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JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Published by Smart Education
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Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards Change for Development. The journal releases on February and July.
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PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP MINAT BELI PRODUK GLAD2GLOW PADA GENERASI Z DI TIKTOK Indah Mayasari S; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6191

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of price, product quality, and brand image of Glad2glow on the purchase intention of Generation Z TikTok users. This research is a descriptive quantitative study. Data analysis was conducted using multiple linear regression, with a sample determined through a non-probability sampling method utilizing the Lemeshow formula for populations of unknown size, resulting in 96 respondents. Validity and reliability tests were also performed on the respondents as the sample. The results of the multiple linear regression analysis are: Y = 5.293 + 0.118X1 + 0.270X2 + 0.222X3. The t-test results demonstrate that, partially, price has a significant effect on purchase intention with a t-count (3.895) > t-table (1.98580); product quality has a positive and significant effect on purchase intention with a t-count (4.043) > t-table (1.98580); and brand image has a positive and significant effect on purchase intention with a t-count (2.557) > t-table (1.98580). Based on the t-count values, it is proven that H1 is accepted and H0 is rejected, with the product quality variable being the most dominant factor influencing purchase intention. The F-test results prove that H2 is accepted and H0 is rejected, indicating that price, product quality, and brand image simultaneously influence purchase intention with an F-count (15.569) > F-table (2.70). The R2 test results show an adjusted R square value of 0.515, explaining that the extent of the influence exerted by price, product quality, and brand image on purchase intention is 51.5%, while the remaining 48.5% is influenced by other factors not included in this study.  Keywords: Price, Product Quality, Brand Image, Purchase Intention.   \Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial harga, kualitas produk, dan citra merek Glad2glow terhadap minat beli pada generasi z pengguna TikTok. Jenis penelitian deskriptif kuantitatif, analisis data menggunakan regresi linear berganda, sampel ditentukan dengan metode non-probability sampling melalui rumus Lemeshow untuk populasi yang tidak diketahui jumlahnya secara pasti sehingga berjumlah 96 responden. Uji validitas dan reliabilitas juga dilakukan terhadap responden sebagai sampel. Hasil analisis regresi linear berganda yaitu: Y = 5,293 + 0,118X1 + 0,270X2 + 0,222X3. Hasil uji t membuktikan bahwa secara parsial harga berpengaruh signifikan terhadap minat beli dengan nilai thitung (3,895) > ttabel (1,98580), kualitas produk berpengaruh positif dan signifikan terhadap minat beli dengan nilai thitung (4,043) > ttabel (1,98580), dan citra merek berpengaruh positif dan signifikan terhadap minat beli dengan nilai thitung (2,557) > ttabel (1,98580). Berdasarkan nilai thitung membuktikan bahwa H1 diterima dan H0 ditolak, variabel kualitas produk merupakan faktor yang paling dominan mempengaruhi minat beli. Hasil uji F membuktikan bahwa H2 diterima dan H0 ditolak, yaitu secara simultan harga, kualitas produk, dan citra merek berpengaruh terhadap minat beli dengan nilai Fhitung (15,569) > Ftabel (2,70). Hasil uji R2 membuktikan bahwa nilai adjusted R square yaitu 0,515, menjelaskan bahwa besarnya pengaruh yang dihasilkan harga, kualitas produk, dan citra merek terhadap minat beli adalah 51,5%, kemudian 48,5% selebihnya dipengaruhi oleh beberapa faktor lainnya yang tidak termasuk pada penelitian ini. Kata Kunci: Harga, Kualitas Produk, Citra Merek, Minat Beli.
PENGARUH CURRENT RATIO (CR), BEBAN OPERASIONAL TERHADAP PENDAPATAN OPERASIONAL (BOPO), DAN LOAN TO DEPOSIT RATIO (LDR) TERHADAP PROFITABILITAS PADA BANK UMUM DI BURSA EFEK INDONESIA Putri Rahmadani Marpaung; Dian Ayu Andriani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6192

