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JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Published by Smart Education
ISSN : 26154307     EISSN : 26153262     DOI : -
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards Change for Development. The journal releases on February and July.
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Articles 3,645 Documents
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PENGARUH DISIPLIN KERJA, KOMPETENSI PEGAWAI, DAN BEBAN KERJA TERHADAP EFEKTIVITAS KERJA PEGAWAI BAPPELITBANGDA KABUPATEN BATU BARA Ayu Andira; Abdul Rahman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6181

Abstract

Abstract: This study aims to analyze the partial and simultaneous effects of work discipline, employee competence, and workload on employee work effectiveness. The sample size in this study consisted of 38 respondents. The data analysis technique used was multiple linear regression. The regression results produced the equation:Y = -1.860 + 0.326 X? + 0.356 X? + 0.665 X?. Partially, the t-test results show that work discipline has a positive and significant effect on work effectiveness with a t-value (2.114) > t-table (2.03011), employee competence has a positive and significant effect with a t-value (2.583) > t-table (2.03011), and workload has a positive and significant effect with a t-value (2.324) > t-table (2.03011). The F-test results show that the F-value (74.551) > F-table (2.88), meaning that work discipline, employee competence, and workload simultaneously affect work effectiveness. The coefficient of determination test (R²) shows an R Square value of 0.868, indicating that 86.8% of work effectiveness can be explained by the three independent variables in this study, while the remaining 13.2% is influenced by other factors not included in this research. Keywords: Work Discipline, Employee Competence, Workload, Work Effectiveness   Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja, kompetensi pegawai, dan beban kerja secara parsial dan simultan terhadap efektivitas kerja pegawai. Jumlah sampel dalam penelitian ini sebanyak 38 responden. Teknik analisis data menggunakan regresi linear berganda. Hasil regresi menghasilkan persamaan Y = -1,860 + 0,326 X? + 0,356 X? + 0,665 X?. Secara parsial, hasil uji-t menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap efektivitas kerja dengan nilai thitung (2,114) > ttabel (2,03011), kompetensi pegawai berpengaruh positif dan signifikan dengan nilai thitung (2,583) > ttabel (2,03011), dan beban kerja berpengaruh positif dan signifikan dengan nilai thitung (2,324) > ttabel (2,03011). Hasil uji-F menunjukkan bahwa nilai Fhitung (74,551) > Ftabel (2,88), yang berarti disiplin kerja, kompetensi pegawai, dan beban kerja berpengaruh secara simultan terhadap efektivitas kerja. Hasil uji koefisien determinasi (R²) menunjukkan nilai R Square sebesar 0,868, artinya sebesar 86,8% efektivitas kerja dapat dijelaskan oleh ketiga variabel independen dalam penelitian ini, sedangkan sisanya sebesar 13,2% dipengaruhi oleh faktor lain yang tidak termasuk dalam penelitian ini. Kata Kunci: Disiplin Kerja, Kompetensi Pegawai, Beban Kerja, Efektivitas Kerja
PENGARUH QUICK RATIO (QR), DEBT TO EQUITY RATIO (DER), DAN TOTAL ASSET TURNOVER (TATO) TERHADAP HARGA SAHAM PADA SUBSEKTOR LOGISTIC AND DELIVERIES YANG TERDAFTAR DI BEI Jihan Nur Jawahir; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6182

