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INDONESIA
Journal of Secretary and Business Administration
Published by Akademi Sekretari dan Manajemen Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : -
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The history of the Journal Journal of Secretary and Business Administration (Henceforth JSAB) is established in June 2017. It is created as a medium for practitioners, lecturers, and researchers interested in studying the disciplines of secretary and business administration, both in theory and practice. It is published twice a year that is in February and August. Due to the technical issues, the first publication was in October 2017. Yet, for the upcoming publication, it will follow the regular schedule.
Arjuna Subject : -
Articles 121 Documents
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Analisis Pengelolaan “Filing System (Tata Persuratan) Dalam Meningkatkan Efektivitas Komunikasi di PT Dirgantara Indonesia” Nabyla Seprilya; Fenny Damayanti
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.193

Abstract

This final report entitled "Analysis of Filing Systems in Improving the Effectiveness of Communication at PT Dirgantara Indonesia". This research is based on the background of the development of information technology that has advantages and positive impacts on communication. The more data that must be managed, stored, analyzed, and distributed, the quick and easy handling is needed. The development of information technology can create a filing system that is useful for companies. The purpose of writing this research is to find out how the management of the Filing System and how effective the filing system is in improving the effectiveness of communication at PT Dirgantara Indonesia, especially in the Directorate of Technology and Development. This type of research is descriptive qualitative. The writing of this research is based on 300 hours of practical work, data collection is obtained from direct observations, interviews with Secretary of Director Technology and Development and IT Staff, literature studies, and documentation. The results showed that PT Dirgantara Indonesia utilizing information technology by converting manual records into digital archives (filing system) was the right decision. This is evidenced by archives that are managed, stored well, neatly arranged and can increase the effectiveness of communication in PT Dirgantara Indonesia.
ANALISIS SPIRIT ENTREPRENUR BISNIS COFFEE TO GO DALAM MEMBIDIK KAUM MILLENIAL DI INDONESIA Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.235

Abstract

Every entrepreneur plays a role as an agent of change in developing a business, the ability of entrepreneur to look for business opportunities that create value that can increase orgnaizational sustainability. Entrepreneurial spirit can emerge because of the encouragement of trends that occur in the target market. The target market for coffee entrepreneurs is also triggered by changes in customer behaviors trends, especially millennials, which are identical to the internet. The purpose of this research is to analysis how spirit the entrepreneur coffee to go in attaching millenials in Indonesia. The research method used is descriptive discussion. Data collection techniques were carried out by observation, and literature studies from books, journals, and documents related to research discussions. The results of the study show that millenials are the main target for coffee entrepreneurs and proactive attitude,innovations, and collaborations of the entrepreneur is the major successul indicator for their success in digital and pandemic era.
TUNTUTAN PROFESIONALISME BIDANG ADMINISTRASI PERKANTORAN DI ERA DIGITAL Arwan Nur Ramadhan; Muhyadi Muhyadi
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.187

Abstract

Abstrak: Tuntutan Profesionalisme Bidang Administrasi Perkantoran di Era Digital. Tulisan ini berisi kajian bidang administrasi perkantoran, khususnya terkait dengan tuntutan kualifikasi dan kompetensi pengelola bidang administrasi perkantoran di era informasi yang diwarnai dengan teknologi digital. Tujuan penulisan dimaksudkan untuk memberikan gambaran tentang kemampuan yang harus dikuasai oleh pengelola bidang administrasi perkantoran di tengah perkembangan teknologi yang sangat pesat. Metode pengkajian menggunakan pendekatan induktif, dengan cara mengamati fenomena aktivitas administrasi perkantoran yang terjadi di lapangan kemudian mengkaitkan dengan teori dan berbagai pandangan yang dikemukakan para pakar bidang administrasi dan pemerhati perkembangan teknologi. Hasil kajian menyimpulkan bahwa pengelola dan pelaku pekerjaan bidang administrasi perkantoran di Indonesia dituntut menguasai kualifikasi pendidikan formal setara sarjana, kompetensi bidang administrasi perkantoran yang diperoleh melalui pendidikan formal dan nonformal, menguasai aplikasi teknologi informasi dan komunikasi yang mendukung pekerjaan administrasi perkantoran, memiliki kompetensi berupa soft skills sebagai pendukung keberhasilan penerapan prinsip-prinsip administrasi perkantoran, dan melakukan pengembangan diri secara terus menerus sesuai dengan perkembangan teknologi dan harapan masyarakat pengguna jasa administrasi perkantoran. Kata kunci: administrasi perkantoran, profesionalime
Pengaruh Public Relations terhadap Brand Image dan Dampaknya terhadap Loyalitas Konsumen: Kasus pada Aston Braga Hotel & Residence Bandung Mochamad Alief Adji Prasetyo
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.156

