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INDONESIA
JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Published by Smart Education
ISSN : 26154307     EISSN : 26153262     DOI : -
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards Change for Development. The journal releases on February and July.
Arjuna Subject : -
Articles 4,061 Documents
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ANALISIS KEPUASAN PENGGUNA APLIKASI DANA MENGGUNAKAN METODE END USER COMPUTING SATISFACTION (EUCS) DAN DELONE & MCLEAN Maya Widiyani; Sayed Fachrurrazi; Dahlan Abdullah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4104

Abstract

Abstract: The development of digital technology has driven transformation in the financial sector through the use of e-wallet applications, one of which is DANA, a popular platform in Indonesia. Although it has many users, negative reviews regarding system and information quality are still found, indicating a gap between user expectations and experiences. This study analyzes user satisfaction levels with the DANA application by combining two theoretical approaches: End User Computing Satisfaction (EUCS) and the DeLone & McLean Model. EUCS assesses five satisfaction dimensions: content, accuracy, format, ease of use, and timeliness, while the DeLone & McLean Model adds system quality, information quality, service quality, and net benefits dimensions. Data were collected through an online questionnaire from 352 active DANA users across Indonesia and analyzed using Structural Equation Modeling (SEM) with SPSS 25 and AMOS 25 software. The results show that the indicators content, accuracy, service quality, and net benefits significantly influence user satisfaction, whereas format, ease of use, timeliness, system quality, and information quality do not have a significant effect. Overall, most users are satisfied with the services provided by the DANA application. Keywords: User Satisfaction, DeLone & McLean, EUCS, DANA, e-wallet. Abstrak: Perkembangan teknologi digital telah mendorong transformasi di bidang keuangan melalui aplikasi e-wallet, salah satunya DANA yang populer di Indonesia. Meski memiliki banyak pengguna, ulasan negatif terkait kualitas sistem dan informasi masih ditemukan, menunjukkan adanya kesenjangan antara ekspektasi dan pengalaman pengguna. Penelitian ini menganalisis tingkat kepuasan pengguna aplikasi DANA dengan menggabungkan dua pendekatan teoritis, yaitu End User Computing Satisfaction (EUCS) dan Model DeLone & McLean. EUCS menilai lima dimensi kepuasan yaitu content, accuracy, format, ease of use, dan timeliness, sedangkan Model DeLone & McLean menambahkan dimensi system quality, information quality, service quality, dan net benefits. Data dikumpulkan melalui kuesioner daring kepada 352 responden aktif pengguna DANA di seluruh Indonesia dan dianalisis menggunakan Structural Equation Modeling (SEM) dengan SPSS 25 dan AMOS 25. Hasilnya menunjukkan indikator content, accuracy, service quality, dan net benefits berpengaruh signifikan terhadap kepuasan pengguna, sementara format, ease of use, timeliness, system quality, dan information quality tidak berpengaruh signifikan. Secara keseluruhan, mayoritas pengguna merasa puas dengan layanan DANA. Kata kunci: Kepuasan Pengguna, Delone & Mclean, EUCS, DANA, E-wallet
PENGARUH NILAI TUKAR RUPIAH DAN INFLASI TERHADAP PRODUK DOMESTIK BRUTO DI INDONESIA Hilmiatus Sahla; Aris Siregar; Dian Ayu Andriani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4105