Abstract

Abstract: This study was conducted to determine the effect of Quick Ratio (QR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) variables on stock prices in the Logistics and Deliveries Subsector listed on the IDX. This type of research is descriptive quantitative research. Data analysis in the study used a multiple linear regression analysis model using SPSS for Windows software version 25. The results of the t test stated that QR had an effect on stock prices with a calculated t value (3.510) > t table (2.03452) and a significant value of 0.001 < 0.05, so H0 was rejected and H2 was accepted. DER had no effect on stock prices with a calculated t value (0.069) < t table (2.03452) and a significant value of 0.945 > 0.05, so H2 was rejected and H0 was accepted. TATO has an effect on stock prices with a calculated t value (2.133) > t table (2.03452) and a significant value of 0.041 < 0.05, so H0 is rejected and H2 is accepted. The F test states that QR, DER, and TATO have a simultaneous effect on stock prices with a calculated F value > F table, namely 5.832 > 2.90 and a significant value of 0.003 < 0.05. So H0 is rejected and H1 is accepted. The R2 test produces an adjusted R square value of 0.293. This means that the independent variables QR, DER, and TATO are able to explain variations in stock prices by 29.3%, while the remaining 70.7% is explained by other variables outside this research model. Keywords: Quick Ratio, Debt to Equity Ratio, Total Asset Turnover and Stock Price.   Abstrak: Penelitian ini dilakukan untuk mengetahui pengaruh variabel Quick Ratio (QR), Debt to Equity Ratio (DER), dan Total Asset Turnover (TATO) Terhadap Harga Saham Pada Subsektor Logistics and Deliveries yang Terdaftar di BEI. Jenis penelitian ini adalah penelitian kuantitatif bersifat deskriptif. Analisis data dalam penelitian menggunakan model analisis regresi linear berganda menggunakan software SPSS for windows versi 25. Hasil uji t menyatakan bahwa QR berpengaruh terhadap harga saham dengan nilai thitung (3.510) > ttabel (2.03452) dan nilai signifikan sebesar 0.001 < 0.05, maka H0 ditolak dan H2 diterima. DER tidak berpengaruh terhadap harga saham dengan nilai thitung (0.069) < ttabel (2.03452) dan nilai signifikan sebesar 0.945 > 0.05, maka H2 ditolak dan H0 diterima. TATO berpengaruh terhadap harga saham dengan nilai thitung (2.133) > ttabel (2.03452) dan nilai signifikan sebesar 0.041 < 0.05, maka H0 ditolak dan H2 diterima. Uji F menyatakan bahwa QR, DER, dan TATO berpengaruh secara simultan terhadaap harga saham dengan nilai Fhitung > Ftabel yaitu 5.832 > 2.90 dan nilai signifikan yaitu 0.003 < 0.05. Maka H0 ditolak dan H1 diterima. Uji R2 menghasilkan nilai adjusted R square sebesar 0.293. Artinya variabel independen QR, DER, dan TATO mampu menjelaskan variasi harga saham sebesar 29,3%, sedangkan sisanya 70,7% dijelaskan oleh variabel lain diluar model penelitian ini. Kata Kunci: Quick Ratio, Debt to Equity Ratio, Total Asset Turnover dan Harga Saham.
PENGARUH LINGKUNGAN KERJA FISIK, WORK LIFE BALANCE DAN BEBAN TUGAS TERHADAP KEPUASAN KERJA PEGAWAI DINAS KOPERASI, PERDAGANGAN DAN PERINDUSTRIAN KABUPATEN ASAHAN Jihan Apriliani; Hadi Suriono
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6183

