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INDONESIA
Journal of Secretary and Business Administration
Published by Akademi Sekretari dan Manajemen Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : -
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The history of the Journal Journal of Secretary and Business Administration (Henceforth JSAB) is established in June 2017. It is created as a medium for practitioners, lecturers, and researchers interested in studying the disciplines of secretary and business administration, both in theory and practice. It is published twice a year that is in February and August. Due to the technical issues, the first publication was in October 2017. Yet, for the upcoming publication, it will follow the regular schedule.
Arjuna Subject : -
Articles 121 Documents
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Analisis Gap Kompetensi Calon Sekretaris Dan Sekretaris Pimpinan Pada Perusahaan Di Indonesia sofiatiningsih sofiatiningsih; Fenny Damayanti
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.197

Abstract

Government has issued a Regulation of the Minister of Manpower of the Republic of Indonesia No. 2, 2016 concerning the National Work Competency Standardization. The competency standard is expected to be a reference for prospective and existing employees to understand the appropriate competency standards needed in a company. This study wants to find out how the competency gap between secretary candidates and those who are working as secretary in companies in Indonesia. This research can be a reference that secretarial competencies must be improved in order to met with company’expectation. Besides, it can provide inputs to many universities to improve the competencies of their graduates. This research uses a qualitative method with a descriptive approach. The results shows that the competency of secretary candidates needed is attitude and for those who are working as a secretary, inisiative is the important competence and as expected by certain companies. Therefore, the gap between the competency for secretary candidates and a secretary is a continuous competency, it would be best if attitude/personality development could be inserted in every course given in universities. Furthermore, giving more case study in the learning method will enable them to think creatively and innovatively.
STUDI PEMETAAN SISTEMATIS : UKM PARAWISATA ahmad hadi fauzi
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.167

Abstract

This article is preliminary research to explore the results of studies conducted in the field of Tourism SMEs by using systematic mapping studies (SMS) or systematic monitoring studies. The purpose of this Mapping is to discuss any SMEs Tourism topics that are reviewing. This research uses a qualitative method using a study library. The search was conducted on the Scopus database of 36 articles in the 2002-2019 publication which were published in the form of scientific journals included in the inclusion criteria. The results of this SMS can provide an overview of opportunities to explore new topics in SMEs Tourism or exploit existing topics about the biggest focus of ICT, tourism management, innovation, for the locus of Small Business Travel Agents / tour operators / Guides, Guides, Hotels and Motels, Cafes and restaurants, Adventure Tourism, Recreation and Camping. As for the trends of countries and continents which often plagiarize the UK and European continents.
Brand Relationship Quality Strategy and Brand Loyalty of Abekani’s Product Dewi Kartikaningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.196

Abstract

The rapid of fashion industry in Indonesia has created intense competition among the fashion industry players and attracted. One of the fashion is genuine leather handbag product. The manufacture of the leather bag in Indonesia is Abekani. These handmade products are in great demand because they have high quality and unique in their way of buying, namely through a closed group on Facebook. The rules made make group members loyal to Abekani products. Brand loyalty shows the existence of customer ties with certain brands marked by repeated purchases from customers. The concept of BRQ (Brand Relationship Quality) is a strategy that can be used by a brand to maintain and improve relationships with customers to remain on the brand so as to create brand loyalty. Based on the phenomenon of the unique way of buying Abekani products, makes consumers loyal to the brand and the existence of previous research on Brand Relationship Quality, with respondents being leather bag lovers in Solo with a sample of 36 with a purposive sampling .The analysis uses SPSS 24 for simple regression and the result is the Brand Relationship Quality strategy has a positive effect on Brand Loyalty Abekani Products.
Analisis Pengelolaan Persediaan Barang Box Polyurethane Berbasis Standar World Health Organization Di PT Bio Farma (Persero) Pratiwie Nirmala Dewi; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.204

