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OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Universitas Pasundan
ISSN : 25492284     EISSN : 25492284     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education at universities, high schools and vocational schools to support the achievement of educational goals National in the field of economic education.
Arjuna Subject : -
Articles 420 Documents
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ber, ke, me, STRATEGI PROMOSI DAN INOVASI DALAM UPAYA PENINGKATAN DAYA SAING PENJUAL ES TEH INDONESIA DI KOTA BANGKALAN iim, iim; Romiftahul Ulum
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research aims to explore and analyze the promotional strategies and innovations implemented by Indonesian iced tea sellers in Bangkalan City, with a focus on efforts to enhance their competitiveness in an increasingly competitive market. This study employs a qualitative method involving in-depth interviews with business owners, employees, and customers to gain a comprehensive perspective on best practices and challenges faced. The research results from the promotion strategy and innovation of Indonesian iced tea sellers in Bangkalan City show that this brand has successfully transformed the image of iced tea into a high-value product with strategically located outlets. Sellers utilize social media, discounts, and partnerships with online ordering applications to attract customers. Product innovations, including flavor variations and attractive packaging, significantly contribute to increased revenue and customer loyalty. Despite facing challenges such as fierce competition and price fluctuations, the findings indicate that this adaptive and competitive approach is effective in maintaining competitiveness in the contemporary beverage market.
ke, ber, me, the STUDI KOMPARATIF STRATEGI INFLUENCER MARKETING, PEMANFAATAN MEDIA SOSIAL DAN VARIAN PRODUK DALAM UPAYA MENINGKATKAN JUMLAH CUSTOMER : (Studi Kasus Bakso Pelakor Dan Bakso Bengkong Di Kec. Klampis Kab.Bangkalan) yana, muzayyanah; Aulia Dawam
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research aims to analyze the comparison of influencer marketing strategies, the utilization of social media, and product variations in increasing customer numbers at Bakso Pelakor and Bakso Bengkong in Klampis District, Bangkalan Regency. The methodology used is a qualitative approach with data collection techniques through interviews, observations, and documentation. The results show that Bakso Pelakor relies on influencers to expand market reach and enhance credibility, while Bakso Bengkong focuses on organic content and product authenticity. Although Bakso Pelakor successfully attracts attention with menu innovations and aggressive promotions on social media, Bakso Bengkong maintains loyal customers through taste quality and service. These findings indicate that both businesses have different approaches in their marketing strategies, which affect consumer perceptions and purchasing decisions. This research is expected to provide insights for SMEs in developing more effective marketing strategies in the digital era.
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEURIAL INNOVATIVE BEHAVIOR TERHADAP BUSINESS PERFORMANCE MAHASISWA (GENERASI Z) Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The study aims to analyze the impact of entrepreneurial leadership and entrepreneurial innovative behavior on business performance among Generation Z as entrepreneurs at Universitas. In addition, this research also examines the role of entrepreneurial innovative behavior as a mediator in the relationship. The approach used is a quantitative method with a survey technique for data collection. The population involved consists of 235 individuals, with a sample of 193 respondents selected using probability sampling techniques. The data collected through questionnaires were then analyzed using SmartPLS 4.0. The results of the study prove that entrepreneurial leadership has a significant impact on business performance, both directly and through the mediation of entrepreneurial innovative behavior. Innovative behavior also has a proven influence on improving business performance among Generation Z. The implications of this research emphasize the importance of fostering an innovative mindset and strengthening leadership strategies to drive the success of Generation Z's enterprises. Future research is suggested to develop the model by adding more variables and expanding respondents across industries to gain a more comprehensive understanding of the success factors of student entrepreneurs (Generation Z).
AI DISCLOSURE IMPROVES BANKING MARKET PERFORMANCE IN INDONESIA AND THE ROLE OF BANK AGE AS A VARIABLE AFFECTING PROFITABILITY AND PROFIT GROWTH Ossi Ferli; Erric Wijaya; Oktavia Ramadaniyah; Zhafira Ramadhani; Ratna Nilanjana Kurniathena
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aims to analyze the effect of disclosure of the use of Artificial Intelligence (AI) technology in annual reports on the financial performance of banks listed on the Indonesia Stock Exchange in the period 2020-2024. Using a quantitative approach and panel data regression method, this study evaluates the relationship between the frequency of disclosure of AI-related terms (AIFREC) and financial performance indicators such as Return on Equity (ROE), Net Interest Income (NII), Price to Earning (P/E) and Total Expenses (TEXP). The results show that the frequency of AI disclosure has a significant impact on market perception (P/E ratio), and negatively affects ROE but positively affects market value. In addition, internal bank characteristics such as asset size, proportion of independent board, and bank age also influence the level of AI disclosure. This study emphasizes the importance of transparency and communication strategies in the adoption of AI technology as part of the digital transformation of the banking sector, and encourages the need for more uniform AI reporting standards to increase investor confidence and operational efficiency.