Abstract

Abstract: The results of the research and discussion described in the previous chapter, the following are the conclusions of the research results obtained: Simultaneously, the results of this regression test obtained a significant value of 0.001 <0.05, while the Ftable was 2.58, so the calculated F> Ftable (8.766> 2.58) from these results it can be concluded that simultaneously the Current Ratio (CR), Operating Expenses to Operating Income (BOPO), and Loan to Deposit Ratio (LDR) simultaneously influence Return on Assets (ROA) and H0 is rejected H1 is accepted. Partially, the significant value of the Current Ratio is 0.549> 0.05, the calculated t value (-0.606) <ttable (- 2.03693). This means that partially the Current Ratio variable has a negative and insignificant effect on Return on Assets and based on the comparison between the calculated ttable and ttable it can be concluded that H0 is rejected H2 is accepted. Partially, it is known that the results of the data testing of the Operating Expenses to Operating Income variable have a significance of 0.004 <0.05 with a calculated t value of 3.146> t table of 2.03693. This means that the Operating Expenses to Operating Income variable partially has a positive and significant effect on Return On Assets, so the decision is that H0 is rejected and H2 is accepted. Partially, it is known that the Loan To Deposit Ratio has a significant value of 0.025 <0.05 with a calculated t value of (- 2.347) <t table (-2.03693). Partially, the Loan To Deposit Ratio variable has a negative and significant effect on Return On Assets and based on the comparison between t count and t table, it can be concluded that H0 is rejected and H2 is accepted. The Adjusted R Square value, or coefficient of determination, is 0.350. This means that 35% of the variation or change in Return on Assets is explained by variations in the Current Ratio, Debt to Equity Ratio, and Loan to Deposit Ratio, while 65% is explained by other factors not included in this research model. Keywords: Current Ratio, Operating Expenses to Operating Income, and Loan to Deposit Ratio Profitability   Abstrak: Hasil penelitian dan pembahasan yang telah diuraikan pada bab sebelumnya, berikut ini adalah kesimpulan hasil penelitian yang diperoleh: Secara parsial bahwa nilai signifikan Current Ratio sebesar 0,549 > 0,05 nilai thitung (-0,606) < ttabel (-2,03693). Hal ini berarti secara parsial variabel Current Ratio berpengaruh negatif dan tidak signifikan terhadap Return On Asset dan berdasarkan perbandingan antara thitung dan ttabel dapat ditarik kesimpulan bahwa H0 ditolak H2 diterima. Secara parsial diketahui hasil pengujian data variabel Beban Operasional Terhadap Pendapatan Operasional mempunyai signifikan sebesar 0,004 < 0,05 nilai thitung 3,146 > ttabel 2,03693. Hal ini berarti bahwa variabel Beban Operasional Terhadap Pendapatan Operasional secara parsial berpengaruh positif dan sigifikan terhadap Return On Assets, maka keputusan nya bahwa H0 ditolak H2 diterima. Secara parsial diketahui bahwa Loan To Deposit Ratio dengan nilai signifikan sebesar 0,025 < 0,05 dengan nilai thitung (-2,347) < ttabel (-2,03693). Secara parsial variabel Loan To Deposit Ratio berpengaruh negatif dan signifikan terhadap Return On Assets dan berdasarkan perbandingan antara thitung dan ttabel dapat ditarik kesimpulan bahwa H0 ditolak H2 diterima. Secara simultan bahwa hasil uji regresi ini di dapat nilai signifikan sebesar 0,001 < 0,05, sedangkan Ftabel sebesar 2,58 maka diperoleh Fhitung > Ftabel (8.766 > 2.58) dari hasil tersebut dapat ditarik kesimpulan bahwa  secara simultan Current Ratio (CR), Beban Operasional Terhadap Pendapatan Operasional (BOPO), dan Loan To Deposit Ratio (LDR) berpengaruh secara serempak terhadap Return On Assets (ROA) dan H0 ditolak H1 diterima. Nilai Adjusted R Square atau koefisien determinasi adalah 0,350, hal hal ini berarti 35% variasi atau perubahan dalam Return On Asset dijelaskan oleh variasi Dari Current Ratio, Debt To Equity Ratio, dan Loan To Deposit Ratio sedangkan 65% dijelaskan oleh sebab-sebab lain yang tidak dimasukkan dalam model penelitian ini. Kata Kunci: Current Ratio, Beban Operasional, Pendapatan Operasional, Loan To Deposit Ratio dan Profitabilitas
PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUASAN PELANGGAN KARNI SALON DI PULO BANDRING KISARAN Yenny Ramadiah NST; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6193

