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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 387 Documents
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Pengaruh Kebijakan Green Finance terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Variabel Mediasi pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di BEI Periode 2022–2024 Saputra, Imam; Cindiyasari, Shiwi Angelica; Muhammad, Mahatir
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2566

Abstract

This study aims to analyze the impact of green finance policies on the business value of manufacturing companies active in the consumer goods sector and listed on the Indonesia Stock Exchange during the period 2022 to 2024. In this study, profitability is used as an intermediary variable. The analysis was performed using panel data regression and the Sobel test, with support from EViews 12 software. The results show that green finance policies can increase profitability and firm value. Furthermore, the data show that profitability contributes to increasing firm value and acts as a mediator between green finance policies and firm value. This study confirms that green finance improves financial performance and market perception while demonstrating a commitment to environmental sustainability.
Social Media Marketing Activities and Consumer Brand Engagement: The Moderating Role of Gamification among Generation Z E-Commerce Users Savitri, Erlina Nadja; Saputro, Julianto Agung
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2568

Abstract

This study examines the effect of Social Media Marketing Activities (SMMAs) on Consumer Brand Engagement (CBE) by considering the moderating role of gamification within the framework of the Elaboration Likelihood Model (ELM). The research focuses on Generation Z as active users of e-commerce platforms in Indonesia. Data were collected through an online survey involving 220 respondents and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results indicate that the dimensions of entertainment, trendiness, and customization have a significant effect on consumer brand engagement, while interactivity and electronic word of mouth do not exhibit significant effects. Furthermore, gamification is found to strengthen most of the relationships between social media marketing activities and consumer brand engagement, except for the electronic word of mouth dimension. These findings suggest that emotional and experiential factors play a dominant role in shaping Generation Z consumers’ engagement. This study enhances digital marketing literature and provides practical insights for e-commerce companies to develop more effective, experience-focused marketing strategies.
Pengaruh Kualitas Informasi dan Teknologi Informasi terhadap Kinerja Rantai Pasok Melalui Penerapan Berbagi Informasi Vincent, Vincent; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2569

Abstract

In this study, technological advances have encouraged the use of AI-based systems in various activities. This study examines how AI can simplify company work and help solve problems related to supply chain performance, thereby improving company performance with the support of information quality, information technology, and information sharing, which helps the smooth running of the supply chain for the advancement of the company. This research facilitates the identification of key problems and their effective resolution. This research uses quantitative data obtained from a community survey in Batam. The results obtained from AI can facilitate various things for companies. The results of this study show that the influence of information quality and information technology on supply chain performance through the application of information sharing is significant. This improves performance within companies using current technology.
Editorial JMP Vol 15 No 1 December 2025 Editor, JMP
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

JMP Volume 15 Nomor 1 Edisi Desember 2025 ini menyajikan 29 artikel hasil penelitian yang telah terseleksi melalui proses peer-review yang ketat dan berkualitas. Peningkatan jumlah artikel yang dipublikasikan ini merupakan respon terhadap tingginya antusias penulis menerbitkan hasil karya ilmiah terbaik melalui JMP. Edisi kali ini masih menggunakan format penulisan artikel, baik dalam versi bahasa Inggris maupun Indonesia. Kami sampaikan terima kasih kepada para penulis yang telah mengirimkan artikel versi bahasa Inggris yang berkontribusi dalam percepatan proses orientasi Jurnal Maksipreneur menjadi jurnal internasional. Ini merupakan wujud komitmen JMP menuju jurnal internasional yang makin dikenal luas oleh para penulis bidang manajemen, koperasi, dan kewirausahaan dari seluruh dunia dan menjadi kontribusi nyata dalam pengembangan keilmuan “maksipreneur.”
Consumer Journey Study Trends : A Systematic Mapping Study Aurora Yupita Achmada; Arianis Chan; Pratami Wulan Tresna
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2108

Abstract

This study aimed to collect information on consumer journey studies published in Scopus, Emerald Insight, and ScienceDirect from 2013 to 2023. In addition, the procedures were carried out using the principles of content analysis and a systematic mapping study mechanism, with seven aspects of analysis. A total of 60 articles were analyzed, and significant fluctuations were observed. The results showed that the highest number of articles was produced in 2019 and 2022, with the most productive countries being the United Kingdom (UK) and the United States. The study's predominant focus was consumer journey channels, with retail as the most significant locus. The results revealed that most articles used qualitative study methods, content, and thematic data analysis techniques, and an exploratory design. Consumer journey research has several important novelties for future studies. First, increased investment and international collaboration are needed to advance research in less-developed countries. Second, the future of this research includes technology personalization, studies of cultural, social, and inter-generational differences, and longitudinal studies. Third, research locations such as art festivals, hotels, and banks present great opportunities for exploration. Fourth, mixed methods were suitable due to their flexibility and depth of analysis. Fifth, exploratory methods are very effective for uncovering new aspects.
Internal Locus of Control and Spiritual Intelligence as Drivers of Young Generation’s Financial Behaviour: A Gender Differences Analysis Aqila Jihan Putri Rahardin; Maulida Nurul Innayah; Wida Purwidianti; Arini Hidayah
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2572