Abstract

Abstract: This study aims to determine the effect of the rupiah exchange rate and inflation on Indonesia's gross domestic product. The data observed for 10 years with quarter one to four data in each year, namely 2013-2022, which comes from reports and compilation publications from Bank Indonesia. The model used is multiple linear regression with ordinary least square (OLS) analysis method. The results showed that simultaneously and partially, the Rupiah Exchange Rate and inflation variables had a significant effect on Indonesia's GDP, the coefficient of determination (Adj. R2 = 0.763785) shows that this means that the variation in the Rupiah Exchange Rate and Inflation can explain the Gross Domestic Product variable in Indonesia by 76.37%, while the remaining 23.63% is explained by other variables not included in this research model. Keywords: Rupiah Exchange Rate, Inflation, Gross Domestic Product, Indonesia Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh Nilai tukar rupiah  dan Inflasi terhadap Produk Domestik Bruto Indonesia Data yang diamati selama 10 tahun dengan data triwulan satu sampai dengan empat pada setiap tahunnya, yaitu tahun 2013-2022, yang berasal dari laporan dan kompilasi publikasi dari Bank Indonesia. Model yang digunakan adalah regresi linier berganda dengan metode analisis ordinary least square (OLS).Hasil penelitian menunjukkan bahwa secara simultan dan parsial,  variabel Nilai Tukar Rupiah  dan inflasi berpengaruh signifikan terhadap PDB Indonesia,Nilai koefisien determinasi (Adj. R2 = 0,763785) menunjukkan Hal ini berarti variasi Nilai Tukar Rupiah dan Inflasi dapat menjelaskan variabel Produk Domestik Bruto di Indonesia sebesar 76,37%, sedangkan sisanya 23,63% dijelaskan oleh variabel lain yang tidak terdapat dalam model penelitian ini. Kata kunci: Nilai Tukar Rupiah, Inflasi, Produk Domestik Bruto, Indonesia
PENERAPAN MODEL PROBLEM-BASED LEARNING UNTUK MENINGKATKAN KEMAMPUAN PEMECAHAN MASALAH MATEMATIS SISWA SMP Hanafi Asnan
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4106

Abstract

Abstract: This study aims to investigate the effect of the Problem-Based Learning (PBL) model on junior high school students' mathematical problem-solving abilities. The method used is an experimental design with a pretest-posttest control group. The research sample consisted of eighth-grade students at one of the Tamansiswa Sukadamai junior high schools. The results showed a significant improvement in mathematical problem-solving abilities in the group that used Problem-Based Learning compared to the group that received conventional instruction. These findings indicate that the Problem-Based Learning approach is effective in enhancing critical and creative thinking skills in mathematics. Keywords: Problem-Based Learning, Mathematical Problem Solving, Mathematics                  Education, Active Learning Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh model Pembelajaran Berbasis Masalah (PBL) terhadap kemampuan pemecahan masalah matematika siswa SMP. Metode yang digunakan adalah desain eksperimen dengan kelompok kontrol pretes-postes. Sampel penelitian terdiri dari siswa kelas delapan di salah satu SMP Tamansiswa Sukadamai. Hasil penelitian menunjukkan peningkatan kemampuan pemecahan masalah matematika yang signifikan pada kelompok yang menggunakan Pembelajaran Berbasis Masalah dibandingkan dengan kelompok yang menerima pembelajaran konvensional. Temuan ini menunjukkan bahwa pendekatan Pembelajaran Berbasis Masalah efektif dalam meningkatkan keterampilan berpikir kritis dan kreatif dalam matematika. Kata kunci: Pembelajaran Berbasis Masalah, Pemecahan Masalah Matematika, Matematika Pendidikan, Pembelajaran Aktif
VIRAL ATAU TENGGELAM? STRATEGI KOMUNIKASI DIGITAL PADA PROMOSI RBR 2025 DI INSTAGRAM Muammar Revnu Ohara; Yogo Turnandes; Vebby Vebby
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4107

Abstract

Abstract: This study aims to analyze digital communication strategies used in the RBR 2025 promotional campaign through the Instagram platform. Employing a qualitative case study approach, the research explores communication practices applied by three actively involved promotional accounts during the campaign. Data were collected through post observation, in-depth interviews with social media managers, and digital content analysis. The results reveal that visual storytelling, the use of Reels features, thematic hashtags, and collaboration with micro-influencers contributed significantly to audience engagement. However, challenges were found in maintaining message consistency and adapting to Instagram's algorithm dynamics. The study concludes that the success of digital promotion is closely related to the ability to adapt to user interaction patterns and mastery of platform-specific content formats. Keyword: digital communication; Instagram; campaign promotion; RBR 2025; content strategy Abstrak: Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang digunakan dalam kampanye promosi RBR 2025 melalui platform Instagram. Dengan pendekatan kualitatif studi kasus, penelitian ini menelusuri praktik komunikasi yang diterapkan oleh tiga akun promosi yang aktif selama rangkaian kampanye. Teknik pengumpulan data dilakukan melalui observasi unggahan, wawancara mendalam dengan pengelola akun media sosial, serta analisis konten digital. Hasil penelitian menunjukkan bahwa strategi berbasis storytelling visual, pemanfaatan fitur Reels, penggunaan hashtag tematik, dan kolaborasi dengan mikro-influencer berkontribusi terhadap peningkatan keterlibatan audiens. Namun demikian, terdapat kendala dalam kesinambungan pesan serta adaptasi terhadap dinamika algoritma Instagram. Penelitian ini menyimpulkan bahwa keberhasilan promosi digital sangat dipengaruhi oleh kemampuan adaptasi terhadap pola interaksi pengguna dan penguasaan format konten platform. Kata kunci: komunikasi digital; Instagram; promosi kampanye; RBR 2025; strategi
ANALISA TIPOLOGI KAWASAN UNTUK MITIGASI GEMPA BUMI DI KABUPATEN BOJONEGORO Arifa Tuzaroh
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4114