Abstract

Abstract: This study aims to determine the simultaneous and partial effects service quality, relationship marketing, and customer trust on customer satisfaction at Karni Salon in Pulo Bandring, Kisaran. This research uses a quantitative method with multiple linear regression analysis. The sample was determined using purposive sampling, consisting of 96 respondents. Validity and reliability tests were also conducted on the respondents as the research sample. The results of the multiple linear regression analysis are: Y = 1,386 + 0,223X1 + 0,376X2 + 0,592X3. The F-test results prove that H1 is accepted and H0 is rejected, indicating that service quality, relationship marketing, and customer trust simultaneously influence customer satisfaction with an Fcount (33.546) > Ftable (2.70). The t-test results prove that service partially influences customer satisfaction with a tcount (3.450) > ttable (1.985), relationship marketing influence customer satisfaction with a tcount (3.453) > ttable (1.985), and customer trust influence customer satisfaction with a tcount (6.339) > tcount (1.985). Based on the t-count values, customer trust variable is the most dominant factor influencing customer satisfaction. The R2 test results show an adjusted R-square value of 0.507, explaining that the influence of service quality, relationship marketing, and customer trust on customer satisfaction is 50.7%, while the remaining 49.3% is influenced by other factors not included in this study. Keywords: Service Quality, Relationship Marketing, Customer Trust, Customer Satisfaction.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial  kualitas pelayanan, relationship marketing dan kepercayaan konsumen terhadap kepuasan pelanggan Karni Salon di Pulo Bandring Kisaran. Jenis penelitian menggunakan metode penelitian kuantitatif, analisis data regresi linear berganda. Sampel ditentukan dengan metode purposive sampling sebanyak 96 responden. Uji validitas dan reliabilitas juga dilakukan terhadap responden sebagai sampel. Hasil analisis regresi linear berganda yaitu: Y = 1,386 + 0,223X1 + 0,376X2 + 0,592X3. Hasil uji F membuktikan bahwa H1 diterima dan H0 ditolak, yaitu secara simultan kualitas pelayanan, relationship marketing, dan kepercayaan konsumen terhadap kepuasan pelanggan dengan nilai Fhitung (33,546) > Ftabel (2,70). Hasil uji t membuktikan bahwa secara parsial kualitas pelayanan berpengaruh terhadap kepuasan pelanggan dengan nilai thitung (3,450) > ttabel (1,985), relationship marketing berpengaruh terhadap kepuasaan pelanggan dengan nilai thitung (3,453) > ttabel (1,985), dan kepercayaan konsumen berpengaruh terhadap kepuasan pelanggan dengan nilai thitung (6,339) > ttabel (1,985). Berdasarkan nilai thitung, variabel kepercayaan konsumen merupakan faktor yang paling dominan mempengaruhi kepuasan pelanggan. Hasil uji R2 membuktikan bahwa nilai adjusted R square yaitu 0,433, menjelaskan bahwa besarnya pengaruh yang dihasilkan  kualitas pelayanan, relationship marketing, dan kepercayaan konsumen terhadap kepuasan pelanggan 43,3%, kemudian 56,7% selebihnya dipengaruhi oleh beberapa faktor lainnya yang tidak termasuk pada penelitian ini. Kata Kunci: Kualitas Pelayanan, Relationship Marketing, Kepercayaan konsumen, Kepuasan Pelanggan
PENGARUH PRESEPSI HARGA LOKASI DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO MUTIARA KERAMIK TANJUNG TIRAM Asmaini Usman; Dian Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6194

