cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andriya Risdwiyanto
Contact Email
andriyarisdwiyanto@gmail.com
Phone
-
Journal Mail Official
andriyarisdwiyanto@gmail.com
Editorial Address
-
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 363 Documents
 33   34   35   36   37 
Pengaruh Kebijakan Green Finance terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Variabel Mediasi pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di BEI Periode 2022–2024 Saputra, Imam; Cindiyasari, Shiwi Angelica; Muhammad, Mahatir
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2566

Abstract

This study aims to analyze the impact of green finance policies on the business value of manufacturing companies active in the consumer goods sector and listed on the Indonesia Stock Exchange during the period 2022 to 2024. In this study, profitability is used as an intermediary variable. The analysis was performed using panel data regression and the Sobel test, with support from EViews 12 software. The results show that green finance policies can increase profitability and firm value. Furthermore, the data show that profitability contributes to increasing firm value and acts as a mediator between green finance policies and firm value. This study confirms that green finance improves financial performance and market perception while demonstrating a commitment to environmental sustainability.
Social Media Marketing Activities and Consumer Brand Engagement: The Moderating Role of Gamification among Generation Z E-Commerce Users Savitri, Erlina Nadja; Saputro, Julianto Agung
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2568

Abstract

This study examines the effect of Social Media Marketing Activities (SMMAs) on Consumer Brand Engagement (CBE) by considering the moderating role of gamification within the framework of the Elaboration Likelihood Model (ELM). The research focuses on Generation Z as active users of e-commerce platforms in Indonesia. Data were collected through an online survey involving 220 respondents and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results indicate that the dimensions of entertainment, trendiness, and customization have a significant effect on consumer brand engagement, while interactivity and electronic word of mouth do not exhibit significant effects. Furthermore, gamification is found to strengthen most of the relationships between social media marketing activities and consumer brand engagement, except for the electronic word of mouth dimension. These findings suggest that emotional and experiential factors play a dominant role in shaping Generation Z consumers’ engagement. This study enhances digital marketing literature and provides practical insights for e-commerce companies to develop more effective, experience-focused marketing strategies.
Pengaruh Kualitas Informasi dan Teknologi Informasi terhadap Kinerja Rantai Pasok Melalui Penerapan Berbagi Informasi Vincent, Vincent; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2569

Abstract

In this study, technological advances have encouraged the use of AI-based systems in various activities. This study examines how AI can simplify company work and help solve problems related to supply chain performance, thereby improving company performance with the support of information quality, information technology, and information sharing, which helps the smooth running of the supply chain for the advancement of the company. This research facilitates the identification of key problems and their effective resolution. This research uses quantitative data obtained from a community survey in Batam. The results obtained from AI can facilitate various things for companies. The results of this study show that the influence of information quality and information technology on supply chain performance through the application of information sharing is significant. This improves performance within companies using current technology.

Page 37 of 37 | Total Record : 363

 33   34   35   36   37 

Filter by Year

2011 2025


Reset
Filter By Issues
All Issue Vol 15 No 1 (2025) Vol 14 No 2 (2025) Vol 14 No 1 (2024) Vol 13 No 2 (2024) Vol 13 No 1 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2017) Vol 6, No 2 (2017) Vol 6, No 1 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2011) More Issue