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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 364 Documents
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Penggunaan Matriks SWOT dan Metode QSPM pada Strategi Pemasaran Jasa Wedding Organizer: Studi Kasus pada UMKM Gosimplywedding Sukabumi Dicki Prayudi; Resti Yulistria
Jurnal Maksipreneur Vol 9, No 2 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v9i2.516

Abstract

Wedding Organizer (WO) is one of the service business sectors to prepare wedding events. Since its establishment in 2015, a Small and Medium Enterprise (SME) namely Gosimplywedding (Gosimply) has not formulated a marketing strategy in line with the condition of the company. This research objective is to measure internal and external company environment scores in determining the position of Gosimply as a business unit of SME to formulate its business strategies. This analysis uses the SWOT (Strength, Weakness, Threat, Opportunity) matrix mapping and QSPM (Quantitative Strategic Planning Matrix) analysis to find out the results of the calculation in the company environment to know what are the strengths, weaknesses, opportunities, and threats faced by the company. In 2019, the QSPM method becomes the most choice to measure the extent of the internal and external strengths of Gosimply to formulate its marketing strategies. The results of this research showed that the final weighting score in the internal analysis is the strength in its organizational flows and the weakness is the character of its human resources. The weighting in the external aspect as the company’s opportunity is the demographic of the people who need its product, while the most company threat is the number of competitors and STP (Segmenting, Targeting, and Positioning) of the product. The integration of the internal and external aspects of the company environment into the SWOT Matrix results in the strategy of growth in the concentration of horizontal integration.
Pengaruh Implementasi Good Corporate Governance dan Strategi Bisnis terhadap Kinerja Perusahaan: Studi Kasus BUMN di Indonesia Tahun 2013-2018 Ichwan Lazuardi Natapermana; Winwin Yadiati; Euis Nurhayati
Jurnal Maksipreneur Vol 9, No 2 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v9i2.579