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of price perception, location, and product variety on consumer purchase decisions at Toko Mutiara Keramik Tanjung Tiram. This research employs a descriptive quantitative method, with data analysis conducted through multiple linear regression. The sample was determined using a non-probability sampling method applying the Cochran formula for populations of unknown size, resulting in a total of 96 respondents. Validity and reliability tests were also performed on the respondents' data to ensure the accuracy of the research instrument. The results of the multiple linear regression analysis yielded the following equation:Y = 5.293 + 0.118X1 + 0.270X2 + 0.222X3 The t-test results demonstrate that, partially, price perception has a significant effect on purchase decisions with a tcount value of (3.895) > ttable (1.98580). Location has a positive and significant effect on purchase decisions with a tcount value of (4.043) > ttable (1.98580), and product variety has a positive and significant effect on purchase decisions with a tcount value of (2.557) > ttable (1.98580). Based on these tcount values, it is proven that H1 is accepted and H0 is rejected, with the location variable being the most dominant factor influencing consumer purchase decisions. The F-test results prove that H2 is accepted and H0 is rejected, indicating that price perception, location, and product variety simultaneously influence purchase decisions with an Fcount value of (15.569) > Ftable (2.70). The R2 test results show an adjusted R square value of 0.515, explaining that the magnitude of the influence exerted by price perception, location, and product variety on purchase decisions is 51.5%, while the remaining 48.5% is influenced by other factors not included in this study. Keywords: Price Perception, Location, Product Variety, Purchase Decision   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial persepsi harga, lokasi, dan variasi produk terhadap keputusan pembelian konsumen pada Toko Mutiara Keramik Tanjung Tiram. Jenis penelitian ini adalah deskriptif kuantitatif dengan analisis data menggunakan regresi linear berganda. Sampel ditentukan dengan metode non-probability sampling melalui rumus Cochran untuk populasi yang tidak diketahui jumlahnya secara pasti sehingga berjumlah 96 responden. Uji validitas dan reliabilitas juga dilakukan terhadap responden sebagai sampel guna memastikan keakuratan instrumen penelitian. Hasil analisis regresi linear berganda diperoleh persamaan: Y = 5,293 + 0,118X1 + 0,270X2 + 0,222X3.Hasil uji t membuktikan bahwa secara parsial persepsi harga berpengaruh signifikan terhadap keputusan pembelian dengan nilai thitung (3,895) > ttabel (1,98580), lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung (4,043) > ttabel (1,98580), dan variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung (2,557) > ttabel (1,98580). Berdasarkan nilai thitung tersebut, terbukti bahwa H1 diterima dan H0 ditolak, di mana variabel lokasi merupakan faktor yang paling dominan mempengaruhi keputusan pembelian konsumen.Hasil uji F membuktikan bahwa H2 diterima dan H0 ditolak, yaitu secara simultan persepsi harga, lokasi, dan variasi produk berpengaruh terhadap keputusan pembelian dengan nilai Fhitung (15,569) > Ftabel (2,70). Hasil uji R2 membuktikan bahwa nilai adjusted R square sebesar 0,515, yang menjelaskan bahwa besarnya pengaruh yang dihasilkan oleh persepsi harga, lokasi, dan variasi produk terhadap keputusan pembelian adalah sebesar 51,5%, sementara 48,5% sisanya dipengaruhi oleh beberapa faktor lainnya yang tidak termasuk dalam variabel penelitian ini. Kata Kunci: Persepsi Harga, Lokasi, Variasi Produk, Keputusan Pembelian
PENGARUH HUMAN RELATION, SELF EFFICACY DAN REWARD SYSTEM TERHADAP KINERJA SELURUH PEGAWAI PEMADAM KEBAKARAN KABUPATEN BATU BARA Meiwani Hasanah; Rosnaida
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6195