Abstract

Abstract: Between 2012 and 2021, Bojonegoro Regency recorded the highest disaster frequency in East Java Province. BPBD data indicates the presence of various hazards, including drought, landslides, forest and land fires, floods, extreme weather, and earthquakes. The area's earthquake potential is linked to active faults in the Kendeng Zone (south) and the Rembang Zone (north), which border Tuban and Blora Regencies. In addition to geological risks, social factors such as non-earthquake-resistant housing, high settlement density, and low public disaster awareness contribute to potential damage. This study aims to analyze the typology of earthquake-prone areas as a reference for disaster mitigation efforts. A qualitative method with spatial analysis is used, integrating physical, social, and geological vulnerability data. The findings indicate that area typology classification plays a crucial role in disaster-resilient spatial planning. Keyword: area typology, earthquake, disaster mitigation. Abstrak: Selama periode 2012–2021, Kabupaten Bojonegoro tercatat sebagai wilayah dengan frekuensi bencana tertinggi di Provinsi Jawa Timur. Berdasarkan data BPBD, jenis bencana yang terjadi meliputi kekeringan, tanah longsor, kebakaran hutan dan lahan, banjir, cuaca ekstrem, dan gempa bumi. Potensi gempa bumi di wilayah ini disebabkan oleh keberadaan sesar aktif di Zona Kendeng (selatan) dan Zona Rembang (utara), yang berbatasan dengan Kabupaten Tuban dan Blora, Jawa Tengah. Selain faktor geologi, aspek sosial seperti bangunan yang tidak tahan gempa, pola permukiman padat, dan rendahnya kesadaran masyarakat turut memperbesar risiko kerusakan. Penelitian ini bertujuan menganalisis tipologi kawasan rawan gempa sebagai acuan mitigasi bencana. Metode yang digunakan adalah pendekatan kualitatif dengan analisis spasial berdasarkan kerentanan fisik, sosial, dan geologi. Hasil menunjukkan bahwa klasifikasi tipologi kawasan dapat menjadi dasar dalam perencanaan wilayah yang adaptif terhadap bencana. Kata kunci: tipologi kawasan, gempa bumi, mitigasi bencana.
STRATEGI PENGEMBANGAN UMKM DI KOTA DUMAI DALAM MENGHADAPI PERSAINGAN PASAR DIGITAL Novelma Lastri; Dwi Hartutik; Variza Aditiya; Said Mustafa; Andi Desy Musdiana
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4115

