Documents
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REPRESENTASI TOXIC RELATIONSHIP DALAM VIDEO KLIP KARD – YOU IN ME Nadya Berliana Putri; K. Y.S. Putri
SEMIOTIKA: Jurnal Komunikasi Vol 14, No 1 (2020): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v14i1.2197

Abstract

ABSTRACTThis study was conducted based on the Semiotic Analysis of Toxic Relationship Representation in the video clip of Kard - You In Me, in which the video clip contains the meaning of a romance of two couples who are in love but have a possessive behavior. The aim of this study is to find out the Toxic Relationship Representation contained in the music video clip. The theory used is the theory of Roland Gerard Barthes and uses the semiotic analysis method with qualitative descriptive research method with secondary data, which is a method carried out in a study and refers to books and other references. The conclusion of this study is the proof based on Semiotic Analysis that Toxic Relationship truly occurred in the video clip of Kard - You In Me.Keywords: Video Clip, Music Video, Semiotics, Representation, Toxic Relationship ABSTRAKPenelitian ini dilakukan berdasarkan Analisa Semiotika Representasi Toxic Relationship dalam video klip Kard-You In Me, dimana dalam video klip ini mengandung arti tentang percintaan antara dua pasangan yang menjalin asmara, namun memiliki sikap yang posesif. Tujuan penelitian ini adalah mengetahui Representasi Toxic Relationship yang terkandung dalam klip video lagu tersebut. Teori yang digunakan adalah teori Roland Gerard Barthes serta menggunakan metode analisis semiotika dengan metode penelitian kualitatif deskriptif dengan data sekunder, yaitu metode yang dilakukan dalam sebuah penelitian dan merujuk kepada buku-buku dan refrensi lain. Kesimpulan dari penelitian ini adalah pembuktian berdasarkan Analisa Semiotika bahwa Toxic Relationship benar terjadi dalam vidio klip Kard - You In Me.Kata Kunci: Video Klip, Video Musik, Semiotika, Representasi, Toxic Relationship
SEMIOTIKA PEMASARAN PADA BRAND VALUE MELALUI SIGN BERUPA LAYOUT BERITA DAN IKLAN IBADAH HAJI (Studi Komparasi pada Harian Pos Kota dengan Rakyat Merdeka) Rustono Farady Marta; Virgitta Septyana
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i2.24

Abstract

Competing in the middle of the rush of competition between the media, the press is now incarnated as a profit-oriented industry. This can be seen through the presence of ads that support the print media, one of which is the newspaper. The newspaper is considered as one of the most effective advertising medium with all its characteristics. The pattern has now changes within marketing communication strategy, in which the news is arranged in such a manner on the same page with ads that match the topic of the news. At the level of the sign, the news is a commodity used as an advertisement, which impressed 'piggybacking' the existence of the news. Local newspaper “Pos Kota” doing it for competing with similar media in the distribution range in the scope, namely the provinces of Jakarta. The strategy is also carried out by the National Daily “Rakyat Merdeka” that have a platform and audience segment similar to “Post Kota”. Each of the newspapers have a similar strategy, but researchers trying to find differences in the construction of brand value that is reflected by the level of sign in the form of news and advertising layouts are presented with the same topic. A study marketing communication offered by Laura R. Oswald in semiotic method of marketing, where the sign, strategy, and brand value to the triangle of meanings. The approach used in this study refers to the qualitative methodology and rely on constructivist paradigm. Keywords: Oswald Marketing Secmiotics, Brand Value, Sign Layout, Pos Kota and Rakyat Merdeka
Analisis Adaptasi Jurnalis Perum LKBN ANTARA Terhadap Style Book LKBN ANTARA 2012 yang Disosialisasikan pada Januari 2013 Yuri Alfrin Aladdin; Rustono Farady Marta
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 2 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v7i2.963