Abstract

State-Owned Enterprise (SOE) is one of the agents of economic activity in the national economy of Indonesia that has an important role in managing the national economy to realize the welfare of society. At present, SOEs have often received critical attention from the public because they are seen as inefficient, wasteful of resources utilization, laden with corruption, and have lower level profitability. The implementation of Good Corporate Governance (GCG) and the right of business strategy is expected to improve the performance of SOEs both financially and non-financially. The purpose of this study was to determine the effect of GCG implementation and business strategy on firm performance. In this study, financial performance was measured using Return on Equity (ROE) and non-financial performance used Customer Satisfaction Index (CSI). The method used in this research was a partial regression of panel data through the determined of the estimation model after the classical assumption test. The sample used in this study was 22 SOEs (BUMN) that met the sample criteria. The results showed that there was a significant effect of the implementation of GCG on ROE and CSI. But, there was not a significant effect of the implementation of its’ business strategies on ROE, otherwise the significant effect on CSI.
JMP Volume 9 No 2 June 2020 JMP Editor
Jurnal Maksipreneur Vol 9, No 2 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Edisi ini diawali dengan penelitian yang dilakukan oleh Jaluanto Sunu Punjul Tyoso dan Caecilia Sri Haryanti yang mencoba untuk mengetahui dan menganalisis bagaimana UMKM (Usaha, Mikro, Kecil, dan Menengah) mempertahankan keunggulan kompetitifnya, sehingga mereka mampu bertahan maupun berkembang. Analisis dalam penelitian ini menggunakan metode SOAR (Strengths, Opportunities, Aspirations, Results). Secara sederhana, pengumpulan data dilaksanakan dengan mengeksplorasi pertanyaan-pertanyaan secara mendalam melalui teknik wawancara. Penelitian ini menggunakan pendekatan apresiatif atau appreciative inquiry (AI), yaitu suatu pendekatan untuk mentransformasi model SWOT (Strengths, Opportunities, Weaknesses, Threats) menjadi SOAR.Selanjutnya, hasil penelitian Rhevinalda Bima Prakarsa, Winwin Yadiati, dan Handiani Suciati mengungkapkan adanya pengaruh positif dan signifikan antara Return on Asset (ROA) dan Capital Adequacy Ratio (CAR) terhadap nilai perusahaan. Selain itu, pengaruh positif tetapi tidak signifikan antara GCG (Good Corporate Governance) dan risk profile terhadap nilai perusahaan. Hasil penelitian ini menunjukkan bahwa modal merupakan salah satu faktor pengembang bisnis dan earnings perusahaan akan menunjukkan prospek atau sinyal yang berkualitas. Penerapan GCG ternyata tidak begitu berpengaruh, karena hasil penilaian self-assesment tidak sesuai dengan fraud yang terjadi. Perbankan seharusnya mampu mengelola risiko agar dapat menjadi dorongan bahwa bank dapat menghasilkan nilai yang tinggi.Implementasi Good Corporate Governance (GCG) dan strategi bisnis yang tepat diharapkan dapat meningkatkan kinerja BUMN (Badan Usaha Milik Negara), baik secara finansial maupun non-finansial. Ichwan Lazuardi Natapermana, Winwin Yadiati, dan Euis Nurhayati menggunakan regresi parsial pada data panel dalam penelitian mereka. Hasil penelitian mereka mengungkapkan adanya pengaruh signifikan implementasi GCG terhadap ROE (Return on Equity) dan CSI (Customer Satisfaction Index). Selain itu, mereka juga menemukan adanya pengaruh tidak signifikan implementasi strategi bisnis terhadap ROE, tetapi signifikan terhadap CSI.Penelitian Yofina Mulyati dan Grace Gesitera bertujuan untuk mengetahui pengaruh online customer review (OCR) terhadap niat beli (purchase intention) dengan ke-percayaan konsumen (consumer trust) sebagai variabel intervening pada toko online Bukalapak di Kota Padang, Sumatera Barat. Dengan menggunakan analisis partial least square (PLS), maka hasil penelitian mereka mengindikasikan bahwa OCR mempunyai pengaruh positif dan signifikan terhadap kepercayaan konsumen pada toko online Bukalapak. OCR dan kepercayaan konsumen Bukalapak, masing-masing mempunyai pengaruh positif dan signifikan terhadap niat belanja online mereka. Secara keseluruhan, OCR mempunyai pengaruh positif dan signifikan terhadap niat belanja online melalui kepercayaan konsumen pada toko online Bukalapak di Kota Padang.Penelitian Sri Ernawati menggunakan teknik survei dengan menyebarkan kuesioner kepada responden yang pernah berkunjung pada destinasi wisata di Kabupaten Bima, Nusa Tenggara Barat. Data yang dikumpulkan diolah dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS (Statistical Package for the Social Sciences) versi 20,0. Hasil penelitiannya menunjukkan bahwa viral marketing dan motivasi wisatawan, baik secara parsial maupun simultan berpengaruh meningkatkan minat berkunjung mereka ke destinasi wisata di Kabupaten Bima, sehingga peneliti menyarankan Pemerintah Kabupaten Bima berperan lebih aktif dalam upaya meningkatkan kunjungan wisatawan pada obyek-obyek wisatanya.Dalam penelitiannya, Kristiana Sri Utami menekankan keseriusan pemerintah untuk mengatasi masalah lingkungan yang diwujudkan dengan pelaksanaan program pembangunan berwawasan lingkungan. Keberhasilan program ini sangat dipengaruhi oleh perilaku masyarakat dalam memilih dan mengonsumsi produk ramah lingkungan atau perilaku konsumen hijau (green consumers behavior). Dengan menggunakan metode analisis regresi linear berganda, hasil penelitian di wilayah Provinsi Daerah Istimewa Yogyakarta ini menunjukkan bahwa environment knowledge dan environment attitude tidak berpengaruh signifikan terhadap green consumers behavior, sedangkan recycle behavior dan political actions berpengaruh positif dan signifikan terhadap green consumers behavior.Studi kasus yang dilaksanakan oleh Dicki Prayudi dan Resti Yulistria ini ditujukan untuk mengukur skor lingkungan perusahaan Gosimplyweding, sebuah wedding organizer di Kota Sukabumi, sebagai dasar perumusan strategi pemasarannya. Teknik analisis yang digunakan dalam penelitian ini adalah pemetaan matriks SWOT (Strength, Weakness, Threat, Opportunity) dan QSPM (Quantitative Strategic Planning Matrix). Hasil penelitian ini menunjukkan bahwa kekuatan perusahaan adalah alur organisasi, sedangkan kelemahannya terletak pada karakter sumber daya manusia. Pada aspek eksternal, peluang perusahaan adalah demografi masyarakat, sedangkan ancamannya adalah jumlah perusahaan pesaing dan STP (Segmenting, Targeting, Positioning) produk. Dengan demikian, integrasi aspek internal dan eksternal lingkungan perusahaan ke dalam matriks SWOT menghasilkan strategi pertumbuhan (growth) dengan konsentrasi pada integrasi horisontal.
Pengaruh E-servicescape Online Marketplace Shopee pada Perceived Value dan Kepuasan Pelanggan, serta Dampaknya terhadap Loyalitas Pelanggan Marsha Karina
Jurnal Maksipreneur Vol 9, No 1 (2019)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v9i1.534

