cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendryadi
Contact Email
editor.jmsab@gmail.com
Phone
-
Journal Mail Official
editor.jmsab@gmail.com
Editorial Address
-
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 8 No 2 (2025)" : 9 Documents clear
Exploring the differential impact of a male celebrity endorser on brand trust in Scarlett Cosmetics across genders Gofur, Abdul; Shafariah, Hanuna
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1678

Abstract

This study aims to analyze the influence of celebrity endorsers on brand trust, considering gender as a moderating variable, with a focus on the use of celebrity endorsements for cosmetic products in Indonesia. Based on the Source Credibility Theory, this study employs a quantitative method using Moderated Regression Analysis (MRA) with 115 respondents in Jakarta, who were obtained through a chain referral system technique. The results show that celebrity endorsers significantly increase brand trust, in line with previous findings that support the credibility of endorsers. A crucial finding is the role of gender as a significant moderator, where the influence of celebrity endorsers is more substantial on male consumers than female consumers in the context of women's cosmetic products. Managerial implications suggest that marketers consider gender dynamics in the selection of celebrity endorsers to optimize marketing strategies and campaign effectiveness, even for products traditionally aimed at a particular gender. This study contributes to enriching the marketing literature by providing empirical insights from the Indonesian context regarding the role of gender in moderating the influence of celebrity endorsers.
Analisis faktor-faktor yang memengaruhi kinerja karyawan dalam kegiatan pembibitan sawit Angela, Elsa; Nefri, John; Putra, Vicka Pramudya
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1668

Abstract

This study investigates the impact of leadership style, workplace environment, supervisory support, employee motivation, and individual competencies on staff performance at PT. BTN nurseries. Utilizing a quantitative research design, data were collected through questionnaires distributed to all 30 employees (saturated sampling). The data were then analyzed using statistical methods to explore the relationships between these variables. The results indicate that the combined factors of leadership style, work environment, supervisory support, motivation, and competence have a significant influence on employee performance. Specifically, leadership style was found to have a positive correlation with performance. At the same time, supervisory support appeared to have an inverse relationship with the outcome. Together, these factors account for a considerable portion of the variation in performance among nursery staff. These findings provide valuable insights for organizational management in agricultural contexts, particularly in terms of personnel development and workplace optimization.
Pemetaan Ilmiah Penelitian Manajemen Rantai Pasok untuk Usaha Mikro Kecil Menengah di ASEAN: Analisis Bibliometrik Marina, Marina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1719

Abstract

This study maps the scientific landscape of Supply Chain Management (SCM) for Small and Medium Enterprises (SMEs) in the ASEAN region through bibliometric analysis and network visualization. Using data from Scopus from 2009 to 2025, we identified 41 relevant papers from 36 different sources, showing an annual growth rate of 14.72% and international collaboration reaching 29.27%. The network visualization analysis revealed four main topic clusters: (1) a focus on SME/MSME digitalization, information technology, and business performance; (2) specific operational, decision, and manufacturing issues; (3) attention to sustainability and system dynamics; and (4) SCM core and economic aspects as a bridge. The most highly cited articles emphasized the crucial role of digitalization and big data analytics capabilities in improving SME SCM performance, particularly in Indonesia. A thematic shift from traditional operational aspects towards topics such as SME digitalization, sustainability, and resilience, with increasing contributions from ASEAN countries such as Indonesia, was also identified. The results of this study provide a comprehensive roadmap for academics, practitioners, and policymakers to understand the dynamics of SME SCM in ASEAN, identify trends, and direct future development efforts.
Impact of OHS and leadership style on employee performance with job satisfaction as a mediator Hallaludin, M Artha; Suhada, Suhada; Nasrulloh, Rifqi Syarif
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1724

Abstract

This study examines the influence of occupational health and safety (OHS) practices and leadership behavior on workforce performance at PT IB, with job satisfaction investigated as a potential mediating factor. Using a quantitative approach, data were collected through structured questionnaires and analyzed to assess these organizational relationships. The findings reveal that OHS practices significantly enhance both employee performance and job satisfaction. At the same time, leadership behavior positively affects job satisfaction but does not directly impact performance. Contrary to expectations, job satisfaction does not mediate the relationship between OHS, leadership, and performance outcomes. These results underscore the critical role of robust OHS implementation and practical leadership approaches in fostering workforce satisfaction and productivity. These findings underscore the crucial role of robust OHS implementation and practical leadership approaches in boosting workforce satisfaction and productivity. Organizational management should therefore prioritize workplace safety and leadership development as key drivers of employee performance.
Tax holiday: Akselerasi Indonesia menuju green mobility dan natural sustainability Susilawati, Susilawati; Masri, Indah; Sinaga, Lazarus; Siahaan, Friska Lasmaria Wulandari
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1314