Abstract

Abstract: This study aims to determine the influence of human relations, self-efficacy, and the reward system on the performance of all fire department employees in Batubara Regency, both partially and simultaneously. This study is quantitative and descriptive. Data analysis used multiple linear regression analysis techniques. The sample consisted of all employees in the Batubara Regency Fire Department, determined using a sensor or saturated sampling technique. The conclusions of the study are: (1) Human relations has a significant partial effect on employee performance in the Batubara Regency Fire Department, with a calculated tvalue  (2,211), which is greater than the ttabel value of (1.983); (2) Self-efficacy has a significant partial effect on employee performance at the Batubara Regency Fire Department, with a calculated tvalue of (2.065) that is greater than the ttable value of (1.983). (3) The Rewards System has a significant partial effect on employee performance at the Batubara Regency Fire Department, with a calculated tvalue of (3.321) that is greater than the ttable value of (1.983). (4) Human relations, self-efficacy, and the reward system have a significant simultaneous effect on employee performance at the Batubara Regency Fire Department, with an Fvalue of (19.504) that is greater than the Fvalue of (2.69). (5) Variation in changes in employee performance at the Batubara Regency Fire Department is 34.2% determined by human relations, self-efficacy, and the reward system, while 65.8% is influenced by other variables or factors not analyzed in this study. Keywords: Human Relations, Self-Efficacy, Reward System, Employee Performance   Abstrak: Penelitian bertujuan untuk mengetahui pengaruh Human Relation, Self Efficacy dan Reward System terhadap Kinerja seluruh pegawai Pemadam Kebakaran Kabupaten Batubara, baik secara parsial maupun secara simultan. Jenis penelitian adalah penelitian kuantitatif dan sifat penelitian adalah penelitian deskriptif. Analisis data menggunakan teknik analisis data regresi linier berganda. Sampel penelitian adalah seluruh pegawai pada Pemadam Kebakaran Kabupaten Batubara, yang ditetapkan dengan teknik sensur atau sampling jenuh. Kesimpulna hasil penelitian yaitu: (1) Human Relation berpengaruh signifikan secara parsial terhadap Kinerja pegawai pada Pemadam Kebakaran Kabupaten Batubara, dimana diperoleh nilai thitung  (2,211) yang lebih besar dari nilai ttabel (1,983); (2) Self Efficacy berpengaruh signifikan secara parsial terhadap Kinerja pegawai pada Pemadam Kebakaran Kabupaten Batubara, dimana diperoleh nilai thitung  (2,065) yang lebih besar dari nilai ttabel (1,983); (3) Rewars System berpengaruh signifikan secara parsial terhadap Kinerja pegawai pada Pemadam Kebakaran Kabupaten Batubara, dimana diperoleh nilai thitung (3,321) yang lebih besar dari nilai ttabel (1,983); (4) Human Relation, Self Efficacy dan Reward System berpengaruh signifikan secara simultan terhadap Kinerja pegawai pada Pemadam Kebakaran Kabupaten Batubara, dimana diperoleh nilai Fhitung (19,504) yang lebih besar dari nilai Ftabel (2.69); (5) Variasi perubahan Kinerja pegawai Pemadam Kebakaran Kabupaten Batubara sebesar 34,2% ditentukan oleh Human Relation, Self Efficacy dan Reward System, sedangkan sebesar 65,8% dipengaruhi oleh variabel atau faktor lain yang tidak dianalisis pada penelitian ini. Kata Kunci: Human Relation, Self Efficacy, Reward System, Kinerja Pegawai
PENGARUH DISIPLIN KERJA, ORGANIZATIONAL JUSTICE DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA PEGAWAI PADA DINAS PERIKANAN DAN PETERNAKAN KABUPATEN BATU BARA Sawitry Andrian Ningsih; Muh Saleh Malawat
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6196

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of work discipline, organizational justice, and employee engagement on performance. The sample size for this study consisted of 40 respondents. The data analysis technique used was multiple linear regression. The regression results produced the equation Y = 2,201 + 0,429X1 + 0,103X2 + 0,485X3.  The F-test resulted in an Fcount (11,262) > Ftable (2,87), meaning that work discipline, organizational justice, and employee engagement simultaneously affect performance. The t-test results show that, partially, work discipline has a positive effect on performance because tcount (3,012) > ttable (2,02619), organizational justice has a positive effect on performance because tcount (2,769) > ttabel (2,02619), and employee engagement has a positive effect on performance because tcount (3,165) > ttabel (2,02619). The $R^2$ test results show an Adjusted R Square value of $0.441$, meaning that the independent variables—comprising work discipline, organizational justice, and employee engagement—are able to explain performance by 44.1%, while the remaining 55.9% is explained by other variables not included in this study. Keywords: Work Discipline, Organizational Justice, Employee Engagement, Performance.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial disiplin kerja, organizational justice dan employee engagement terhadap kinerja. Jumlah sampel sebanyak 40 responden. Teknik analisis data menggunakan regresi linier berganda. Hasil regresi menghasilkan persamaan Y = 2,201 + 0,429X1 + 0,103X2 + 0,485X3. Uji-F menghasilkan nilai Fhitung (11,262) > Ftabel (2,87), artinya disiplin kerja, organizational justice dan employee engagement berpengaruh secara simultan terhadap kinerja. Hasil uji-t, secara parsial disiplin kerja berpengaruh positif terhadap kinerja karena thitung (3,012) > ttabel (2,02619), organizational justice berpengaruh positif terhadap kinerja karena thitung (2,769) > ttabel (2,02619), employee engagement berpengaruh positif terhadap kinerja karena thitung (3,165) > ttabel (2,02619). Hasil uji-R2, nilai Adjusted R Square yaitu 0,441, artinya variabel bebas yang terdiri dari disiplin kerja, organizational justice, dan employee engagement mampu menjelaskan kinerja sebesar 44,1%, sedangkan sisanya 55,9% dijelaskan oleh variabel-variabel lain yang tidak termasuk dalam penelitian ini. Kata Kunci: Disiplin Kerja, Organizational Justice, Employee Engagement, Kinerja
PENGARUH KECERDASAN EMOSIONAL KOMITMEN PROFESI DAN WORK OVERLOAD TERHADAP KINERJA PEGAWAI PADA DINAS PERTANIAN DAN PERKEBUNAN KABUPATEN BATU BARA Devina Sulistyawati; M Saleh Malawat
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6197

