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Kab. gresik,
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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
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Pengaruh Iklan Dan Duta Merek Terhadap Keputusan Pembelian Pada Pelanggan Shopee Tri Cahyono, Edhy; Syahril, Megawati
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

With the rapid development of information technology, online shopping platforms have sprung up to facilitate changes in consumer behavior that are starting to shop online. In communicating superiority and attracting customer interest to use the online shopping platform, advertising media and brand ambassadors are massively used to carry out marketing campaigns. The purpose of this study was to determine the effect of advertising and selecting brand ambassadors on the purchasing decisions of Shopee customers, one of the fastest growing online shopping platforms. This research is a quantitative research with a correlational approach with regression analysis to see the relationship between variables. Data collection techniques were carried out using a questionnaire. This study has three (3) variables, namely Advertising and Brand Ambassadors as independent variables and Purchase Decision as the dependent variable. The subjects in this study were 100 students in the Province of D.I.Y who had shopped online using the Shopee platform. From the processing of the research results, it was concluded that advertising has a positive influence on purchasing decisions, and brand ambassadors have no effect on purchasing decisions of Shopee consumers from DIY students.
Pengaruh Pendidikan Keuangan Di Keluarga Dan Teman Sebaya Terhadap Perencanaan Keuangan Pribadi Farhan Rizqullah, Muhammad; Andayani, Sari
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study was to test and prove the effect of financial education in family and peers on personal financial planning. This research applies a "quantitative approach". The information collected in this study used "primary data" collected through questionnaires and disseminated through social media. The sample in this study used "S1 Students of the Faculty of Business Economics class of 2019 to 2022 UPN "Veteran" East Java". Sample selection using the proportionate stratified random sampling method. The test tool in this study is to use SPSS version 26. The results of this study show that financial education in the family has a significant effect on personal financial planning, while peers have no significant effect on personal financial planning.
Pengaruh Ukuran Perusahaan Dan Transaksi Afiliasi Terhadap Profitabilitas Serta Penghindaran Pajak Di Subsektor Perdagangan Putri Kirana, Dwinugro; Herawati, Aty
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the Effect of Company Size (Size) and Affiliated Transactions (RTA) on Profitability (ROA) and their impact on Tax Avoidance (ETR) in Large Trading Goods Production Subsector Companies in 2021. This study uses secondary data sourced from financial reports. companies included in the LQ45 list for the period ending in 2021. The number of samples in this study were 21 companies, which made transactions with related parties (Affiliates) based on a purposive sampling technique. The analytical method used is Path. Analysis or path analysis using IBM SPSS Statistics 26 and Microsoft Excel software. Based on the results of this study, Size, RTA and ROA have an effect on tax evasion (ETR) and RTA has no direct effect on ETR
Hubungan Motivasi Dan Disiplin Kerja Terhadap Produktivitas Pegawai Pada Kantor Kecamatan Awayan Kabupaten Balangan Sarlianna Sitindaon, Helmi
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In era this time, time is valuable commodities, therefore behaviour discipline that cover discipline work. Very need for every individual. But practically not all has work ethic both for government resort, this matter one of them happen because discipline their work varies. Also realize that civil service problem be vast problem and many the aspects. Motivation that can spur on also be one of the factor can not less important in influence progress and success a organization. Itself work spirit explanation big the so small effort that given from certain sides to motivating in carry out the duties. Elements found in motivation belongs higher, work friend, physical tool, policy and organization regulation and other as it. Marginally human in company necessary defend the alive continuance, to bloom and get profit. To achieve that thing, so wanted motivation and work spirit in run performance process. Discipline soul must has in every civil public servant especially in carry out various job at district office work environment Awayan regency Balangan. Remember that discipline work closely related with work motivation, so researcher interested to canvass farther about connection between work motivation with discipline work that influence tall or the low district office official work productivity level Awayan regency Balangan.
Pengaruh Gaya Kepemimpinan,Lingkungan Kerja Dan Worklife Balance Terhadap Turnover Intention Dengan Kepuasan Kerja Sebagai Variabel Mediasi Nuraeni, Fitri; Wahyu Utomo, Kabul
GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Leadership style is important to achieve an effective organizational condition. In addition to leadership style, the environment can also affect individual comfort at work. Work-life balance is also needed to balance work demands. This research uses a quantitative approach. The location of this research was at the SBU Upstream Oil and Gas and Oil and Gas Products at the Service Project of Surveyor Handover and Measurement of Fuel from PT. Pertamina (Persero) to PT. PLN (Persero) and the number of samples obtained by 146 respondents. The instrument used is the Google Form with data analysis using the Partial Least Square (PLS) approach. The conclusion of this study is that job satisfaction has an effect on turnover intention. Meanwhile, leadership style, work environment and work life balance have no effect on turnover intention. For the results of the indirect effect hypothesis test, it is known that only work life balance and job satisfaction have an influence on turnover intention as a mediating variable. Meanwhile, leadership style on job satisfaction and turnover intention as mediating variables do not influence each other. Work environment on job satisfaction on turnover intention as a mediating variable does not have any influence on each other.
Pengaruh Beban Kerja Dan Pengembangan Karir Terhadap Motivasi Dan Kepuasan Kerja Maryadi Sayoga, Septyan; Sunu Kanto, Dwi
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The Ministry of Manpower has simplified the echelon 3 and 4 structural bureaucracy to functional positions of 490 employees. Based on SE BKN Number 3/SE/II/2021 the simplification of the bureaucracy consists of the position of Administrator (Echelon 3) to become the Functional Middle Expert position and the Supervisory position (Echelon 4) to become the Functional Junior Expert position. Equalization changes the organizational structure which is followed up with the Assignment of functional officials as Coordinators and Sub-coordinators as substitutes for structural positions in organizational units. The Coordinator and Sub-coordinator are given the task and function of coordination and management of activities in accordance with the field of work within the work unit which is directly responsible to the head of the organizational unit. Research using data analysis methods using PLS with a population of 127 employees with the criteria of serving as Coordinator, Subcoordinator, and Functional Employee who has 10 years working experience. From these data it was found that this simplification had an effect on Workload and Career Development on Work Motivation of functional employees who received additional assignments as Coordinators and Sub-coordinators through Job Satisfaction as a fully mediated.
