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OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Universitas Pasundan
ISSN : 25492284     EISSN : 25492284     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education at universities, high schools and vocational schools to support the achievement of educational goals National in the field of economic education.
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Articles 420 Documents
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Peningkatan Daya Saing Produk E-KTP Reader AE01 PT. INTI melalui Pendekatan Nilai Pelanggan dan Inovasi Model Bisnis darma, Darma Nugraha; Nila Armelia Windasari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The AE01 E-KTP Reader product developed by PT Industri Telekomunikasi Indonesia (PT INTI) faces competitive challenges in a market that is highly sensitive to price and customer value. This study aims to analyze customer value perceptions and formulate a business model innovation strategy to enhance the product’s competitiveness. A qualitative exploratory approach with a case study method was employed. Data were collected through in-depth interviews, internal document reviews, and literature studies, and analyzed using thematic analysis. The results indicate that functional value and cost are the dominant factors influencing customer purchasing decisions. Proposed business solutions include flexible financing schemes, product and service bundling, and improved technical documentation. The business model innovation strategy was developed using the Business Model Canvas (BMC) approach and structured into a three-month implementation plan. This research contributes to the development of value-based product strategies and business model innovation in state-owned technology enterprises.
ANALISIS EFEKTIVITAS PENILAIAN KINERJA DAN MOTIVASI PIMPINAN TERHADAP PRODUKTIVITAS KARYAWAN Fazril, M Fazril; Resa Nurmala; Sopyan Saori
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

  Penelitian ini bertujuan untuk menguji seberapa besar pengaruh Efektivitas Penilaian Kinerja dan Motivasi Pimpinan Terhadap Produktivitas Karyawan di PT. BPR Supra Artapersada Kota Sukabumi. Metode penelitian yang dilakukan adalah metode asosiatif dengan pendekatan kuantitatif. Sampel pada penelitian ini menggunakan teknik sampling jenuh. Teknik pengumpulan data melalui observasi dan kuesioner yang disebar pada 39 karyawan yang berisikan 27 pernyataan terkait variabel Efektivitas Penilaian , Motivasi Pimpinan , dan Produktivitas karyawan dengan pengukuran menggunakan skala likert. Selanjutnya, data yang diperoleh dilakukan berbagai pengujian seperti uji validitas dan reliabilitas serta pengujian asumsi klasik untuk kemudian dianalisis dengan berbagai pengujian dengan bantuan software SPSS 27 untuk menjawab hipotesis pada penelitian ini. Hasil statistik uji validitas dan reliabilitas menunjukan instrument penelitian layak digunakan. Hasil penelitian menunjukan bahwa efektivitas penilaian dan motivasi pimpinan secara simultan berpengaruh terhadap produktivitas karyawan, sedangkan efektivitas penilaian secara parsial tidak berpengaruh terhadap produktivitas karena t hitung < 0.284 lebih kecil dari t tabel 1.686, dan motivasi pimpinan secara parsial berpengaruh terhadap produktivitas karyawan karena t hitung 5.094 lebih besar dari t tabel 1.686. Penemuan penelitian ini, menambah pemahaman dalam pengembangan strategi dalam mengelola SDM dalam upaya meningkatkan produktivitas melalui efektivitas penilaian dan motivasi pimpinan.
Bahasa Inggris Wijaya Salim, James; Nila Armelia Windasari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

As frozen food retailers in Indonesia face mounting pressure from both economic challenges and competitive alternatives, strategic adaptation across different customer segments becomes increasingly essential. This research investigates the adaptive strategies of “FrozenMart” in addressing foot traffic fluctuations and enhancing customer engagement in both B2B and B2C markets. A mixed-methods approach was employed, including quantitative surveys across 10 branches (n=300) and qualitative inputs from stakeholders. The study explores product display preferences, promotional effectiveness, and membership adoption using descriptive statistics, importance-performance analysis (IPA), and K-Means clustering. Financial simulations were conducted using ROI, CPA, BEP, NPV, and IRR to assess strategic viability. Findings reveal a strong preference among B2C customers for categorized product displays and direct discount schemes. Although only 23.7% are members, over 90% acknowledge membership influence on purchasing behavior. B2B respondents emphasized the importance of delivery services and exclusive pricing. Hybrid strategies—bundling, segmented membership, and localized events—showed the highest ROI and consumer retention potential. The study highlights that personalized experience and localized engagement are key to sustaining competitiveness in Indonesia’s frozen food retail landscape.
