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Kab. gresik,
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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
 67   68   69   70   71 
Analisis Faktor Motivasi Yang Mempengaruhi Kinerja Aparatur Kecamatan Martapura Kota Di Kabupaten Banjar Witanti, Sri
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study was conducted to determine whether motivational factors affect the performance of the apparatus in Martapura District, Banjar Regency, in addition to knowing which factors are the most dominant, as well as how much variance the contribution of motivational factors to the performance of the sub-district apparatus. Data obtained from the distribution of questionnaires and interview results and supported by documentaries. Because the population is relatively small, the technique used is total sampling. Data analysis using the help of the SPSS program through multiple regression analysis techniques. The results showed that simultaneously and partially the motivation variables were shown to have a significant effect on the performance of the apparatus, and the variance of contributions showed 90.8% on the performance of the apparatus, while 9.2% was determined by other factors outside this study. While the most dominant variable is the need for awards with a value of 2,207.
Menelisik Penerapan Digital Entrepreneurship Pada Small Medium Enterprise Rias Sinta Prabasari, Ni Putu
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Preparing MSME to develop businesses through digital entrepreneurship is important to accelerate the digitization and MSME’s sustainable business. This study aims to discuss the implementation of digital entrepreneurship in MSMEs and explore the factors that can influence the implementation of digital entrepreneurship. This research is a qualitative research. This study involved ten micro and small business activists in the Bali region. Semi structured interviews were used as a data collection technique. The findings indicated that seven out of ten MSMEs stated that they do not clearly understand how to use technology into their business, some of them consider it is a complexity. Some even think it is not necessary to involve technology in their business, they show some concern. Then the factors that influence the application of digital entrepreneurship appear, things that are conveyed the most are courage, they learn about the market trend, interested use technological innovation, never stop learning and never give up. The contribution of this research is found in the factors that influence the application of digital entrepreneurship as a MSME business strategy. This research offers a comprehensive model to understand the factors that influence application of digital entrepreneurship to MSMEs. This model can be used as a reference for further research to develop survey instruments in an effort to obtain empirical evidence which can be generalized about the factors that influence the application of digital entrepreneurship in MSMEs. In addition, this research can also be used as a reference source for formulating the right strategy in digitizing MSMEs
Pengaruh Green Marketing Terhadap Green Buying Behavior Yang Dimediasi Oleh Environmental Knowledge Dan Green Consumption Anggraini, Rika
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of green marketing on green buying behavior mediated by environmental knowledge and green consumption among Starbucks customers in South Jakarta. In collecting data for this study, a sample of Starbucks consumers in South Jakarta was used. The sample used was 140 respondents. The data analysis technique uses Structural Equation Modeling (SEM) with the help of the AMOS computer program. The results of this study indicate that green marketing has a positive effect on green buying behavior which is mediated by environmental knowledge and green consumption of Starbucks customers in South Jakarta, which means that in this study environmental knowledge and green consumption as mediating influence on green marketing and green buying behavior
Pengaruh Human Relation, Kecerdasan Emosional Dan Lingkungan Kerja Terhadap Kinerja Karyawan LPD Desa Adat Kerobokan Suryadnya Diputra, I Komang; Mustika, I Nyoman
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Human resources contained in a company is one of the most valuable assets owned by an organization, because humans are the only resource that can drive other resources. So it is necessary to do the management or development that aims to create productive human beings. This study aims to determine and analyze the influence of human relations, emotional intelligence and work environment on the performance of LPD employees in Kerobokan Traditional Village, Badung. The population in this study were all employees of the LPD in the Kerobokan Traditional Village, Badung. Sampling in this study using the census sampling method, obtained 56 respondents. The analytical method used is multiple linear regression analysis, descriptive statistical analysis, research instrument test, classical assumption test, determination analysis and t test.The results of the study show that human relations, emotional intelligence and work environment have a positive and significant effect on employee performance at the Kerobokan Traditional Village LPD, which means that the better the human relations, emotional intelligence and work environment, the higher the employee's performance. The leadership of the LPD in the Kerobokan Badung Traditional Village should improve work quality, such as establishing good communication among fellow employees, controlling employee awareness of their own emotions about moods and thoughts and improving a conducive work environment to increase employee work efficiency
Strategi Komunikasi Pemasaran Halal Tourism Pantai Pulau Santen Banyuwangi Arya Putra, Dimas; Riza Pahlevi , Mohammad
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to find out and analyze the marketing mix strategy and marketing communications that have been carried out by the Culture and Tourism Office of Banyuwangi Regency and the Management or Awareness Group of Pulau Santen Beach Tourism in Banyuwangi to introduce and increase public interest in visiting tourist destinations that carry the theme of halal tourism on Pulau Santen Beach. Banyuwangi. This research is a qualitative research with a case study approach. The research technique is carried out by observing and interviewing predetermined informants. The results of the study show that halal tourism on Pulau Santen Banyuwangi Beach has carried out a good marketing mix strategy, namely unique products with the theme of halal tourism, affordable entry ticket prices, easily accessible tourist sites with large parking facilities as well as promotion and marketing communications carried out through public relations, online marketing via Instagram and Facebook as well as advertising by placing banners in locations that are easy for the public to read
Analisis Pengaruh Kemiskinan, Pengangguran, Dan Pertumbuhan Ekonomi Terhadap Kualitas Pembangunan Manusia Indira Hasmarini, Maulidiya; Parendra Surya, Annisa
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Human development is a process of expanding choices for people, especially in accessing development outcomes such as income, health, and education. One of the benchmarks can be seen from the Human Development Index. The purpose of this study was to determine the effect of poverty, unemployment and economic growth on the Human Development Index (IPM) in East Java Province in 2015-2020. The analytical tool used is panel data with a combination of time series and cross section. The results of the effect validity test (t test) on the econometric model show that the number of poor people has an effect on the Human Development Index in Regencies/Cities in East Java (IPM). This proves that the results of this study based on the analysis show that the poverty level variable has a significant effect on HDI and is statistically significant, having a regression coefficient of 0.081158. The results of the influence validity test (t test) on the econometric model show that the unemployment rate has an influence on the Human Development Index in Regencies/Cities in East Java (IPM). This proves that the results of this study based on the analysis show that the unemployment rate variable has a significant effect on HDI and is statistically significant, having a regression coefficient of 0.107681. The results of the influence validity test (t test) on the econometric model show that Economic Growth has an influence on the Human Development Index in Regencies/Cities in East Java (IPM). This proves that the results of this study are in accordance with the initial hypothesis and these results are in accordance with the research conducted based on the analysis showing that the economic growth rate variable has a significant effect on HDI and is statistically significant, having a regression coefficient of 0.146907.