Abstract

Abstract: Devina Sulistyawati (22031198). The Influence of Emotional Intelligence, Professional Commitment, and Work Overload on Employee Performance at the Department of Agriculture and Plantation of Batu Bara Regency. Advisor: Dr. H. M Saleh Malawat, M.MA. Examiner I: Hilmiatus Sahla, SE.I., ME.I. Examiner II: Dr. Rosnaida, S.E., M.M. This study aims to determine the simultaneous and partial effects of emotional intelligence, professional commitment, and work overload on employee performance. This research is a quantitative descriptive study utilizing multiple linear regression for data analysis. The sampling technique employed is saturated sampling (census), comprising 35 respondents. Validity and reliability tests were conducted to ensure the research instruments were appropriate for use. The results of the multiple linear regression analysis yielded the following equation: Y = 4.574 + 0.215X1 + 0.284X2 - 0.223X3. The Ftest results demonstrate that H1 is accepted and H0 is rejected, indicating that emotional intelligence, professional commitment, and work overload simultaneously influence performance, with an Fcount (11.022) > Ftable (2.91). The ttest results prove that, partially, emotional intelligence has a positive and significant effect on performance with a tcount (4.015) > ttable (2.03693); professional commitment has a positive and significant effect on performance with a tcount (4.079) > ttable (2.03693); and work overload has a negative and significant effect on performance with an absolute tcount (3.059) > ttable (2.03693). Based on the t-count values, the professional commitment variable is the most dominant factor influencing performance. The R2 test results show an adjusted R-square value of 0.469, explaining that the combined influence of emotional intelligence, professional commitment, and work overload on performance is 46.9%, while the remaining 53.1% is influenced by other factors not included in this study. Keywords:     Emotional Intelligence, Professional Commitment, Work Overload, Performance.   Abstrak: Devina Sulistyawati (22031198). Pengaruh kecerdasan emosional, komitmen profesi dan work overload terhadap kinerja pegawai pada Dinas Pertanian dan Perkebunan Kabupaten Batu Bara. Pembimbing: Dr. H. M Saleh Malawat, M.MA. Penguji I: Hilmiatus Sahla, SE.I., ME.I. Penguji II: Dr. Rosnaida, S.E., M.M. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial kecerdasan emosional, komitmen profesi, dan work overload terhadap kinerja karyawan. Jenis penelitian ini adalah deskriptif kuantitatif dengan analisis data menggunakan regresi linear berganda. Teknik pengambilan sampel yang digunakan adalah sampel jenuh dengan jumlah 35 responden. Uji validitas dan reliabilitas dilakukan untuk memastikan instrumen penelitian layak digunakan. Hasil analisis regresi linear berganda diperoleh persamaan: Y = 4,574 + 0,215X1 + 0,284X2 - 0,223X3. Hasil uji F membuktikan bahwa H1 diterima dan H0 ditolak, yaitu secara simultan kecerdasan emosional, komitmen profesi, dan work overload berpengaruh terhadap kinerja dengan nilai Fhitung (11,022) > Ftabel (2,91). Hasil uji t membuktikan bahwa secara parsial kecerdasan emosional berpengaruh positif dan signifikan terhadap kinerja dengan nilai thitung (4,015) > ttabel (2,03693), komitmen profesi berpengaruh positif dan signifikan terhadap kinerja dengan nilai thitung (4,079) > ttabel (2,03693), dan work overload berpengaruh negatif dan signifikan terhadap kinerja dengan nilai absolute thitung (3,059) > ttabel (2,03693). Berdasarkan nilai thitung, variabel komitmen profesi merupakan faktor yang paling dominan memengaruhi kinerja. Hasil uji R2 membuktikan bahwa nilai adjusted r square yaitu 0,469, menjelaskan bahwa besarnya pengaruh yang dihasilkan kecerdasan emosional, komitmen profesi, dan work overload terhadap kinerja adalah 46,9%, sedangkan 53,1% selebihnya dipengaruhi oleh faktor lainnya yang tidak termasuk dalam penelitian ini. Kata Kunci: Kecerdasan Emosional, Komitmen Profesi, Work Overload, Kinerja.
PENERAPAN AKSARA ARAB PEGON DALAM KALIGRAFI BRANDING Tasri Jatnika
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6198