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of the physical work environment, work-life balance, and workload on job satisfaction. The sample consisted of 38 respondents. The data analysis technique used was multiple linear regression. The regression results produced the equation: Y = 1.158 + 0.308X1 + 0.221X2 ? 0.269X3. The F-test results show that F_calculated (17.237) > F_table (2.88), meaning that the physical work environment, work-life balance, and workload simultaneously influence job satisfaction. Based on the t-test results, partially the physical work environment has a positive effect on job satisfaction because t_calculated (2.777) > t_table (2.03011), work-life balance has a positive effect on job satisfaction because t_calculated (2.174) > t_table (2.03011), while workload has a negative effect on job satisfaction because t_calculated (?2.534) < t_table (?2.03011). The R² test results show an Adjusted R Square value of 0.568, meaning that the independent variables consisting of the physical work environment, work-life balance, and workload are able to explain 56.8% of job satisfaction, while the remaining 43.2% is explained by other variables not included in this study. Keywords: Physical Work Environment, Work-Life Balance, Workload, Job Satisfaction   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial lingkungan kerja fisik, work life balance dan beban tugas terhadap kepuasan kerja. Jumlah sampel sebanyak 38 responden. Teknik analisis data menggunakan regresi linier berganda. Hasil regresi menghasilkan persamaan Y = 1,158 + 0,308X1 + 0,221X2 - 0,269X3. Uji-F menghasilkan nilai Fhitung (17,237) > Ftabel (2,88), artinya lingkungan kerja fisik, work life balance dan beban tugas berpengaruh secara simultan terhadap kepuasan kerja. Hasil uji-t, secara parsial lingkungan kerja fisik berpengaruh positif terhadap kepuasan kerja karena thitung (2,777) > ttabel (2,03011), work life balance berpengaruh positif terhadap kepuasan kerja karena thitung (2,174) > ttabel (2,03011), beban tugas berpengaruh negatif terhadap kepuasan kerja karena -thitung (-2,534) < -ttabel (-2,03011). Hasil uji-R2, nilai Adjusted R Square yaitu 0,568, artinya variabel bebas yang terdiri dari lingkungan kerja fisik, work life balance, dan beban tugas mampu menjelaskan kepuasan kerja sebesar 56,8%, sedangkan sisanya 43,2% dijelaskan oleh variabel-variabel lain yang tidak termasuk dalam penelitian ini. Kata Kunci: Lingkungan Kerja Fisik, Work Life Balance, Beban Tugas, Kepuasan Kerja
PENGARUH HUMAN RELATION, PENGALAMAN KERJA DAN STRES KERJATERHADAP PENGALAMAN KERJA PEGAWAI PADA DINAS PEMBERDAYAAN MASYARAKAT DAN DESA KABUPATEN ASAHAN Leli Prida Br. Purba; Normansyah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6184

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of human relations, work experience, and job stress on work ethic. The data analysis technique used was multiple linear regression. The regression results produced the equation Y = 2,851 + 0,468X1 + 0,477X2 - 0,013X3. The F-test resulted in an Fcount (7.949) > Ftable (2.96), meaning that human relations, work experience, and job stress simultaneously affect work ethic. The t-test results show that, partially, human relations has a positive effect on work ethic because tcount (2.892) > ttable (2.04841); work experience has a positive effect on work ethic because tcount (2.222) > ttable (2.04841); and job stress has a negative effect on work ethic because -tcount (-2.129) < -ttable (-2.04841). The R2 test results show an Adjusted R Square value of 0.410, meaning that the independent variables—comprising human relations, work experience, and job stress—are able to explain work ethic by 41%, while the remaining 59% is explained by other variables not included in this study. Keywords: Human Relations, Work Experience, Job Stress, Work Ethic   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial human relation, pengalaman kerja dan stres kerja terhadap Pengalaman Kerja. Jumlah sampel sebanyak 31 responden. Teknik analisis data menggunakan regresi linier berganda. Hasil regresi menghasilkan persamaan Y = 2,851 + 0,468X1 + 0,477X2 - 0,013X3. Uji-F menghasilkan nilai Fhitung (7,949) > Ftabel (2,96), artinya human relation, pengalaman kerja dan stres kerja berpengaruh secara simultan terhadap Pengalaman Kerja. Hasil uji-t, secara parsial human relation berpengaruh positif terhadap Pengalaman Kerja karena thitung (2,892) > ttabel (2,04841), pengalaman kerja berpengaruh positif terhadap Pengalaman Kerja karena thitung (2,222) > ttabel (2,04841), stres kerja berpengaruh negatif terhadap Pengalaman Kerja karena -thitung (-2,129) < -ttabel (-2,04841). Hasil uji-R2, nilai Adjusted R Square yaitu 0,410, artinya variabel bebas yang terdiri dari human relation, pengalaman kerja, dan stres kerja mampu menjelaskan Pengalaman Kerja sebesar 41%, sedangkan sisanya 59% dijelaskan oleh variabel-variabel lain yang tidak termasuk dalam penelitian ini. Kata Kunci: Human Relation, Pengalaman Kerja, Stres Kerja, Pengalaman Kerja
PENGARUH TOTAL ASSET TURNOVER (TATO), RETURN ON ASSET (ROA), DAN DEBT TO ASSET RATIO (DAR) TERHADAP PRICE TO BOOK VALUE (PBV) PADA PERUSAHAAN SUBSEKTOR RETAILING YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Ridha Nurhuda; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6185

