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Fakultas Ekonomi Universitas Warmadewa Jalan Terompong no 24 Denpasar, Bali-Indonesia
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Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 95 Documents
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PENGARUH HARGA, WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA CV. LAGAS JAYA BADUNG I Komang Arthur Mahendra; I Gde Agung Wira Pertama; Ida Ayu Agung Idawati
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.103-111

Abstract

The purchase decision is an action taken by consumers in choosing a product from several alternative choices. This study entitled “The Influence of Price, Word of Mouth and Service Quality on Product Purchase Decisions at CV. Lagas Jaya Badung”. The purpose of this study was to determine and analyze the effect of word of mouth price and service quality on product purchasing decisions on CV. Lagas Jaya Badung both simultaneously and partially. The research data was collected using a questionnaire with a sample of 87 respondents. The research method uses quantitative analysis with multiple linear regression analysis techniques, hypothesis testing (F test and t test). Based on the results of the F test, price, word of mouth, and service quality simultaneously have a significant effect on product purchasing decision on CV. Lagas Jaya Badung. Based on the results of multiple linear regression analysis, the t test found that price, word of mouth and service quality partially have a positive and significant effect on product purchasing decisions on CV. Lagas Jaya Badung
DAMPAK KUALITAS PRODUK, HARGA DAN WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN PADA UD CATUR PUTRA DI MENGWI BADUNG Made Setena; Ni Putu Sri Mariyatni; Ni Made Rai Juniariani
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.112-121

Abstract

The purpose of this study was to examine the impact of product quality, price and word of mouth on consumer purchasing power at UD Catur Putra in Mengwi Badung. Marketing is the key to success of a business organization. Marketing management in era 4.0 besides being able to a competitor, is also capable of being an innovator able to adapt to available technological advances so that promotions related to the products offered besides being offline can also be done online (via social media). UD Catur Putra which is enganged in the production of Balinese gamelan has an obligation to meet consumer buying interest. The factors that can influence consumer buying interest are: product quality, price, and word of mouth. The results of multiple linear regression analysis show a positive direction between product quality, price and word of mouth on consumer buying interest. Thus, it can be stated that the level of consumer buying interest is influenced jointly by product quality, price and word of mouth. The F-test is a test of the significance of multiple linear regression coefficients obtained by F-count 18,151 > F-table 3,093 indicating that it is true that there is a simultaneous significant effect between product quality, price and word of mouth on consumer buying interest. Significance test using t-test the obtained t-count values for variables are 2.381, 2.268 and 3.729 > t-table 1.661 indicating that it is true that there is a significant positive influence individually between product quality, price and word of mouth on consumer buying interest.
KEPUASAN MASYARAKAT ACEH BARAT TERHADAP PELAYANAN PEMBUATAN JKN PADA BPJS KESEHATAN CABANG MEULABOH Ummul Zulfa; Alfian Anas
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.122-132

Abstract

This study aims to analyze whether the people of Aceh Barat are satisfied with the services in making JKN provided by BPJS Kesehatan Meulaboh Branch, and whether the services provided by BPJS Kesehatan are as expected by the community. The study used descriptive qualitative data. The population in this study were all participants in making JKN cards with a total sample of 100 people. It can be seen from the highest score on the suitability of the service with what is expected to be in the good category with an average value of 2.97. Then the second highest average value where reliability and assurance is 2.96. Third, the lowest value is in tangible and empathy of 2.92. This value can indicate that the satisfaction of the people of West Aceh at BPJS Kesehatan Meulaboh Branch is good.
PERAN VARIASI MENU, LOKASI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI (STUDI KASUS PADA ZACTIE BAR AND RESTAURANT) Ni Wayan Putri Findia Antika; Ni Luh Putu Indiani
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.1.2023.1-13

Abstract

In the midst of increasingly intense competition in the culinary industry marked by a significant growth in the number of restaurants in recent years, marketers need to put extra effort into understanding consumer needs and wants. A better understanding can be a reference in developing marketing strategies to increase consumer interest in repurchasing. This is the background of this study to analyze the factors that drive repurchase decisions. This study conducted a case study at Zactie Bar and Restaurant Denpasar. The population in this study are consumers who visit Zactie Bar and Restaurant. The research sample amounted to 96 respondents who were taken using the Crochran formula. The method of data collection is a survey with a questionnaire. Multiple linear regression analysis technique was used to test the effect of the independent variable on the dependent variable. The results of the study found that menu variations, location, and service quality had a positive and significant effect on purchasing decisions. In an effort to improve purchasing decisions, aspects that need to be considered regarding menu variations are increasing the types of food and beverage choices, creating unique and varied flavors of food and beverages and increasing the portion sizes of food and beverages. Aspects that need to be considered in site selection are the affordability of the location, smooth access to the location, and the proximity of the location to the center of community activities. Aspects that need to be considered in improving service quality are employee reliability, employee responsiveness, food quality assurance, understanding of consumer demand, and the comfort of the restaurant space.
KINERJA KEUANGAN PT DUNIA BARUSA CABANG MEULABOH SEBELUM DAN SELAMA MASA PANDEMI COVID-19 Riza Gusria; Rusma Setiyana
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.1.2023.27-38