Abstract

A Style book for a print mass media or online media is an important thing to be understood by journalists. In general, a style book provides a unity in using terminology or idiom, furthermore it also contains certain regulations in writing for each media. It’s important for mass media corporation to make its journalists understand and implement what it has established in the style book. We can’t imagine if, for example, a print media with many journalists make different idioms for an institution, which will makeits readers confuse. This research will be focused on the level of adaptation of Perum LKBN ANTARA’s Journalists to the ANTARA 2012’s style book which has been socialized on Januari 2013. The research applies a qualitative method based on an interview with Antara’s journalists, including a contributor, some reporters, some editors, a newsroom manager, anombudsman, and a deputy chief editor. We expect the result of this research would be able to discover the level of journalists adaption to the style book’s socializing, as well as to find the effective way in socializing a style book in order to be fully accepted by the journalists of Antara News Agency (Perum LKBN Antara).Keywords: News Writing, Style Book, Perum LKBN Antara, Antara News Agency
ANALISIS RESEPSI PEMBACA TRIBUNNEWS.COM DARI KALANGAN MAHASISWA/I UNIVERSITAS INDONESIA TERHADAP INSIDEN “KARTU KUNING” KETUA BEM UI Sely Tan; Yuri Alfrin Aladdin
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 1 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i1.1543

Abstract

ABSTRAK                 Kebebasan masyarakat Indonesia dalam memberikan saran, aspirasi maupun kritikan kepada pemerintah di era reformasi seperti sekarang ini sudah lebih mudah dibandingkan era sebelumnya. Kebebasan tersebut dapat dilihat dari suatu insiden yang terjadi dimana seorang mahasiswa melakukan aksi interupsi kepada Presiden Joko Widodo yang lebih dikenal dengan sebutan insiden “kartu kuning”. Aksi tersebut kemudian ramai diberitakan oleh berbagai media di Indonesia. Banyaknya media yang memberitakan juga turut berpengaruh pada bagaimana perpektif dari berbagai kalangan masyarakat. Karena itulah dalam penelitian ini, peneliti akan membahas bagaimana pemaknaan masyarakat terkait insiden ini dengan melakukan analisis resepsi. Analisis resepsi sendiri membahas mengenai khalayak yang aktif dalam mempersepsi pesan dan memproduksi makna sesuai dengan latar belakang mereka masing-masing.                Penelitian ini bertujuan untuk melihat bagaimana khalayak memaknai pesan dari teks media yang ditawarkan. Media yang dipilih untuk dilihat pemaknaan khalayak mengenai insiden “kartu kuning” Ketua BEM UI adalah portal berita Tribunnews.com dimana Tribunnews.com merupakan portal berita yang paling banyak diakses menurut Alexa.com sebagai penyedia data traffic web. Penelitian ini menggunakan metode penelitian kualitatif dan paradigma konstruktivisme. Data diperoleh melalui wawancara terhadap informan dari Universitas Indonesia sendiri yaitu mahasiswa/i Universitas Indonesia. Hasil penelitian didapatkan bahwa informan tersebar dalam tiga posisi khalayak yang mengacu pada teori penerimaan audiens Stuart Hall bahwa analisis resepsi khalayak terbagi menjadi tiga posisi pemaknaan yaitu dominant-hegemonic reading, negotiated reading dan oppositional reading. Kata Kunci : Resepsi, Insiden “kartu kuning”, portal berita Tribunnews.com
CONSTRUCTION OF POLITICAL NEWS RATNA SARUMPAET TOWARD PRABOWO-SANDIAGA CAPRES IMAGE ON MEDIA ONLINE (Study : Framing Analysis on Kompas.com and Tempo.co) Prihantoro, Edy
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1819

Abstract

The construction of political news becomes important especially during the President's 2019 campaign period. Political reality becomes an issue that is always awaited by the public. The purpose of this research is to find out the framing conducted by the online media Kompas.com and Tempo.co in the hoax Ratna Sarumpaet news coverage of the political image of the Prabrowo-Sandiaga pair candidates based on analysis of Zhongdang Pan and Gerald M. Kosicki framing. The theory in this study is the Theory of Social Reality Construction. The research method used in this study is a qualitative method with analysis of Framing Zhongdang and Gerald M. Kosicki. The results of the study explain the online media Kompas.com and Tempo.co construct the reality of negative images of the Prabowo-Sandiaga couple related to the Ratna Sarumpaet hoax case seen from the choice of words, news perspective, language style used by showing the impact of the Prabowo-Sandiaga couple's involvement as negative opinions emerge in the eyes of the public. The implication in this research is that the media should use word selection and language style that is easily understood by the reader while prioritizing the balance of news in the journalistic code of ethics, and the use of layout in reporting and for researchers to conduct further research using Robert N. Entman's framing method to more emphasizing certain aspects of reality in the direction of framing a news.  
MITOLOGI DAN IDEOLOGI ADDRY DANUATMADJA SELAKU HOST !NSERT DENGAN BAHASAN PEMAKAMAN SAN DIEGO HILLS DI INVESTIGASI TRANS TV Patricia Robin
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.13