Abstract

Abstract: This study aims to determine whether TATO, ROA, and DAR simultaneously and partially influence PBV in companies in the retail subsector listed on the Indonesia Stock Exchange. This is a descriptive quantitative study. Data analysis in this study employed multiple linear regression using SPSS for Windows software. Based on the F-test results, it is shown that the variables TATO, ROA, and DAR collectively have an effect on PBV with a significance value of 0.000 (0.000 < 0.05) and a calculated F-value greater than the critical F-value (11.031 > 2.87). The t-test results indicate that TATO has a significance value of 0.255 > 0.05 with a t-calculated value < t-table (-1.157 < 2.030), meaning TATO does not influence PBV. ROA shows a significance value of 0.000 < 0.05 with a t calculated value > t- table (4.425 > 2.030), meaning that ROA has an effect on PBV. DAR shows a significance value of 0.001 < 0.05 with a calculated t-value > table t-value (3.549 > 2.030), meaning that DAR has an effect on PBV. The results of the coefficient of determination (R²) test show an Adjusted R² value of 0.432, or 43.2%. This indicates that the independent variables (TATO, ROA, and DAR) account for 43.2% of the variation in the dependent variable, PBV. Keywords: Total Asset Turnover (TATO), Return on Assets (ROA), Debt to Asset Ratio (DAR), and Price to Book Ratio (PBV)   Abstrak: Penelitian ini bertujuan untuk mengetahui apakah TATO, ROA, dan DAR secara simultan dan parsial berpengaruh terhadap PBV Pada Perusahaan Subsektor Retailing Yang Terdaftar di Bursa Efek Indonesia. Jenis penelitian ini adalah penelitian kuantitatif yng bersifat deskriptif. Analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan meggunakan software SPSS for windows. Berdasarkan hasil uji F menunjukkan bersama-sama variabel TATO, ROA, dan DAR mempunyai pengaruh terhadap PBV dengan hasil nilai signifikansi 0,000 (0,000 < 0,05) dengan nilai  >  (11,031 > 2,87). Hasil uji t diketahui bahwa TATO mempunyai nilai signifikansi sebesar 0,255 > 0,05 dengan nilai <  (-1,157 < 2,030), artinya TATO tidak berpengaruh terhadap PBV. ROA menunjukkan nilai signifikansi sebesar 0,000 < 0,05 dengan nilai  >  (4,425 > 2,030), artinya ROA berpengaruh terhadap PBV, DAR menunjukkan nilai signifikansi sebesar 0,001 < 0,05 dengan nilai  >  (3,549 > 2,030), artinya DAR berpengaruh terhadap PBV. Hasil uji koefisien determinasi (), nilai nilai Adjusted R square sebesar 0,432 atau 43,2%. Hal ini menunjukkan bahwa 43,2% kemampuan variabel independen (TATO, ROA, dan DAR) untuk menjelaskan variabel dependen yaitu PBV. Kata Kunci: Total Asset Turnover (TATO), Return On Asset (ROA), Debt to Asset Ratio (DAR), dan Price to Book Value (PBV)
PENGARUH PROGRAM LOYALITAS BERBASIS POIN FITUR LANGGANAN OTOMATIS DAN REWARD PELANGGAN BERDASARKAN AKTIVITAS TERHADAP REPURCHASEINTENTION PADA TOKO PAKAIAN DI SHOPEE Selvia; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6186