PENGARUH JUMLAH PENDUDUK, PERTUMBUHAN EKONOMI DAN RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN TULUNGAGUNG TAHUN 2015-2024 Lutfia Nur Azizah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study analyzes the effect of population, economic growth, and regional levies on the Regional Original Income (PAD) of Tulungagung Regency during the period 2015-2024. PAD is the main source of local government funding for development and public services. Quantitative research methods are used with multiple linear regression analysis techniques. The data used are secondary data from the Central Statistics Agency of Tulungagung Regency. The results of the study show that the PAD of Tulungagung Regency has increased significantly and consistently from IDR 309 billion in 2015 to IDR 953 billion in 2024. The population also shows a stable increase from around 1.02 million people in 2015 to 1.14 million people in 2024. The economic growth of Tulungagung Regency is stable and positive, although it contracted in 2020 due to the pandemic, but recovered until 2024. Regional levies, especially motor vehicle testing levies, show significant fluctuations. Normality, heteroscedasticity, multicollinearity, and autocorrelation tests show that this regression model meets the classical assumptions.
The PEMBELAJARAN BERDIFERENSIASI MELALUI MODEL PROJECT-BASED LEARNING (PJBL) PADA MATA PELAJARAN EKONOMI; : ANALISIS STUDI IMPELEMENTATIF Hasanah, Nofiatul; Hidayanti, Denok Mugi; Neviyani, Neviyani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aims to describe the implementation of the Project-Based Learning (PjBL) model in differentiated learning in the Economics subject at SMK Raudlatul Ulum Ledokombo Jember, as well as to identify the obstacles encountered during its implementation. The approach used is qualitative with a case study type. Data collection techniques include interviews, observations, and documentation. The research results show that PjBL is capable of enhancing student learning activity and understanding of economic material through the stages of project planning, collaborative-based implementation, and authentic evaluation. However, several obstacles were found, such as the limited understanding of PjBL by teachers, time constraints, and high administrative burdens. This research suggests the need for continuous training, the provision of adequate resources, and cross-functional collaboration to support the implementation of PjBL. The implications of this research reinforce the position of PjBL as an innovative strategy in contextual and learner-centered economic education.
A ANALISIS IMPLEMENTASI MODEL PROBLEM BASED LEARNING (PBL) DALAM MENGEMBANGJAN KEMAMPUAN BERPIKIR KRITIS PESERTA DIDIK Arina Hidayati, Ayu; Hidayanti, Denok Mugi; Neviyani, Neviyani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Education plays a fundamental role in shaping individuals who are intelligent, religious, and of good character, thereby enabling them to contribute to the progress of the nation. In the context of strengthening 21st-century learning that emphasizes critical thinking skills, this study aims to examine the effectiveness of the Problem Based Learning (PBL) model in developing students' critical thinking abilities in economics subjects, specifically on the topic of payment systems and instruments. This study uses a qualitative approach with a case study design at MA Nurul Iman Sumberjambe Jember. The research subjects include economics teachers, X IPS class students, the principal, and the curriculum deputy. Data collection techniques include observation, interviews, and documentation, while data analysis is conducted through data condensation, presentation, and conclusion drawing, with validity tested through triangulation. The research results show that the application of the PBL syntax—comprising problem analysis, diagnosis, and alternative solutions—systematically fosters the critical thinking skills of students. That ability is evident in the processes of information search, logical reasoning, cause-and-effect analysis, and solution formulation for contextual economic problems. This research provides a new contribution in affirming the effectiveness of PBL in economic learning, which has not been extensively studied in depth, particularly on the topic of payment systems and instruments. Therefore, PBL has proven to be a relevant and applicable model in creating active, reflective, and meaningful economic learning.