Abstract

Abstract: Branding Calligraphy is a course derived from an understanding of Paramadina University's values: Islamic, Indonesian, and modern. This course is not widely known, and its values have not been widely communicated to the public. This study describes the background to its existence, the creative process, and its application to various forms of everyday functional objects. This study is a report using qualitative descriptive observation methods on student work and deepening students' understanding of Paramadina's values through responses through interviews and open-ended questions and answers. Student attention and enthusiasm were very positive, and developing this course to gain public appreciation is a future challenge. Keywords: Calligraphy, Handwriting, Students, Indonesianness, Islam, Modernity Abstrak: Kaligrafi Branding adalah sebuah mata kuliah yang dihasilkan dari pemahaman akan nilai nilai Universitas Paramadina yaitu nilai nilai Ke Islaman, Ke Indonesiaan dan Ke Moderenan. Kuliah ini belum banyak diketahui dan nilai-nilainya pun belum disuarkan dengan kuat kepada khalayak. Penelitian ini memaparkan latar belakang dari keberadaannya, proses berkarya dan aplikasinya pada ragam bentuk benda fungsional harian. Penelitian ini berupa laporan dengan metode observasi deskriptif kualitatif pada karya mahasiswa dan pendalaman pemahaman mahasiswa pada nilai-nilai Paramadina dengan respon lewat sejenis wawancara dan tanya jawab terbuka. Atensi dan antusiasme mahasiswa sangat baik dan pengembangan kuliah ini untuk mendapatkan apresiasi masyarakat merupakan tantangan masa hadapan. Kata Kunci: Kaligrafi, Khat, Mahasiswa, Keindonesiaan, Keislaman, Kemoderenan
PENGARUH PELATIHAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI Zucy Widya Chaniago; Sunaryo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6199

Abstract

Abstract: This study aims to analyze the effect of training and human resource development on employee performance with work motivation as a mediating variable. This research employs a quantitative approach using descriptive and verificative methods, where data were collected through questionnaires distributed to respondents and analyzed using regression and mediation tests. The results indicate that training and development have a positive and significant effect on employee performance and also positively influence work motivation. Furthermore, work motivation significantly affects employee performance and is proven to mediate the relationship between training and development and employee performance. These findings suggest that improving employee performance is not only influenced by competency development through training but also by psychological factors such as work motivation; therefore, organizations need to implement an integrative human resource management strategy that considers both competency and motivation simultaneously. Keywords: Training, Work Motivation, Employee Performance   Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan dan pengembangan sumber daya manusia terhadap kinerja karyawan dengan motivasi kerja sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif, di mana data dikumpulkan melalui penyebaran kuesioner kepada responden dan dianalisis menggunakan teknik regresi serta uji mediasi. Hasil penelitian menunjukkan bahwa pelatihan dan pengembangan berpengaruh positif dan signifikan terhadap kinerja karyawan, serta memiliki pengaruh positif terhadap motivasi kerja. Selanjutnya, motivasi kerja juga terbukti berpengaruh signifikan terhadap kinerja karyawan dan mampu memediasi hubungan antara pelatihan dan pengembangan dengan kinerja karyawan. Temuan ini menunjukkan bahwa peningkatan kinerja karyawan tidak hanya dipengaruhi oleh peningkatan kompetensi melalui pelatihan, tetapi juga oleh faktor psikologis berupa motivasi kerja, sehingga organisasi perlu mengelola sumber daya manusia secara integratif dengan memperhatikan aspek kompetensi dan motivasi secara bersamaan. Kata Kunci: Pelatihan, Motivasi Kerja, Kinerja Karyawan    
PENERAPAN GREEN HUMAN RESOURCE MANAGEMENT DI UNIVERSITAS LANCANG KUNING Mutiara Hati; Junaidi; Richa Afriana Munthe
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6202