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of point-based loyalty, auto-subscription, and customer rewards on repurchase intention at clothing stores in Shopee e-commerce. This research is a descriptive quantitative study, utilizing multiple linear regression for data analysis. The sample was determined using a non-probability sampling method through the Krejcie & Morgan sampling technique, consisting of 100 respondents. Validity and reliability tests were also conducted on the respondents as the research sample. The results of the multiple linear regression analysis are: Y = 21.905 + 0.734X1 + 0.196X2 + 0.084X3. The F-test results prove that H1 is accepted and H0 is rejected, indicating that point-based loyalty, auto-subscription, and customer rewards simultaneously influence repurchase intention with an Fcount (44.611) > Ftable (2.70). The t-test results prove that point-based loyalty partially influences repurchase intention with a tcount (7.453) > ttable (1.985), auto-subscription influences repurchase intention with a tcount (2.081) > ttable (1.985), and customer rewards influence repurchase intention with a tcount (2.097) > tcount (1.985). Based on the t-count values, the point-based loyalty variable is the most dominant factor influencing repurchase intention. The R2 test results show an adjusted R-square value of 0.582, explaining that the influence of point-based loyalty, auto-subscription, and customer rewards on repurchase intention is 58.2%, while the remaining 41.8% is influenced by other factors not included in this study. Keywords: Point-Based Loyalty, Auto-Subscription, Customer Rewards, Repurchase Intention   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial loyalitas berbasis poin, langganan otomatis, dan reward pelanggan terhadap repurchase intention pada toko pakaian di e-commerce Shopee. Jenis penelitian deskriptif kuantitatif, analisis data menggunakan regresi linear berganda, sampel ditentukan dengan metode non-probability sampling melalui teknik penarikan sampel Krejcie & Morgan yang berjumlah 100 responden. Uji validitas dan reliabilitas juga dilakukan terhadap responden sebagai sampel. Hasil analisis regresi linear berganda yaitu: Y = 21,905 + 0,734X1 + 0,196X2 + 0,084X3. Hasil uji F membuktikan bahwa H1 diterima dan H0 ditolak, yaitu secara simultan loyalitas berbasis poin, langganan otomatis, dan reward pelanggan berpengaruh terhadap repurchase intention dengan nilai Fhitung (44,611) > Ftabel (2,70). Hasil uji t membuktikan bahwa secara parsial loyalitas berbasis poin berpengaruh terhadap repurchase intention dengan nilai thitung (7,453) > ttabel (1,985), langganan otomatis berpengaruh terhadap repurchase intention dengan nilai thitung (2,081) > ttabel (1,985), dan reward pelanggan berpengaruh terhadap repurchase intention dengan nilai thitung (2,097) > ttabel (1,985). Berdasarkan nilai thitung, variabel loyalitas berbasis poin merupakan faktor yang paling dominan mempengaruhi repurchase intention. Hasil uji R2 membuktikan bahwa nilai adjusted R square yaitu 0,582, menjelaskan bahwa besarnya pengaruh yang dihasilkan loyalitas berbasis poin, langganan otomatis, dan reward pelanggan terhadap repurchase intention adalah 58,2%, kemudian 41,8% selebihnya dipengaruhi oleh beberapa faktor lainnya yang tidak termasuk pada penelitian ini. Kata Kunci: Loyalitas Berbasis Poin, Langganan Otomatis, Reward Pelanggan, Repurchase Intention
PENGARUH E MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK NUFACE PADA GENERASI Z DI PLATFORM E COMMERCE SHOPEE Adian Adelia; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6187

