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<![CDATA[PENGARUH SOCIAL MEDIA MARKETING YOUTUBE, INSTAGRAM, DAN TWITTER TERHADAP BRAND AWARENESS PADA GENERASI Z (Studi Kasus Pada Radio Play99ers 100FM Bandung) ]]>
<![CDATA[Febrianti, Agatha Indah]]>;
<![CDATA[Saputri, Marheni Eka]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.3079
<![CDATA[Internet users has increased very rapidly in Indonesia. One of them is generation Z. This generation attached to the social media and the company also have using social media is one of the media to raise brand awareness, it’s also used by Radio Play99ers 100FM Bandung. Social media used by Radio Play99ers consisting of three platform there are youtube, instagram, twitter. The purpose of this research is to find out if social media marketing youtube, instagram, and twitter depend on the brand awareness. A method of data collection in this research using a questionnaire to be distributed to 100 respondents. The method of analysis of the data used to research is the method descriptive analysis and simple linear regression analysis. Processing data was done by using IBM software SPSS 25 for windows. In simultaneous in terms of t test, there is the influence social media marketing youtube, instagram, twitter against brand awareness in generation Z (case studies on the Radio Play99ers 100FM Bandung). The influence of social media marketing affects brand awareness of 0,330 or equal to 33% and the other 0,670 or 67% influenced by other variables that not include in this research. Keywords: Brand Awareness, Generasi Z, Social Media Marketing]]>
<![CDATA[LITERATURE REVIEW: OUTSOURCING AND OFFSHORING DEVELOPMENT TO ECONOMIC CONDITIONS IN COVID-19 PANDEMIC ]]>
<![CDATA[Harto, Budi]]>;
<![CDATA[Pramuditha, Panji]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.4349
<![CDATA[This research is based on the existence of a new trend in business activists, namely offshoring, where the system that is expected to use this new method is able to provide maximum business benefits by reducing costs to a minimum. Outsourcing cannot be separated from business activities as a third party in service, it is hoped that outsourcing can have a full impact on the company in order to minimize losses from less skilled employees. The Indonesian economy during the COVID-19 pandemic has become a new challenge for business activists recently. The method used in this research is (Systematic Literature Review) where the author makes a study in the results of journal articles that have been published domestically and internationally. The results of this review, produce a new reference, namely that outsourcing and offshoring in the economy in the era of the COVID-19 pandemic has a big impact, but it can be overcome by identifying problems, using low costs, as well as implementing effective, efficient and flexible.]]>
<![CDATA[BOOSTER EMPLOYEE PERFORMANCE: A CASE STUDY ON PT. HOU TECH INDONESIA ]]>
<![CDATA[Yogatama, Ahmad Nizar]]>;
<![CDATA[Arsita, Nia]]>;
<![CDATA[Ikrima, Sailil]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.4380
<![CDATA[PT. Hou Tech Indonesia as one of the companies engaged in the wood panel industry that still survives in the disruptive era knows very well that the quality and reputation that it has owned is inseparable from the role of the workforce, but is currently facing a decline in performance that was allegedly derived from increased attendance rate. Researchers feel the need to reassess how the right decision for PT. Hou Tech Indonesia in order to be able to maintain and improve the performance of employees in the production department. The purpose of this study is how to make the right decision for PT. Hou Tech Indonesia in order to be able to maintain and improve the performance of employees in the production department. The study took a population and sample of all employees of the production department of PT. Hou Tech Indonesia with a total of 108 employees using a simple random sampling technique that is all employees of the production section at PT. Hou Tech Indonesia, which is willing to provide all the information researchers need. Primary data collected by researchers was conducted through a questionnaire using a 5-point Likert scale and analyzed using multiple linear regression analysis. The results showed that increasing employee commitment is the best option so that the production performance of employees would increase.]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CONTINUANCE INTENTION: Studi Kasus pada Pengguna Go-Food di Kota Bandung ]]>
<![CDATA[Banjarnahor, Yolanda May Emmanuella]]>;
<![CDATA[Setyorini, Retno]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.4492