PERAN IKLIM ORGANISASI DAN LINGKUNGAN KERJA FISIK DALAM MENINGKATKAN LOYALITAS KARYAWAN Adzkya, Adzkya Shaqiela; Faizal Mulia Z; Nor Norisanti
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Penelitian ini bertujuan untuk mengetahui peran iklim organisasi dan lingkungan kerja fisik dalam meningkatkan loyalitas karyawan pada PT. Agronesia Saripetojo Sukabumi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei, menggunakan kuesioner yang disebarkan kepada 41 responden. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan iklim organisasi dan lingkungan kerja fisik berpengaruh signifikan terhadap loyalitas karyawan. Namun, secara parsial hanya variabel iklim organisasi yang berpengaruh signifikan, sedangkan lingkungan kerja fisik berpengaruh positif tetapi tidak signifikan. Hal ini menunjukkan bahwa loyalitas karyawan lebih dipengaruhi oleh faktor iklim organisasi yang mencakup komunikasi terbuka, dukungan atasan, dan kejelasan peran. Meskipun lingkungan kerja fisik tidak berpengaruh signifikan, tetap diperlukan untuk menciptakan suasana kerja yang nyaman dan produktif. Dengan demikian, perusahaan perlu memperkuat iklim organisasi yang positif dan tetap memperhatikan kelayakan lingkungan kerja fisik guna meningkatkan loyalitas dan retensi karyawan secara berkelanjutan.
PENGARU LITERASI KEUANGAN DAN MOTIVASI INVESTASI TERHADAP MINAT INVESTASI DI PASAR MODAL MAHASISWA PENDIDIKAN EKONOMI FKIP UNS BADRAPURA, CHENY AGSNA; Sudarno; Dini Octoria
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aimed to determine (1) the effect of financial literacy on student investment interests, (2) the effect of investment motivation on student investment interests, (3) The effect of financial literacy and investment motivation on student investment interests. This research was a quantitative descriptive study with a population of 154 students of economic education for the 2019 and 2020 academic year. The sampling technique used in this study was propoltional random sampling, producing a sample of 112 student respondents. Data was collected through a questionnaire distributed via the Google form link. The data analysis used was multiple linear regression analysis with SPSS 25. The results shown from this study were: First financial literacy had a positive effect on the investment interest for undergraduate students economid education of Sebelas Maret University as evidenced by a regression coefficient of 0,225, t count (4.025) > t table (1.65) and sig. (0.000) < 0.05. Second, investment motivation had a positive effect on the investment interest for undergraduate students economic education of Sebelas Maret University as evidenced by a regression coefficient of 0.117, t count (2.109) > t table (1.65), and sig. (0.037) < 0.05. Third, simultaneous financial literacy and investment motivation had a positive effect on the investment interest of undergraduate students economic education of Sebelas Maret University, as evidenced by the calculated F value (17.870) > F table (3.08) and the sig. (0.000) < 0.05.
STRATEGI PENINGKATAN KINERJA PEGAWAI PADA PT GOTHRU MEDIA INDONESIA MENGGUNAKAN METODE SIX SIGMA Supriatna, Nano; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

In an era of increasingly tight business competition, improving employee performance is crucial for the success of a company. One method that is being pursued to improve the quality and efficiency of business processes is the Six Sigma Method. The aim of this research is to explore and understand strategies for improving employee performance at PT Gothru Media Indonesia using the Six Sigma Method. This study used qualitative research methods. The data collection technique in this research is literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that the Six Sigma method can be used to improve employee performance at PT. Gothru Media Indonesia. Strategies that can be used include problem identification and definition, data measurement and analysis, solution development, solution implementation and monitoring and control. The application of the Six Sigma method needs to be carried out systematically and continuously to achieve optimal results.
Efektivitas E-Wom (elektronic word of mouth) dan Digital Marketing Melalui Konten Terhadap Kunjungan Wisatawan Air Terjun Coban Binangun, Plintahan, Pandaan. Eka Agustin; Mas Oetarjo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Tourism, as a lucrative investment, requires sustainable management for long-term benefits. Despite its scenic beauty, Coban Binangun struggles with low visitor numbers. However, revitalization efforts and digital promotion, particularly through social media, have led to a notable increase in visitors. Electronic Word of Mouth (eWOM) and digital content shared by visitors play pivotal roles in influencing visitation decisions. Leveraging digital marketing and eWOM, Coban Binangun can enhance its promotional reach and boost visitor interest, thereby fostering sustainable tourism growth. The study, conducted in Plintahan Village, Pandaan, Pasuruan, East Java, employed a quantitative approach with non-probability sampling. Variables examined included EWOM, Digital Marketing, Content, and Visitor Arrivals. Likert scale questionnaires were distributed to 97 respondents, with data analyzed using SPSS version 25. Results indicated that EWOM and Digital Marketing significantly impact Visitor Arrivals, whereas Content does not. Respondents viewed EWOM and Digital Marketing positively, contrasting with the negligible impact of Content, aligning with prior research findings. EWOM is perceived to positively influence Visitor Arrivals, underscoring the significant role of Digital Marketing in driving tourism growth, while Content's effect remains insignificant.
