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JUMANJI (JURNAL MANAJEMEN JAMBI)
Published by Universitas Adiwangsa Jambi
ISSN : -     EISSN : 26228289     DOI : -
Core Subject : Social,
Social Sciences
JUMANJI Merupakan Jurnal Ilmiah yang memiliki fokus bidang Ekonomi Manajemen sebagai wadah bagi peneliti untuk menuangkan hasil penelitiannya secara konseptual. terbit dua kali dalam setahun yakni bulan Mei dan Desember.
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Articles 206 Documents
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Pengaruh Modal Kerja dan Jam Kerja Terhadap Pendapatan Pedagang Kaki Lima (PKL) di Jalan Sentot Ali Basa Kelurahan Payo Selincah Kota Jambi Oktavia, Nurfeny; Suherman; Rika Neldawaty; Abd Halim
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 2 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

This study aims to analyze and describe the social and economic characteristics of street vendors, and to analyze the influence of working capital and working hours on street vendor income along Jalan Sentot Ali Basa, Payo Selincah Village, Jambi City. The method used in this study is descriptive quantitative, with data collection using questionnaires, interviews, and documentation to strengthen the results. The data used are primary data, and the analysis techniques used are multiple linear regression analysis and classical assumption testing, assisted by the SPSS version 25.0 analysis tool. The results of this study indicate that the working capital variable has a positive and significant influence on the income of street vendors on Sentot Ali Basa Street, Payo Selincah Village, Jambi City. Meanwhile, the working hours variable does not have a significant influence on the income of street vendors on Sentot Ali Basa Street, Payo Selincah Village, Jambi City.
Analisis Optimalisasi Digital Marketing UMKM Kota Jambi melalui Copywriting Humanis di Era Artificial Intelligence Arjun, M.; Syafutri, Husni Dwi
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 2 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Penelitian ini bertujuan untuk menganalisis pengaruh copywriting humanis terhadap optimalisasi digital marketing UMKM Kota Jambi di era Artificial Intelligence. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 80 responden pelaku UMKM yang aktif memanfaatkan media digital dalam kegiatan pemasaran. Teknik analisis data yang digunakan meliputi regresi linear sederhana, uji korelasi, dan uji-t dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa penerapan copywriting humanis berada dalam kategori baik dengan skor rata-rata 3,93, sementara tingkat optimalisasi digital marketing UMKM juga termasuk kategori baik dengan skor rata-rata 3,88. Hasil analisis regresi menghasilkan persamaan Y = 2,164 + 0,821X, dengan nilai koefisien korelasi (r) sebesar 0,866, yang menunjukkan adanya hubungan sangat kuat dan searah antara variabel copywriting humanis dan optimalisasi digital marketing. Nilai koefisien determinasi (Adjusted R Square) sebesar 0,750 mengindikasikan bahwa 75,0% variasi optimalisasi digital marketing UMKM dipengaruhi oleh penerapan copywriting humanis, sedangkan 25,0% sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Hasil uji-t menunjukkan nilai t hitung sebesar 12,214 lebih besar daripada t tabel sebesar 1,990, yang berarti terdapat pengaruh signifikan antara kedua variabel. Penelitian ini menyimpulkan bahwa copywriting humanis berperan penting dalam mengoptimalkan digital marketing UMKM di era Artificial Intelligence, terutama dalam meningkatkan interaksi, kepercayaan, dan daya tarik konten pemasaran. Namun demikian, konsistensi gaya bahasa dan pemanfaatan teknologi AI secara adaptif masih perlu ditingkatkan. Penelitian ini diharapkan dapat menjadi referensi dalam pengembangan strategi pemasaran digital UMKM yang lebih efektif, berorientasi pada manusia, dan selaras dengan perkembangan teknologi.
Analisis Tingkat Kesehatan Keuangan PT. Bank Central Asia Tbk Periode 2022–2024 Menggunakan Metode Camel Abdulloh Faqih Satrio Wibowo; Hillary Stefany Tallo; Elbertus Ranse Panshar; Yudika Putra Koten; Wilhelmus Giovanni Meak; Ade Try Pratama; Patricia Clarissa Whitney Kabosu; Anggraeni Natasya Dethan; Marshanda Irnel Cantika Nara Kaha; Cheny Sanggryla Babu Dao; Oktavianye Eka Putri Huky; Welhelmina M. Ndoen; Agustian, Efandri
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 2 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Bank financial soundness evaluation is essential for sustaining national financial stability and public confidence. As intermediary institutions, banks must maintain strong performance, robust governance, and efficient risk management. This study assesses the financial health of PT Bank Central Asia Tbk (BCA) over 2022–2024 using the CAMELS framework (Capital, Asset Quality, Management, Earnings, Liquidity, Sensitivity to Market Risk). The quantitative descriptive research uses secondary data from BCA's annual reports, analyzed via key financial ratios compared to Financial Services Authority (OJK) standards. Findings show BCA consistently rated very healthy across all CAMELS components. Strong capital (CAR >25–29%), preserved asset quality (NPL <1–2%), effective management with solid governance, high profitability (ROA ~3.2–3.9%, ROE ~21–24%), adequate liquidity, and low market risk sensitivity. These results underscore BCA's economic resilience, supported by prudent risk management and portfolio diversification.
The Effect of Debt Policy and Profitability on Stock Prices: Evidence from Food and Beverage Companies Listed on the Indonesia Stock Exchange Lastari, Adria Wuri
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 2 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