<![CDATA[This research was conducted to determine and analyze the factors that influence Continuance Intention of Go-Food users in Bandung. The purpose of this study was to determine how much influence Habit on Continuance Intention of Go-Food users in Bandung, to find out how much influence Perceived Usefulness has on Continuance Intention of Go-Food users in Bandung, to know how much influence Perceived Enjoyment has on Continuance Intention of Go-Food users in Bandung, knowing how much influence Perceived Ease of Use has on the Continuance Intention of Go-Food users in Bandung. The independent variables are Habit, Perceived Usefulness, Perceived Enjoyment and Perceived Ease of Use. While the dependent variable is Continuance Intention. This research uses quantitative methods with descriptive research type. The population in this study were Go-Food users in Bandung. The sample technique used nonprobability sampling method with purposive sampling, that is as many as 100 respondents. The data analysis technique used multiple linear regression analysis. The conclusion of this study is that Habit, Perceived Usefulness, Perceived Enjoyment have a positive and significant effect on Continuance Intention. Meanwhile, Perceived Ease of Use has no positive and significant effect on Continuance Intention]]>
<![CDATA[PENERAPAN DESIGN THINKING PADA SAYURBOX ]]>
<![CDATA[Ginanjar, Jajang]]>;
<![CDATA[Sukoco, Iwan]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5078
<![CDATA[This research intends to explain each stage in Design Thinking carried out by Sayurbox (PT Kreasi Nostra Mandiri). The method used for this research is qualitative with descriptive analysis and also explained through the theory of David Kelley and Tim Brown. The results of this research, Sayurbox (PT. Kreasi Nostra Mandiri) has manifested various solution that initially only made offers via WhatsApp & Instagram into a form of online based special application by utilizing the implementation of design thinking. In addition, Sayurbox has succeeded in completing features by not being limited to only agricultural products but expanding more widely with fast-moving consumer products, so that Sayurbox can reach a wider range of customers based on their preferences.]]>
<![CDATA[DAMPAK KECERDASAN INTELEKTUAL DAN KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN ]]>
<![CDATA[Setiawan, Heru]]>;
<![CDATA[Baihaqi, Muhammad Iqbal]]>;
<![CDATA[Bebena, Ismiralda]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5253
<![CDATA[Abstract The research objective was to analyze the influence of intellectual intelligence and emotional intelligence on employee performance. The research method used is quantitative with research samples are employees at PT. Pos Indonesia Kantor Pusat Cilaki Bandung. The research instrument used was a questionnaire through a test instrument in the form of validity and reliability tests. The data analysis method used is descriptive analysis and verification analysis. Keywords: Intellectual intelligence, emotional intelligence and employee performance, Human Resourch, Management]]>
<![CDATA[PENGARUH BRAND PERSONALITY TERHADAP PURCHASE DECISION SMARTPHONE DIMEDIASI BRAND TRUST ]]>
<![CDATA[Halim, Sherliana]]>;
<![CDATA[Maulana, Nugraha]]>;
<![CDATA[Hidayanti, Ayuk]]>;
<![CDATA[Batu, Reminta Lumban]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5349
<![CDATA[Smartphones have now become something that cannot be separated in daily activities for the lives of many people around the world. With the development of this technology, the smartphone industry continues to grow and experience intense competition. Companies must build and manage brands through Brand Personality because brands are one of the intangible assets for companies that have an important role as the basis of the company's competitive advantage. Consumer confidence in a product will increase when the company has a strong brand personality. The existence of consumer confidence will increase consumer purchasing decisions for a product. The purpose of this study was to determine how much influence brand personality has on Samsung smartphone purchasing decisions mediated by the brand trust variable. The sample in this study amounted to 110 respondents from Samsung smartphone users. The method used in this research is descriptive and verification methods. This study uses a simple random sampling technique using the formula Hair et al. This study uses two types of data, namely primary data and secondary data. Data processing uses path analysis with Statistics software Version 21 and LISREL 9.30 for students. The results of this study prove that there is a positive and significant influence of brand personality on Samsung smartphone purchasing decisions mediated by brand trust.]]>
<![CDATA[PERANCANGAN KIOS IPTEK DALAM MANAJEMEN PERTANIAN BAGI PETANI ]]>