Abstract

This study aims to determine the effect of the Covid-19 pandemic on the financial performance of PT Dunia Barusa. This research was conducted using quantitative methods through a descriptive approach. The instruments used in this research were interviews and documents. While the analytical method used to calculate the financial performance of PT Dunia Barusa was using the profitability ratios of NPM and ROA. The results of this study indicate that there is a decrease in the NPM value during the pandemic. Before the pandemic the NPM value was 0.076 and during the pandemic it was 0.051, as well as the ROA value before the pandemic it was 0.116 and after the pandemic it was 0.068. Based on the results of the study, it can be concluded that the Covid-19 pandemic has affected the financial performance of PT Dunia Barusa.
PENGARUH PERCEIVED USEFULLNESS, PERCEIVED EASE OF USE, TRUST, DAN PERCEIVED RISK TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI HALODOC DI KOTA DENPASAR Ni Putu Leonny Indriani; Gusti Ayu Sugiati; Luh Putu Indiani
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.1.2023.14-26

Abstract

This research aims to determine the effect of perceived usefullness, perceived ease of use, trust, and perceived risk on the decision to use the Halodoc application. The population in this research are all Halodoc application users in Denpasar City. This research uses a non-probability sampling method, namely the incidental sampling method, with the ancient rao formula obtained a total sample of 96 people. Collecting data using a questionnaire with linear regression. The research results illustrate that perceived usefulness, perceived ease of use, trust and perceived risk simultaneously have a positive and significant effect on decisions to use the Halodoc application. Partially Perceived usefulness has a positive and significant effect on decisions to use the Halodoc application, Perceived ease of use has a positive and significant impact on decisions to use the Halodoc application, Trust has a positive and significant impact on decisions to use the Halodoc application, Perceived risk has a positive and significant impact on decisions use on the Halodoc application. The Halodoc application is expected to maximize the usefulness of the application for users, one of which is by increasing the practicality of payments.
TECHNOLOGY READINESS INDEX DALAM PENGADOPSIAN SISTEM PEMBAYARAN QRISS Ni Putu Yeni Astiti; I Made Surya Prayoga; I Gusti Ayu Imbayani
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.1.2023.51-57

Abstract

This research was conducted at SMEs in Denpasar City by distributing questionnaires. The object of this research is SMEs actors in Denpasar City. Measuring the readiness of SMEs actors to adopt the Quik Response Code Indonesia Standard (QRIS) payment system uses the technology readiness index (TRI), which consists of four dimensions, namely: optimism, innovativeness, discomfort, and insecurity. The sample used in this study consisted of 98 SME actors in Denpasar City. The sample was determined by a simple random sampling techniqu e.This study found that the average score for the dimensions of optimism and discomfort was in the very high score category, while the other two dimensions, namely innovativeness, and insecurity were included in the high score category.
PENGARUH PENGETAHUAN KEUANGAN, SIKAP KEUANGAN, DAN KEPRIBADIAN TERHADAP PERILAKU MANAJEMEN KEUANGAN PADA PELAKU UMKM SUB SEKTOR DI MEULABOH Ira Julita
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.1.2023.39-50

Abstract

This study aims to determine whether there is an influence of financial knowledge, financial attitudes and personality on financial management behavior in the Culinary Sub-sector SMEs in Kuta Padang and Ujung Kalak. The data collection technique in this study used a questionnaire that was filled out by 24 SMEs specifically engaged in the culinary field. Then the data were analyzed using SPSS software version 22. The results obtained from.this.study.are..that..there..is.a significant..positive..influence.of.financial..knowledge.and..attitudes..on.financial management.behavior..in..the.Culinary.Sub-sector.SMEs. On the other hand, there is no influence of personality on financial management behavior in the Culinary Sub-sector SMEs in Meulaboh.
PERAN KEPUASAN KERJA MEMEDIASI PENGARUH STRES KERJA TERHADAP KOMITMEN ORGANISASIONAL Putu Arie Tria Dewi; I Gede Aryana Mahayasa; I Komang Gede
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.1.2023.58-72

Abstract

This research was conducted at the Secretariat of the Badung Regency DPRD. The number of populations and samples in this study was as many as 73 people with saturated sample methods. Data collection using questionnaires is then tested for validity and reliability. The data analysis techniques used are path analysis (path) and sobel test. The results in this study are 1) Work stress has a negative and significant effect on job satisfaction with a correlation value of -0.555 and a significant value of 0.000 < 0.05. 2) Work stress has a negative and significant effect on organizational commitment with a correlation value of – 0.199 and a significant value of 0.004 < 0.05. 3) Job satisfaction has a positive and significant effect on organizational commitment with a correlation value of 0.515 and a significant value of 0.000 < 0.05. 4) Job satisfaction can mediate the relationship between work stress and organizational commitment with the results of calculations obtained thitung (3,097) > ttabel (1,994). The advice in this study is that the division of duties and responsibilities must be based on the abilities that employees have so as not to cause employee work stress.
PENGARUH SOCIAL MEDIA MARKETING, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA CAFÉ DEGREE DENPASAR Ida Ayu Tripuspita; IA Cynthia Saisaria Mandasari; Ade Ruly Sumartini
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.2.2023.74-84

Abstract

Customer satisfaction is the level of customer feelings after comparing what is received and expectations, where a customer will feel satisfied with the value provided by a product or service that has been used before. The phenomenon that occurs in this study is that there are complaints from customers who do not get satisfaction, which causes a decrease in the number of visitors who come. The purpose of this study was to determine the relationship and influence of social media marketing, location, and service quality on customer satisfaction. This type of research is an empirical study of Café Degree in Denpasar. The sampling technique used was slovin, so the sample in this study was 99 respondents. The data analysis technique used is multiple linear regression where the independent variables are social media marketing, location, and service quality while the dependent variable is customer satisfaction. The results of the study show that social media marketing, location, and service quality simultaneously have a significant effect on customer satisfaction. Meanwhile, social media marketing, location, and service quality individually have a positive and significant effect on customer satisfaction.

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