Abstract

This research is backed by problems related to Public Relatons and Brand Image at Aston Braga Hotel & Residence Bandung. The problem is based on the results of pre-survey that shows that Brand Image have not fully received a good response from the respondent. But in the year 2018 describes the customer loyalty to loyal to Aston Braga decreased , in this research the author wants to examine whether this decline is caused by Public Relations or Brand Image. Where more and more competitors are uplifting business people to further enhance their consumer brand and loyalty. This research aims to know how much Public Relations influence the Brand Image and its impact on consumer loyalty Aston Braga Hotel & Residence Bandung.The method used in this research is a quantitative method with the type of research used is descriptive verificative, the scale of measurement used is Likert scale. This Peelitian population is a consumer of Aston Braga Hotel & Residence Bandung with a sample of 100 respondents. The sampling techniques used in this study are nonprobability sampling. The data analysis method used in this research is Path analysis path. Data processing is done using SPSS. Based on the research conducted, the percentage of Public Relations assessments entered in good category with a value range of 68%-84%, while the Brand Image assessment percentage and consumer loyalty were good enough with a value range of 52%-68%.
Analysis Perceived Value, Brand Packaging, Brand Trust of Purchase Intention in Shopee Marketplace, Moderated by Gender Differences Laksmi Saraswati
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.182

Abstract

Society has determined the traits that are masculine and feminine, which might affect their decision making and purchase intention. Understanding the difference between male and female regarding their purchase intention and behavior is growing. Accordingly, this paper outlines three main factors that may affect male and female purchase intention (perceived value – brand packaging – brand trust). The criteria of the population in this study are consumers of Shopee. The sampling technique used purposive sampling and the method of collecting data through online questionnaires to 100 respondents who were in accordance with the criteria of the population. Structural Equation Modeling (SEM) was used to test the hypotheses. Based on the Descriptive Analysis results, Perceived value is in “good” category with percentage value 79%, brand packaging is in “good” category with percentage value 76%, and brand trust is in “good” category with percentage value 76%. All the main factors (perceived value – brand packaging- brand trust) are have a significant effect to purchase intention, meanwhile the differences of gender (male and female) doesn’t show a moderating effect to purchase intention. So there are a same perception of purchase intention between male and female customer.
Pengaruh Experiential Marketing Terhadap Customer Loyalty (Survei Pada Konsumen Grab-Car di Kota Batam) Arianis Chan; Nindi Atikah Safira; Rivani Rivani; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.241

Abstract

This research aims to find out about experiential marketing and customer loyalty as well as the effect of experiential marketing on customer loyalty in Grab-Car services.The objects examined in this study is experiential marketing and customer loyalty. The research method that used in this research is descriptive verification analysis and the design of research is survey. The sampling technique that used is non- probability sampling and done by using pusposive sampling. This research used simple linear analysis to determine the effect of experiential marketing on customer loyalty in Grab-car services. Data sourced from literature study, observation, questionnaire and interview. The population of this research is all Grab-Car consumers in Batam City. The sampling technique that used is non-probability sampling and done by using purposive sampling with the criteria of respondents is already using Grab-Car service in Batam City at least two times. The number of samples from this study was determined using iteration techniques with the acquisition of a sample size of one hundred thirty six respondents. The results of this research shows that experiential marketing has a significant effect on customer loyalty Grab-Car services, which means that any increase in experiential marketing will cause an increase in customer loyalty. The author suggested is that Grab-Car makes think marketing strategies more attractive so that consumers can think deeper so they can provide a good opinion of the company’s services. Keywords : Marketing, Experiential Marketing, Customer Loyalty
Pengaruh Corporate Social Responsibility (CSR) terhadap Minat Beli Ulang dengan Brand Image sebagai Variabel yang Memediasi Elisabet Yesika Sitanggang; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.248