Abstract

Online marketplace business competition is getting tougher, so customer loyalty is becoming an increasingly important factor for companies. Shopee is one of the increasingly popular online marketplace business in Indonesia. Customer loyalty can be rised through increasing the number of transactions and visits on the Shopee website. E-servicescapes are all elements that companies use to deliver digital services to consumers. The elements of e-servicescapes include aesthetic appeals, layout and functionality, and financial security. The level of customer satisfaction and perceived value of e-servicescapes can increase customer loyalty which have an impact for increasing the number of visits to Shopee's website. The purpose of this study is to determine the e-servicescape elements that most influence the satisfaction and perceived value of Shopee website users. This study used a quantitative approach with primary data derived from Shopee website users. An important contribution of this research is the guideline to improve the quality of e-servicescapes, so that the company is able to get a higher level of customer loyalty. The results of this study indicate that e-service-scapes affect the perceived value and customer satisfaction that can encourage the formation of their loyalty. Other findings show that Shopee has financial security as the best e-servicescape aspect. However, Shopee still needs improvements in the aspects of layout and functionality, because these aspects get the lowest ratings from Shopee website users.
Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang Yofina Mulyati; Grace Gesitera
Jurnal Maksipreneur Vol 9, No 2 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v9i2.538

Abstract

This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in the Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with unknown numbers. The total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS). The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. OCR and consumer trust have a significant and positive effect on Bukalapak’s online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.
JMP Volume 9 No 1 December 2019 JMP Editor
Jurnal Maksipreneur Vol 9, No 1 (2019)
Publisher : Universitas Proklamasi 45 Yogyakarta