Abstract

Changes in lifestyle and human interaction are now one of the drivers of the emergence of various diseases in the world. The current global pandemic is Coronavirus (Covid-19) is a pandemic that occurred in Wuhan China involving humans who like to eat wild animals that are sold at the Wuhan animal market. The existence of the pharmaceutical industry is one of the needs that can also become a financial driver of a country, including in Indonesia. PT Bio Farma (Persero) is a state-owned company that manufactures international quality vaccines and anti sera. PT Bio Farma (Persero) is the only vaccine manufacturer for humans in Indonesia and the largest in Southeast Asia and already has qualification standards from WHO (World Health Organization). To meet the standardization as a WHO global player, PT Bio Farma (Persero) maintains the vaccine quality standards it produces from the initial manufacturing process to the final vaccine delivery process. One of the processes in the series of stages is the process of managing inventory. One of the items that is often imported from vendors to PT Bio Farma (Persero) for the continuity of the company's production activities is the Polyurethane Box. This box functions to keep the vaccine sterile until it reaches the customer. The purpose of this research is to study how the process of managing goods inventory of Box Polyurethane from receipt of goods to storage in warehouses with standards set by WHO. The research method used is descriptive discussion. Data collection techniques were carried out by observation, interviews with branch unit secretaries, and literature studies from books, journals, and documents related to research discussions.
Analisis Profil Konsumen Startup Ketringan dengan Pendekatan Desain Proposisi Nilai Elsa Agustine Qamarani
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.161

Abstract

Currently, Telkom University students have begun to build a startup, one of which is Ketringan. Ketringan is an application-based catering service and a site that connects restaurant vendors with customers. The phenomenon found in startup Ketringan is based on two services offered, namely Daily Catering and Events found considerable sales gap between the two services so that it is associated with the statement from the CEO of Ketringan that they have not served the University of Telkom students thoroughly. This research will reveal the needs and desires of customers by formulating the consumer profiles of Alexander Osterwalder and Yves Pigneur through the identification of customer jobs, pains, and gains. This research uses a qualitative method of descriptive with semi-structured interview data collection techniques, non-participant observation, and documentation. The results of the research and discussion are what consumers do, including ordering meals online, looking for catering information from friends. As for the things that are disturbing to the informant, such as prices are not comparable to the quality, the postage is expensive. Then, the consumer wishes to catering services that include variation of the menu, fast food delivery, review feature on the application, good communication with customers.
Proses Administrasi Kredit Back To Back Loan Dalam Mengurangi Rasio Non Performing Loan (NPL) Di Bank BJB Kantor Cabang Sukajadi asbatian nur fadirohim; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.202

Abstract

The banking world has never been separated from people's lives today. The many features offered do not escape from the target of society. Including credit facilities that are always owned by every conventional bank. One type of credit is a Back To Back Loan credit at BJB Bank. To get the facility, prospective customers must go through several stages, including credit administration to find out the level of the ability of prospective borrowers to make installment payments each month to avoid Non Performing Loans (NPL). Because high NPL can disrupt the liquidity of the banks. The purpose of this study is to determine the administrative process undertaken by prospective debtors when applying for Back To Back Loan credit at BJB Bank. The research method used is qualitative with a descriptive approach. Data collection techniques used were the study of literature from journals, secondary data and interviews to the credit administration section of the branch unit. The results showed that the Back To Back Loan credit administration process carried out by BJB Bank has proven to be able to reduce the number of bad loans or NPLs so that the credit movement can run stably.
ANALISIS MODEL BISNIS PADA PT SOKA CIPTA NIAGA BANDUNG KEDALAM PENDEKATAN BISNIS MODEL CANVAS MENGGUNAKAN PETA EMPATI RESI RESMAWATI
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.173

Abstract

A company in running its business process requires the design of a Business Model with the aim that the business process will be by following the expectations desired by the company. The purpose of the research was to make the design of the business model by using an Empathy Map of the socks that received the first Halal certification from the Majelis Ulama Indonesia, for the socks industry. The method of research conducted is using The Qualitative Method, done by collecting data in interviews with consumers of Soka socks with Triangulation Technique. There were four informants selected, namely with different ages, occupations and interview location. All selected informants were women and had used Soka Socks for more or less three years. The results obtained in the interview process to the consumers of Soka socks will be analyzed to become the design of The Empathy Map and Business Model Canvas for PT Soka Cipta Niaga.
Penambangan Teks Pada Tujuan Wisata di Bandung Raya (Studi Kasus: Tangkuban Perahu dan Kawah Putih) Abdurrahman Rahim Thaha; Fauzan Aziz
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.172