Abstract

TV shows are full of interests and ideologies attempt to influence the audience. Infotainment is a popular TV show that drive the construction of reality to bring meaningful discourse to urge public debate. Had the acquisition of a high rating and share, !nsert Investigasi has become one of prominent Trans TV's show that treats different symbol to serve their host who expected as high class celebrity. There are meaning, mithology and ideology hidden in every verbal and non-verbal sign from host of “!nsert Investigasi”. Theories behind this research include critical studies of TV and infotainment, studies of verbal and nonverbal elements, and semiotics as well. The critical paradigm simultanously goes with Roland Barthes semiotic theory to serve as tools of analysis by reviewing the linguistic message, coded iconic message and non-coded iconic message. The result obtained are the shifting of meaning from the verbal and non-verbal signs of Addry Danuatmadja, both in terms of pronunciation, expression, and also the following attributes used as supporting elements of his performance as the host of “!nsert Investigasi”. This is summarized in seven key myths, such as the personal ego, materialistic interests, lifestyle, alignments, grade gap, capitalism in his nationalism, and the transformation of meanings that contain the ideology of capitalism, the political economy of the media, and colonialism. Key Words: Semiotics, Mythology, Ideology
SIMBOL, MAKNA DAN KONSTRUKSI COPORATE IDENTITY MELALUI LOGO BARU PT. GLOBAL DIGITAL NIAGA (BLIBLI.COM) Radian Syauqii; Hanny Hafiar; Anwar Sani
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.954

Abstract

This study used qualitative methods to the analysis of semiotics Charles Sanders Peirce. Data was collected by means of media text analysis, documentation and literature. The purpose of this study to know the symbols, meanings and construction of a new corporate identity logo Blibli.com. From the results of research conducted shows that there are scores of new companies that want to add that the best shopping experience and a better life. This value is derived from the vision and mission where Blibli.com want to provide the best shopping experience to consumers, both of life is better perceived by consumers after obtaining the best shopping experience earlier. The impact of this reaseach i can be used to consider about the evaluation step of logo. Advice from researchers, Should Blibli.com conduct a study or evaluation by means of a survey to the community by distributing a questionnaire in order to know how much their level of consciousness or awareness of the meaning of the logo created for the future, meaning that Blibli.com logo can be stuck to the community.Keywords: Semiotics, Charles Sanders Peirce, Logo, Blibli.com
MITOLOGI SUKSESI PEREMPUAN DALAM IKLAN NIVEA VERSI “NEVER STOP CARING” Herly Hutahaean; Lasmery RM Girsang
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1943

