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Kab. gresik,
Jawa timur
INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
 66   67   68   69   70 
Radio Broadcasting Innovation Management, Digital Technology Enhances Excellence Radio Business Performance Elfani Prasetyaningrum, Nurita; Agus Triono Sudalyo, Ramadhian; Kusanti, Jani
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Development is carried out by mapping based on the potential of each district. However, the potential of its natural resources has not been optimally explored for industrial opportunities due to the absence of supporting maintenance. The results show that most of the potential is in its natural resources. Market opportunities usually meet the interests of individuals, such as brokers who create the largest profit margins. On the other hand, the craft community collects very minimal profits. In fact, human resources have enormous potential but become a problem when there is no regeneration of the younger generation. In addition, corporate institutional factors are needed to increase the potential bargaining position of the d
Dampak Ekonomi Pengembangan Pariwisata Bagi Pelaku Usaha Lokal: Taman Wisata Alam Gunung Tangkuban Perahu Susanto, Laela
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The tourism industry plays an important role as a source of state income that contributes to national economic growth, especially in providing jobs and increasing state productivity. Tourism development is carried out to increase community income which is expected to help improve community welfare. Tourism development also helps accelerate the economic growth of a region. Tourism is inseparable from consumer demand in terms of consumption and investment, which ultimately leads to the procurement of goods and services. This study examines the economic impact of tourism development on local businesses in TWA Gunung Tangkuban Perahu using time series data from 2018-2023. This study used a qualitative descriptive approach model. The data studied was obtained from primary data through survey results and questionnaires on visitors and traders in the Tangkuban Perahu Mountain Nature Park environment. The results show that the TWA development strategy of Gunung Tangkuban Perahu contributes to the fulfilment of the 5A principle (Attraction, Accommodation, Accessibility, Amenity, and Activity) in tourism according to tourists. Tourism development positively affects the economic growth of the surrounding community. Tourism can provide employment, stimulate the growth of other industries and trigger local economic growth through various forms, including community income and attracting investment.
Pengaruh Iklan, Electronic Word Of Mouth, Dan Kesadaran Merek Terhadap Niat Beli Pada Produk Skincare Wulandari, Rani; Febrilia, Ika; Rahmi, Rahmi
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research aims to determine the effect of Advertising, Electronic Word of Mouth, and Brand Awareness on Purchase Intentions in Skincare Products. The method used in this research is a quantitative method with non-probability sampling techniques, especially purposive sampling. The reachable population in this study were internet users who had seen information on skincare for the Scarlett Whitening brand on social media with a total of 216 respondents. The data analysis technique used is descriptive statistics, data quality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The result of this study is that the advertising variable has a significant positive effect on purchase intention. Electronic word of mouth (EWOM) has a significant positive effect on purchase intention. Brand awareness has a significant positive effect on purchase intention.
Pengaruh Variabel Makro Ekonomi Terhadap Kinerja Reksa Dana Dengan Ihsg Sebagai Variabel Intervening Pandu Prihanantyo, Andika; Akhmadi, Akhmadi; Purwanda, Eka
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine whether the influence of macroeconomic variables proxied by bond yields and inflation on the performance of mutual funds with the composite stock price index (JCI) as an intervening variable. The population used in this study was all stock mutual fund products for the 2016-2021 period. The sample of this study amounted to 48 stock mutual fund products out of 389 total population with a sample of 72. The data analysis method used in this study is Path Analysis. By using the program SPSS 26.The results showed that macroeconomics using government bond yield proxies and inflation had a significant negative effect on mutual fund performance. Then, government bond yields and inflation have a significant positive effect on mutual fund performance. Then JCI cannot mediate the relationship between bond yields and mutual fund performance and the relationship between inflation and mutual fund performance.
Pengaruh Antara Service Innovativeness Terhadap Relative Attractiveness Yang Dimediasi Oleh Imposed Service Innovation Pradana, Dennis; Vandayuli Riorini, Sri
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

COVID-19 primarily spreads through close contact between humans and has affected retailing industries extremely hard. To manage the situation retailers have turned to service innovation to change their operations to make consumers feel safe while shopping. This research focuses on the role of service innovativeness in retailing firms during the COVID-19 pandemic through an empirical study of almost 6000 consumers of 28 retailing firms. The results suggested that retailers with high service innovativeness performed COVID-19 imposed innovations better to improve their relative attractiveness. For retailers with physical stores, changes to the servicescape and the offering were found to be the key antecedents of service innovativeness. The findings on COVID-19 imposed service innovations demonstrate the importance of service innovativeness in successfully changing retailing services to adjust to the restrictions from governments and safety needs of customers
Analisis Konsep Peningkatan Performance Perencana Melalui Pengelolaan Kinerja Pegawai Pada Kementerian Agama Hartawan, Lalu Kiagus
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Planners are one of the State Civil Apparatuses who spearhead the progress of an institution because it relates to the main tasks and functions of development planning. In this regard, ASN performance management is regulated using the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia Number 6 of 2022 concerning Management of the Performance of State Civil Apparatus Employees, but the implementation of these rules will cause obstacles both personal ASN planners and institutional constraints in fulfilling work unit targets. The purpose of this writing is to analyze and formulate the performance management of the ASN of the Ministry of Religion in accordance with the characteristics of employees so that they can meet the targets set in the work plan. This analysis was carried out using a qualitative approach, with descriptive data analysis. The results of the analysis for solving the problem are as follows. 1) Implementation of performance management rules not only requires increasing the competence of subordinates but also improving the function of leaders in terms of organizational communication. 2) Leaders must be able to take a personal approach appropriately according to the characteristics of employees. 3) The development of two-way communication in the performance dialogue. 4) All performance dialogs made must meet the SMART elements. 5) To avoid the subjectivity of the leader's assessment, the planner needs to make a DUPAK report. 6) There is an additional budget for performance guidance or performance counseling. Conclusion: performance management is the task and collaboration of all elements of employees in the institution.