Abstract

Indonesia has a variety of tourism destinations that attract domestic and foreign tourists. The level of foreign tourist arrivals in 2019 has reached 16 million tourists from various countries. The tourism sector occupies the fourth position as the largest foreign exchange earner for the country, amounting to the US $ 20 billion. West Java is one of the provinces in Indonesia which has a variety of tourism potentials that attract domestic and foreign tourists. One of the three main tourist destinations in West Java is Bandung Raya with nature theme destinations namely Tangkuban Perahu and Kawah Putih. One factor that drives the tourism industry to develop is tourist comfort. Tourist comfort can be seen from tourist reviews on various travel sites. The development of information communication technology makes a variety of information and data reviews of a tourist spot can be accessed quickly. Review in traveling site can be used as a reference for tourists’ tourism destinations and provide feedback for relevant stakeholders. One of the biggest travel review sites in the world is Trip Advisor. The purpose of this study is to analyze the reviews on two nature-themed tourism objects namely Tangkuban Perahu and Kawah Putih to obtain valuable information. This method is done by using text mining on all English-language reviews on the Trip Advisor site on tourism object. The steps are to collect data, preprocessing data, matrix term documents. Output consist of term frequency, word cloud and sentiment analysis with emotional classification. Research findings illustrate that text mining can be applied to travel reviews for tourism destinations in Indonesia. Obtained analysis related to tourist destination ratings above the average that can still be improved, the frequency of tourist terms filled with positive words even though expensive word appear, Ekman's emotional sentiment classification is dominated by emotional joy which means tourists feel comfortable in enjoying the tourism object, and emotional sentiment term frequency of sadness and anger can be stakeholder input for tourism destinations. Keywords: tourism destination, text mining, review, Bandung, sentiment analysis
Implementasi Strategi Pemasaran Untuk Meningkatkan Penjualan di Galeri Ciumbuleuit Hotel Lilis Putri Anggraeni; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.208

Abstract

The growing of the tourism sector in various parts of the world makes a big competition occur by promoting the superiority of each country that is not owned by other countries. In this issue there will definitely be ups and downs or increases and decreases that have link with the tourism sector. To stay ahead in the fierce market competition, a good and correct marketing strategies is needed for to not lose the competition and still exist in the tourism. This supports the writing of a practical work report entitled "Implementation of Marketing Strategies to Increase Sales at the Galeri Ciumbuleuit Hotel ", with a tourism background that run hotel and hospitality industry that strongly supports the development of the tourism sector in Indonesia. This research focuses on how to sell the products owned by the Galeri Ciumbuleuit Hotel. The purpose of this study was to determine the process of receiving requests of Galeri Ciumbuleuit Hotel’s products. In addition, to find out the relevant theories are implemented in the sales process carried out by the Galeri Ciumbuleuit Hotel. This field research was carried out in more or less than 3 months. The primary data were obtained from direct observations inside and outside the Galeri Ciumbuleuit Hotel, while the secondary data were obtained from books, documents, and articles relating to the research work report. The results of this study indicate that there is a match between theory and practice in increasing sales at Galeri Ciumbuleuit Hotel. The activities carried out to increase sales have paid attention to marketing strategies in accordance with marketing mix theory. This is done to make it easier to recognize and reach the market so that it can attract a lot of markets as possible. Also to avoid losing competition with competitors.
The Role of Social Media Marketing Activities to Improve E-Wom and Visit Intention to Indonesia Tourism Destinations through Brand Equity Nabilla Dyah Eka Pramudhita; Putu Nina Madiawati
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.181

Abstract

The development of technology that continues to grow, one of which is easy internet access enables people to access information from various sources, including social media. Nowadays, social media is not only used privately, but also companies and even government. One of them, the tourism sector in government. The role of social media, especially Instagram, is recognized as the most appropriate promotional media for travelers in Indonesia. Activities held on social media will spur the occurrence of e-wom and visit intention to Indonesian tourist destinations for domestic tourists. E-wom can be positive and negative e-wom. Therefore, the Indonesian Ministry of Tourism uses @Pesonaid_travel to promote Indonesian tourism and also the Pesona Indonesia’s brand used in @Pesonaid_travel. The purpose of this study is to determine the role of social media marketing activities to increase e-WoM and visit intention through brand equity. This research is a quantitative study, with the type of research used is causality. The population in this study was followers @Pesonaid_travel, totaling 276.000, which was then tested on 400 respondents, using a questionnaire. The data analysis method used is SEM which is processed with the SmartPLS application. The results of this study indicate that each variable that has an effect The results of this study indicate that every variable that exists gives a positive and significant effect on other variables.

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