Media Sosial Meningkatkan Kinerja Pemasaran Produk Usaha Mikro: Sebuah Studi dari Kota Pekanbaru Eka Setiyaningsih; Makhdalena; Brilliant Asmit
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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The aim of carrying out this research is to explain how social media is used in marketing micro business products and to find out whether social media has an impact on the development of micro businesses. This research uses this type of qualitative descriptive research using a phenomenological approach. The phenomenological method seeks to understand the meaning of events and their relationship to people in certain situations. Based on the results of research on the use of social media in marketing MSME products, Simpang Baru Village, Pekanbaru City, Riau Province, it can be seen that micro businesses in Simpang Baru Village use Instagram and WhatsApp social media in marketing or promoting their products. They use social media by uploading photos and videos by editing them through the application and then uploading them with words that attract customers. Apart from that, micro businesses also rent or utilize well-known social media accounts to promote products and goods so that their products are known to many people. However, from the use of social media, the language used is not good and correct and in terms of business premises there are still many buyers who do not get a seat. The existence of social media has a positive impact on micro businesses to expand product marketing. The existence of social media provides convenience and good benefits for increasing customers and also increasing income. However, when using social media you must also be consistent so that your business becomes better known and grows. If it is not consistent, what will happen is a decrease in income. 
PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN EFIKASI DIRI TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS RIAU Gita, Gita Aulya Anggraini; Sumarno; M.Yogi Riyantama Isjoni
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research aims to determine the influence of entrepreneurship education and self efficacy on the entrepreneurial interest of FKIP Riau University students. The population in this study were 1351 active FKIP class of 2020 students and a sample of 93 students. The sampling technique uses a random sampling method. This research uses primary data obtained by distributing questionnaires. The data analysis technique uses multiple linear regression analysis. Based on the research results, it shows that entrepreneurship education and self-efficacy influence students' entrepreneurial interest, this is shown through the t test with the results of the entrepreneurship education variable value being 0.001 < 0.05 and the self-efficacy variable value being 0.014 < 0.05. Entrepreneurship education has a positive and significant effect, meaning that if students have good entrepreneurship education it will increase their interest in entrepreneurship. Self-efficacy has a positive and significant effect, meaning that if students have high self-efficacy it will increase their interest in entrepreneurship. Likewise, if students have low entrepreneurial education and low self-efficacy, their level of interest in entrepreneurship will also be low.
FACTORS THAT INFLUENCE PURCHASING DECISIONS FOR COSMETIC PRODUCTS AT GUARDIAN Nathania, Geovanni; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Indonesia's cosmetics industry has experienced significant growth in recent years, with an increase of 9.61% in 2021 and a CAGR increase of 5.81% in 2022-2027. This growth is due to the increasing demand for cosmetic products and services.  Each beauty brand markets its products both online and offline. Offline, many beauty brands are capitalizing on opportunities by working with retail stores in Indonesia. This is because currently the retail industry in Indonesia is experiencing very rapid growth. one of these retail stores is Guardian. Guardian sells more than 10,000 health and beauty products. because of the many products sold at guardian, consumers are confused in determining the items they want to buy because there are many items that have the same function but different brands, so this makes it possible or many factors that influence consumers in making purchasing decisions This study was to determine the factors that influence purchasing decisions for cosmetic products at Guardian and to determine the most dominant factor in influencing purchasing decisions for cosmetic products at Guardian. By examining 14 factors, according to Kotler & Keller (2016), Kotler (2022), and Tjiptono (2017). To gather primary data, a questionnaire will be disseminated via Google Forms through social media platforms. The questionnaire will employ a Likert scale with four gradations, ranging from "Strongly Disagree" to "Strongly Agree," facilitating respondents in expressing their opinions and preferences regarding beauty product purchases at Guardian. Data analysis will utilize Partial Least Square (PLS) version 3.9, enabling researchers to examine and ascertain the factors exerting the greatest influence on beauty product purchasing decisions at Guardian outlets. Through this comprehensive methodology, the study endeavors to contribute valuable insights into consumer behavior in the beauty retail sector within the Indonesian market.

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