Pengaruh Kualitas Layanan Dan Digital Marketing Terhadap Kepuasan Pelanggan Menggunakan Erp-Solution Pada Alterra Group Fernanda, Bella; Agnestia Suhendar, Gilbertha; Andriyani, Silvi
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this research is to find out whether service quality (X1) and digital marketing (X2) affect the level of customer satisfaction (Y), and find out whether the two hypotheses (X1 and X2) affect the level of customer satisfaction (Y). The population in this study is all existing clients at Alterra Groupi with a total of 100 people. Sampling in this study using non-probability sampling. The data analysis technique in this study used multiple linear regression analysis. With the results of the research that hypothesis 1 The results of the analysis show that Service Quality has a positive and significant effect on Customer Satisfaction (probability value (sig.) t-count (0.000) < Level of Significant (0.05)), hypothesis 2 The results of the analysis show that Digital Marketing has a positive and significant effect on customer satisfaction (probability value (sig.) t-count (0.006) < Level of Significant (0.05)). And in hypothesis 3 the results of the analysis show that Service Quality and Digital Marketing have a simultaneous effect on Customer Satisfaction (probability value (sig.) t-count (0.000) < Level of Significant (0.05).
Penggunaan Aplikasi Hris Dan Mydamri Sebagai Sistem Pendukung Basis Data Kepegawaian Pada Perusahaan Umum Damri Victoria, Irene; Safuan, Safuan; Alkadhim Alhabshy, Musa; Purwa Saputra, Datep
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Changes in the development of technology to digital, forcing companies to make adjustments to the technology itself. Digital competence is a need for companies today to be able to fulfill their functional responsibilities, without closing the possibility of obstacles from some parties who cannot keep up with this development quickly. This study aims to analyze the use of HRIS (Human Resource Information System) and MyDAMRI applications as a support system for the DAMRI Public Company (Perum) staffing database. This type of research is descriptive research using a qualitative approach. Data collection techniques are carried out using 2 (two) ways, namely: 1) observation and 2) data collection in the form of images and writings. The results of this study show that this data-based application provides many benefits for employees and companies and facilitates work for the human resources division in the company
Penerapan Strategi Bauran Pemasaran Pada Restoran Xyz Di Jakarta Utara Siaha Widodo, Arif
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to find out what marketing mix strategies XYZ restaurants have carried out and to provide an overview of the strengths, weaknesses, opportunities and threats that XYZ restaurants will face. This research uses qualitative research with a descriptive approach, data collection is carried out by interviews, observations and documentation. The results of this study show the marketing mix strategy implemented by XYZ North Jakarta restaurants to attract consumers and increase restaurant sales. From the product aspect (Product) XYZ Restaurant serves the main products served are Kalasan Grilled Chicken and Kremes Fried Chicken. The attraction that affects consumers is that the price is quite affordable and a strategic place, besides being supported by a comfortable and clean place to eat. From the price aspect of XYZ restaurant, which can be said to be the cheapest among other similar competitors, restaurants must apply competitive prices, from the aspect of place (place) distribution channels, XYZ restaurants register with online ordering applications such as Go Food, Grab Food, Shopeefood, and We Help You to make it easier for consumers to make long-distance purchases. From the promotional aspect, the promotion carried out by the Saung Pooci restaurant is to put a banner on the front side of the restaurant that is visible from the road. Promotions are also carried out through instagram social media, as well as utilizing online ordering applications such as Go Food, Grab Food, Shopee Food and We Help Youwhich can reach more consumers and provide 10-60 percent promos on online orders. From the people aspect, this marketing mix emphasizes more on individual dexterity, responsiveness in consumer needs. In the process aspect (proces) provides convenience to consumers when making payments because this restaurant can make payments through shopeepay, ovo, and M-Banking. And provide free delivery for the surrounding area that is affordable. From the aspect of physical appearance (Physical evidance) provides a comfortable and clean place, as well as providing music to the room so that consumers relax. This restaurant also provides complete facilities such as parking lots, toilets and toilets.
Analisis Perbandingan Arus Kas Sebelum Dan Selama Pandemi Covid-19 Pada Perusahaan Makanan Dan Minuman Terdaftar Di Bursa Efek Indonesia Irmawati, Irmawati
GEMA EKONOMI Vol 10 No 2 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to find out whether there are significant differences between the cash flow statements before and during the Covid-19 pandemic for food and beverage companies listed on the Indonesia Stock Exchange. The analytical method used is descriptive analysis, which is an analysis that provides an overview of the data obtained from the research results. Normality test using the KolmogorovSmirnov one sample test, and hypothesis testing using the Wilcoxon signed rank test. The results of this study indicate that there is no significant difference between the cash flow statements before and during the Covid-19 pandemic for food and beverage companies listed on the Indonesia Stock Exchange.

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