This study investigates the effect of debt policy and profitability on stock prices of food and beverage companies listed on the Indonesia Stock Exchange. Using a quantitative approach, the study analyzes secondary data obtained from published financial statements of selected firms. Debt policy is proxied by the Debt to Equity Ratio (DER), while profitability is measured using Return on Assets (ROA). Multiple linear regression analysis is employed after satisfying classical assumption tests. The empirical results indicate that profitability has a statistically significant effect on stock prices, whereas debt policy does not exhibit a significant effect when examined individually. However, the simultaneous test reveals that debt policy and profitability jointly have a significant effect on stock prices. The coefficient of determination shows that the explanatory power of the model is relatively modest, suggesting that stock prices are influenced by various other factors beyond firm-level financial ratios. These findings imply that investors in the food and beverage sector place greater emphasis on firms’ ability to generate profits than on capital structure decisions. Nevertheless, debt policy remains relevant when evaluated in conjunction with profitability. This study contributes to the literature by providing sector-specific evidence from an emerging market context and offers practical insights for managers and investors regarding financial performance and firm valuation.
Pengaruh Kepemimpinan Kepala Desa dan Kompetensi Perangkat Desa Terhadap Kepuasan Masyarakat di Desa Bukit Murau Jambi Setiawan, Marwan; Aji, Seno; Jumisar; Milasari, Roza
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 2 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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This study aims to analyze the influence of the village head's leadership and the competence of village officials on community satisfaction in Bukit Murau Village. The research method used is quantitative with a descriptive approach. The data analysis technique employed is multiple linear regression to determine the extent to which the independent variables, namely the village head's leadership and the competence of village officials, affect the dependent variable, which is community satisfaction. The results indicate that the village head's leadership has a significant impact on community satisfaction. Additionally, the competence of village officials also proves to have a significant influence on community satisfaction. Simultaneously, the village head's leadership and the competence of village officials contribute significantly to improving community satisfaction in Bukit Murau Village.  
Strategi Manajemen Keuangan UMKM dalam Menghadapi Volatilitas Inflasi: Studi Kasus pada Sentra Industri Kopi di Provinsi Jambi Irawan, Deki; Putra, Rian; Ningsih, Sri; Anggun Sari, Deby
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 2 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Volatilitas inflasi merupakan tantangan moneter signifikan yang berpotensi mendistorsi stabilitas biaya operasional dan profitabilitas sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk menganalisis strategi manajemen keuangan adaptif pada sentra industri kopi di Provinsi Jambi dalam merespons ketidakpastian ekonomi makro. Menggunakan pendekatan kualitatif deskriptif, penelitian ini mengintegrasikan analisis SWOT melalui matriks Internal Strategic Factors Analysis Summary (IFAS) dan External Strategic Factors Analysis Summary (EFAS) untuk mengevaluasi kapabilitas internal dan tekanan eksternal. Hasil penelitian menunjukkan bahwa kekuatan utama UMKM terletak pada orisinalitas bahan baku lokal dan loyalitas pasar, namun masih terkendala oleh rendahnya literasi risiko moneter serta sistem pencatatan keuangan yang tradisional. Evaluasi pada diagram kartesius SWOT menempatkan UMKM kopi Jambi pada Kuadran I (Agresif) dengan titik koordinat (0,65 ; 0,80), yang mengindikasikan adanya peluang pertumbuhan besar melalui pemanfaatan digitalisasi pembayaran (QRIS). Penelitian ini menyimpulkan bahwa strategi manajemen keuangan yang paling relevan adalah penguatan resiliensi melalui modernisasi sistem informasi akuntansi dan kebijakan persediaan proaktif guna memitigasi dampak transmisi inflasi pada biaya input produksi. Implikasi penelitian ini menekankan pentingnya sinergi antara literasi keuangan digital dan kebijakan moneter regional dalam menjaga keberlanjutan sektor riil

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