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Abstract

Putri Risnanti, Eny Kustiyah, dan Rochmi Widayanti membuka edisi kali ini melalui upaya mendeteksi bagaimana kinerja perusahaan yang bertatus suspensi pada tahun 2018 di Bursa Efek Indonesia dengan menganalisis laporan keuangan tahun 2016-2017. Penelitian ini menemukan beberapa perusahaan mengalami kebangkrutan. Namun, perusahaan tersebut belum bisa benar-benar dikatakan mengalami kebangkrutan. Meskipun perusahaan berada dalam masa suspensi, tetapi perusahaan itu tidak bisa secara langsung dinyatakan memiliki kinerja keuangan buruk. Tidak semua perusahaan yang delisting dari Bursa Efek Indonesia benar-benar mengalami kebangkrutan.Endah Fatmasari dan Bambang Sugeng Dwiyanto memaparkan hasil penelitian-nya tentang kinerja keuangan perusahaan menggunakan metode EVA (economic value-added) pada perusahaan subsektor pertambangan minyak dan gas bumi (migas) yang terdaftar di ISSI (Indeks Saham Syariah Indonesia) periode tahun 2013-2017. Dari empat perusahaan migas yang diteliti, mereka menemukan bahwa dua perusahaan mempunyai nilai EVA positif dan dua perusahaan lainnya mempunyai nilai EVA positif dan negatif di tahun-tahun tertentu. Nilai EVA positif bermakna adanya nilai tambah ekonomi bagi perusahaan. Perusahaan yang memiliki nilai EVA positif akan mampu mempertahankan dan meningkatkan kinerja perusahaan.Desi Nur Haryati menyoroti fenomena pembangunan di wilayah Kecamatan Srandakan sebagai jalur perjalanan menuju bandara baru Yogyakarta Internatioanal Airport (YIA) di Kabupaten Kulon Progo, Yogyakarta melalui analisis pengaruh motivasi dan kepribadian terhadap OCB (organizational citizenship behavior) dengan menempatkan budaya organisasi sebagai variabel moderasi. Hasil penelitian ini menunjukkan tidak adanya pengaruh signifikan variabel motivasi terhadap OCB. Namun, variabel kepribadian dan budaya organisasi berpengaruh signifikan terhadap OCB. Selain itu, variabel budaya organisasi terbukti tidak mampu memoderasi pengaruh motivasi dan kepribadian terhadap OCB.Evi Nilawati mengungkapkan bahwa PAD (Pendapatan Asli Daerah) Kabupaten Gunungkidul, Yogyakarta mengalami pertumbuhan (shift) rata-rata sebesar 25,97%, sedangkan sumbangan (share) PAD terhadap pendapatan daerah menggambarkan derajad desentralisasi fiskal selama kurun waktu tahun 2012-2018 rata-rata sebesar 11,73%. Ia menemukan bahwa strategi peningkatan PAD perlu didasarkan pada kekuatan, kelemahan, peluang, dan ancaman yang diformulasikan menjadi strategi dan rencana aksi peningkatan PAD untuk diimplementasikan oleh perangkat daerah. Strategi dan rencana aksi tersebut merupakan rencana program kerja OPD (organisasi perangkat daerah) yang harus dilaksanakan secara terpadu dan terkoordinasi untuk mencapai sasaran peningkatan PAD di masa mendatang.Soraya Lestari dan Novi Hardiyanti menyoroti fakta adanya kebutuhan produk unggulan khas Aceh yang dibalut dalam nuansa Islami masih sangat terbatas di Aceh. Kenyataan ini menjadi kendala untuk menjadikan Aceh sebagai destinasi wisata berprinsip syariah. Melalui penelitian ini, mereka mencoba mengungkap apakah ada pengaruh kreatifitas, pengetahuan, dan pemasaran terhadap peningkatan UMKM (Usaha Mikro, Kecil, dan Menengah) syariah produk bordir di Aceh. Temuan penting dalam penelitian ini adalah variabel kreatifitas, pengetahuan, dan pemasaran berpengaruh secara simultan terhadap peningkatan UMKM syariah produk bordir di Aceh.Ahmad Nuruddin dan Ahmad Rizki Sridadi mengkaji mekanisme antara empo-wering leadership dan perceived organizational support terhadap employee perfor-mance dengan menggunakan self-efficacy sebagai mediasi dan knowledge sharing seba-gai moderator. Obyek penelitian ini adalah UKM (Usaha Kecil Menengah) Batik HM. Sholeh di Tuban. Mereka mengungkap bahwa self-efficacy memediasi hubungan antara empowering leadership dan perceived organizational support terhadap employee performance, sedangkan peran knowledge sharing mampu memoderasi atau memper-kuat hubungan antara self-efficacy dan employee performance.­Marsha Karina mengungkap elemen-elemen e-servicescape yang berpengaruh pada perceived value dan kepuasan pelanggan untuk mendorong terbentuknya loyalitas mereka. E-servicescape adalah seluruh elemen yang digunakan perusahaan untuk menyampaikan layanan digital kepada konsumennya. Elemen-elemen e-servicescape meliputi aesthetic appeal, layout and functionality, dan financial security. Perbaikan pada aspek elemen-elemen tersebut sangat penting untuk menarik dan mempertahankan para pengguna website dalam online marketplace.
Viral Marketing dan Motivasi Wisatawan dalam Meningkatkan Minat Berkunjung pada Destinasi Wisata di Kabupaten Bima Sri Ernawati
Jurnal Maksipreneur Vol 9, No 2 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v9i2.635