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of the e-marketing mix (E-Product, E-Price, E-Promotion, E-Place, People, Process, and physical evidence) on purchase decisions for Nuface products among Generation Z on the Shopee e-commerce platform. The research employed a quantitative descriptive method, and the data were analyzed using multiple linear regression analysis. The sampling technique used in this study was purposive sampling, which involves selecting respondents based on specific criteria in accordance with the research objectives. Since the population size was not precisely known, the sample size was determined using the Lemeshow formula, resulting in a total sample of 96 respondents. Validity and reliability tests were also conducted on respondents outside the research sample. The results of the multiple linear regression analysis produced the following equation: Y = 0.195 + 0.059 X1 ? 0.186 X2 + 0.631 X3 + 0.680 X4 + 0.009 X5 + 0.281 X6 + 0.460 X7 + e. The findings indicate that, simultaneously, the e-marketing mix variables (E-Product, E-Price, E-Promotion, E-Place, People, Process, and physical evidence) significantly influence purchase decisions for Nuface products among Generation Z on the Shopee e-commerce platform. Partially, most variables have a positive effect on purchase decisions, except for the E-Price variable, which has a negative effect on purchase decisions. Based on the regression coefficient values obtained, the E-Place variable is the most dominant factor influencing purchase decisions, as it has the largest coefficient value compared to the other variables. Keywords: E-Marketing Mix, E-Product, E-Price, E-Promotion, E-Place, People, Process, Physical Evidence, Purchase Decision   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial e-marketing mix (E-Product, E-Price, E-Promotion, E-Place, People, Process, dan physical evidence) terhadap keputusan pembelian produk Nuface pada Generasi Z di platform e-commerce Shopee. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan analisis data menggunakan regresi linear berganda. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik purposive sampling, yaitu penentuan responden berdasarkan kriteria tertentu yang sesuai dengan tujuan penelitian. Karena jumlah populasi tidak diketahui secara pasti, maka penentuan jumlah sampel dihitung menggunakan rumus Lemeshow, dengan jumlah sampel sebanyak 96 responden. Uji validitas dan reliabilitas juga dilakukan terhadap responden diluar sampel penelitian. Hasil analisis regresi linear berganda diperoleh persamaan sebagai berikut: Y = 0,195 + 0,059 X1 - 0,186 X2 + 0,631 X3 + 0,680 X4 + 0,009 X5 + 0,281 X6 + 0,460 X7 + e. Hasil penelitian menunjukkan bahwa secara simultan variabel e-marketing mix (E-Product, E-Price, E-Promotion, E-Place, People, Process, dan physical evidence) berpengaruh terhadap keputusan pembelian produk Nuface pada Generasi Z di platform e-commerce Shopee. Secara parsial, sebagian besar variabel memiliki pengaruh positif terhadap keputusan pembelian, kecuali variabel E-Price yang memiliki pengaruh negatif terhadap keputusan pembelian. Berdasarkan nilai koefisien regresi yang diperoleh, variabel E-Place merupakan variabel yang paling dominan mempengaruhi keputusan pembelian karena memiliki nilai koefisien terbesar dibandingkan variabel lainnya. Kata Kunci: E-Marketing Mix, E-Product, E-Price, E-Promotion, E-Place, People, Process, Physical Evidence, Keputusan Pembelian
PENGARUH KOMPENSASI, ETOS KERJA DAN WORK OVERLOAD TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT DJAJA PUTRA INDONESIA KABUPATEN ASAHAN Darma Syahputra; Saleh Malawat
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6188