Abstract

This study presents a comprehensive systematic literature review to integrate the literature on the effect of tax holidays on renewable energy investments, namely the electric vehicle industry (Green Mobility) and natural sustainability. By analyzing 10 final articles from the Scopus, Web of Science, and Google Scholar databases published between 2020 and 2025, this study aims to analyze tax holiday policies in the context of green mobility and natural sustainability, assess their impact on green investment, identify obstacles or challenges and recommendations for sustainable fiscal policies based on data in accelerating the adoption and development of electric vehicles in Indonesia as part of the national green economy agenda. The results of this study show that tax holidays affect green investments in the electric vehicle industry (Green Mobility) and natural sustainability, as well as fiscal strategies to address the challenges of the electric vehicle industry towards a natural, sustainable Indonesia.
Strategic HR framework for startups: Building sustainable organizations in the digital era Winasis, Shinta; Firdaus, Akbar; Terminanto, Agung
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1765

Abstract

Startups play a crucial role in Indonesia's economy, particularly in driving innovation and creating employment opportunities. With flexible and agile business models, startups offer significant opportunities for young entrepreneurs and the younger generation to develop their careers while contributing to economic growth, especially in the technology sector. However, startups face challenges in organizational governance, particularly in human resource management, leading to significant obstacles in employee retention policies and HR management. This research analyzes strategic challenges in startup HR management and formulates a practical solution framework. Through a systematic literature review of recent publications, the study identifies critical issues, including excessive multi-tasking workloads, unsystematic recruitment processes, limited employee development programs, and high turnover rates. The findings highlight the importance of a holistic, integrative approach that encompasses culture-based recruitment, innovative reward systems, structured mentorship programs, and flexible work environments. Implementing this strategy is expected to build solid, creative teams, laying the foundation for long-term startup sustainability.
Exploring How Anthropomorphic Voices Shape Brand Loyalty Today Christiarini, Renny; Gautama, Jocky; Putra, Edy Yulianto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1773

Abstract

This study explores the impact of human-like brand voices on customer loyalty, focusing on how brand trust and affection act as connecting factors, while also considering how worries about privacy can alter the effects in voice assistant interactions. Drawing from surveys of 353 young adults specifically Gen Z and millennials in Indonesia, the results show that viewing a voice assistant as more human-like boosts both trust in the brand and deeper emotional bonds, which in turn strengthen overall loyalty. On top of that, concerns over privacy tend to lessen the positive connection between this human-like perception and trust, highlighting the importance of creating voice assistants that blend relatable human traits with solid privacy protections. Overall, these findings help broaden our understanding of how consumers connect with brands through AI-driven exchanges.
Determinan kepuasan pelanggan: Studi empiris pada penginapan Syariah Asri Jakarta Akhmadi, Ali
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1311

Abstract

This study aims to analyze the influence of service quality, price, and brand image on customer satisfaction at Penginepan Syariah Asri Jakarta.This research employs a quantitative approach using primary data collected through a Likert-scale questionnaire. The population of this study consists of all customers of Penginepan Syariah Asri Jakarta. The sampling technique used was non-probability sampling, with a margin of error formula, yielding a sample of 97 respondents. Data analysis was conducted using SPSS version 26, including validity and reliability tests, partial tests (T-tests), and coefficient-of-determination tests. The analysis results indicate that, partially, service quality, price, and brand image each have a significant influence on customer satisfaction at Penginepan Syariah Asri Jakarta. This study provides an empirical contribution to the services marketing literature, particularly within the context of the under-researched sharia hospitality industry in Indonesia, by simultaneously testing three key determinants of customer satisfaction.
Studi kasus dampak pinjaman online pada perilaku konsumen dan gaya hidup Putlia, Grace; Sundoro, Hary S.; Shobrina, Fildzah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1572

Abstract

The impact of digitalization on the financial sector has made it easier for people to carry out various financial transactions, including online loans (pinjol). The echo of the use of legal pinjol registered with the OJK has not stopped until 2024. The reason is that illegal pinjol continues to emerge in society. In the field, many cases of violence and suicide were found due to online loans. Based on the existing phenomenon, the purpose of this study was first to review in more depth the understanding of the people of Tangerang City about the impact of online loans and secondly, the understanding of the people of Tangerang City about the impact of online loans on consumer behavior and lifestyle. This study uses a qualitative case study design because the research problem concerns a phenomenon. 10 people were selected as the research sample, meeting the specified criteria. The study's results show that, in general, the people of Tangerang City's understanding of the impact of online loans remains limited.

Page 1 of 1 | Total Record : 9

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 8 No 2 (2025) Vol 8 No 1 (2025) Vol 7 No 2 (2024) Vol 7 No 1 (2024) Vol 6 No 2 (2023) Vol 6 No 1 (2023) Vol 5 No 2 (2022) Vol 5 No 1 (2022) Vol 4 No 2 (2021) Vol 4 No 1 (2021) Vol 3 No 2 (2020) Vol 3 No 1 (2020) Vol 2 No 2 (2019) Vol 2 No 1 (2019) Vol 1 No 1 (2018) More Issue