Abstract

Personal financial management behaviour is increasingly vital for Generation Z, who face rapid digitalisation, abundant information, and rising consumerism that influence their financial attitudes and choices. This study investigates the effects of Internal Locus of Control and Spiritual Intelligence on personal financial management behaviour, with gender as a moderating factor, using data from 154 respondents in Banyumas Regency collected through purposive sampling and analysed with PLS-SEM. The findings show that Internal Locus of Control positively and significantly enhances financial management behaviour, indicating that individuals with stronger self-control tend to manage finances more responsibly. Spiritual Intelligence also contributes positively, highlighting the influence of values and awareness on financial decisions. Gender further moderates both relationships, revealing behavioural differences between males and females. Overall, the study underscores the need to integrate psychological and spiritual elements into financial education for Generation Z.
Eksplorasi Penerapan Green Marketing untuk Membangun Keunggulan Kompetitif pada Pelaku UMKM Perempuan Margareta Ernanda Rahardani; Vincentia Indah Puspitasari
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2576

Abstract

Micro, small, and medium enterprises (MSMEs) represent a vital driver of Indonesia’s economic growth, with women comprising 64.5% of business actors. In Surakarta, a tourism-oriented city with 13,203 active MSMEs in 2023, women entrepreneurs hold significant potential to strengthen competitiveness. However, increasing environmental challenges demand greater adoption of sustainable practices. This study investigates the role of green awareness and green knowledge in enhancing competitive advantage through green marketing among women-led MSMEs in Surakarta. A quantitative method was applied using questionnaires distributed to 100 respondents, with data analysed through SEM-PLS. The results demonstrate that green knowledge significantly affects competitive advantage, both directly and indirectly through green marketing. In contrast, green awareness does not show a significant influence on competitive advantage, nor through green marketing mediation. These findings highlight the strategic importance of knowledge-based approaches in fostering sustainable competitiveness for women entrepreneurs.
When Value Meets Trust: Exploring the Impact of Electronic Word of Mouth on Customer Loyalty Tri Ari Mukti; Rindika Pramadanti
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2577

Abstract

This study explores how perceived value and trust shape electronic word of mouth and customer loyalty in the hospitality industry, positioning e-WOM as an intervening variable. A quantitative research design was employed, with primary data collected via questionnaires distributed to 157 guests of the Grand Zuri Jababeka Hotel in November 2025, using purposive sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that both perceived value and trust significantly and positively influence e-WOM and customer loyalty. Moreover, e-WOM plays a significant role in driving customer loyalty and acts as a partial mediator in the relationships between perceived value and customer loyalty, and between trust and customer loyalty. These findings underscore the strategic importance of strengthening perceived value and trust to stimulate favorable e-WOM and enhance long-term customer loyalty. The study offers managerial implications for hotel practitioners aiming to improve service performance and develop more effective marketing initiatives.
Pembelian Impulsif dalam Live Streaming TikTok Shop: Peran Keterikatan Endorsement dan Perbedaan Gender sebagai Pemoderasi Guruh Ghifar Zalzalah; Oktavia Nurul Khasanah; Fikri Farhan
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2582

Abstract

This study aims to determine the relationship between consumer attachment to endorsements and impulse purchases, moderated by gender, by adopting the Elaboration Likelihood Model (ELM) and Attachment Theory. This research is a quantitative study using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.1.1.1. Data collection used a questionnaire and non-probability sampling, specifically purposive sampling, targeting TikTok users in Indonesia who have made more than one purchase via live streaming, for a total of 300 respondents. The results showed that the suitability of influencer live streaming content affects consumer attachment to live streaming and influencers; consumer attachment to live streaming and influencers affects attachment to endorsements; and attachment to endorsements affects impulse purchases. However, gender does not significantly moderate the relationship between consumer attachment to endorsements and impulse purchases.
The Effect of Interest Rates and Fluctuations in World Oil Prices on the Profitability of Islamic Banking in Qatar with Inflation as a Moderating Variable 2010-2024 Kholidatul Mila; Meldona Meldona
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2586

Abstract

This study analyzes how interest rates and fluctuations in world oil prices affect the profitability of Islamic banking in Qatar, with inflation as a moderating variable, over the period 2010–2024. Using a quantitative panel regression approach on data from four Islamic banks in Qatar, the results show that interest rates have a significant negative effect on profitability, while fluctuations in world oil prices have a significant positive effect on ROA. Inflation has a negative effect on profitability and moderates the relationships between interest rates and ROA and between world oil prices and ROA through quasi-moderation. Overall, all variables have a significant effect on profitability, confirming that global and domestic macroeconomic dynamics, especially changes in interest rates, oil prices, and inflation, play an important role in determining the stability and performance of Islamic banking in Qatar.

Page 37 of 39 | Total Record : 387

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