Abstract

Tourism is one of the new style industries, so it needs special attention. The tourism industry can provide rapid economic growth in terms of employment opportunities, income, the standard of living, and inactivating other production sectors. This study aims to analyze and test the effects of viral marketing and tourist motivation both partially and simultaneously in increasing interest in visiting tourist destinations in Bima District, Nusa Tenggara Barat, Indonesia. This research used quantitative methods by distributing questionnaires to 96 people who had visited tourism destinations in Bima District. The questionnaires would be tested for validity and reliability first, and then processed with SPSS version 20.0. Data analysis in this research used multiple linear regression methods with SPSS (Statistical Package for the Social Sciences) 20.0. The results showed that viral marketing and tourist motivation have an effect on tourism destinations and it will positively influence the visiting interest to Bima District, respectively. Simultaneously, viral marketing and tourist motivation can raise visiting interest in Bima District’s tourism destinations.
Perlukah Mempertahankan Keunggulan Kompetitif oleh UMKM? (Studi Kasus UMKM Semarang) Jaluanto Sunu Punjul Tyoso; Caecilia Sri Haryanti
Jurnal Maksipreneur Vol 9, No 2 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v9i2.496

Abstract

This study is to find out and analyze how Small and Medium Enterprises (SMEs) maintain their competitive advantage so that they can survive or even develop from the time they have been established until now. For achieving the goal, this research used a qualitative approach. It is intended to explore the managerial actions of SMEs in maintaining a competitive advantage. The results of the study show that a competitive advantage can be owned through SOAR (Strength, Opportunity, Aspiration, Result). The strength consists of skilled workers, loyal customers, products according to consumer tastes, product and production process innovations, and adequate business land. The opportunity consists of the quality of the production process, broadening the marketing reach from domestic to foreign, and managerial capabilities supported by International Standard for Organization (ISO) 9000-2000 quality management systems that have an impact on increasing consumer confidence. But not many SMEs have been able to implement a quality management system. The aspiration is to work with several souvenir sellers around them and with export brokers. The result is expected to increase sales by participating in online exhibitions and promotions and improving the production process so that the products tend to be near to zero defect rate.
Green Consumers Behavior: Perilaku Konsumen dalam Pembelian Produk Ramah Lingkungan Kristiana Sri Utami
Jurnal Maksipreneur Vol 9, No 2 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v9i2.499

Abstract

The government's concern in solving environmental problems is manifested by the launching of an environmental development program. The success of this program is highly influenced by people's behavior in choosing and consuming environmentally friendly products (also known as green consumers’ behavior). This study aims to examine the effects of environmental knowledge, environment attitude, recycle behavior, and political action on green consumers’ behavior in Yogyakarta Special Province, Indonesia by using a quantitative descriptive analysis of a sample of 100 respondents who were randomly selected. The type of data used in this research is primary data. The research variables consist of a dependent variable, namely green consumers’ behavior (GCB), and independent variables, namely environmental knowledge, environment attitude, recycle behavior, and political action. The data is processed and analyzed using the Statistical Package for the Social Sciences (SPSS) version 24. The method of this analysis used multiple linear regression. The analysis results showed that environmental knowledge and environment attitudes have not significant effects on green consumers’ behavior. While recycling behavior and political action have positive and significant effects on green consumers’ behavior.
Integrasi Fleksibilitas Strategis dan Kapabilitas Pembelajaran Organisasi sebagai Second-order Factor terhadap Kinerja Inovasi dan Perusahaan Emiliana Sri Pudjiarti; Honorata Ratnawati Dwi Putranti
Jurnal Maksipreneur Vol 10, No 1 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v10i1.693

Abstract

Tegal was once dubbed Japan's Indonesia, but the presence of the disruption era caused turbulence for Tegal metal SMEs (Small and Medium Enterprises). Many SMEs are not ready to face the changes that occur so that the bankrupt. Facing this situation, efforts are needed to maintain it. Efforts are made, among others, through the company's dynamic ability to manage the organization's internal resources. This study aims to examine the role of strategic flexibility and innovation performance as a mediating relationship between organizational learning capability and business performance. The objects in 224 SME’s of metal smelting and casting in Tegal were randomly selected. The tool tests the hypothesis using the structural eqution model (SEM). The results of the study concluded that strategic flexibility reinforces the positive effect of organizational learning capabilities on innovation performance and business performance, so that when strategic flexibility is high, business performance will increase higher, when associated with high innovation performance. Strategic flexibility is a source of competitive advantage that is supported by the role of management, and is driven by superior employees as organizational assets. So the company has the ability to be responsive and adaptive to changes that occur. This finding is a mechanism for navigating to face market turbulence and competition.

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