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of compensation, work ethics, and work overload on work productivity. The method used is multiple linear regression analysis. The regression analysis produced the equation: Y = 1.837 + 0.214X1 + 0.734X2 + 0.262X3. The F-test resulted in an Fcount of (25.738) > Ftable (2.78), meaning that compensation, work ethics, and work overload simultaneously affect work productivity. The t-test results show that, partially, compensation has a positive effect on work productivity with tcount (3.324) > ttable (2.00575); work ethics has a positive effect on work productivity with tcount (5.646) > ttable (2.00575); and work overload has a positive effect on work productivity with tcount (3.002) > ttable (2.00575). The R2 test results show an Adjusted R Square value of 0.574, meaning that the independent variables consisting of compensation, work ethics, and work overload are able to explain work productivity by 57.4%, while the remaining 42.6% is explained by other variables not included in this study.  Keywords: Compensation; Work Ethics; Work Overload; Work Productivity.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial kompensasi, etos kerja dan work overload terhadap produktivitas kerja. Metode yang digunakan adalah analisis regresi linier berganda. Hasil regresi menghasilkan persamaan Y = 1,837 + 0,214X1 + 0,734X2 + 0,262X3. Uji-F menghasilkan nilai Fhitung (25,738) > Ftabel (2,78), artinya kompensasi, etos kerja dan work overload berpengaruh secara simultan terhadap produktivitas kerja. Hasil uji-t, secara parsial kompensasi berpengaruh positif terhadap produktivitas kerja karena thitung (3,324) > ttabel (2,00575), etos kerja berpengaruh positif terhadap produktivitas kerja karena thitung (5,646) > ttabel (2,00575), work overload berpengaruh positif terhadap produktivitas kerja karena thitung (3,002) > ttabel (2,00575). Hasil uji-R2, nilai Adjusted R Square yaitu 0,574, artinya variabel bebas yang terdiri dari kompensasi, etos kerja, dan work overload mampu menjelaskan produktivitas kerja sebesar 57,4%, sedangkan sisanya 42,6% dijelaskan oleh variabel-variabel lain yang tidak termasuk dalam penelitian ini. Kata Kunci: Kompensasi; Etos Kerja; Work Overload; Produktivitas Kerja
PENGARUH CURRENT RATIO, EARNING PER SHARE, DEBT TO EQUITY RATIO, NET PROFIT MARGIN, TERHADAP HARGA SAHAM PADA PERUSAHAAN LQ45 YANG TERDAFTAR DI BEI PERIODE 2022-2024 Dea Mutia; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6189

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of Current Ratio (CR), Earnings Per Share (EPS), Debt to Equity Ratio (DER), and Net Profit Margin (NPM) on stock prices of LQ45 companies listed on the Indonesia Stock Exchange (IDX). The sample in this study consists of 11 companies with a research period from 2022 to 2024, resulting in 33 observations. The research method used is multiple linear regression analysis with the assistance of SPSS version 27. The data analysis techniques include multiple linear regression testing, hypothesis testing using the F-test for simultaneous effects, t-test for partial effects with a significance level of 0.05, and the coefficient of determination test (R²). The multiple linear regression analysis results obtained the regression equation Y = (constant value) + the influence of each independent variable on stock prices. Based on the F-test results, it is found that simultaneously CR, EPS, DER, and NPM have a significant effect on stock prices, with a significance value of 0.000 < 0.05 and Fcount 12.491 > Ftable 2.71. The t-test results show that partially EPS and DER have a significant effect on stock prices, with significance values of 0.000 and 0.007 respectively (< 0.05), while CR and NPM do not have a significant effect on stock prices, with significance values of 0.472 and 0.440 respectively (> 0.05). The coefficient of determination (R²) result of 0.641 indicates that 64.1% of the variation in stock prices can be explained by the independent variables in the study, while the remaining 35.9% is explained by other variables outside the research model. Keywords: Current Ratio (CR), Earnings Per Share (EPS), Debt to Equity Ratio (DER), Net Profit Margin (NPM), Stock Price.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial Current Ratio (CR), Earning Per Share (EPS), Debt to Equity Ratio (DER), dan Net Profit Margin (NPM) terhadap Harga Saham pada perusahaan LQ45 yang terdaftar di Bursa Efek Indonesia (BEI). Sampel dalam penelitian ini terdiri dari 11 perusahaan dengan periode penelitian tahun 2022–2024, sehingga diperoleh 33 data observasi. Metode penelitian yang digunakan adalah analisis regresi linier berganda dengan bantuan aplikasi SPSS versi 27. Teknik analisis data meliputi uji regresi linier berganda, uji hipotesis menggunakan uji F secara simultan, uji t secara parsial dengan tingkat signifikansi 0,05, serta uji koefisien determinasi (R²). Hasil analisis regresi linier berganda diperoleh persamaan Y = (nilai konstanta) + pengaruh masing-masing variabel independen terhadap Harga Saham. Berdasarkan hasil uji F, diketahui bahwa secara simultan variabel CR, EPS, DER, dan NPM berpengaruh signifikan terhadap Harga Saham dengan nilai signifikansi 0,000 < 0,05 dan Fhitung 12,491 > Ftabel 2,71. Hasil uji t menunjukkan bahwa secara parsial EPS dan DER berpengaruh terhadap Harga Saham dengan nilai signifikansi masing-masing 0,000 dan 0,007 (< 0,05), sedangkan CR dan NPM tidak berpengaruh terhadap Harga Saham dengan nilai signifikansi masing-masing 0,472 dan 0,440 (> 0,05). Hasil uji koefisien determinasi (R²) sebesar 0,641 menunjukkan bahwa sebesar 64,1% variasi Harga Saham dapat dijelaskan oleh variabel independen dalam penelitian, sedangkan sisanya 35,9% dijelaskan oleh variabel lain di luar model penelitian. Kata Kunci: Current Ratio (CR), Earning Per Share (EPS), Debt to Equity Ratio (DER), Net Profit Margin (NPM), Harga Saham.
PENGARUH KEPUASAN PELANGGAN, PENGALAMAN PELANGGAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PENGGUNA TELKOMSEL (STUDI KASUS DESA TITI MERAH KECAMATAN LIMA PULUH PESISIR) Ella Jasnita; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6190