PERAN WORK-LIFE BALANCE DALAM MENINGKATKAN EMPLOYEE ENGAGEMENT DAN KINERJA KARYAWAN PT TASPEN (PERSERO) Lobo, Kevin; Vincent Didiek Wiet Aryanto
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aims to analyze the effect of Work Life Balance (WLB) on Employee Performance, both directly and indirectly through Keterlibatan karyawan (EE) as a mediating variable at PT TASPEN (Persero). The research employs a quantitative explanatory approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Primary data were collected from 80 permanent employees using a closed-ended questionnaire with a five-point Likert scale. The research instrument encompasses three main variables: WLB, EE, and Employee Performance, with a total of 10 indicators. The outer model analysis indicates that all indicators are valid and reliable. The inner model analysis shows that WLB has a significant effect on both EE and Performance. Furthermore, EE is proven to mediate the relationship between WLB and Performance. High values of R² and Q² demonstrate strong predictive power and model relevance. These findings support the Spillover and Enrichment theories and highlight the importance of keseimbangan kerja dan kehidupan pribadi and emotional engagement in enhancing employee performance within public sector organizations.
ERA DIGITAL PENGARUH INOVASI TEKNOLOGI TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Dilla Kumalasari; Siti Aisyah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Seiring dengan berkembangnya globalisasi, aktivitas masyarakat menjadi lebih mudah dilakukan. Kemajuan teknologi di sektor ekonomi memungkinkan para pelaku usaha untuk memasarkan produknya secara lebih efisien ke pasar yang lebih luas, terutama di pasar global. Penelitian ini bertujuan untuk menganalisis pengaruh ekonomi digital terhadap pertumbuhan ekonomi Indonesia yang diukur melalui nilai Produk Domestik Bruto (PDB). Variabel yang digunakan dalam penelitian ini meliputi jumlah pengguna internet, pengguna e-commerce, nilai transaksi e-commerce, dan banyaknya perusahaan fintech. Metode analisis yang digunakan adalah Ordinary Least Square (OLS) pada data time series tahun 2007 hingga 2021. Data tersebut bersumber dari BPS, Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), KataData, dan Otoritas Jasa Keuangan (OJK). Hasil penelitian menemukan bahwa banyaknya perusahaan fintech di Indonesia memberikan kontribusi positif terhadap pertumbuhan ekonomi berkat inovasi dan kemudahan yang diberikannya. Di sisi lain, nilai transaksi e-commerce dan banyaknya pengguna internet memberikan dampak negatif terhadap pertumbuhan ekonomi. Selain itu, jumlah pengguna e-commerce tidak menunjukkan pengaruh signifikan terhadap pertumbuhan ekonomi.
Analisi prosedur audit terhadap pencegahan kecurangan terhadap pengendalian biaya operasional sebagai variabel moderasi patangkin family, imelda patangkin; Riyanti; Sultan
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Tujuan penelitian ini untuk mengetahui Prosedur Audit Terhadap Pencegahan Kecurangan Di PT Pegadaian Syariah Dengan Pengendalian Biaya Operasional Sebagai Variable Moderasi. Dalam suatu bisnis, seringkali terjadi kecurangan dalam perusahaan. Perusahaan dapat mengambil inisiatif untuk mencapai pengendalian biaya operasional yang efektif guna mencapai pengendalian biaya operasional. PT Pegadaian Syariah mendeteksi adanya indikasi kecurangan dalam penyajian laporan keuangan yang dilakukan salah satu outlet cabang. Metode kauntitatif digunakan dengan data dikumupulkan melalui kuesioner dan di uji melalui analisis data yakni uji validitas, uji Realibilitas, dan uji regresi linier berganda. Berdasarkan hasil penelitian yang telah dilakukan terdapat saran-saran yang dapat diberikan untuk perusahaan yakni mengurangi sistem kerja dimana satu orang merangkap berbagai job desk (serabutan) dalam perusahaan karena hal ini meningkatkan risiko terjadi perbuatan curang dalam perusahaan, dan untuk peneliti diharapkan peneliti selanjutnya dapat mengembangkan dengan model penelitian yang berbeda serta menggunakan lebih banyak responden agar mendapat hasil yang lebih akurat. Diharapkan pula dengan menggunakan variabel lain dalam melakukan penelitian selanjutnya.

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