Pengaruh Hospitable Teledentistry Terhadap Pengurangan Isolasi Dan Kecemasan Sosial Serta Meningkatkan Kepuasan Pratama Gundjojo, Kevin; Riorin, Sri Vandayuli
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Teledentistry is the concept of telemedicine equivalent in dental practice. Hospitality has been recognized in the hospital setting, but its role and implications for teledentistry are poorly understood. Analyzing the positive influence of humantechnology interaction and human-human interaction on patient satisfaction, reduction of isolation and reduction of anxiety with competency mediating variables and perceptions of patient control. Analysis of research variables was carried out using Partial Least Square (LPS). Analysis of the influence between variables, both directly and indirectly, was carried out using Structural Equation Marketing (SEM). Data was collected from 300 respondents who used teledentistry. Human-technology interaction has a significant effect on patient's perceived competence and control. Human human interaction has a significant effect on the patient's perceived competence and control. Perceived control can mediate human-to-human interaction and technology to patient satisfaction. Whereas competence only mediates humanto-human interactions on patient satisfaction. Perception of control can mediate human-to-human interactions and technology to reduce isolation. Meanwhile, competence only mediates human-to-human interactions in reducing isolation. Perceived control can mediate human-to-human interactions and technology to reduce anxiety. Meanwhile, competence can only mediate human-to-human interactions in reducing anxiety. This research is used as an evaluation material for managerial teledentistry in maintaining and increasing patient satisfaction and reducing isolation and anxiety
Analisis Komunikasi Pemasaran Bagi Pasar Lanjut Usia Noviada Kwartawat, Nana; Virka Sari, Deasy; Trikajanti W, Swanny
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The importance of communication in delivering messages to potential consumers is to attract customers to buy the products offered, in Indonesia it is expected to experience an explosion of the elderly in 2050 so it is necessary from now on to be able to communicate to the elderly. So that the purpose of the research conducted is to analyze marketing for the elderly marketThis research uses a descriptive method with a qualitative approach. Meanwhile, the data retrieval technique used is by documentation with google scholar with the keywords communication, marketing, elderly. The results showed that a person can be said to be an elderly person who has an age above 60 years with characteristics: physical changes in old age, changes in motor abilities in old age, changes in mental abilities in old age, and changes in interest in old age. Thus, a strategy is needed in marketing communication for the elderly market. These strategies are Word of Mouth, Personal Selling, Sales Promotion, and Community Relations.
Pengaruh Good Corporate Governance Terhadap Kinerja Keuangan Perusahaan Manafaktur Di Bursa Efek Indonesia Rani Marthasari, Olivia; Gustiawaty Dewi, Fajar; Indah Oktanti Sembiring, Sari
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Entering the era of globalization and increasingly competitive business competition, good Good Corporate Governance has become a fundamental need for companies. Although it has long been a prominent issue, the implementation of GCG has not been fully implemented in Indonesia in accordance with GCG principles, both state-owned companies and private companies. The implementation of GCG at this time is no longer just an obligation, but has become a necessity for every company and organization. GCG is needed to provide progress on the performance of a company, making the company long-lived and trustworthy. If a company has the trust of investors, then investors and other stakeholders will not hesitate to make investments that will cause the value of the company to increase. It's just that research on variations in the implementation of corporate governance at the company level is still very little done. From previous studies that proved different results, the author was motivated to conduct further research on how corporate governance affects financial performance as measured by Tobin's Q. This study complements the variables of previous research by adding variables, such as the proportion of independent board of commissioners, foreign ownership, managerial ownership, institutional ownership, independence of the audit committee, and The quality of the audit will be tested for its effect on the financial performance of non-financial services. The data needed in this study were obtained from ICMD, IDX website www.idx.co.id, and various other kinds of literature. Descriptive statistics are used to provide an overview or descriptive of a data seen from the average value, minimum value, maximum value, and standard deviation.
Analisis Perhitungan Dan Pelaporan Pajak Pertambahan Nilai Dan Pajak Penghasilan Final Pada Pt. Griya Indah Persada Dhia Nur Rohmah, Hanifah; Kartika , Andi
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Taxes have an important role in the source of state revenue in Indonesia. According to Director General of Taxes Suryo Utomo, tax revenue in Indonesia until the end of August 2022 will reach Rp. 1,171.8 trillion or grew by 58.1%. One type of tax that has experienced an increase is Value Added Tax and Final Income Tax. Value Added Tax is a tax imposed on delivery in the form of Taxable Goods or Services made within the customs area. Meanwhile, Final Income Tax is income tax that cannot be credited or deducted from the total amount of income tax payable at the end of the tax year. The purpose of this study is to find out how the calculation and reporting of Value Added Tax and Final Income Tax is carried out by a private company engaged in the Property and Real Estate sector and to find out the causes of underpayment or overpayment in Value Added Tax and the accuracy or delay of reporting the taxation. The results of the study show that the imposition of tariffs used as the basis for calculating the taxation is in accordance with the applicable Tax Law. While the reporting carried out by the company is fairly good because it never exceeds the due date of payment and reporting. The case of overpayment in VAT was caused by the company's success in utilizing the 0% DTP VAT program which was organized by the government from March to December 2021 and the number of input tax invoices received during certain tax periods but not accompanied by output tax invoices.

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