Abstract

Abstract: This study examines the development strategies of Micro, Small and Medium Enterprises and the challenges faced in Dumai City in facing digital market competition. Local governments play an essential role in supporting MSMEs through financial support, training, mentoring, and facilitation of market access and technology, including the promotion of local products through digital media. Online marketing, including the utilization of social media, marketplaces, and websites, has been shown to improve the competitiveness of MSMEs by expanding market reach, increasing consumer interaction, and driving sales. Digital transformation, as the integration of digital technology in all aspects of business, is imperative for MSMEs to change the way they operate and deliver value to customers, as well as expand market reach. Nonetheless, the development of MSMEs in Dumai City still faces various obstacles, including limited access to capital and technology, difficulties in optimizing online marketing features, as well as digital era challenges such as limited resources, lack of technological understanding, fierce competition, and low digital literacy and infrastructure. Therefore, a comprehensive strategy is needed to empower MSMEs to compete effectively in the digital market. Keywords: MSMEs, Development, Digital Marketing, Digital Transformation,                  Challenges. Abstrak: Penelitian ini mengkaji strategi pengembangan Usaha Mikro, Kecil, dan Menengah serta tantangan yang dihadapi di Kota Dumai dalam menghadapi persaingan pasar digital. Pemerintah daerah memegang peranan esensial dalam mendukung UMKM melalui dukungan finansial, pelatihan, pendampingan, serta fasilitasi akses pasar dan teknologi, termasuk promosi produk lokal melalui media digital. Pemasaran online, mencakup pemanfaatan media sosial, marketplace, dan website, terbukti meningkatkan daya saing UMKM dengan memperluas jangkauan pasar, meningkatkan interaksi konsumen, dan mendorong penjualan. Transformasi digital, sebagai integrasi teknologi digital dalam semua aspek bisnis, merupakan keharusan bagi UMKM untuk mengubah cara beroperasi dan memberikan nilai kepada pelanggan, serta memperluas jangkauan pasar. Meskipun demikian, pengembangan UMKM di Kota Dumai masih menghadapi berbagai hambatan, meliputi keterbatasan akses terhadap modal dan teknologi, kesulitan dalam mengoptimalkan fitur pemasaran online, serta tantangan era digital seperti keterbatasan sumber daya, kurangnya pemahaman teknologi, persaingan ketat, dan rendahnya literasi serta infrastruktur digital. Oleh karena itu, diperlukan strategi komprehensif untuk memberdayakan UMKM agar mampu bersaing efektif di pasar digital. Kata kunci: UMKM, Pengembangan, Pemasaran Digital, Transformasi Digital, Tantangan.
PERAN PEMASARAN DIGITAL BERBASIS ELECTRONIC WORD OF MOUTH (e-WOM) DALAM MENINGKATKAN DAYA TARIK DAN KUNJUNGAN WISATAWAN KE DESA WISATA TETEBATU, LOMBOK TIMUR NUSA TENGGARA BARAT Lalu Rudi Sanjaya; Lastiani Warih Wulandari; Moch. Nur Syamsu; Agung Yuliyanto Nugroho
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4116

Abstract

Abstract: Tourism is a vital sector that supports regional economic development. Lombok, particularly East Lombok Regency, has experienced an increase in tourist visits annually, although there was a significant decline in 2020 due to the COVID-19 pandemic. Tetebatu Tourism Village possesses substantial tourism potential, but the dissemination of information remains limited, resulting in underutilization of digital platforms such as social media. This study aims to examine the influence of electronic word of mouth (e-WOM) as a digital marketing medium on tourist visits through the mediating variable of visit interest to Tetebatu Tourism Village. This research employs a quantitative associative method with a sample of 350 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results show that e-WOM has a significant influence on tourists’ visit interest, indicated by a significance value of 0.000 < 0.05. However, e-WOM does not directly influence tourist visits (significance 0.140 > 0.05). Nevertheless, e-WOM significantly influences tourist visits through the mediating effect of visit interest (significance 0.008 < 0.05). In conclusion, e-WOM as a digital marketing tool effectively increases visit interest, which in turn contributes to greater tourist visits to Tetebatu Tourism Village Keywords: e-WOM, Interest, Visits, Tourist Abstrak: Pariwisata merupakan sektor penting dalam mendukung pembangunan ekonomi daerah. Lombok, khususnya Kabupaten Lombok Timur, menunjukkan peningkatan jumlah wisatawan setiap tahun, meskipun sempat menurun pada 2020 akibat pandemi COVID-19. Desa Wisata Tetebatu memiliki potensi besar dalam sektor wisata, namun penyebaran informasi masih minim, sehingga belum dimanfaatkan secara optimal melalui media sosial. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-WOM) sebagai media pemasaran digital terhadap kunjungan wisatawan melalui minat berkunjung ke Desa Wisata Tetebatu. Metode penelitian ini bersifat kuantitatif asosiatif dengan jumlah sampel 350 responden, menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa e-WOM berpengaruh signifikan terhadap minat wisatawan dengan nilai signifikansi 0,000 < 0,05. Namun, e-WOM tidak berpengaruh langsung terhadap kunjungan wisatawan (signifikansi 0,140 > 0,05). Sementara itu, terdapat pengaruh signifikan e-WOM terhadap kunjungan wisatawan melalui minat berkunjung (signifikansi 0,008 < 0,05). Dengan demikian, e-WOM efektif digunakan untuk meningkatkan minat yang berdampak pada peningkatan kunjungan ke Desa Wisata Tetebatu. Kata kunci: e-WOM, Minat, Kunjungan, Wisatawan
INTEGRASI BISNIS INKLUSIF DAN COMMUNITY-BASED TOURISM DI LOMBOK TENGAH M. Surya Maulana Firdaus; Nur Widiyanto; Moch. Nur Syamsu; Agung Yuliyanto Nugroho; Suswanto Suswanto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4117