<![CDATA[Asmy, Yumma Yustika]]>;
<![CDATA[Kamila, Rizqia Awalu]]>;
<![CDATA[Hasugian, Leonardi Paris]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5529
<![CDATA[The purpose of this study is to analyze problems with the capacity and capability of the availability of new innovations found in the use of information and communication technology. This research is an analysis in examining agricultural management in the IpTek Kiosk media based on Agricultural Information and Communication Technology Change. The method of this research was conducted using qualitative descriptive writing methods by collecting data through literature studies and using the Model Analysis PEST and SWOT. The results of this study are to obtain an analysis of the study of agricultural management in the IpTek Kiosk media based on changes in agricultural Information and Communication Technology and the extent to which the IpTek Kiosk media is ideal or not in ensuring the design and development of agricultural management later. It is expected that the impact of the agricultural management analysis study can help farmers both in terms of commodities and the farming market by facilitating farmers in implementing information and communication technology. Therefore farmers can more actively seek new information independently and reduce the cosmopolitan numbers of farmers in Indonesia. so that later it can improve the management of agricultural segmentation in achieving Indonesian Food Security.]]>
<![CDATA[PERAN PMDN DAN PMA TERHADAP PENURUNAN ANGKA KEMISKINAN DI INDONESIA ]]>
<![CDATA[S, Suryatno Wiganepdo]]>;
<![CDATA[Soegoto, Herman S]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5838
<![CDATA[The purpose of this study is to find out the role of Domestic Investment (PMDN) and Foreign Investment (PMA) to reduce poverty in Indonesia. This study uses quantitative methods by processing data on the number of PMDN and PMA and the magnitude of poverty rates issued by the Central Bureau of Statistics, Bank Indonesia and the Ministry of Manpower and Transmigration. The analysis uses the method of panel least square dummy variables by conducting a combination analysis of time series data and cross section data by taking samples in 33 provinces in Indonesia. The amount of data used is a ten-year span, i.e., from 2010 to 2019. The results of the study prove that when there is an increase in domestic investment in thirty provinces in Indonesia, the poverty rate in Indonesia will decrease. The same result also occurred that foreign investment has a significant effect on the poverty rate in Indonesia. Although in general PMDN and PMA have a positive and significant effect in helping accelerate the reduction of poverty in Indonesia, based on the results of the analysis there are one to two provinces where PMDN or PMA do not have a positive effect and significant to reduce poverty in the province. Based on the results of this analysis, it is expected that the government can continue to encourage and create rules and policies that help increase the amount of investment through PMDN and PMA in all provinces, especially provinces that have a positive impact with the PMDN and PMA to improve people's welfare while reducing poverty in all provinces in Indonesia.]]>
<![CDATA[PERANAN ELECTRONIC WORD OF MOUTH DALAM KEPUTUSAN BERKUNJUNG: Survey of domestic tourists visiting Kampung Karuhun, Kabupaten Sumedang ]]>
<![CDATA[Nurhidayat, Wildan]]>;
<![CDATA[Napu, Della Maghfira]]>;
<![CDATA[Sukirman, Oman]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.6239
<![CDATA[Sumedang is improving in optimizing the tourism sector. Several strategies are planned to make Sumedang Regency a new tourist destination. One of the leading tourist destinations in Sumedang is Kampung Karuhun. Karuhun Village offers a beautiful green mountain atmosphere with an eco green park concept so that tourists will be presented with very beautiful natural nuances. The fluctuating level of tourist visits makes managers have to design marketing strategies to influence the decision of potential tourists to visit. One of them is by utilizing information technology in the form of electronic word of mouth (e-WOM). This study aims to determine the effect of electronic word of mouth on the decision to visit tourists to Karuhun village, Sumedang. The type of research used was quantitative research with a descriptive approach and verification using multiple regression analysis techniques. The method used in this research was a survey method. The sample in this study were 210 respondents with a convenience sampling. The test results show that electronic word of mouth on the decision to visit has an effect simultaneously and partially. E-Wom has a positive influence on the decision to visit Kampung Karuhun.]]>