Abstract

The purpose of this study is to determine the effect of Corporate Social Responsibility (CSR) on repurchase intention with brand image as a mediating variable. The population of study are consumers who know the CSR program and have purchased products from PT Indofood Sukses Makmur Tbk at least more than 2 times. The method used in this research is a quantitative approach. The number of sample is 100 respondents. The data analysis used is by using the SmartPLS program. The variables of this research are Corporate Social Responsibility (CSR) as the independent variable (X), repurchase intention as the dependent variable (Y), and brand image as the mediating variable (Z). The results of this study indicate that Corporate Social Responsibility (CSR) has a positive and significant effect on brand image, brand image has a positive and significant effect on repurchase intention, Corporate Social Responsibility (CSR) has a positive and significant effect on repurchase intention and brand image mediates Corporate Social Responsibility (CSR) for repurchase intention.
The Effect of Sales Influence Tactic (Sit) In Forming Consumer Alternative Evaluation Arie Indra Gunawan; Fatya Alty Amalia; Rialdy Trike
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.246

Abstract

Salespeople through personal selling activities provide a very dominant role for the industry, their level of effectiveness in making sales has an impact on company performance, so it is not uncommon for sales people to carry out aggressive sales strategies (Sales Influence Tactics) which tend to be pushy. Meanwhile, consumers currently can make their own choices through alternative evaluation activities that they do, consumers do not like it when in alternative evaluation activities they experience a pressure on information given by force, consumers will be more resistant. This study aims to determine the effect of sales influence tactics and determine what factors are of concern to consumers in personal selling sales influence tactics activities. The study was conducted on 204 consumers who have interacted with sales people at the store point, the analysis was carried out using SEM-PLS to measure the research model and produce interpretations. The research findings show that not all aspects of sales influence tactics have a positive effect, there are only two aspects that give influence and become the attention of consumers, namely information exchange and ingratiation aspects. This study provides input to increase the effectiveness of sales people in conducting personal selling.
Analisis VRIO Model Perusahaan Fintech dalam Menciptakan Keunggulan Kompetitif Berkelanjutan Fenny Damayanti
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.199

Abstract

Technological developments have had a positive impact on business. By utilizing these technological advances, companies are able to carry out their business processes more efficiently. Financial company is one company that utilizes technological developments by changing its business platform or known as financial technology (fintech). To be able to maintain its existence in the business world, companies need to have a competitive advantage. Through the VRIO model, a company can analyze its internal and external strengths. Amartha, which is a peer to peer lending fintech company, is required to have the right competitive strategy in order to maintain a sustainable competitive advantage. The purpose of this study is to analyze the resource-based Amartha has through the VRIO model. This research is a qualitative research with a descriptive approach. Data collection techniques include literature studies, documentation studies from various sources such as the OJK report, the Indonesian fintech association. The results obtained from this study indicate that Amartha has utilized its resources in several aspects such as technological infrastructure, HR to maintain competitive advantage. In order for this competitive advantage to be sustainable, it is necessary to build more viable communication through social media as a step to increase the number of partners (borrowers and lenders). As a microfinancing company that serves more female partners, it is better to create ongoing training to educate more partners.
Pengelolaan Surat Masuk dan Surat Keluar Dengan Menggunakan Aplikasi Manajemen Surat Korporat Untuk Memperlancar Proses Administrasi di PT PLN (Persero) UID Jawa Barat Carina Mutiara Putri; Sofiatiningsih Sofiatiningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.201

Abstract

The rapid development of technology in the digital age has a very big impact in changing the way work from manual to computerized, one of the perceived changes in electronic mail. Aplikasi Manajemen Surat Korporat is one application that can speed up the process of handling incoming and outgoing mail. The purpose of this research is to study the process of managing incoming and outgoing mail using Aplikasi Manajemen Surat Korporat to facilitate the administrative process at PT PLN (Persero) UID West Java. This study used qualitative research methods. Data collection techniques carried out by interviewing, observing, documenting with branches of the Secretariat unit, and studying literature from books, journals, and documents relating to research discussions. The results showed that the management of incoming and outgoing mail using Aplikasi Manajemen Surat Korporat in PT PLN (Persero) UID West Java was good, the application used was digital by the times, the system was easy to work on, easy to learn, saving costs, fast, guaranteed security, could distributing information quickly so that every incoming and outgoing mail can be processed quickly, ultimately the service to the public can be improved. Some obstacles are common in nature is the occurrence of disruptions on the internet network that can be overcome when the network improves again

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