Abstract

Abstract: Community-Based Tourism/CBT is a tourism approach that places the community as the main actor. In order for economic and social benefits to be more evenly distributed, an implementation model with an inclusive business approach is needed in its management. This study aims to analyze the implementation of inclusive business in the development of CBT in Sukarara and Bilebante Tourism Villages, Central Lombok. The research method used is qualitative descriptive, with data collection techniques in the form of interviews, observations, and documentation. The results of the study indicate that Sukarara Village has succeeded in implementing the principles of inclusive business through strengthening local weaving businesses, training, access to capital, and partnerships with the tourism sector. In contrast, Bilebante Village still faces obstacles in institutional capacity and market access even though it has the potential for local herbal businesses. The conclusion of this study shows that the implementation of inclusive business can strengthen the development of CBT fairly and sustainably if supported by cross-sector collaboration, increasing community capacity, and policies that favor locality. This study contributes to strengthening the theory of inclusive business in the tourism sector and offers applicable policy recommendations for the development of tourist villages. Keywords: Inclusive Business, Community-Based Tourism, Tourism Village, Community Empowerment Abstrak: Community-Based Tourism/CBT merupakan pendekatan pariwisata yang menempatkan masyarakat sebagai pelaku utama. Agar manfaat ekonomi dan sosial lebih merata, diperlukan model penerapan dengan pendekatan bisnis inklusif dalam pengelolaannya. Penelitian ini bertujuan untuk menganalisis implementasi bisnis inklusif dalam pengembangan CBT di Desa Wisata Sukarara dan Bilebante, Lombok Tengah. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Desa Sukarara telah berhasil menerapkan prinsip bisnis inklusif melalui penguatan usaha tenun lokal, pelatihan, akses modal, serta kemitraan dengan sektor pariwisata. Sebaliknya, Desa Bilebante masih menghadapi kendala dalam kapasitas kelembagaan dan akses pasar meskipun memiliki potensi usaha herbal lokal. Kesimpulan dari penelitian ini menunjukkan bahwa implementasi bisnis inklusif dapat memperkuat pengembangan CBT secara adil dan berkelanjutan jika didukung oleh kolaborasi lintas sektor, peningkatan kapasitas masyarakat, dan kebijakan yang berpihak pada lokalitas. Penelitian ini memberikan kontribusi terhadap penguatan teori bisnis inklusif di sektor pariwisata serta menawarkan rekomendasi kebijakan yang aplikatif untuk pengembangan desa wisata. Kata kunci: Bisnis Inklusif, Community-Based Tourism, Desa Wisata, Pemberdayaan Masyarakat
PENERAPAN ETIKA PROFESI DOKTER DALAM PELAYANAN KESEHATAN BAGI PASIEN Putro Sucy Rezky Mz; Redyanto Sidi; Marice Simarmata
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4118