Abstract

Abstrack: The global environmental crisis and the 2030 Agenda for Sustainable Development Goals (SDGs) position higher education institutions as strategic actors in promoting sustainability, including through environmentally oriented human resource management. This study examines the implementation of Green Human Resource Management (Green HRM) at Universitas Lancang Kuning (Unilak), a private university grounded in Malay cultural values that seeks to transform into a sustainable campus. The study aims to: (1) analyze the forms and level of Green HRM practices at Unilak, (2) identify supporting and inhibiting factors of its implementation, and (3) analyze the impact of Green HRM on campus environmental performance. A qualitative approach with an intrinsic case study design was employed, involving university leaders, HR managers, lecturers, and administrative staff selected through purposive sampling. Data were collected through in-depth interviews, observation, and document analysis, and were examined using thematic analysis. The findings indicate that Green HRM practices at Unilak have emerged through various green initiatives such as energy conservation, paper reduction, waste management, and the provision of green open spaces, yet remain at a medium level of institutionalization since they are not fully integrated into formal HR policies and performance management systems. Key supporting factors include top management commitment, alignment with the institutional vision, and the availability of several green facilities, while inhibiting factors comprise limited financial resources, the absence of standardized green performance indicators and reward schemes, and uneven ecological literacy among academic communities. Green HRM contributes to a cleaner and greener campus environment, increased pro-environmental work behaviors, and a stronger sustainability image for Unilak, but still requires a more structured strategic roadmap aligned with SDG targets 4.7 and 13.3. Keywords: Green Human Resource Management, Green Campus, AMO Theory, Sustainability, Universitas Lancang Kuning.   Abstrak: Krisis lingkungan global dan tuntutan Agenda 2030 melalui Sustainable Development Goals (SDGs) menempatkan perguruan tinggi sebagai aktor strategis dalam mendorong pembangunan berkelanjutan, termasuk melalui pengelolaan sumber daya manusia yang berwawasan lingkungan. Penelitian ini mengkaji penerapan Green Human Resource Management (Green HRM) di Universitas Lancang Kuning (Unilak) sebagai perguruan tinggi swasta berbasis nilai budaya Melayu yang berupaya bertransformasi menuju kampus berkelanjutan. Tujuan penelitian adalah: (1) menganalisis bentuk dan tingkat penerapan praktik Green HRM di Unilak, (2) mengidentifikasi faktor-faktor pendukung dan penghambat implementasinya, serta (3) menganalisis dampak Green HRM terhadap kinerja lingkungan kampus. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus intrinsik, dengan subjek pimpinan universitas, pengelola SDM, dosen, dan tenaga kependidikan yang dipilih secara purposive. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi, kemudian dianalisis secara tematik. Hasil penelitian menunjukkan bahwa praktik Green HRM di Unilak telah muncul dalam bentuk berbagai program hijau seperti penghematan energi, pengurangan penggunaan kertas, pengelolaan sampah dan ruang terbuka hijau, tetapi masih berada pada tingkat institusionalisasi menengah karena belum sepenuhnya terintegrasi dalam sistem kebijakan dan manajemen kinerja SDM. Faktor pendukung utama meliputi komitmen manajemen puncak, kesesuaian dengan visi institusi, serta ketersediaan sejumlah fasilitas hijau, sedangkan faktor penghambat mencakup keterbatasan anggaran, belum adanya indikator dan skema reward hijau yang baku, serta literasi ekologis sivitas akademika yang belum merata. Green HRM berkontribusi pada terciptanya lingkungan kampus yang lebih bersih dan asri, peningkatan perilaku kerja pro-lingkungan, serta penguatan citra keberlanjutan Unilak, namun masih memerlukan roadmap strategis yang lebih terstruktur dan selaras dengan target SDG 4.7 dan 13.3. Kata Kunci: Green Human Resource Management, Kampus Hijau, AMO Theory, Keberlanjutan, Universitas Lancang Kuning.