Implementasi Kebijakan Penggunaan Qris Terhadap Praktik Umkm Sebagai Upaya Percepatan Pertumbuhan Ekonomi Digital Utomo, Satrio; Safuan, Safuan; Alkadhim Alhabsy, Musa
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

UMKM activities are a very strategic practice to encourage people to use the digital economy, but this cannot be implemented properly because it still requires the use and understanding of technology, then regulations are also needed that can reach the problems of the smallest UMKM sector, where the existing PADG must equipped and even refurbished. The implementation of QRIS based on existing regulations through PADG is not optimal and comprehensive, so further regulations are needed to regulate digital economic innovation issues that can reach QRIS users down to even the smallest sectors, such as PBI. Thus, UMKM can play a role in encouraging the development of the digital economy in Indonesia
Pengaruh Kemudahan, Kepercayaan Dan Manfaat Terhadap Minat Bertransaksi Menggunakan Dompet Digital Ovo Di Yogyakarta Iwan Kusuma, Deden; Belinda Tolat, Almira
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to analyze the effect of perceived convenience, perceived trustworthiness and perceived benefits on requesting transactions using the OVO digital wallet. This research uses a quantitative approach by collecting data through the survey method. The population in this study were Yogyakarta students who had transacted using the OVO digital wallet. Sampling using the purposive sampling method with criteria that have been transacted using the OVO digital wallet. The sample in this study amounted to 110 respondents obtained from the distribution of questionnaires. The data analysis technique of this study uses descriptive analysis techniques and multiple linear regression. The results of this study show that: Perception of convenience, Perception of trust and Perception of benefits have a positive effect on the interest in transacting using the OVO digital wallet
Manajemen Pembiayaan Sarana Dan Prasarana Di Madrasah Tsanawiyah Ishlahul Amanah Kecamatan Pangalengan Badrudin,, Badrudin,; Nurcholis, Muhammad; Setiawan, Iwan; Misbahudin, Misbahudin; Sudrajat, Entik
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Management of facilities and infrasructure in private school, especially madrasa, is a strategic action that determines the future sustainability of institution. Both in terms of quality and quantity of students. The number of private junior high school-level school in Indonesia reached 41.70% or 16,967. The problem faced by private school is the availability of education facilities and infrastructure. Private educational institution, especially madrasas, strive to provide adequate educational facilities and infrastructure amid limitations. This is different from state schools are financed from state finansial sources through the APBN, APBD or DAK (special allocation fund). Even if these three sources are fullfiled, the procurement of advice and infrastructure will not only include basic facilities such as classroom, laboratory or libraries, bur also support supporting facilities such as halls, canteens or multimedia and art rooms. MTs Ishlahul Amanah Pangalengan distric, is a private madrasa in Pangalengan Distric, Bandung Regency, with the priciples of management of facilities and infrastructure financing that firmly holds the principles of accountability and transparency, supported by effective communication style, succesfully developed the educational institution to became accredited A, number of students is approaching 700, 20 groups and complete supporting facilities. This study tries to describe and di gup information on how the management function is carried out by the institution so that it has strong enough funding, so madrasa is progressing and developing and slowly into a profitable institution. The research was conducted qualitively through interviews, observations and document sudies. The conclusions in this study indicate that the three things that maket his institution succesfully managing funds from the community in this case parents of students are effective communcation from stake holder, especially the school committee, accountability in financing management and transparency in development activities
Kualitas Pembelajaran Pada Media Pembelajaran Suprihadi, Suprihadi
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In Indonesia, Corona Virus Disease (Covid-19) was first reported on March 2, 2020 due to the rapid transmission until the end of May 2020, the Covid -19 outbreak had a direct impact on people's survival and from that moment on, the Indonesian Government directly imposed restrictions community activities in public spaces that result in normal community activities taking place into activities that are not normal and have an impact on work activities both in the government and private sectors that must be carried out at home (work from home).Likewise learning activities in educational institutions for all levels of education must be carried out at home (work from home). achievement of set instructional goals. Online learning is carried out with the support of information technology as a learning medium through zoom, google meet and WhatsApp as a means of communication in implementing the teaching and learning process academically.This research was carried out during the Covid 19 pandemic and during the Covid 19 endemic period which had the goal that online learning remained of high quality if the set instructional goals were achieved and proved that online learning was fun or unpleasant in its implementation after the Covid 19 pandemic for students.

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