Abstract

Abstract: This study aims to determine the effect of customer satisfaction, customer experience, and brand image partially on customer loyalty among Telkomsel users in Desa Merah, Lima Puluh Pesisir District. This research uses a quantitative descriptive method. Data analysis was conducted using multiple linear regression, with a sample of 96 respondents. The results of the regression analysis produced the equation: Y = 0.540 + 0.340X? ? 0.284X? + 0.624X?. The results of the t-test show that the first hypothesis (H?) is accepted, meaning that partially customer satisfaction has a positive and significant effect on customer loyalty (t-value 2.422 > t-table 1.985). Customer experience also has a significant effect on customer loyalty (t-value 2.206 > t-table 1.985). Brand image has a significant effect on customer loyalty (t-value 3.760 > t-table 1.985). The F-test results show that the hypothesis (H?) is accepted, meaning that simultaneously customer satisfaction, customer experience, and brand image influence customer loyalty (F-value 14.899 > F-table 2.70). The adjusted R² value is 0.535, indicating that customer satisfaction, customer experience, and brand image explain 53.5% of the variation in customer loyalty, while the remaining 46.5% is influenced by other factors not included in this study. Keywords: Customer Satisfaction, Customer Experience, Brand Image, Customer Loyalty.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan pelanggan, pengalaman pelanggan dan citra merek secara parsial terhadap loyalitas pelanggan pengguna Telkomsel di Desa Titi Merah Kecamatan Lima Puluh Pesisir. Jenis penelitian deskriptif kuantitatif, analisis data menggunakan regresi linear berganda, serta sampel yang digunakan sebanyak 96 responden. Hasil analisis regresi inear berganda menghasilkan persamaan Y = 0,540 + 0,340X1 – 0,284X2 + 0,624X3. Hasil uji-t, hipotesis pertama (H1) diterima, yaitu secara parsial kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan dengan nilai thitung (2,422) > ttabel (1,985), secara parsial pengalaman pelanggan berpengaruh terhadap loyalitas pelanggan dengan nilai thitung (2,206) > ttabel (1,985) serta secara parsial citra merek berpengaruh terhadap loyalitas pelanggan dengan nilai thitung (3,760) > ttabel (1,985). Hasil uji-F, hipotesis kedua (H2) diterima, yaitu secara simultan kepuasan pelanggan, pengalaman pelanggan dan citra merek berpengaruh terhadap loyalitas pelanggan dengan nilai Fhitung (14,899) > Ftabel (2,70). Hasil uji-R2, yaitu nilai adjusted R square 0,535, artinya pengaruh yang dihasilkan kepuasan pelanggan, pengalaman pelanggan dan citra merek terhadap loyalitas pelanggan adalah 53,5%, sementara 46,5% selebihnya dipengaruhi oleh beberapa faktor lainnya yang tidak termasuk pada penelitian ini. Kata Kunci:    Kepuasan Pelanggan, Pengalaman Pelanggan, Citra Merek, Loyalitas Pelanggan

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