Abstract

Abstract: Professional ethics of doctors are an important foundation in the practice of quality health services. The application of professional ethics of doctors in health services for patients greatly determines the quality of services provided, both in terms of professionalism, safety, and patient comfort. This study aims to examine the application of medical professional ethics in providing health services to patients, focusing on aspects of honesty, medical confidentiality, and professional responsibility. The research method used was a literature study and interviews with medical personnel in several hospitals and clinics in Indonesia. The results show that although many doctors have implemented professional ethics well, there are still challenges in terms of effective communication between doctors and patients and adherence to the principle of medical confidentiality. In addition, the application of professional ethics is also influenced by cultural factors and the work environment in each health institution. Most doctors understand the importance of professional ethics, but their application is not yet fully optimal, especially in situations that require difficult decisions or conflicts of interest. This study provides recommendations to improve professional ethics training for doctors and create a work environment that supports the application of professional ethics in health services. It is hoped that with the implementation of better professional ethics, the quality of health services for patients can be further improved, create a more harmonious doctor-patient relationship, and reduce the risk of malpractice and patient complaints. Keywords: professional ethics, health services, medical confidentiality. Abstrak: Etika profesi dokter merupakan landasan penting dalam praktik pelayanan kesehatan yang berkualitas. Penerapan etika profesi dokter dalam pelayanan kesehatan bagi pasien sangat menentukan kualitas pelayanan yang diberikan, baik dari sisi profesionalisme, keamanan, maupun kenyamanan pasien. Penelitian ini bertujuan untuk mengkaji penerapan etika profesi dokter dalam memberikan pelayanan kesehatan kepada pasien, dengan fokus pada aspek-aspek kejujuran, kerahasiaan medis, dan tanggung jawab profesional. Metode penelitian yang digunakan adalah studi literatur dan wawancara dengan tenaga medis di beberapa rumah sakit dan klinik di Indonesia. Hasil penelitian menunjukkan bahwa meskipun banyak dokter yang sudah menerapkan etika profesi dengan baik, masih ada tantangan dalam hal komunikasi efektif antara dokter dan pasien serta kepatuhan terhadap prinsip kerahasiaan medis. Selain itu, penerapan etika profesi juga dipengaruhi oleh faktor budaya dan lingkungan kerja yang ada di setiap institusi kesehatan. Sebagian besar dokter memahami pentingnya etika profesi, tetapi penerapannya belum sepenuhnya optimal, khususnya dalam situasi-situasi yang memerlukan keputusan sulit atau konflik kepentingan. Penelitian ini memberikan rekomendasi untuk meningkatkan pelatihan etika profesi dokter serta menciptakan lingkungan kerja yang mendukung penerapan etika profesi dalam pelayanan kesehatan. Diharapkan dengan penerapan etika profesi yang lebih baik, kualitas pelayanan kesehatan bagi pasien dapat lebih ditingkatkan, menciptakan hubungan dokter-pasien yang lebih harmonis, dan mengurangi risiko malpraktik serta keluhan pasien. Kata kunci: etika profesi, pelayanan kesehatan, kerahasiaan medis.
STRATEGI BISNIS SEBAGAI UPAYA PENINGKATAN KINERJA KARYAWAN DI PT POS INDONESIA (PERSERO) CABANG DUMAI Dwi Hartutik; Novelma Lastri; Variza Aditiya; Suprasman Suprasman; Andi Desy Musdiana
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4119

Abstract

Abstract: This study aims to analyze the business strategy implemented by PT Pos Indonesia (Persero) Dumai Branch in an effort to improve employee performance. The business strategy under review includes four main stages: environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Environmental scanning is conducted to identify internal and external factors influencing organizational performance, including market competition and customer needs. Strategy formulation involves setting long-term goals focused on human resource development. Strategy implementation is carried out through employee training, organizational structure adjustments, and the provision of incentives to enhance productivity. The evaluation and control stage assesses the effectiveness of the strategies applied and enables continuous improvement. The results of the study indicate that an integrated implementation of business strategies contributes positively to employee performance, particularly in terms of discipline, work efficiency, and customer service. This study recommends the alignment between business strategy and human resource management as a key to organizational success. Keywords: Business Strategy, Employee Performance, Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control. Abstrak: Penelitian ini bertujuan untuk menganalisis strategi bisnis yang diterapkan oleh PT Pos Indonesia (Persero) Cabang Dumai dalam upaya meningkatkan kinerja karyawan. Strategi bisnis yang dimaksud mencakup empat tahapan utama, yaitu pemindaian lingkungan (environmental strategy), perumusan strategi (strategy formulation), implementasi strategi (strategy implementation), serta evaluasi dan kontrol (evaluation and control). Pemindaian lingkungan dilakukan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi kinerja organisasi, termasuk dinamika persaingan dan kebutuhan pelanggan. Perumusan strategi dilakukan melalui penetapan tujuan jangka panjang yang berfokus pada pengembangan sumber daya manusia. Implementasi strategi dilakukan melalui pelatihan, penyesuaian struktur organisasi, serta pemberian insentif yang mendorong produktivitas karyawan. Tahap evaluasi dan kontrol dilakukan untuk menilai efektivitas strategi yang dijalankan serta melakukan perbaikan berkelanjutan. Hasil penelitian menunjukkan bahwa penerapan strategi bisnis secara terpadu berkontribusi positif terhadap peningkatan kinerja karyawan, terutama dalam hal disiplin, efisiensi kerja, dan pelayanan kepada pelanggan. Penelitian ini merekomendasikan pentingnya kesinambungan antara strategi bisnis dan pengelolaan sumber daya manusia sebagai kunci keberhasilan organisasi. Kata kunci: Strategi Bisnis, Kinerja Karyawan, Pemindaian Lingkungan, Formulasi Strategi, Implementasi Strategi, Evaluasi dan Kontrol.

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