Abstract

ABSTRACTThere are many kinds of functions of advertising; one of them can be used for campaigning human care. As represented through "Never Stop Caring" version from Nivea product, it is related to the mythology of woman succession. The women refer to successful figures in their respective fields. Using Roland Barthes's semiotics, this qualitative study analyzes six scenes becomes the units of analysis. From the results, it was found that the myth of the successful woman is not only seen from the work performance or position obtained, but also from support provided by people around. The representation of women's succession itself lies in the message conveyed by the figures who convey the message about support or motivation. In the end, the succession of women conveyed in these advertisements leads to mental or mind changes that can strengthen women in process of change.Keywords: Mythology, Women's succession, Representation, Semiotics ABSTRAKAda banyak ragam fungsi sebuah iklan; salah satunya dapat digunakan untuk mengkampanyekan kepedulian dengan sesama manusia. Adapun yang direpresentasikan melalui iklan Nivea Versi “Never Stop Caring” adalah yang berkaitan dengan mitologi suksesi perempuan. Para perempuan yang ditampilkan dalam iklan memang merujuk pada tokoh-tokoh yang berhasil di bidangnya masing-masing. Menggunakan semiotika Roland Barthes, penelitian kualitatif ini menganalisis enam scene yang menjadi unit analisis. Dari hasil penelitian kualitatif ini, ditemukan mitos bahwasanya kesuksesan/keberhasilan seorang perempuan tidak hanya dilihat dari kinerja kerja atau jabatan yang didapatkan, melainkan dari dukungan yang diberikan oleh orang–orang terdekat. Representasi suksesi perempuan itu sendiri terletak pada pesan yang disampaikan tokoh-tokoh yang diberikan kesempatan untuk berbicara menyampaikan pesan berupa dukungan atau motivasi. Pada akhirnya, suksesi perempuan yang disampaikan pada iklan tersebut mengarah kepada perubahan mental atau pikiran yang mampu menguatkan perempuan dalam menjalani perubahan.Kata Kunci: Mitologi, Suksesi Perempuan, Representasi, Semiotika
REPRESENTASI USIA IDEAL PERNIKAHAN DALAM IKLAN TELEVISI (Kajian Semiotik Tentang Iklan KB Versi Televisi Episode “Pernikahan Dini”) Haryono, Cosmas Gatot
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.1

Abstract

The fall of the Suharto government coupled with changes and reforms in various fields apparently it does not touch the family planning program. BKKBN noted, the population growth rate after the reform uncontrollable. Early marriage which contributed to high birth rate compared to previous years. Today, the government began to realize and seek to return the brakes on population growth rate, which until now at 2.6 percent. BKKBN various campaigns conducted through various media. One of the themes compelling ads and according to the researchers studied is a theme suited for early marriage. Advertising on television is about the love of a young woman who was rejected by his idol because of problems young age. The boy's love was finally accepted after he finish school and get a job. In this study, researcher used a qualitative research method with a semiotic approach to determine the meaning or message is behind the ad. Data collection method in this paper is a method of documentation, while the method of data analysis used in this paper is the method of semiotic analysis with a semiotic analysis is based on the theory of Roland Barthes, the meaning of the signified, signifier, denotation, connotation, and mythology. Results from this study revealed that the ad about KB represents marriage as an important step in life that must be prepared carefully. Not only is the right age factor alone, but more than that marriage must be accompanied by a readiness partner in terms of economic, health, and the future of generations in denotations and connotations. Proper preparation will only be obtained at the age that had been "ideal" or ready for marriage. Through these ads, BKKBN want to deliver message that early marriage is not an option and should be avoided. In addition, there is a changing targets and campaign goals KB change to young people than ever among the elderly or a new family. Keyword : semiotic, signified, signifier, denotation, and konotation
SEBUAH ANALISIS SEMIOTIK LOGO KOKO CICI INDONESIA Christina Christina
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 2 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i2.941

Abstract

‘Koko Cici Indonesia’ was pioneered by Koko Cici Jakarta election held in 2002. Koko Cici Jakarta was born with the aim of increasing inclusiveness Indonesian youths in Chinese culture as part of the wealth of Indonesia. The purpose of this study to determine the meaning of the logo Koko Cici Indonesia as well as knowing the representation and the strengthening of the identity on the logo Koko Cici Indonesia. This research method by analyzing use semiotics of Charles Sanders Peirce basis of sign, qualitative research, with representation and identity theory. Finding shows that the representation of Koko Cici Indonesia logo through competency standards, the provision of knowledge and objectives, have the same understanding to become Koko Cici and become cultural ambassador of Tionghoa, Indonesia tourism ambassador and social ambassador will support identity as Koko Cici Indonesia, Koko Cici is supported with cheongsam and qibao for their duty, greetings, and sash into a unity identity of Koko Cici Indonesia. The identity you want to display from this logo is Koko Cici is not exclusive but they have unity diversity based on the meaning of ba gua’, also maintain the harmonization of tradition. From the logo Koko Cici Indonesia also shows as a Chinese organization seen from the symbol of Dragon & Phoenix, as well as large capacity due to logo like umbrella.Key Words: Semiotic, Peirce, Logo, Representative, Identity, Communication

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